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UNIVERSITY NEWS BULLETIN Volume 22 Number 28 78 07 20 SUN SHINES FOR ALUMNI WEEKEND Half million dollar bequest

Under brilliant blue skies, the quadrangle bordered by University Centre, Zavitz Hall, McLaughlin Soden memorial Library and Raithby House was officially named "Branion Plaza" on 78 07 15, when Mrs. Jean Branion, widow of the late Assistant to the President of the University, Professor Hugh D. Branion, fellowships unveiled a plinth bearing his name. A short time later, in celebration of the 75th anniversary of the Macdonald Institute, renovated facilities to the building, now home of the College of Family and Consumer Studies, were officially opened. The generosity of a rural woman will benefit agricultural education and research in Canada through a half million dollar bequest to the University of . Three annual fellow- ships of $12,000 each will be awarded for Ph.D. studies in agriculture at the OAC, Uni- versity of Guelph, as the result of a bequest by Edythe P. Soden, a Durham County woman who managed her 360-acre farm until she was nearly 90.

The first Soden Memorial Fellowships will be made in the fall of 1978, little more than a year after Mrs. Soden died at 92 years of age. They will go to graduate students who have demonstrated high academic proficiency and promise for advanced doctoral work.

At present the number of Ph.D. graduates in agriculture programs is insufficient for positions in government and agricultural re- Former University of Guelph President W.C. Winegard, Mrs. Jean Branion and President Donald search at universities in Canada. The situation F. Forster following the unveiling ceremonies at which the President referred to the late Prof. is expected to get worse, rather than better, in Hugh Branion as a friend not only to the University but to many of the University community the next few years. as well. Many friends gathered in "Branion Plaza" under weather conditions which, the President said, "Hugh ordered". Mrs. Soden continued to operate the 360- acre Greenwood farm for many years after the death of her husband John in 1945. In 1974, the last year she farmed, she had 60 head of cattle, as well as chickens, ducks and tame wild geese.

Edythe Soden was an active supporter of the Women's Institute and a member of the Claremont Co-operative. Earlier in her life she was a music teacher at the Toronto Con- servatory of Music. She had no close living relatives, and chose to benefit society by giv- ing the bulk of her estate to endow scholar- ships in agriculture.

"Bequests such as these are of great signifi- cance to the development of the University's programs", University of Guelph President Donald F. Forster commented. "Mrs. Soden's foresight will enable many promising graduate Crowd streams into renovated wing of Macdonald Institute, there to admire and partake of tea. students to undertake studies and research." Professor S. Luker, Family Studies, participated in a students from developing countries prepare to return attended a symposium on Social and Economic professional development day on family life education to their home countries. His presentation was Change in Brazil, in Madison, Wisconsin. While in at Simcoe Composite High School. entitled "Problems of Professional Decision-Making." Madison he spent a day in the College of Natural Resources discussing land evaluation research projects. Professor D.L.G. Noakes, Zoology, recently was an Professor Barry Smit, Geography, attended the annual invited participant in an interdisciplinary project on meeting of the Association of American Geographers, Professor Elizabeth Upton, School of Hotel and Food early development in animals and man at the Zentrum New Orleans and presented a paper with D. Shewfelt, Administration, presented a paper entitled "Staff fur lnterdisziplinare Forschung at the University of graduate student in geography on "Rural Land Value Utilization" to the Food Service Administrators of Bielefeld, Germany. As part of the project, he present- and Market Separability," and a paper with M. Flaherty, Regional Council Number 3 of the Ontario Hospital ed a seminar and discussion of his work on early graduate student in geography on "Attitudes towards Association in Collingwood, Ontario. behavioral development in fishes, and wrote a chapter Residential Development in the Countryside." for the forthcoming book to be published from the He also attended the International Geographical Professor J.M. Wardlaw, Dean of the College of Family proceedings. Union, Commission on Rural Development Conference, and Consumer Studies, attended the professional While in Europe, Prof. Noakes also visited colleagues Lincoln, Nebraska, where he presented a paper with development day session for the Family Studies at the University of Ghent, Belgium, and presented an M. Flaherty on "Resident Attitudes towards Exurban Teachers' Association of Toronto. Dr. Wardlaw invited seminar at the University of Gronigen in the Development in Rural Ontario." presented a talk on the programs within the College Netherlands. Prof. Smit also addressed a student/faculty seminar, of Family and Consumer Studies. Department of Soils and Plant Nutrition, University of Professor J.R. Ogilvie, School of Engineering, was California, Berkeley, on the subject "Soil Interpretations During the conference of Learned Societies at London, in Winnipeg recently, in connection with this Univer- and Socio-Economic Criteria for Land-Use Planning." Ontario, Professor Elizabeth Waterston, English, presided at the annual general meeting and the sity's involvement in a proposed CIDA project at the While in California, he met with members of the University of Gezira, Sudan. Department of Geography, University of California, banquet of the Humanities Association of Canada. Santa Barbara, to discuss behavioral aspects of re- She took part in the final meeting of the Humanities Professor L. Often and Ralph Brown, School of search into rural land use issues. Research Council of Canada and the first meeting of Engineering, attended the "Alternatives for Grain Later he gave an invited seminar on "Land Use and its successor, the new Canadian Federation of Conditioning and Storage" Conference in Champayn, Residential Development in Ontario" in the Geography Humanities. (The President of the Humanities Associa- tion is ex-officio member of the Board of Directors Illinois. They also visited the 12 million bushel Department, University of Auckland, New Zealand of the new Federation. Mrs. Waterston was