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UN Communications Priorities 2021

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UN Communications Priorities 2021 UN Communications Priorities 2021 Communicating for a World Where Everyone Thrives in Peace, Dignity and Equality on a Healthy Planet RESPOND TO COVID-19 AND RECOVER BETTER The top priority for UN communications is the response to and recovery from the pandemic. Through the As the world attempts to heal, our communications will provide hope on how we can recover better to build ‘Verified’ initiative we will tackle misinformation and build confidence in health messaging and vaccination. a more equal, inclusive, sustainable, safer and healthier planet. Our campaign ‘It’s Possible’ will serve as a We will mobilize resources to support equitable access to a people’s vaccine. We will tell personal stories mantra during recovery and offer solutions to get the planet back on track to achieving the 2030 Agenda for that show the impact of COVID-19 on lives and livelihoods. Sustainable Development and the Paris Agreement. We will amplify the call to re-imagine global financing frameworks and put them at the service of humanity. As the world tries to recover, we will demonstrate multilateralism at work and position the UN as leading on the following priority themes: MOBILIZE FOR THE PLANET FIGHT INEQUALITY, STAND FOR INCLUSION REALIZE GENDER EQUALITY We will frame COVID-19 as a catalyst for transforming humankind’s With COVID-19 preying on the most vulnerable and wiping away dec- Our platforms will put women and girls front and centre as we strive to relationship with the natural world. We will amplify the call for a Global ades of progress, we will put a spotlight on rising poverty and inequality. prevent COVID-19 from wiping out a generation of progress towards Coalition for Carbon Neutrality, the urgent need to address diminishing We will listen to audiences who express discontent and frustration. gender equality. We will tell individual stories of women acting as biodiversity and the deteriorating state of the oceans. Our climate com- We will be a voice for fairer, more equal societies, promoting trans- agents of change and leading the recovery. We will showcase women munications lab will show recovery as a positive, with investments in a parency and speaking out against corruption during the recovery. We leaders, particularly in peace and security. We will demonstrate that green and sustainable global economy producing jobs, reducing emis- will position the UN as a beacon for inclusion, engaging audiences on the UN is walking the talk with its own representation and internal culture. sions, and building resilience to climate impacts. We will inspire action issues that matter to them – racism, gender, diversity, the rights of We will amplify major events and initiatives, including the 65th Commission by shining a spotlight on countries, cities, companies and citizens already minority groups including LGBTI, indigenous, persons with disabilities, on the Status of Women and UN Women’s Generation Equality. leading on climate, while offering our audiences, particularly youth, oppor- older persons and people on the move. We will amplify the Secretary- tunities to take individual actions for a healthier planet. We will position General’s Common Agenda and its vision for global governance and the UN as an authoritative source on climate science as well as the global multilateralism that works for everyone, everywhere. leader pressing for urgent action in the lead-up to COP 26 in Glasgow, as well as the global conferences on Biodiversity and Oceans. DEPARTMENT OF GLOBAL COMMUNICATIONS OUR COMMUNICATIONS WILL ALSO SUPPORT THE UN AGENDA ON SUSTAINABLE DEVELOPMENT GOALS PEACE AND SECURITY HUMAN RIGHTS COVID-19 has driven us farther off-course from achieving the vision and We will highlight the UN’s role in preventing, mediating and stopping We will position the UN as the voice of human rights for all, including promise of the 2030 Agenda. We will amplify the Secretary-General’s conflict including the Secretary-General’s call for a global ceasefire speaking out against racism and racial discrimination. Reinforcing the call for all sectors of society to get involved in a ‘Decade of Action’ during the pandemic. We will build support for UN peacekeeping using Secretary-General’s call to action, we will amplify the stories of human to mobilize around the SDGs. In particular, we will spotlight the Food emotive storytelling. We will showcase the role of the UN as a conven- rights advocates and be a leading voice on countering the spread of Systems Summit and Sustainable Transport Conference. Our commu- ing platform for counter-terrorism and the non-proliferation of nuclear hate speech, and on the sanctity of religious sites. We will encourage nications will be designed both to educate