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CHELLO BROADBAND SERVICE LAUNCH REVOLUTIONISES EUROPEAN Submittedinternet By: Edelman USE Ltd Tuesday, 23 March 1999

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CHELLO BROADBAND SERVICE LAUNCH REVOLUTIONISES EUROPEAN Submittedinternet By: Edelman USE Ltd Tuesday, 23 March 1999 CHELLO BROADBAND SERVICE LAUNCH REVOLUTIONISES EUROPEAN SubmittedINTERNET by: Edelman USE Ltd Tuesday, 23 March 1999 New portal features introduced as chello service goes live in 5 European countries Amsterdam, 23 March 1999, At a worldwide media launch today, chello broadband n.v (chello) - Europe's leading broadband internet service provider, and operating company of recently floated United Pan-Europe Communications N.V. (UPC) - unveiled its innovative new portal design, exclusive broadband access features, along with details of its service available in five European countries. The keenly anticipated first look was premiered by chello's newly assembled top management team including Mark Schneider (chairman, chello broadband n.v. and chairman/CEO of chello's parent company UPC), Iain Osborne (chello managing director, marketing, sales and portal) and Sudhir Ispahani (chello managing director technology and operations). "The key to chello's success is its ability to take the most cutting edge complex technology and use it to make internet access easier than ever before," says Mark Schneider, chairman, chello broadband n.v. and CEO/chairman UPC. "Our world class technology team has developed AORTA, Europe's first broadband network and the largest European caching distributed service. The technology chello has implemented means that AORTA will always have the bandwidth capacity to provide customers with a fast reliable service." chello vision, a revolutionary new user interface, shown today, is a TV remote control on the computer screen which allows users to navigate the internet as easily as they can a television. chello vision's 3D remote control travels with users as they journey through chello's extensive information channels and makes scrolling up and down pages to find information obsolete. One click on a button and chello vision lets users switch channel and move freely through the internet. This means that someone shopping online can switch to the latest news and sport and then back again. "chello is making the internet an enjoyable experience for everyone," says Iain Osborne, managing director, marketing, sales and portal. "We want to make internet navigation as easy as possible which is why we developed chello vision, enabling our chat pages, search engines, news groups and email to be accessed from one page." He continues, "Broadband has helped us to do this. The extra speed and bandwidth it brings to the internet means that we can develop features and content which would be impossible with a dial-up narrowband service. Chello's affiliate partners have three years broadband experience in Europe and are building a world class team which combines visionary creativity and technical excellence to make sure our customers have tomorrow's internet service broadcast into their homes today." chello's broadband internet service is now available in regions of the Netherlands, Norway, France, Belgium and Austria. It requires no telephone dial-up, is designed to meet European consumers' growing demand for ultra fast, high performance access and offers compelling content at a value-for-money fixed price. chello's portal is set to become the most happening, interactive place on the internet. Mark Schneider comments, "I have never been more excited about a business than I am about chello and its future. chello is an integral part of UPC's triple play strategy of providing integrated, television, telephony and internet services through cable across Europe. I am delighted to be at the launch today and Page 1 to see chello go live in 5 European countries. I'm looking forward to seeing it expand still further across Europe and develop into other continents." Market Leader - Europe's Largest Broadband Reach chello is a pioneer in the broadband industry and is the first company to provide broadband in Europe. The company is expected to jumpstart European internet use by offering fixed fee (approx. 