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The Process of Developing and Implementing a Statement of Mission in a Church-Owned Institution Using the DE-VAU-GE Gesundkostwerk As an Example

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The Process of Developing and Implementing a Statement of Mission in a Church-Owned Institution Using the DE-VAU-GE Gesundkostwerk As an Example Andrews University Digital Commons @ Andrews University Dissertation Projects DMin Graduate Research 1991 The Process of Developing and Implementing a Statement of Mission in a Church-Owned Institution Using the DE-VAU-GE Gesundkostwerk as an Example Wolfgang Manfred Witzig Andrews University Follow this and additional works at: https://digitalcommons.andrews.edu/dmin Part of the Practical Theology Commons Recommended Citation Witzig, Wolfgang Manfred, "The Process of Developing and Implementing a Statement of Mission in a Church-Owned Institution Using the DE-VAU-GE Gesundkostwerk as an Example" (1991). Dissertation Projects DMin. 453. https://digitalcommons.andrews.edu/dmin/453 This Project Report is brought to you for free and open access by the Graduate Research at Digital Commons @ Andrews University. It has been accepted for inclusion in Dissertation Projects DMin by an authorized administrator of Digital Commons @ Andrews University. For more information, please contact [email protected]. ABSTRACT THE PROCESS OF DEVELOPING AND IMPLEMENTING A STATEMENT OF MISSION IN A CHURCH-OWNED INSTITUTION USING THE DE-VAU-GE GESUNDKOSTWERK AS AN EXAMPLE by Wolfgang Manfred Witzig Chair: Walter B. T. Douglas ABSTRACT OF GRADUATE STUDENT RESEARCH Project Report Andrews University Seventh-day Adventist Theological Seminary Title: THE PROCESS OF DEVELOPING AND IMPLEMENTING A STATEMENT OF MISSION IN A CHURCH-OWNED INSTITUTION USING THE DE-VAU-GE GESUNDKOSTWERK AS AN EXAMPLE Name of researcher: Wolfgang Manfred Witzig Name and degree of faculty chair: Walter B. Douglas, Ph.D. Date completed: August 1991 Problem An organization will only succeed if all its entities contribute to its purpose. With time these entities tend to develop their own objectives, sometimes counteracting the overall mission of the organization. Religious organizations especially seem to encounter this issue. This study examines, in an exemplary way, the purpose of a health-food factory that is owned by the Seventh-day Adventist Church in Germany and attempts to rewrite their statement of mission. Method The project examines the historical background of the factory. It indicates the reasons that led to its founding and the changes that took place in the understanding of its mission since that time. Surveys have been conducted in different environments to establish present expectations towards the company. A study of the literature established the need for a clearly defined statement of mission and its influence on the long-range success of the company. Guidelines for writing a statement of mission were developed. With a representative group of employees the above findings were discussed. This group then developed a new statement of mission within the framework of the overall purpose of the Seventh-day Adventist Church. Results Working through the process of rewriting the mission statement helped the involved people to understand the need for a concise purpose. An awareness was raised of the company's roots and its embodiment in the Seventh-day Adventist church and the production and marketing plans became more customer oriented. The project became a catalyst in making administrators of the Seventh-day Adventist Church in Germany more aware of the need for including different entities in the overall strategic planning process. Other institutions of the Seventh-day Adventist Church became interested and began the same process. Conclusion The need for a mission statement that is compatible with the overall purpose of the parent company is generally understood. But there is a great reluctance by managers and administrators to adjust their hidden agendas to the overall mission. Andrews University Seventh-day Adventist Theological Seminary THE PROCESS OF DEVELOPING AND IMPLEMENTING A STATEMENT OF MISSION IN A CHURCH-OWNED INSTITUTION USING THE DE-VAU-GE GESUNDKOSTWERK AS AN EXAMPLE A Project Dissertation Presented in Partial Fulfillment of the Requirements for the Degree Doctor of Ministry By Wolfgang Manfred Witzig August 1991 THE PROCESS OF DEVELOPING AND IMPLEMENTING A STATEMENT OF MISSION IN A CHURCH-OWNED INSTITUTION USING THE DE-VAU-GE GESUNDKOSTWERK AS AN EXAMPLE A project dissertation presented in partial fulfillment of the requirements for the degree Doctor of Ministry by Wolfgang Manfred Witzig APPROVAL BY THE COMMITTEE: /l* JcdJLZi_ Adviser, Walter B. T. Douglas Slimen Saliba C . Raymond Holmes Date approved TABLE OF CONTENTS LIST OF FIGURES .............................. viii Chapter I. INTRODUCTION ............................ 1 Purpose of the P r o j e c t ................. 