re-elected elevator owned by the Andersons, and Prof. Otten and was guest speaker at the New Zealand Geographical President of the HAC for 1978-1979.) Dr. Waterston visited the Mechanical and Chemical Engineering Society, Waikato Branch, meeting in Hamilton, New also appeared on a panel on research convened by the Departments of the University of Illinois as a guest of Zealand. The presentation dealt with regional differ- ences in Canada's rural economy. Association of Canadian and Literatures and Dr. S.L. Soo. Prof. Smit also met with personnel of the Waitaki participated as past president in the annual meeting of the Canadian Association of Chairmen of English. Professor Lambert Otten, School of Engineering, gave a Catchment Commission, New Zealand to discuss As a member of the board of English Studies in Cana- talk and acted as panel moderator at the Ontario Grain land use planning in agriculturally marginal areas and da, she attended a joint meeting of ESC and the execu- and Feed Dealers Association's Elevator Operators' to examine a program for land retirement. tive of the Association of Canadian Teachers of English. Workshop, at Centralia College of Agricultural Tech- Professor R.E. Subden, Botany and Genetics, gave a nology. The topic was "Grain Dryers — Their Use and seminar entitled "French-American Hybrid Grapes" Maintenance." He also participated in the innovator Professors D.A. Wilton and L.N. Christofides, Econom- at the University of California at Davis recently where Incentive Program's Workshop at the Arboretum and ics, were recently invited to participate in a one-day he was an invitational speaker at the department of gave a lecture and demonstration of the measuring conference on inflation in Washington, jointly spon- viticulture and enology on "Organoleptic Aspects of equipment used in grain drying research. sored by the Federal Reserve Board and the Johns Grape Hybrids." He was also invited to be the after- Hopkins University. Professor David Piggins, Psychology, presently on dinner speaker for the Lodi Vintners of California Prof. Wilton delivered the morning paper entitled sabbatical in the Department of Psychology, University on the topic of "Canadian Enology," and for the "Wage Rate Response to Expected and Unexpected of Aberdeen, gave a seminar in the zoology department Napa Valley Wine Technical Association where he Inflation," a paper co-authored by Prof. Christofides there. He also gave seminars on his research at the spoke on "Malolactic Fermentations with Leuconostoc and Professor R. Swidinsky. This conference was Extracts." department of psychology at Preston Polytechnic, attended by senior economists of the Federal Reserve Prof. Subden also gave a Microbial Enology Short England, and one on "Prolonged After Images" at the Board, the international Monetary Fund, the Brookings Course at the University of California at Davis. department of psychology, the University of Dundee. Institution, the Council on Wage and Price Stability, He also presented a paper, "The Internal Preservation the Council of Economic Advisors, the Congressional of Moire Patterns by Stereopsis," at the 20th meeting of Professor Frank Theakston, School of Engineering, Budget Office, the Johns Hopkins University and the German Experimental Psychologists held in Marburg, spoke to 460 members of the Blast Furnace, Coal and Bank of Canada. Following the conference, a recep- Germany. Coke Association of America in Pittsburgh on "Con- tion was held at the Canadian Embassy hosted by the trol of Blowing Coal Dust Particles." He also attended Canadian Ambassador. Professor John T. Powell, Human Kinetics, spoke to a National Research Council Committee on Snow and Editorial Board more than 100 businessmen on the topic "Are You Ice held in and was interviewed over CJOY a Human Cabbage or a Vibrant Human Being?" at the Professor John B. Black, Library, has been appointed Radio on the subject of solar energy. to the editorial board of the "Canadian Journal for Port Credit Yacht Club. He also gave two presentations Prof. Theakston also conducted a speaking tour Information Science." Prof. Black has also been to the 240 participants at the Professional Skaters' through the West at the request of the University of appointed to the Canadian Association for Guild of America, in San Francisco. His topics were Alberta and the University of British Columbia. He Information Science Committee on Information "Leadership" and "Motivation." spoke in a seminar to students in the departments of Policy. agriculture and civil engineering and later addressed Professor V.V. Rasper, Food Science, attended the 38th senior engineers in the Canadian Society of Agricul- Returns from New Zealand annual meeting of the Institute of Food Technologists tural Engineering and the provincial associations in Professor Barry D. Fahey, Geography, and his family, held in Dallas, Texas where he presented an invited both Edmonton and Vancouver. He was interviewed recently returned from sabbatical leave at the Univer- paper entitled "The Chemical and Physical Character- on four different occasions as follows: 78 02 23 by sity of Otago in New Zealand. During his stay, Prof. istics of Dietary Cereal Fibre" at the "Frontiers in Guelph life on "Solar Energy Research," 78 02 27 Fahey gave a number of departmental seminars, and Carbohydrates" Symposium. by Hamilton TV on "Snow and Wind Control," talked to the New Zealand Geographical Society as well as various service organizations on his field Professor Z.I. Sabry, Family Studies, conducted a 78 02 20 by the Kitchener-Waterloo Record on "snow research and experiences in arctic and alpine environ- professional development day for teachers in the and Wind Control Techniques," and 78 03 02 by ments. Waterloo Board of Education on nutrition and fitness. TV on "Snow and Wind Control in Agriculture." In the summer he conducted field work on the age Professors Sabry and T.A. Watts, Consumer Studies, Professor Truman P. Phillips, School of Agricultural and origin of upland schist-tor terrain in the moun- attended the National Food Strategy Conference. Economics and Extension Education, presented a tains of Central Otago. On the return trip, Prof. paper, "The Economic Implications of Mechanical Fahey visited the University of Tsukuba near Tokyo, Professor J.C.M. Shute, Extension Education, partici- Harvesting and Post-production Processing of Cassava" Japan, where he presented a seminar to the institute pated in a workshop at the Third World Centre, at an International Development Research Centre of geoscience on the preliminary results of his New Ryerson Polytechnical Institute, designed to assist sponsored workshop in Cali, Colombia and also Zealand research. 2 Youth unemployment, 'explosive' issue