40 Euros/month), internet access linked to a PC via a cable modem, along with the advantages of its specially developed pan-European network AORTA and locally-tailored portal content. The service got off to a robust start with the February launch in the Netherlands and Belgium, offering access through two of its broadband cable affiliates, United Telekabel Holding and TVD-Radio Public, respectively. With today's launch, chello becomes the immediate market leader, entering with over 22,000 chello users via the company's cable affiliates in the Netherlands and Belgium, along with Norway (Janco Multicom), Austria (Telekabel) and France (Mediaréseaux). These partnerships mean chello has the largest broadband reach in Europe, with over 500,000 homes already upgraded, and 2.5m households slated to be chello-ready by the end of the year. Next Generation Content and Quality With 320m internet users expected by the year 2000, and 720m by 2005, chello represents the next generation of internet service providers and takes the internet to a new turbo-charged level. The service allows cable operators to offer their customers real time internet access along with a whole new world of entertainment and information services. chello provides a full range of top quality services, including new entertainment, communications, interactive games, and content in each country's native language. Additionally, customers can access email and e-commerce solutions via a personalised portal. Highlights of featured fully-integrated chello content partners include ITN and Euronews videofeed and news channels, CBS Marketwatch finance channel, CNN, Accuweather, e-commerce shopping with Barnes & Noble, Cyberian Outpost, N2K (Music Boulevard), Frontstage, FogDog Sports and much more. World Class Technology Made Easy On the technology front, chello is leading the way thanks to its unique network infrastructure AORTA - Europe's first broadband network and the largest pan-European distributed caching service. Designed by some of the best network specialists in the world, it would be hard for any other company in Europe to provide such extensive network architecture or guaranteed bandwidth in Europe. AORTA has the capacity to send parcels of multimedia, text and voice data with very high broadband speeds directly to home PCs. To ensure a constant quality of service chello has also formed a new Broadband Laboratory in collaboration with industry leaders such as Cisco, Sun Microsystems, Inktomi, and Hermes Euro Railtel, to drive forward new industry standards and ensure AORTA remains at the cutting edge of technology. About chello broadband n.v. chello broadband is Europe's first and leading full service, flat-fee, broadband Internet service provider. It has the largest reach in Europe and is committed to delivering next-generation, 24-hour accessible Internet services and broadband content to consumers via high-speed cable modems, with no phone bills - ever! It provides a turnkey service to cable network operators based in Europe. chello is an operating company of United Pan-Europe Communications (UPC), with headquarters in Amsterdam and offices in London, Paris, Vienna, Brussels and Oslo. By providing unparalleled communications Page 2 services, chello broadband delivers m@ximum InternetÔ through cable with minimal cost. chelloO is a registered trademark of chello broadband n.v. About United Pan-Europe Communications N.V. Headquartered in Amsterdam, United Pan-Europe Communications N.V. (UPC) (NASDAQ UPCOY - AEX UPC) is one of the most innovative broadband communications companies in Europe, owning and operating the largest private pan-European group of broadband communications networks. UPC provides cable television, telephony, Internet and programming services. It has well-established multi-service communication systems in 10 countries in Europe and Israel. As at September 30 1998 UPC's networks passed approximately 4.9 million homes, they had 3.4 million subscribers, 14,000 telephony access lines and 13,800 broadband access Internet subscribers. UPC delivers voice, video and data services, which allow it to offer, stand alone and integrated service solutions to suit its individual customer's needs. UPC recently launched Priority Telecom, its CLEC and integrated telephony company and chello broadband n.v., its high speed broadband Internet company. -ENDS- For more information contact: Ross Sampson Charlotte Wood communications director account manager chello chello broadband Edelman PR tel: + 31 (0) 20 3552 713 tel: + 44 (0) 171 344 1531 email: [email protected] email: [email protected] Mark L Schneider Rachel Lankester chairman account manager UPC chello broadband n.v. Citigate Dewe Rogerson tel: +00 44 (0) 171 518 7984 tel: +44 (0) 171 638 9571 e-mail: [email protected] email: [email protected] or visit our websites on: www.chello.com www.chello.at www.chello.be www.chello.fr www.chello.nl www.chello.no m@ximum internet through cable Page 3 Distributed via Press Release Wire (https://pressreleases.responsesource.com/) on behalf of Edelman Ltd Copyright © 1999-2021 ResponseSource, The Johnson Building, 79 Hatton Garden, London, EC1N 8AW, UK e: [email protected] t: 020 3426 4051 f: 0345 370 7776 w: https://www.responsesource.com.
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