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Company Backgrounders : Fiji Company Backgrounder by Dataquest Fuji Electric Co., Ltd. 12-1 Yurakucho 1-chome, Chyoda-ku Tokyo 100, Japan Telephone: Tokyo 211-7111 Telex: J22331 FUJIELEA or FUJIELEB Fax: (03) 215-8321 Dun's Number: 05-667-2785 Date Founded: 1923 CORPORATE STRATEGIC DIRECTION silicon diodes, thyristors, application-specific ICs (ASICs), LSIs, hybrid ICs, surge absorbers, semicon­ ductors, sensors, photoconductive drums for copiers, Since its founding in 1923, Fuji Electric Co., Ltd., has been supplying high-quality products to a wide printers, hard-disk drives, magnetic recording disks, variety of industries. Expanding outward while main­ and watt-hour meters. taining its base as a heavy electrical manufacturer, the Company has achieved leading market positions in Products in the Motors, Drives, and Controls Division products such as uninterruptible power supplies, include induction motors, variable-speed controlled inverters, high-voltage silicon diodes, and vending motors, brake and geared motors, pumps, fans and machines. blowers, inverters, servomotor systems, small preci­ sion motors, magnetic contractors, and molded case circuit breakers. This division accounted for Fuji Electric's business is organized into five divi­ 20.5 percent of total revenue, or ¥157.6 biUion sions: Heavy Electrical; Systems; Electronic Devices; (US$1.1 billion) for year ended March 1990. Motors, Drives, and Controls; and Vending Machines and Specialty Appliances. The Heavy Electrical Division manufactures ttieimal power plant equip­ The Vending Machines and Specialty Appliances ment, hydroelectric power plant equipment, nuclear Division accounted for 17.4 percent of revenue, total­ power plant equipment, electric motors, transformers, ing ¥133.7 billion (US$938.7 million) for fiscal year computer control equipment, and odier heavy electri­ ended March 1990. Products include vending cal equipment This division was responsible for machines, coin and currency mechanisms, bill vaUda- approximately 37.3 percent of total revenue, or tors, beverage dispensers, tea servers, open fieezer ¥286.7 billion (US$2.0 billion) for fiscal year ended and refrigerating showcases, and the Hotel Vendor March 1990. System. The Systems Division was responsible for 11.0 per­ Consolidated revenue totaled ¥768.6 billion cent of total revenue, or ¥84.5 billion (US$593.4 mil­ (US$5.4 biUion) for fiscal year ended March 1990, lion) for year ended March 1990. Products in this which was a 13.0 percent increase over the previous division include industrial measuring instruments and year's figure of ¥680.2 biUion (US$5.3 biUion). (Per­ instrumentation, remote control equipment, analyzers, centage changes refer only to ¥ amounts; US$ per­ radiation monitoring equipment, microcomputers, centage changes wiU differ because of fluctuations in microcontrollers, video sensors, laser devices, indus­ Dataquest exchange rates.) This increase was fueled trial robots, automated transport systems, and clean by a 15.7 percent increase in revenue ftom the Etec- room systems. tronic Devices Division and a 13.7 percent increase in Systems Division revenue. The Electronic Devices Division accounted for 13.8 percent of total revenue, or ¥106.1 billion Net income increased 46.2 percent to ¥13.9 biUion (US$744.5 million) for year ended March 1990. (US$97.6 miUion) in year ended March 1990, firom Products include power transistors, high-voltage ¥9.5 bUlion (US$74.2 nullion). The increase is SCA 0008944 ©1990 Dataquest Incraporated Fuji Electric Co., Ltd. partially due to the contuiued expansion of the Japa­ differential pressure transmitters, electromagnetic and nese economy, supported by stable personal con­ ultrasonic flowmeters, compact controllers, and sumption and brisk investment in plants and equip­ general-purpose temperature controllers. ment by the private sector. However, increased effectiveness on the part of the Company's sales organization, shorter lead times for new products, and Industrial equipment posted significant increases in unproved manufacturing capabilities aU contributed orders due to large capital investments by semicon­ to the increase in net income. ductor and precision equipment manufacturers. Unin­ terruptible power supply orders increased nearly R&D increased 17.6 percent to ¥28.7 billion 33 percent. Factory automation and control compo­ (US$201.4 million) during year ended March 1990 nents also posted increases. The Company offers a from ¥24.4 billion (US$190.3) in die previous year. complete lineup of equipment, systems, and personal These figures respectively represented 3.7 percent computers for both flexible manufacturing and CIM. and 3.6 percent of revenue. The R&D focus was on integrated circuits and fuel cells. Electronic Devices Capital expenditure