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Association for Business Communication Proceedings of the 85Th Annual International Conference October 27-31, 2020 – Virtual

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Association for Business Communication Proceedings of the 85Th Annual International Conference October 27-31, 2020 – Virtual Association for Business Communication Proceedings of the 85th Annual International Conference October 27-31, 2020 – Virtual Strengthening B-comm in an era where perception is reality Proceedings Editorial Review Board Matt Baker W. Christopher Brown Rodney Carveth Kevin Chu Mark Cistulli Barbara D’Angelo Michelle Dawson Sam DeKay Frances Griffin Kathy Langston Sushil Oswal Lee Tesdell Lillian Watson Tara Wilson Manako Yabe Leigh Ann Whittle, Editor A Preface Although the theme of the 2020 ABC Annual International Conference was selected well before the world was subjected to an unprecedented global pandemic, the notion of strengthening business communication proved relevant to the circumstances. Instead of meeting in San Diego as we hoped, we convened in an online virtual setting. Transitioning a conference from a physical to virtual setting was no small undertaking, yet it enabled those unable to travel to California to experience the conference, the camaraderie, and the scholarship characteristic of our past conferences. When physical distancing kept us apart, we sought new ways to strengthen business communication. The conference proceedings experienced its own set of changes. Previously, presenters were asked to submit a full paper to supplement their conference presentations. Limited response to the call for proceedings made it difficult to fully showcase our presenters’ scholarship and practice. After the 2019 annual conference, it was decided that the proceedings would consist of presenters’ proposal submissions. The result of this decision lies in the following pages: A robust collection of scholarship and practice, a testament to the strength of business communication and those who teach, practice, and research it. We have separated the proceedings by track and focus for your reference. I hope that you find these proceedings as inspiring and informative as I did while compiling them. My gratitude is extended to Jim Dubinsky, Marilyn Buerkens, Dirk Remley, Jason Snyder, and each of the remarkable members of the Proceedings Editorial Review Board for their guidance, assistance, and dedication to seeing these proceedings to completion. Leigh Ann Whittle, M.A., M.Ed. Proceedings of the 85th Annual International Conference of the Association for Business Communication October 27-31, 2020 – Virtual Leigh Ann Whittle, Editor Click on any item below to link directly to its contents in the document. Use the link in the footer to return to this page. ABC Europe (Special Track) Consulting and Practice Focus 1 Emotional Co-construction in the Workplace Discourse of First Aid Servants in Combat 11 Environments of Communication Olesia Liubashenko Teaching Focus Teaching Responsible Leadership through Language Analysis and Digital Storytelling 14 Podcasts Judith Ainsworth Communication Issues in Entrepreneurship and Innovation Management Consulting and Practice Focus The Pitch Formula Used by Top Silicon Valley Startups 17 Chris Lipp Research Focus Pitching Like a World Class South American Entrepreneur: Lessons from Start-Up Chile 19 Mason T. Pellegrini Strategic Narrative Canvas: A Template for Developing and Communicating Human- 21 Centered Innovation Abram Anders Teaching Focus Question Asking: A Critical Communication Skill 23 Andrew Quagliata Consulting and Training Consulting and Practice Focus Influencer Consulting: Sharing Business Communication Knowledge Through Web and 27 Social Community Building Curtis Newbold Our First or Best Communication Consulting Gigs: Yours Too 29 Rita R. Owens, Karin Goettsch, James Stapp, and Eric DeMar Waters Diversity and Inclusion Consulting and Practice Focus Excuse Me, Your Ableism is Showing: Impacts of Ableism in the Workplace 32 Shelley Ann Hepler Teaching Focus Enhancing the Environment: Teaching Female Undergraduates in the Business 34 Classroom Shelly Scott-Harmon Fostering Inclusive Documentation Practices by Teaching Disability Studies in Technical 36 and Professional Communication: A Case Study Kristin Bennett How Do You Teach Diversity and Inclusion? I-II 39 Jacquelyn Lowman, Yingqin Liu, Laila Montaser, Evelyn Plummer, Drew Marsherall, Young Sun Lee,Laura Lambdin, Tara Moore, Junhua Wang, Ruby K. Nancy, Kimberley Williams, Geert Jacobs, Rebecca Dawn Heino, David Healey, Fadia Nordtveit, Zsuzsanna Palmer, Sheila B. Lalwani, Sushil Oswal, Larissa Ramos, Courtney Hawk, Laura Messano, and Peter W. Cardon Overcoming Rhetorics of Deficiency: The Legacy of Watermelon Postcards 43 Clive Muir 2 Presentation Rubric Design and Ableism: Towards a More Inclusive Rubric 46 Melissa Hull Geil Teaching Diversity and Inclusion Online: