Broadband Reporttm April 2001
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The Broadband ReportTM April 2001 www.emarketer.com The Broadband Report Methodology 13 I Global 15 A. Broadband Readiness 16 B. Internet Users 18 C. Broadband Access 19 Cable 20 DSL 20 Alternative Broadband Technologies 21 II North America 23 Internet Users 24 Internet Penetration 25 Broadband Access 26 Cable 27 DSL 29 Alternative Broadband Technologies 30 A. Canada 30 Internet Users 31 Dial-Up 32 Broadband Access 33 Cable 35 DSL 36 Fixed Wireless 36 Satellite 37 Fiber to the Home (FTTH) 37 B. United States 38 Internet Users 39 Dial-Up 41 Access Revenues 43 Broadband Access 44 Cable 49 DSL 52 3 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Alternative Broadband Technologies 55 Fixed Wireless 56 Satellite 57 Fiber to the Home (FTTH) 58 Powerline Technology 58 Broadcast Technology 59 User Demographics 59 Demographics: Age and Gender 61 Demographics: Income 62 Demographics: Location 62 Demographics: Race 65 Usage 66 III Europe 71 Internet Users 72 Internet Penetration 73 Dial-Up 73 Broadband Access 73 Broadband Access Revenues 76 DSL 78 Alternative Broadband Technologies 79 A. Austria 80 Internet Users 81 Dial-Up 81 Broadband Access 82 Cable 83 DSL 83 Alternative Broadband Technologies 84 B. Belgium 85 Internet Users 86 Dial-Up 86 Broadband Access 87 4 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Broadband Access Revenue 88 Cable 89 DSL 89 Alternative Broadband Technologies 90 C. Denmark 92 Internet Users 93 Dial-Up 94 Broadband Access 94 Broadband Access Revenues 96 Cable 97 DSL 97 Alternative Broadband Technologies 98 D. Finland 99 Dial-Up 101 Broadband Access 101 Broadband Access Revenues 102 Cable 103 DSL 103 Alternative Broadband Technologies 104 E. France 105 Internet Users 106 Dial-Up 107 Broadband Access 107 Broadband Access Revenue 109 DSL 110 Alternative Broadband Technologies 112 F.Germany 113 Internet Users 114 Dial-Up 115 Broadband Access 115 Broadband Access Revenues 117 5 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Cable 117 DSL 118 Alternative Broadband Technologies 119 G. Italy 121 Internet Users 122 Broadband Access Revenues 124 Dial-Up 124 Broadband Access 125 DSL 126 Alternative Broadband Technologies 126 H. The Netherlands 128 Dial-Up 130 Broadband Access 130 Broadband Access Revenues 132 Cable 132 DSL 133 Alternative Broadband Technologies 134 I. Norway 135 Internet Users 136 Dial-Up 137 Broadband Access 137 Broadband Access Revenues 138 DSL 139 Alternative Broadband Technologies 140 J. Poland 141 Internet Users 142 Dial-Up 142 Cable 144 DSL 144 Alternative Broadband Technologies 145 K. Portugal 145 6 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Internet Users 146 Broadband Access 147 Broadband Access Revenues 148 Cable 149 DSL 149 Alternative Broadband Technologies 150 L. Russia 151 Internet Users 151 Dial-Up 152 Broadband Access 153 Cable 154 DSL 154 Alternative Broadband Technologies 154 M. Spain 155 Internet Users 156 Dial-Up 157 Broadband Access 158 Broadband Access Revenues 159 Cable 159 DSL 160 Alternative Broadband Technologies 161 N. Sweden 162 Internet Users 163 Dial-Up 164 Broadband Access 164 Cable 166 DSL 167 Alternative Broadband Technologies 167 O. Switzerland 169 Internet Users 170 Dial-Up 170 7 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Broadband Access 170 Broadband Access Revenues 172 Cable 172 DSL 173 Alternative Broadband Technologies 173 P.United Kingdom 175 Internet Users 176 Dial-Up 177 Broadband Access 177 Broadband Access Revenues 179 Cable 180 DSL 180 Alternative Broadband Technologies 181 IV Asia 183 Internet Users 184 Broadband Access 185 Broadband Access Revenues 186 Cable 187 DSL 188 Alternative Broadband Technologies 188 A. Australia 190 Internet Users 191 Dial-Up 192 Broadband Access 192 Cable 193 DSL 195 Alternative Broadband Technologies 195 B. China 196 Internet Users 197 Dial-Up 198 Broadband Access 198 8 