and motivate, building a weapons. We will demonstrate the life-saving impact humanitarian work- specific actions of solidarity. global movement of implementation. Working with our offices around ers make every day, while generating empathy for the record 235 million the world, we will commission inspiring stories of impact and pro- people worldwide in need of humanitarian assistance and protection. gress, creating momentum for further actions. OUR APPROACH WHAT? WHY CARE? WHAT NOW? AUDIENCE TRUST We lead the narrative We design storytelling We develop campaigns We strive to position UN content by providing timely, communications to get and content that highlight a source for accurate, trusted authoritative information target audiences to care, solutions and encourage information issued for the global on UN priority issues. proactively reaching them specific actions. public good. We lead efforts to fight on platforms they use. the scourge of misinformation, disinformation and hate speech. DEPARTMENT OF GLOBAL COMMUNICATIONS DEPARTMENT OF GLOBAL COMMUNICATIONS FORECAST GRID | 2021 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 18-26 TBC 11 7 24 - 1 June TBC 17 13 27 WHO Cities and One year anniv World Health Day World Health Release of national World Patient Int Day for Disaster Int Day of Epidemic Exec Board Pandemics report declaration of (WHO) Assembly (WHO) immunization data Safety Day (WHO) Risk Reduction Preparedness COVID-19 (UN Habitat) Public Health (WHO-UNICEF) (UNDRR) (WHO) Emergency of Int RESPONSE TBC Concern (WHO) 24-30 Launch of Research World Roadmap (DSG) Immunization Week (WHO) 14 19 (TBC) 23 22 10 1 TBC 7 TBC 1-12 TBC Adaptation Gap Report: Blueprint to World Mother Earth Day Global Dialogues HL launch of Assessment Report Int Day Clean Air UN Global UN Climate Caring for Climate Report (UNEP) tackle the climate, Meteorological Day (UNEP) for CO2 emissions Climate Change (IPCC) for Blue Skies Sustainable Conference COP26 (UN Global biodiversity (WMO) reductions (ICAO) impact on plant (UNEP) Transport (UNFCCC) Compact) and pollution health study (FAO) Conference (DESA) 25-26 emergencies 22 Global Adaptation (UNEP) 28 UNICEF 16 TBC Summit (UNEP) Earth Hour Climate Report 5 Int Day TBC Climate Action World Environment Preservation Emissions Gap to Tackle Global 22-26 Day & launch UN of Ozone Report (UNEP) Hunger initiative UN Environment TBC Decade Ecosystem Layer (UNEP) (WFP) Assembly (UNEP) State of the Global Restoration (UNEP) Climate Report TBC MOBILIZE 2020 (WMO) 28-30 Innovate4Cities 17 Youth4Climate Conference (UN- FOR THE World Day event: Driving Habitat, GCoM) PLANET to Combat Ambition (WB, Desertification and OSGEY, EOSG) Drought (UNCCD) TBC Climate TED Countdown 30-2 Summit Action TBC Pre-COP26 Protected Planet (UNFCCC) 2020 Report (UNEP) TBC UNGA: HL Dialogue TBC on Energy (DESA) Maritime Zero- & Low-Emission Innovation Forum (IMO, UNEP) DEPARTMENT OF GLOBAL COMMUNICATIONS | FORECAST GRID 2021 | ■ = Major Events | Italics = External Event 1 / 7 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 28 3 3 17-30 8 TBC Launch UN Decade Biodiversity and World Wildlife Day UN Biodiversity World Oceans Day Ocean Conference of Ocean Science Food report (UNEP) (CITES) Conf (CBD) (UNESCO) (DESA, OPGA) MOBILIZE for Sustainable FOR THE Development (UNESCO) 10 22 Biodiversity HL Event on Int Day Biological & Oceans Biodiversity Diversity & TBC (UNESCO) Biological Diversity Water Pollution Outlook Report Report (UNEP) (CBD) 25 21 7-8 17 TBC 9 TBC 17 TBC Anniv of SG call to Int Day Elimination ECOSOC Youth Int Day Against Launch of Int Day of SG Report on the Int Day for Human action on Human of Racial Forum 10th anniv Homophobia, Multidimensional Indigenous Peoples Common Agenda Eradication of Development Rights (EOSG) Discrimination (DESA, OSGEY) Transphobia & Poverty Index (DESA) (EOSG) Poverty (DESA) Report (UNDP) (OHCHR) Biphobia (UN (UNDP) Women) TBC 12 FIGHT UN Permanent Int Youth Day INEQUALITY, Forum on 21 (DESA) Indigenous Issues World Day STAND FOR (DESA) Cultural Diversity INCLUSION for Dialogue & 15-16 Development LGBTIQ Youth (UNESCO) Forum (OSGEY) TBC NextGen Assembly (EOSG) 6 1 Women’s History 23 19 18 4-10 World Space 25 Int Day Zero month (UN Women) Int Day to End Int Day Eliminate Int Equal Pay Day Week: Women in Int Day for Tolerance to Obstetric Fistula Sexual Violence (ILO, UN Women) Space (UNOOSA) Elimination of Female Genital (UNFPA) in Conflict (SRSG/ Violence against 8, 15-26 Int Mutilation (UNFPA) Women’s Day; SVC) Women & 16 days Commission on 11 Int Day of the campaign Status of Women 28 Girl Child (UNICEF) (UN Women) REALIZE 11 + UN Women at 10 Menstrual Hygiene TBC Int Day of Women Report (UN Women) Day (UN Women) Generation Equality GENDER & Girls in Science Forum - Paris (UN 15 Int Day of (UN Women, Women) Rural Women EQUALITY
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