totaled ¥25.3 billion (US$177.6 million), representing 3.3 percent of revenue for year ended March 1990. This is an The Company strategy for the integrated circuit (IC) increase of 14.5 percent over the previous year's total market stresses technology specialization and the of ¥22.1 biUion (US$172.3 million). Part of the development of niche markets. Recent successes investment went toward constructing computer- include such devices as autofocusing ICs for cameras integrated manufacturing (CIM) facilities that will and high-voltage driver ICs for flat-panel displays enable the Company to manufacture and ship mag­ and thermal printheads. During the past year, the netic switches within 24 hours after receiving an Company implemented a strategy of augmenting its order. Other product lines singled out for concen­ custom IC activities with the production of trated investment included the TWIN BREAKER, application-specific standard product ICs in order to magnetic recording disks, and vending machines. Fuji increase the Company's client base. Electric Co. employed 19,830 people at the close of March 1990. Dataquest estimates that Fuji Electric captured less More detailed information is available in Table 1, than 1 percent of the total worldwide semiconductor which appears after "Business Segment Strategic market for calendar year 1989. However, Dataquest Direction" and presents corporate highlights. Infor­ estimates tiiat Fuji Electric ranked ninfli and had mation on revenue by region and distribution channel 3.7 percent of the worldwide total discrete market is not available. Tables 2 and 3, comprehensive finan­ based on ¥41.0 billion (US$287.0 million) in revenue cial statements, are at the end of this backgrounder. for calendar year 1989. The Company's computer peripherals products are 3.5-inch hard-disk drives and 3.5- and S.25-inch thin- BUSINESS SEGMENT STRATEGIC film sputtered magnetic recording disks. Bodi seg­ DIRECTION ments exhibited strong growdi in the past year. Systems Li the Systems Division, information systems and Further Information instrumentation and control posted growth in all major product areas: distributed control systems, For farther information about the Company's business MICREX microcontrollers, die Ace and FASMIC G segments, please contact the appropriate Dataquest series of 32-bit superminicomputers, pressure and industry service. SCA ©1990 Dataquest Incorporated 0008944 Fuji Electric Co., Ltd. Table 1 Corporate Highlights* (MiUions of Dollars) 1988 1989 1990 Three-Year Revenue 4,037.1 $5,303.6 $5,394.8 Percent Change 31.37 1.72 Capital Expenditure $109.4 $172.3 $177.6 Percent of Revenue 2.71 3.25 3.29 R&D Expenditure $163.7 $190.3 $201.4 Percent of Revenue 4.06 3.59 3.73 Number of Employees NA 19,248 19,830 Revenue ($K)/Employee $276 $272 Net Income $48.6 $74.2 $97.6 Percent Change 52.77 31.59 Exchange Rate (US$1^ ¥138.03 ¥128.25 ¥142.47 1989 Calendar Year Ql Q2 Q3 Q4 Quarterly Revenue NA NA NA NA Quarterly Profit NA NA NA NA NA = Not available Sontce: Fuji Electric Co., Ltd. •No fiscal 1986 and 1987 infonnation is available because consolidated iqKKts were not Annual Reports and Foims 10-K generated dming tiiose yeais. Dataquest (1990) SCA 0008944 ©1990 Dataquest Incorporated Fuji Electric Co., Ltd. Mie Factory (Japan) Vending maclidnes, automatic servers, freezing and 1990 SALES OFFICE LOCATIONS refrigerating showcases, hotel vending systems, solar equipment, small and precision motors, ring blowers, servo systems, medical treatment North America—4 equipment, etc. Europe—^3 Ohtawara Factory (Japan) Asia^acific—^34 Earth leakage circuit breakers, molded-case circuit ROW—3 breakers, timers, proximity switches, optical sensors, gas detectors, etc. Suzuka Factory (Japan) Medium-size motors and generators, induction furnaces, heating systems, compressors, and fans MANUFACTURING LOCATIONS Tokyo Factory (Japan) Measuring instruments and analyzing equipment North America ROW Fuji Cone, Inc., United States Fuji Electric Nordeste, Brazil Paper cones for stereo speakers Instrument panels and industrial instruments Fuji Copian Corp., United States Printer ribbon cartridges Fuji Foods Inc., United States Soup mixes, flavors Fuji High-Tech, Inc., United States SUBSIDIARIES Power supplies for magnetic disk equipment Fuji Koki America Inc., United States North America Expansion valves for automotive air-conditioning Fuji Electric Corp. of America (United States) systems Fuji Hi-Tech, Inc. (United States) U.S. Fuji Electric, United States U.S. Fuji Electric Inc. (United States) Photoconductive drums for copiers Europe Asia/Pacific Fuji Electric GmbH (Germany) Chiba Factory (Japan) Transformers, cubicle-type gas-insulated Asia/Pacific switchgears, medium and anall power supply Fuji Electric Singapore Pte., Ltd.
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