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Cable 199 DSL 200 Alternative Broadband Technologies 201 C. Hong Kong 201 Internet Users 203 Dial-Up 203 Broadband Access 203 Cable 205 DSL 205 Alternative Broadband Technologies 206 D. India 207 Internet Users 208 Broadband Access 209 Cable 210 DSL 211 Alternative Broadband Technologies 212 E. Japan 212 Internet Users 214 Dial-Up 214 Broadband Access 216 Broadband Revenues 217 Digital Content Revenues 218 Cable 218 DSL 219 Alternative Access Technologies 219 F.Singapore 222 Internet Users 223 Dial-Up 224 Broadband Access 224 Cable 225 DSL 226 9 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Alternative Broadband Technologies 226 G. South Korea 227 Internet Users 228 Dial-Up 229 Broadband Access 229 Cable 230 DSL 231 Alternative Broadband Technologies 231 H. Taiwan 232 Internet Users 233 Dial-Up 234 Broadband Access 234 Cable 236 DSL 236 Alternative Broadband Technologies 237 V Latin America 239 Internet Users 240 Dial-Up 241 Broadband Access 241 Broadband Access Revenues 243 Cable 244 DSL 245 Alternative Broadband Technologies 246 A. Argentina 247 Internet Users 249 Dial-Up 250 Broadband Access 250 Cable 252 DSL 253 Alternative Broadband Technologies 255 B. Brazil 256 10 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report Internet Users 257 Dial-Up 258 Broadband Access 259 Cable 260 DSL 261 Alternative Broadband Technologies 262 C. Mexico 262 Internet Users 263 Dial-Up 265 Broadband Access 265 Cable 266 DSL 267 Alternative Broadband Technologies 269 Appendices 271 Appendix A: Broadband Technologies 272 Cable Modems 272 Digital Subscriber Line (xDSL) 272 Fixed-Wireless Access (FWA) 274 Satellite 275 Fiber to the home (FTTH) 276 Powerline Technology (PLT) 276 Broadcast Technology 276 Appendix B: Glossary 277 Appendix C: Index of Charts 280 11 ©2001 eMarketer, Inc. Reproduction of information sourced as eMarketer is prohibited without prior, written permission. Note: all data in this report (other than that sourced as eMarketer) was obtained from published, publicly available information. The Broadband Report April 2001 Welcome to eMarketer Dear Reader: Ben Macklin Senior Analyst, eMarketer eMarketer’s April 2001 Broadband ReportTM offers the most comprehensive and accurate picture [email protected] available of high-speed internet access in the world today. Prepared by analyst Ben Macklin, along with the eMarketer research team, this report is a valuable eMarketer, inc. reference tool for tracking the global broadband market. It provides critical data and insights to 821 Broadway New York, NY 10003 develop business and marketing plans, create presentations, answer vital, "need-to-know-now" T: 212.677.6300 questions and make informed decisions about online ventures. F: 212.777.1172 This report paints a picture of the current state of broadband internet in North America, Europe, Asia Pacific and Latin America, covering 29 major markets. It also examines the demographics of the broadband user, the usage patterns and content categories that are favored by broadband users. Readers will find answers to questions such as: I How many internet users in the US have broadband access? I Which access technologies are likely to gain ground in the near future? I How will broadband affect online media consumption? I Are broadband users different from other internet users? I Why is South Korea’s broadband market leading the world? If you have any questions or comments concerning eMarketer or any of the material in this report, please call, fax or e-mail us. Ben Macklin Senior Analyst Written by Ben Macklin Also contributing to this report: Reuse of information in this document, without prior authorization, Yael Marmon, researcher is prohibited. If you would like to license this report for your Mustafa Sakarya, researcher organization, please contact David Iankelevich at Marius Meland, editor [email protected], or 212.677.6300 ext 213. Pascale Gabbey, copyeditor