Youth unemployment is "one of the most fore, be in danger of dissipating into a "mire explosive social and political issues facing the of mediocrity". world over the next decade," President President Forster's answer to the universities' Donald F. Forster told his audience of some dilemma is that change is and will remain "the 500 people as he delivered the Sir Ronald name of the game". However, he would not Grieve Lecture at the Seventh Biennial Con- urge any university "to rush to tailor its pro- ference of the International Federation of gram to the most recent crystal-gazing of the Voluntary Health Service Funds in Toronto. manpower forecasters". Rather, he believes, In the light of estimated figures released this the universities still have a "basic civilizing year by the Population Reference Bureau well mission to produce young people who are over 1,000 million new jobs will have to be learned, skilled in oral and written commun- created to avoid massive world unemployment ication, critical, responsible and intelligently by the year 2000. adaptable". But the President called for uni- The President suggested the best way to versities to re-evaluate their undergraduate tackle the formidable unemployment problem programs to see whether the innovations in in the Third World countries may be to con- curriculum adopted in the 1960's did in fact centrate on labor-intensive development of facilitate the objectives university people see Charlene Hartwell. the traditional, informal sector which is largely, as valuable. but not entirely, rural. This approach would President Forster would like to see more call for non-formal education, an extension of work-study options, where formal university The other half of skill-training programs, strengthening family training includes professional or industrial farm operations, improving rural and farm experience. He would also like to see initiatives Charlene Hartwell credit arrangements and marketing facilities taken in exploring the possibilities of expanded Diamond earrings and calloused hands, Christian Dior and developing small rural-based industries. interchange programs between universities, perfume and fertilizer, all come together in the life of Universities, such as the University of Guelph, industry and government by means of short- Charlene Hartwell, the only permanent female grounds. which has special competence in production term appointments and secondments. keeper among some 35 men in the Department of agriculture and rural planning and development, Finally, he stressed that university research Grounds. With trepidation, Charlene ventured out could offer the Third World much-needed of all types, both basic and applied, is crucial into the working world for the first time several years qualified technical assistance and advice in to future development of the Canadian econ- ago, after 25 comfortable years at home raising five carrying out such a scheme, he said. omy, particularly in manufacturing and re- children. "I had no formal work experience or re- In Canada and the United States, the un- lated sectors. "For this reason it must con- ferences and even less self-confidence," she recalls of employment problem for youth is less serious tinue to be supported at reasonable levels. In the interview for her first campus job at the Arboretum. No doubt her obvious enthusiasm for working out- than in the Third World and in Europe because my view this is not the case now." of-doors and years of experience as an amateur the proportion of the population between 15 horticulturist spoke for her eloquently enough. A and 24 years of age will begin to decline after long-time member of the Erin Horticultural Society, 1981. However, President Forster stressed that Your Charlene had taken classes at the University and for unemployment among young people will re- three years had won a horticulture award for having main unacceptably high in North America un- money matters the best residential property in Erin Township. til at least 1985, even if the economy continues "Your Money Matters" is the effective title of After a year at the Arboretum, she moved to the to grow at current rates. But, despite sluggish a timely course designed to provide secondary Department of Grounds where she is very proud of economic activity, statistics show that young school teachers with an understanding of the having recently been made a permanent groundskeeper. people with more education still have an ad- economic principles of personal financial "Many said that cutting grass or shovelling snow all day would be monotonous," Charlene says, "but vantage in securing jobs, even if the jobs do not decision-making and money management. being outside with the birds and sky is never boring. always fully exploit their qualifications. Developed co-operatively by the University I enjoy all the seasons and go with the elements President Forster expressed his concern that, and the Royal Bank of Canada, the intensive rather than fight them." despite the "huge investment" made in this five-day course has a limited enrolment of 30 If steel-toed boots and overalls, new components country in providing educational opportunities, consumer education and business teachers. It in her new lifestyle, occasionally feel strange, when "our educational system, has consistently failed started on campus on Monday 78 07 17 and women wander by in their sheer nylons and high heels, to provide sufficient training opportunities in will run until Friday 78 07 21. Charlene has devised her own unique compensation: certain advanced technical and quasi-professional The course began with an overview of the "Just knowing I have perfume and my diamond ear- fields where strong market demand existed and, major economic markets, then focussed on rings on gives me the necessary lift." to some extent, still exists." the structure and function of the Canadian Charlene enjoys meeting new people on campus, Youth unemployment has had a profound financial system. The nature and determinants especially visitors from foreign countries. She also takes student pranks in her stride. "In April after effect on the universities, the President said. of interest rates and yields on financial assets, exams students bedecked all the trees in a South In the fall of 1977 it probably contributed to the nature of financial risk and liquidity