Strategies for Success 48 Allison Schlobohm and Ivonne Chirino-Klevans Underserved Populations: Meeting the Needs of Veteran Students 50 Kathy Jones Langston Employment Issues in Business Communication Research Focus An Investigation into How Communication with One’s Colleagues, Organization, and 53 Romantic Partners Impacts the Experience of Retirement Nici Ploeger-Lyons Moving Forward: Applying the Triadic Professional Approach to Promoting Business 56 and Professional Communication in a Post-COVID-19 Landscape Janel Bloch and Jeremy Rosselot-Merritt Teaching Focus Outside the Business College: Non-tenure Track, Tenure Track, and Adjunct Issues in 59 Business Communication Geoffrey Clegg Search Committee, Interrupted: The COVID-19 Pandemic’s Impact and Influence on the 61 Faculty Recruitment Process Brian S. Hentz and Brent Lucia Twenty-First Century Workplace Attire: Formal or Casual? 63 Virginia Hemby and Raholanda White Executive, Managerial, and MBA Communication Research Focus Sir Antony Jay on Business Communication: Oral Presentations 66 N. Lamar Reinsch Jr. and Paul N. Reinsch Walmart’s Identity: A Corpus-Based Cognitive Analysis of Discursive Strategies in CEO 68 Discourse Zhiyi Zhou and Chunyu Hu Innovative Instructional Methods Research Focus Examining How Categorized Feedback Impacts and Improves Student Writing 70 Heidi Schultz and Michael Meredith Teaching Focus A Public Speaking Renaissance at University of California, Santa Barbara: How 72 Innovative Presentation Training Led the Way Jeffrey Hanson, Gina Lyn Genova, Esq., and Craig Cotich Adapting the Business Communication Core Course: Keeping Up with Trends Without 75 Overstuffing the Curriculum Pamela Bourjaily and Ryan Sheets Anxiety-to-Excitement Reappraisal Strategies and High Valence Music: Antidotes for 78 Presentation Anxiety Heidi Schultz Application of Problem Based Learning (PBL) in Hands-on Business Communication 81 Ana Lucia Magalhaes 3 Caught Off Guard by COVID-19 in Your On-Campus Classes? Colleagues are Here to 84 Help! James G. Ward Center in a Crisis: Challenges Created by COVID-19 86 Ryan Sheets, Matthew Gilchrist, Beth Kozbial Ernst, Brian S. Hentz, Carl Follmer, Pamela Bourjaily, and Katie Gerst Collaborating with a Community Partner - Quality is No Accident! 89 Ann Marie Alexander Cross-Discipline Experiential Learning Approach to Teaching Business Communications 91 Within a Live Client Scenario Liane Czirjak, Sarah Mellen, and Lori LaDuke Earn Accreditation in SOCIAL STYLE® to Expand Students’ Communication Skills: 93 Writing, Presenting, Engaging, and Leading Judy Tisdale, David C. Collins, Daisy L. Lovelace, and Jana M. Seijts Experiential Learning Through a Business Communication Competition: Do You Have 95 the C-Factor? Maria Wolfe and Theomary Karamanis Face-to-Face Teaching Has a New Face: Online, Remote, Hybrid, and Hy-Flex 97 Paula Lentz, Janel Bloch, Peter W. Cardon, Linda Cresap, Ashley Keller Nelson, and Dirk Remley From the Classroom to the Boardroom: Developing Leaders to Do the Right Thing 99 Peggy R. Odom-Reed, SPHR How Trained Coaches Plus Technology Tools Result in Better Public Speakers than 101 Either One Alone Caron L. Martinez and Sara Weinstock Keeping it Short and Sweet: Teaching the ‘Short Message’ Writing Format in a Business 103 Communication Classroom Allison M. Alford and Seth Frei Learning In and Out of the Human Fishbowl 106 Theresa Wernimont and Jenny Morse Meet Me in the Middle: Using Mid-Term Evaluations for Instructor and Student Success 108 Abby Koenig My Favorite Assignment I-IV 110 D. Joel Whalen, Howard Leland Smith, Christina Iluzada, Matari Jones Gunter, Xiaoli Li, Amy Newman,Bruce Kingma, Emily Goenner, Susanna Shelton Clason, Kathryn Anne Canas, Georgi Rausch, Trent Deckard, Ruby K. Nancy, Danny Rubin, Barbara Davis, Elena V. Chudnovskaya, Michelle Migdal, Alima Dostiyarova, Emil Towner, Theresa Wernimont, Michael Meredith, Heidi E. Huntington, Aaron Thomas Phillips, Laura Lambdin, Jessie Lynn Richards, Amber Messersmith, Gina Lyn Genova, Janet Seggern, Lorelei Amanda Ortiz, Sheila B. Lalwani, Ryan P. Fuller, Ana Lucia Magalhaes, Suwichit Chaidaroon, Bethany Dailey Tisdale, Susan Luck, Sarah Clements, Laura Barrett, Christina J. Moore, Yingqin Liu, Marie-Louise Brunner, Stefan Diemer, Christopher McKenna, Andrew Hunt, Raihan Jamil, Robyn Albers, Reid McLain, Sandra Dean, Payal Mehra, Joshua Lenart, Peter W. Cardon, Junhua Wang, Jenny Morse, Ryan Wold, Leslie Ramos Salazar, Andy Spackman, Mark Evans, Tara Moore, James Ward, Scott Springer, Ann Springer, Courtney Hawk, Linda R. Macdonald, Marion Philadelphia, Aiste Ptakauske, and Alisa Agozzino 4 Nobody Cares About You: Teaching Students How to Turn Job Interviews into 118 Intelligent Conversations Andy Spackman Preparing Students for the Workforce: Do They Feel Prepared? 120 Carol S. Wright and Jamie Keith Humphries Preparing Students to Provide and Receive Meaningful Feedback
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