Localizing Games for the Spanish Speaking World Martina Santoro Okam Game Studio, Argentina Alejandro Gonzalez Brainz, Colombia
Localizing games for the Spanish Speaking World ! Martina Santoro Okam Game Studio, Argentina Alejandro Gonzalez Brainz, Colombia What you will hear in the next 22 mins. ●Introduction to Latin America ●How this world is diverse ●Difficulties you will find ●Overview of the Spanish speaking World ●How we approach localizing games for the region ●Case study: Vampire Season ●Some key considerations ●Wrap up Despite the difference, we have many of commonalities In contrast, western games work great in the region And how about payments • Credit card penetration is less than 15% • Mayor app store do not support carrier billing, and carriers in LATAM tend to want 60% - 70% of revenues and an integrator on top! This is the spanish speaking world Source: Wikipedia It’s the second natively spoken language spoken natively second the It’s 225,000,000 450,000,000 675,000,000 900,000,000 0 Mandarin (12%) Spanish (6%) English (5%) Hindi (4%) Arabic (3%) Portuguese (3%) Bengali (3%) Russian (2%) Japanese (2%) Source: Wikipedia And the third most used most third the And 1,200,000,000 300,000,000 600,000,000 900,000,000 0 Mandarin (15%) English (11%) Spanish (7%) Arabic (6%) Hindi (5%) Russian(4%) Bengali (4%) Portuguese (3%) Japanese (2%) Source: Wikipedia These are the biggest native spanish speaking countries speaking spanish native biggest the are These 120,000,000 30,000,000 60,000,000 90,000,000 Mexico Colombia Spain Argentina Peru Venezuela Chile Ecuador Guatemala Cuba Bolivia Dominican Republic Honduras Paraguay El Salvador Nicaragua Costa Rica Panama