and Residence courtyard with rolls and rolls of toilet a decline in enrolment and a shift in student the implications of inflation for a household's paper," she laughs. "I had to get help and use a preference from so-called general education financial situation are among the detailed con- forklift to remove it all. Afterwards I called those courses to those regarded as teaching specific siderations which are being discussed as the trees 'Semester Fini'." job skills. These changes in turn have had an course continues. Unflaggingly enthusiastic about her new lifestyle, impact on staffing and curricula, he said. Course lectures are being supplemented by Charlene continues to read up on horticulture and is Political interest has also shifted toward panel discussions on the use and importance of refurbishing a century-old stone house in downtown job training, President Forster added. One personal credit, real estate, mortgages, invol- Guelph. She learned how to lay a brick floor for the result has been that funding of universities untary savings plans, pensions, and retirement house, designed a stained glass window and is doing has not kept pace with inflation. Some univ- savings plans for ongoing savings decisions in historical research on decorating. "I'm finding that ersities have found themselves in serious an inflationary environment. Invited guests it's possible to fulfill my own individual needs," she difficulty. He warned that the large public from business and government are participat- says. "Now I feel that almost anything is possible." investment in higher education may, there- ing on the various panels. 3 Prof. Teskey is one University professor Professor retires, but not his philosophy who is enthused about the students he has in three languages and in India, and Tree seen in the past few years. More and more Fruit Production. The third edition of this young people are coming to OAC because book will be published in the fall. they have a serious and specific interest in In 1953 Prof. Teskey was granted the agriculture, he says, and not because they M.S.A. from the University of Toronto. He want the prestige of a degree, or to fill in time, received a British Council Award in 1965 for or because father went to school here. He is an extended study period in Britain. Prof. also happy to see that many OAC graduates Teskey was president of the American Porno- are returning to jobs in agriculture. Perhaps logical Society for two years and is a long- some of these graduates have picked up a bit time member of the Agricultural Institute of of Teskey philosophy while on their way Professor through OAC. Ben Teskey Canada. In 1977 he was awarded an Honorary Life Membership in the Canadian Society of During his 29 years on faculty at the Ontario Horticultural Science. Agricultural College, Horticulture Professor R.D.O.P. begins work Ben Teskey has tried to teach his students to In addition to his responsibilities at OAC, in second pilot area be skeptical without being cynical ... to Prof. Teskey has managed a 150 acre farm on The Rural Development Outreach Project be- question things and figure out their own prior- Brock Road and raised Christmas trees, cattle gan work in June in its second pilot area, the ities of life. He has told them not to go into poultry ... and six children. "There is a Regional Municipality of Halton, with a work- agriculture if they're looking to make a lot of terrific amount of satisfaction in farming," he shop in Milton for rural residents of the region. money, but has emphasized the satisfaction it says, "to understand and appreciate and really The Halton sub-committee, a working can give those who are looking for a way of have a feel for growing things, whether it be committee of the R.D.O.P. was responsible life. chickens or rhubarb." for over-seeing the design of the day. Prof- Prof. Teskey has a life-long association with On the Teskey farm, one can see a convert- essor Nora Cebotarev, Sociology/Anthropology, agriculture, and says he doesn't regret a minute ed chicken house now used by Prof. and Mrs. Professor Weldon Findlay, School of Agricul- of it. He was raised on a fruit and vegetable Teskey as an art studio. He admits he is look- tural Education and Extension Education and farm near Orillia. He went through teacher's ing forward to their annual wilderness trek Shelly Birnie-Lefcovitch, of the Counselling college during the 1930 depression years and where they enjoy nature with a canoe, a back- and Student Resource Centre, were instru- taught in the farming community of Moonstone pack and an artist's easel. mental in planning the workshop. A number before becoming principal of the public and Music is another of Prof. Teskey's interests. of graduate students, Dario Elias, School of continuation school at Creemore. During World He plays several instruments and is a member Agricultural Economics and Extension Educa- War II, Prof. Teskey served in the Royal of the Royal City Ambassadors Barbershop tion, George Buranyi, Psychology, and Jean Canadian Air Force, and was still officially an Quartet Chapter. He is also an avid reader Down, Geography, also participated. airman when he enrolled at OAC in 1945. of philosophy and a long-time active member Some of the concerns expressed by more Prof. Teskey began lecturing at OAC in of the Ontario Federation of Naturalists, the than 40 Halton participants were the loss of pomology and fruit production right after Canadian Wildlife Federation and the Bruce identity and sense of community in rural areas his 1949 graduation. He has since taught Trail Association. and feeling that there was no effective means courses in introductory horticulture, but the Prof. Teskey says these interests will keep of communication between people and plan- tree fruits have received his major teaching him busy during the retirement chapter of ners. The influx of urbanities into the country- and research emphasis. He has devoted much his life. "I'll always have an interest in the side and the slow process of their integration time to the study of growth regulators and use University and in Horticulture, but I'm going into the community were also issues for many of hormones, and has also investigated and to leave at the end of August and will not be of the rural residents. ❑ duplicated dwarfing root stocks. Prof. Teskey coming back to bother anyone." Always one has also authored two textbooks: Practical to look forward to change, he says it is time Horticulture, 1955, which has been published for younger people to take over his work.