1 Justificaiton of the Project ........... 2 Description of the Project ............. 4 Limitations of the Project ............. 6 PART I THE THEORETICAL AND THEOLOGICAL FOUNDATIONS FOR THE PROJECT II. THE HISTORICAL BACKGROUND OF THE DE-VAU-GE GESUNDKOSTWERK GMBH ......... 8 Developments Leading to the SDA Health Reform and Health-Food Production .......................... 8 The Early SDA Health Reform ......... 8 The General Background ........... 8 Personal Experience ............. 10 Divine Guidance ................. 11 Scientific Work . ............... 15 The Outreach of the Health Reform Movement ............... 16 The Beginning of the Health-Food Production........................ 18 The Development of the DE-VAU-GE GESUNDKOSTWERK G M B H ................. 20 Events Leading to Its Founding ... 20 The Economic Development ........... 27 Up to World War I ............... 27 1915 to 1939 ...................... 30 1940 to 1965 ...................... 34 1966 to the P r e s e n t ............. 39 Its Relationship to the SDA Church and Her Subsidiaries............. 42 The Relationship to the SDA Church 42 The Relationship to the Other SDA Health-food Factories ... 44 iii Its P u r p o s e .......................... 47 Benevolent Projects ................. 52 III. THE THEOLOGICAL FOUNDATION FOR HEALTH-FOOD WORK BY THE SDA CHURCH ... 55 The Biblical Concern for Health .... 56 The Body and Sanctification......... 56 Some Biblical Health Principles . 58 The Biblical Understanding of Mission . 60 IV. THE INFLUENCE OF ELLEN G. WHITE ON SDA HEALTH-FOOD PRODUCTION ................. 63 Her Emphasis of a Healthful Diet .... 63 The Mission of Health-Food Companies . 65 Health-Food Business and Evangelism . 65 The Purpose of Health-Food Manufacturing ................... 67 Objectives for Health-Food Factories 68 Summary .............................. 71 V. UNDERSTANDING THE NEEDS OF THE ENVIRONMENTS ............................ 73 The Needs of the Customers ............. 73 General D a t a ........................ 73 The F i n d i n g s ........................ 75 Part I: General Knowledge about the DE-VAU-GE GESUNDKOSTWERK GMBH .......................... 75 Part II: The Company Evaluated . 76 Part III: Suggested Improvements . 80 Part IV: Special Interests .... 85 S u m m a r y .............................. 88 The Expectations of the Constituency . 89 Introduction ........................ 89 The Expectations of the Adventist Pastors and Their Churches .... 90 General D a t a ...................... 90 F i n d i n g s .......................... 91 Expectations ...................... 92 N e e d s ............................ 94 S u m m a r y .......................... 97 The Expectations of the Adventist Health Reform Associations .... 98 General D a t a ...................... 98 F i n d i n g s ............................. 100 Conclusion........................... 103 The Expectations of the Seventh-day Adventist Church Organization . 103 S u m m a r y .................................. 106 iv Goals and Objectives of the Management . 107 C o n clusion.......................... 108 VI. DEFINING THE PURPOSE THROUGH A STATEMENT OF MISSION ................... 110 The Influence of a Well-Defined and Understood Statement of Mission . 110 The Importance of a Mission Statement 110 The Need for a Mission Statement . 110 The Purpose of an Organization . Ill Displacement of Purpose ......... 112 The Strategic Planning Process . 113 Need and Analysis ........... 113 The Statement of Mission and P h i l o s o p h y ............... 114 Strategy, Policy, and Evaluation . 116 Writing a Proper Statement of Mission . 117 The Content ..................... 117 Areas of Consideration....... 118 Three Basic Dimensions ........... 121 The Features ................... 121 Market-Oriented ................. 123 F e a s i b l e ...................... 123 S p e c i f i c ..................... 125 M o t i v a t i n g ................... 126 Distinctive ................. 127 C o n clusion.......................... 127 Different Approaches to Developing a Mission Statement ............. 127 Managing Change ...................... 128 PART II THE IMPLEMENTATION OF THE PROJECT VII. INTRODUCING THE P R O J E C T ........... 131 Preparations ............................ 131 Preliminary Talks ................... 131 Presenting the Project ............. 132 The Plan .............................. 133 VIII. ANALYZING PAST MANDATES AND PRESENT EXPECTATIONS ............................ 135 First Meeting: Overview— Understanding the Historical and Theological M a n d a t e .......................... 135 L e c t u r e .......................... 135 Group Interaction............... 135 Second Meeting: Applying the Mandate . 136 L e c t u r e .......................... 136 Group Interaction............... 136 v Third Meeting: Clarifying the Needs of the Different Environments .... 138 L e c t u r e ......................... 138 Group
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