Chemistry professor is master re-cycler For Sale — Registered Boston Terrier pup, male, "Look after the pennies and the dollars will Teflon liners are used in the caps of bottles 822-0644; chesterfield and chairs, stove, swag lamp, look after themselves" is a particularly relevant used to store organic solvents because Teflon, sheers, stereo, 822-9092; single bed, table and chairs, saying for Professor W.H. Brown, Department unlike the regular lacquered liner, resists most toaster, radio, new embroidered summer blouses, shell necklaces, dresser, 824-0551; 2 sets of kitchen of Chemistry. In his spare time away from solvents. Although bottles with Teflon liners cupboards, 7 ft. long, bottom set with sink and for- research and teaching, the professor has im- are commercially available they cost about mica counter top, 3178; GSW self-cleaning stove, four times as much as standard bottles. aginatively devised uses for some objects which very good condition, 821-3925; 15 storm windows, most people would simply discard as useless. Another money-saving suggestion concerns all sizes, 2618 or 822-7615; new beige hall carpet, Prof. Brown has uses for old cork borers 12 ft. long, carpet sweeper, almost new, 3474 or the commonly used felt tip marker. These can and hypodermic needles which are small in- 822-8937; be refilled with a hypodermic needle. "Mark- novations, but could lead to substantial savings. ette" markers, used by many departments on The cork borer, a tool for making holes in Accommodations Available campus, have a large enough reservoir for re- corks and rubber stoppers, became obsolete For Rent — 3-bedroom house, treed lot, convenient fills, Prof. Brawn says. A pen can be recharged when interchangeable glass joints and rubber location, from September 1978 to September 1979, for less than 5 cents whereas a new one would 3134 or 824-1895; 3-bedroom townhouse, near "fusiform" stoppers replaced cork and solid cost in the neighbourhood of 50 cents. , for one year , 836-8608 after 18:00; rubber for making joints. But the borers, unfurnished 2-bedroom apartment, August 1, 8776 which come in nests of 9 to 15 in diameters Prof. Brown says if people turned their or 836-8153, from 3/16 to 7/8", are useful for making minds to making use of existing resources the To Sublet — 2-bedroom luxury apartment in Stone Teflon bottle cap liners and for cutting rubber savings would be substantial. "I'm a member Road area, September to May, 822-0982. washers and filter paper disks for small porce- of the association for the promulgation of use Wanted to Buy — Used wooden tennis racket in good lain filtering funnels. of the neglected positive", he says. condition, Wendy, 824-7354. 4 The Art of Expression with Harry Boyle University Broadcast Consortium The lady didn't realize it was a writer's course and almost backed out when she discovered "What we can't do individually, we can accom- that some of her classmates were hoping Harry plish collectively" says Prof. Jim Murray, Act- Boyle would help them on their way to pub- ing Director of Continuing Education, in talk- lishing their own "Great Canadian Novel". ing about his latest project. Prof. Murray is Her initial misgivings turned to enjoyment, heading up a consortium of Ontario universities however, as "The Art of Expression" unfolded. with the purpose of exploring the advantages of using broadcast media (radio and television) Family Summer Campus brought Mr. to promote university continuing education. Boyle to campus last week as writer-in-residence The consortium, which is formally known as and instructor of the course in expression. Mr. the Ontario. Council for University Continuing Boyle is a well-known author of novels, radio Education (OCUCE) Marketing Developing and stage plays, essays and editorial articles Group, now has twelve members. for some of Canada's leading newspapers. He Each member institution is required to is former chairman of the Canadian Radio- make a financial commitment in order to join Television and Telecommunication Commis- the group. "The viability of a consortium sion and a popular humorist. approach is heavily dependent on the members One of the first things Harry Boyle told being equally committed to the idea of the the class, says University of Guelph student project, hence the reason for collecting funds Rosemary Collins, is that he is not a writer, before we've decided how they're to be spent", but a storyteller. Rosemary was one of the notes Prof. Murray. Another interesting fea- youngest of 28 people enrolled in "The Art of ture of the project is that Prof. Murray has Expression". The mean age of the class was been given full authority to develop the on- about 40. It included business people, Harry Boyle air commercial concepts. "The idea of a man- retired ladies who write poetry, housewives agement committee and creativity are some- and returned last summer to take in one of the and mother, a young radio announcer, and what antithetical in the context of marketing. performances, but admits he was more inter- some other people who, Mr. Boyle says, may I am of course pleased that the group has ested in the audience than the stage. It was have wandered into the course because they're given me such a broad mandate but, on the filled with former classmates and relatives who afraid of bees. other hand, I doubt that a committee approach had been the source and inspiration for many would have enabled us to progress as far as we Whatever their reasons for enrolling, of his books. No one saw himself on stage, have". To date, two commercials have been Rosemary says they all brought lifetimes full says Mr. Boyle, but everyone laughed at the produced and another two are currently being of stories and anecdotes. "It's not like English people they thought they recognized. developed. An important aspect of the con- class. These people are really enthusiastic." It is human nature to enjoy hearing what sortium's work is aimed at defining and im- happens to other people, says one of Mr. Boyle's Most of the participants felt they benefited proving the university's image among poten- Summer Campus students: "To say, 'Poor from the stimulation of talking to Mr. Boyle tial adult learners. "Increasingly, members guy!', and have a smile at the same time." and others who share a common interest. "I've of the group were becoming aware of the From past experiences with similar courses, been dry for quite a while," said one amateur weaknesses of newspaper advertising in reach- Mr. Boyle explains that many beginning writ- storyteller, "and hoped that rubbing shoulders ing new audiences", says Prof. Murray. "Re- ers exhibit an inhibiting factor. Although with others would get me in the mood again." search on the cost-effectiveness of radio in they want to communicate, they may feel And it seemed to work. After amusing the particular is rather impressive, especially in writing is an invasion of privacy. Such shy- class with recollections of farm life in Canada the area of image transfer". Prof. Murray ness did not prevail with "the Art of Expres- as a young mother raised in a European city, has been conducting much of his research sion" class for very long, however. Mr. Boyle this woman was encouraged to develop her with the assistance of the Radio Bureau of asked his students to begin a diary of their story when a classmate wanted to hear more. Canada and Mr. Bill Dawkins of local radio lives, and by the second day many of them Another lady shared her frightening holiday station CJOY-CK LA FM. In the production were clamoring to read what they'd written. in Nova Scotia which involved four different and creative areas of the project, he has been A one-week program is not time enough hurricanes. And the businessman who thought working with Ronalds-Reynolds and Company to appropriately cover the art of writing, ad- his life dull discovered his World War II exper- of Toronto, a highly respected commercial mits Mr. Boyle, but it does allow the writer- iences in the Italian Brigade were fascinating advertising firm. to both younger and older members of the in-residence to correct some of the wrong According to Prof. Murray, the project class. impressions that beginning writers often dev- and the consortium make good sense. "The elop. "I tried to pick them up, shake them The idea that storytellers should write proper projection of a positive image to new and drop them again, hoping the pieces would about people they know and personal exper- clienteles is important to the future of the fall into a better order." iences, was one of the main ideas put across university. Our objective is to accomplish during "The Art of Expression". Mr. Boyle this at the lowest possible cost; and, at the says he prefers to write about people because moment, it will only cost each member RHODES SCHOLARSHIPS — The Rhodes institution one-twelfth the total project cost. he is most interested in people. Anything Scholarship Trust has released copies of its Memoran- Moreover, given that our existing clientele is can trigger an idea for a character sketch, an dum and Application form for students interested in a transient one, a common promotional effort editorial or a short story. Many of his books applying for a Rhodes Scholarship to the University are drawn from childhood memories and sev- of Oxford. The current value of the stipend is should have a reinforcing effect across the eral have been adapted for the stage. The approximately £3,600 and, of this, the Rhodes province. And that, hopefully, will be good summer theatre in Lindsay has scheduled Scholar will receive approximately £ 167 per month for business". "Mostly in Clover" for 78 08 08 to 78 08 12. for board and living expenses. Applications must reach the Rhodes Scholarship Trust office in Toronto In past years the Blyth Summer Theatre by 78 10 25. For further information please contact BE "BRIGHT" USE LESS "LIGHT" has staged several of Mr. Boyle's works. He the Department of Information, Level 4, University grew up within 10 miles of the town of Blyth. Centre. 5 Provincial Government Banks Economics professor John Benson's study of the super bank proposed by the British Columbia government in response to dissatis- faction with existing banks, was published re- cently by The Fraser Institute, a Vancouver- based private research organization. The study takes an analytical and statistical look at the motives behind the 1975 proposal and the impact it would have on the economic life of the province. Although enabling legislation was passed for B.C. Savings and Trust, which would have had the powers of bank, trust company and also been able to provide insurance, the bank was never set up. Prof. Benson says the pro- posal was the latest in a series of actions by suc- cessive B.C. governments smarting under what Prof. J.W. Skinner, (left) dean of the College of Social Science, looks on as University of Guelph they consider discrimination in federal banking policy; a concern shared by all four western President Donald F. Forster examines the recently published study of Provincial Government Banks by economics professor John Benson (centre). provinces. Banks in Canada exist at the pleasure of federal legislation, and this is a long-standing However, in the case of banks, Prof. Benson distribution of the costs and benefits expected source of dissatisfaction among the western points out that regional concerns is not com- to flow from the intervention of a provincial provinces. The report goes into the question pletely justified. Where there is justification, government bank in a province's retail banking of how national institutions can function in a the proposed remedies do not provide solutions, business. country as regionally diverse as Canada without the report says. The book is presently on order at the campus seeming to discriminate against the regions. The study also examines the nature, size and bookstore.

"Old 484" gets another coat Plain Food Labels There is something about summer that instils Grocery cart watching can be an amusing in us all a desire to splash about with color .. way to survive an unbearable experience, a in our clothing, our gardens, our voices. This way to analyze how your product is doing on tendency is apparent in the bright hues of the open market, or a way to find out what paint which now adorn the campus cannon, makes consumers tick. Right now the grocery that relic from the late 18th century which cart watcher's eye is focused on the new plain takes innocuous aim at the University Centre. label foods and products to see who, if any- one, is buying them. The cannon has served as the "campus billboard" for the past six decades, providing Plain label products first appeared in a challenging outlet for mischievous inclinations. Ontario's Loblaws stores in mid-March. Some Over 50 groups a year brave the dead of night, other supermarkets soon followed suit, ad- vertising savings of up to 40 per cent on some and the campus police, to secretly apply a new Caught in the act and proud of it, midnight items. Guelph shoppers can find no-brand- color and slogan. Yet this noble piece of marauders apply a new coat of paint to the name products in both Dominion and Miracle artillery is the weapon on which championship campus cannon. Mart stores. A recent shopping spree turned gunnery teams were once trained. Each year the accumulated layers of paint up plain label spaghetti at 58 cents for the Many people feel that the cannon should are stripped from the "billboard" to reveal 907 g package. That is considerably less be restored to its original condition and treat- the founder's mark "W.Co." on the left trun- than La Vita at 63 cents, Lancia at 95 cents ed with the paint-free respect due to an arti- nion and the serial number "484" on the and Catelli at $1.02 for the same size package. fact of such historical significance. Bill Tolton, right trunnion. A more thorough clean-up The store offered an 8 kg bag of white editor of the OAC Alumni News, has delved would uncover the monogram of Geo. III, the flour for $2.59, a unit price of 33 cents. Name into the cannon's past with the hopes of arous- ordnance proof mark and the weight markings brand flours were available in 9 to 10 kg bags ing further interest and support for this cause. on the barrel. "The cannon is a 32 pounder, with unit prices of 37 cents for Steinberg's Mr. Tolton bitterly contrasts the fate of designed primarily for naval service but com- brand at Miracle Mart, 41 cents for Five Roses, our "old 484" with that of a sister cannon, monly used for fortifications," explains Mr. and 48 cents for Robin Hood. Number 786, which is prominently displayed Tolton. Of cast iron and weighing three tons, The lower price of plain label products is on the Tower of London grounds. "Number it was designed to withstand the pressures of due in part to the question mark they carry 484 has been on campus for nearly a century," 10 pounds of exploding gunpowder. regarding grade or quality. In some cases, he says. "Of its own right, the cannon is some- Very few of the thousands of these guns plain label fruits and vegetables may be a lower thing to be proud of; something for both which were once in service remain today. grade (Canada Standard) than the Fancy or engineers and metallurgists to study. For OAC Whether our cannon continues to serve as a Choice grades of the higher priced name brands grads, it is a memorial to the "Aggie" gunners target for pranksters or is restored to its orig- and private labels. Other products may be who served in three major wars." Surely the inal dignified condition, it is certain that it formulated differently (one less whitener in gun deserves better than its present treatment, will always add color and interest to the the bleach) than name brand items, or they Mr. Tolton and his followers indicate. University campus. Continued on page 7. 6

PLAIN FOOD LABELS Continued from page 6. income, better educated people who are more Nature Trail for willing to experiment with new products. the Handicapped may be exactly the same. Consistency is not These people have more confidence in their one of the guarantees of plain label products. ability to assess the quality of a product. Inconsistency does not mean lower utility, People who aren't as sure of themselves, quite however, cautions Prof. Trevor Watts, Con- often those who are less educated and less sumer Studies. All foods and products must affluent, tend to feel more comfortable with meet federal government regulations, regard- nationally known brands. less of their label. Plain label products will This has been one reason for the relatively meet these requirements but may not always slow acceptance of house brands, notes Prof. exceed them. Watts. Although they first appeared on the market in the 1930's, house brands have not The syrup on a lower grade, plain label really come into their own until the past few can of peaches might not be as clear or the years. If the market develops, Prof. Watts peaches as uniform in size as their higher- predicts an equally slow rise for acceptance priced competitors. At 65 cents for 794 g, of plain label products. Some people will be you might think they are great for peach pie, reluctant to try a new concept, others will but be willing to pay 92 cents for Del Monte try only one or two items, many will not be peaches for a fruit salad. Nutritionally speak- sure about the nutritional value or the tastiness ing Prof. Watts says that canned peaches are of plain label products, and still others may A class of blind visitors from the W. Ross canned peaches. If you're shopping for nut- not want grocery cart watchers to find that Macdonald School in recently had a rition rather than for appearance and taste, their buying habits are largely determined by guided tour of the Victoria Woods. you'll pay much less per unit of nutrient if price. you buy plain labels. A "touch and see" trail for the blind and a Variable availability is another reason for nature "walk" for visitors in wheel chairs may the lower price of plain label products. Many soon enable the physically handicapped to are excess stock items bought in lots from the SURPLUS SALE — The following items are avail- enjoy and learn about nature in the University manufacturer who may have processed more able now to the general public on a reserve bid basis: of Guelph Arboretum. of a particular item than he is readily able to 1 IBM executive typewriter, 2 Underwood 702 type- An investigation team, funded through a sell as name brand or private label stock. The writers, 1 Philips cassette dictaphone set. Bids will three-and-a -half month Young Canada Works close at 11:00, 78 07 28. Please contact Kathie plain label tomato juice you buy this week grant, is studying ways to increase the use of Swackhamer, ext. 2105 for further information. may have been manufactured 13y Libby's, the Arboretum by the handicapped. The while next week's can may come from a JOB OPENING — Media Services is looking for team will identify areas on the trails suitable small cannery near Leamington, and there part-time projectionist operators for the fall semester, for demonstration to specific handicaps, re- 1978. On the job training will be provided, but won't be any on the shelf the third week. commend modifications to the Arboretum experience is an asset. Apply to Mr. R.H. Ellis, Room Plain labels will mean savings to those people buildings and trails, and design nature educa- 017, Arts. to whom product consistency and availability tion programs suitable for handicapped adults are not a priority. COMMONWEALTH UNIVERSITIES — and children. The grant amounting to almost The Association of Commonwealth Universities' list $6800, covers the salaries of three young Supermarkets claim they are able to pass of universities in the Commonwealth is available from adults for the summer. on plain label savings in packaging, advertising the Association at 36 Gordon Square, London, England Under the direction of naturalist Alan Watso and merchandising. Fruits and vegetables WCIH OPF. This list of 300 institutions gives full post- must be sold in standard-size cans, but other al addresses and names of executive heads and officers the group is focussing on Victoria Woods trails items tend to be packaged in larger-than- of the universities. The Association will supply up to because of their proximity to the J.C. Taylor average, plain-looking containers which are six copies free. Over that number copies will be Nature Centre and because they are free of stock items at most container companies. The charged at cost. Continued on page 8. labels usually contain only that information which is required by law: the generic name, grade, net contents, ingredient listing and the distributor's name and address. Head Nurse, Department of Medical Services. Salary Benefits Clerk, Personnel Department. Clerk I I. commensurate with qualifications and experience. Salary Range $169.49 — $247.55. Prof. Watts questions the degree of savings Please submit resume and references to Employment Assistant Receptionist, temporary part time, Medical in advertising and merchandising claimed by Services to the attention of Dr. D.G.M. Nelson, MD, Services. Receptionist/Typist. Salary Range $132.95 some chain supermarkets, however, since Director, Medical Services, Macdonald Hall, University — $172.72 (prorated). many seem to be promoting plain label pro- of Guelph. Executive Secretary, Office of the Provost. Executive ducts more frequently than they had initially Systems Analyst, Academic Computer Services. Secretary I. Salary Range $187.34 — $270.79. indicated they would. The products are also Salary commensurate with qualifications and Secretary, Microbiology. Salary Range $157.60 — given shelf space in some chains, whereas experience. most said they would give only floor space to $225.25, Co-ordinator of Publications, Academic Computer Stenographer, the products. Perhaps the chains feel the Microbiology. Salary Range $141.84 — Services. Salary Grade 008. Salary Range $221.96 — $209.38. products are not moving as well as they should $294.09. Secretary, Department of History. Secretary. Salary be, suggests Prof. Watts, or perhaps they've Range $157.60 — $225.25. decided people don't understand what plain Analyst Programmer, Academic Computer Services. Animal Health Technician, Clinical Studies. MTS 3. Salary commensurate with qualifications and label really means. Salary Range $187.34 — $270.79 experience. Porter (2 positions), Understanding by the consumer will not Residences. Job Rate $5.46. Probation rate $.20 per hour lower than job rate. necessarily generate sales, and those lower Helper 3, Refrigeration/Air Conditioning Mechanic. Maintenance. Job Rate $6.87. Probation rate $.20 Production Control Photographer, Audio Visual income families who might benefit most from per hour lower than job rate. Services. MTS 2. Salary Range $169.49 — $247.55. the lower prices may be the most reluctant Assistant Manager, Employment and Training to try plain label products. Consumer studies Carpenter/Millwright, Maintenance. Job Rate $7.59. Services. Salary commensurate with qualifications on buying habits indicate that it is the higher Probation rate $.20 per hour lower than job rate. and experience. 7 Next Week at Guelph SUNDAY 78 07 23

Conference — FISH, FEED AND NUTRITION WORKSHOP, until 78 07 26, THURSDAY 78 07 20 Lambton Hall. Family Summer Campus — continues until 78 07 21, Lambton Hall. Worship — CATHOLIC MASS, 10:00, University Centre 103. Conference — YOUR MONEY MATTERS, until 78 07 21, Lambton Hall. Course — FLORAL DESIGN I, continues until 78 07 28, Lambton Hall. Biophysics-Biochemistry Summer Series — TRACE METAL METABOLISM IN TUESDAY 78 07 25 GENETIC DWARFISM, Robert Brown, Animal and Poultry Science, 12:00, Concert — CLASSICS TO POPS, weekly concert at Guelph Public Library by Chemo-Micro 370. U of G advanced music students, 19:30. Baha'i Fireside — INFORMAL DISCUSSION, 17:00, Lounge UC 107. Seminar — NEW SOFTWARE ON AMDAHL. 1500, 16:00, Physical Science 113. Amnesty International, Guelph— HUMAN RIGHTS IN ISRAEL film and dis- cussion, 19:30, UC 103. FRIDAY 78 07 21 WEDNESDAY 78 07 26 Free Film Theatre — PAPERBACK HERO, 19:00, Physical Science 113. Concert — EASY WEDNESDAY, 12:00, University Centre Courtyard. Worship — MUSLIM JUMA PRAYERS, 12:30, UC 533. Worship — IMMANUEL FELLOWSHIP, 19:00, UC 335.

NATURE TRAILS Continued from page 7.

poison ivy. "With relatively minor changes," organizations with experience in this field. The students were fascinated with a mounted explains Project Manager Mary Coles, "part They have visited facilities and schools for meadowlark he passed around. They "saw" of the trail network in Victoria Woods could the handicapped, such as the scent garden for the bird for the first time through their fingers be made accessible to wheelchairs. We are the blind in Toronto, the W. Ross Macdonald and learned that the beak is hard and the legs evaluating different types of trail surfaces School in Brantford and the Royal Botanical are featherless. such as cinders, aid rock dust". Gardens where one staff member has made With existing Arboretum facilities, it is "A primary goal in designing trails for the great strides with horticultural therapy. possible to design programs for groups of handicapped," she continues, "is providing Guelph organizations concerned with the blind, deaf or physically handicapped child- the necessary feeling of security." Blind developmentally and physically handicapped ren or adults. Mr. Watson hopes to provide people, for instance, can be fiercely indepen- have been contacted. A blind Guelph man facilities so that handicapped individuals or dent or terribly insecure outside a building. On served as a consultant by walking the Victoria families with a handicapped member could a trail for the blind, the security could be prov- Woods trails and giving his perceptions. use and enjoy the Arboretum trails on their ided by a low kick rail along the trail, braille "Since we started working on this project own. signs, and with a rope railing tied with knots in May," observes Ms. Coles, "we have all at specific points of interest. Ms. Coles notes become so much more aware of the needs of that many legally blind people have limited the handicapped, which have not been con- sight, and for them the braille signs, therefore, sidered in the design of our cities, buildings, would also include large printed legends. homes, cars, and mass transit." The accessibility of the Arboretum Centre Mr. Watson has already organized nature and the J.C. Taylor Nature Centre to wheel- education sessions for several groups of blind chairs will be evaluated during this summer children. He generally lines the group up study. Necessary modifications will be re- along a rope strung along the trail. An assis- commended. In the J.C. Taylor Centre, for tant brings up the rear. "It is really satisfying instance, this would involve building wood to deal with handicapped children," he ex- ramps to one entrance, widening a door and plains. "In most cases, they simply haven't minor changes to the washrooms. had the opportunity to explore the outdoors. Many of the recommended modifications They're really enthusiastic and receptive." will not involve large capital investments, notes Working with handicapped children also Ms. Coles. She anticipates that some changes provides many insights. Mr. Watson describes to the trails could be implemented right away. a recent visit by students at the W. Ross The investigation team — Mary Coles, Susan Macdonald School. They recognized many Neufeld and Cindy Dugas — have scoured the of the recorded bird calls he played to them David Uhrin and Anabella Barbora feel the literature on nature trails for the handicapped during lunch in the nature centre because braille-like bumps in the smooth bark of a and have contacted local and international they had heard records of bird songs at school. beech tree. gue h Postage-Paid-In-Cash At Third Class Rates Permit 721, Guelph, Ontario.

UNIVERSITY NEWS BULLETIN

The News Bulletin is published by the University of Guelph. Items must reach the editor, Sandra Webster, Department of Information, level 4, University Centre, by noon Friday. Contents may be quoted or reproduced.