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Download Article Advances in Social Science, Education and Humanities Research, volume 331 1st International Scientific Practical Conference "The Individual and Society in the Modern Geopolitical Environment" (ISMGE 2019) Semiolinguistics of landscape design discourse Tatyana Astafurova Olga Kozlova Natalia Vishnevetskaya Volgograd State University, Volgograd State Technical University Volgograd State Technical University Institute of Philology and Intercultural Institute of Architecture Institute of Architecture communication, Department of German and Building Construction and Building Construction and Roman Philology Department of Linguistics and Department of Linguistics and Volgograd State Technical University, Intercultural communication Intercultural communication Institute of Architecture Volgograd, Russia Volgograd, Russia and Building Construction [email protected] [email protected] Department of Linguistics and Intercultural Communication Volgograd, Russia [email protected] Abstract — The article analyzes semiolinguistic system of – the most famous modern styles of garden design are landscape design discourse in English. The system represents regular (France), scenery (UK), colonial (America), rural the ways of changing human habitat in accordance with and modern (Europe and America). aesthetic and ethical standards of a particular historical period and ethnical region. Linguistic and semiotic aspects of the English landscape culture combines people's love for above-mentioned polycode discourse are being investigated: rural expanses, home, history, traditions, historically genres and their specificity, nominative groups and syntactic changing political beliefs and mentality of the British, which constructions, values and systems of signs (verbal, non-verbal is reflected in two styles of scenery design art: regular and and mixed). The authors pay special attention to the analysis of natural landscape. The regular style of garden and park creolized texts and make an attempt to distinguish their genres design has developed in the country since the Roman (emblems, warning signs, etc.). conquest and dominated up to the end of the XVII century: regular space with strict lines, rhythm and symmetrical Keywords — semiolinguistics, landscape design discourse, geometric shapes. verbal signs, non-verbal signs, mixed signs, creolized texts. Revolution in landscape architecture of England occurred in the 17-18th centuries and was connected with I. INTRODUCTION the philosophical idea of "unity with nature", which Landscape design is an art which integrates three dominates in landscape design of England up to the present directions: 1) botany and plant growing, 2) construction and time: regular space was replaced by natural space with architecture 3) history of culture and philosophy [2]. The winding lines, hilly relief, asymmetrical and free elements main task of landscape design is to improve human habitat of scenery. and create harmonious and aesthetic landscape, skillfully combining achievements of technological progress and II. MATERIALS AND METHODS (MODEL) pristine nature. Gardening and construction technologies, natural elements and artificial materials, classical and Landscape design discourse is a polycode discourse that fashionable trends in landscape design are closely operates in institutional and personal types of intertwined there, creating the ideal world of human communication. It has the following characteristics: relations with nature, through plants, stones and garden participants are an agent (designer) and a client; the architecture. Cultural and ethnic originality of landscape chronotope denotes the time frame of landscape works, the design is expressed in color and style solutions, in the locus of activity are private gardens, public parks, landscape structure of the semiotic space of the garden and garden gardening ensembles and architectural landscape objects. styles as manifestation of aesthetic beliefs of a certain era The aim of landscape design is to transform natural object and country [3, p.11]. through cooperation of discourse participants in active communicative and practical activities on arrangement of Historical and geographical conditions of natural and human habitat on the bases of ethno-cultural, religious, social habitat, attempts of its cognitive development had a moral, social and political values [1]. decisive impact on development of ethno-cultural specificity of landscape design, socially significant rules of coexistence The most frequent genre of institutional landscape with the natural world in a separate country and, design is instruction on arranging a garden plot and tree or particularly, in England. The architectonics of natural space plant care. Instruction includes five subtypes, differing in closely interacts with the world view and ideology of a the amount of information, target groups, terminological historical period and personal aspirations of an individual, complexity and details of actions: implements in a variety of garden design styles: ‒ practical advice on design of landscape area (“how-to” – the most famous ancient ones are Egyptian, Assyrian- information) are brief answers to typical questions of novice Babylonian, Spanish-Moorish, Indian, Chinese and Japanese gardeners; styles; Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). 55 Advances in Social Science, Education and Humanities Research, volume 331 ‒ memo on planting and plant care (instruction sheet) is reverent servant of Nature, not her truculent, wife-beating intended for experienced gardeners, gives brief master. I think the true gardener, the older he grows, should recommendations on selection of plant species for certain more & more develop a humble, grateful and uncertain types of soil and features of flower care, as English home spirit (anaphora and metaphor); gardens are buried in greenery and flowers; – social values: A garden is always a series of losses set ‒ handbook of landscape arrangement (guide) offers a against a few triumphs, like life itself (metaphor). Earth is concise and systematic material on main sections of here so kind, that just tickle her with a hoe and she laughs landscape arrangement for non-professionals in this field; with a harvest (personification); ‒ algorithm for landscape planning (step-by-step – political values: Certain gardens are described as actions) describes a detailed sequence of actions of novice retreats when they are really attacks (antithesis). gardeners seeking to arrange their gardens, preserving naturalness of lines and compositions as much as possible; Semiotic aspect of landscape design discourse to fulfill this task detailed information on features of local Discourse of landscape design is a semio-linguistic plants and recommendations on their ennobling, proceeding system that verbalizes one of the most extensive areas of from feeling of measure and taste are offered; human existence associated with humanization of man ‒ professional guide (manual) on designing public habitat in accordance with aesthetic and ethical standards of gardens and park territory is intended for experts in the field a certain historical period and cultural region. Semio- of garden and park design, combining beauty with use, linguistic system of Anglo-Saxon discourse of landscape simplicity with grandeur, that is unity of art and nature, design is presented by: adapted for the benefit of man, because Park should bring − nominating agents, objects, natural and artificial, harmony to the mind and soul of a man who will love material and non-material resources and processes; everything around him. − non-verbal signs (colormorphic and topomorphic); Lexical saturation of instruction is determined by special nominations, international landscape terms (landscape − mixed signs, integrating graphical, verbal and design, divide, install, distribute, fertilize, illuminate, colormorphic components, which are presented in logos, absorb, control, etc.), specific terms of English landscape posters, memorial plaques, memorial stones, etc. design (vertical gardening, eye-catcher, green wall, purple Verbal signs are represented by the following nominal patch garden, etc.), units of measurement (inch, foot, acre, groups: etc.), abbreviations, acronyms and compound acronyms: EMT (electric wiring pipes); UF cable (cable for 1. Personality signs nominate specialists involved in underground installation), etc. The most active parts of measuring, designing and construction work: surveyor, speech are the verb and the noun denoting basic methods of topographer, designer, landscape architect, etc. building, laying material or preparing the ground for 2. Locus signs include objects of: planting (measure, chip, joint, broom, trowel, finish, plant, water, etc.). – social significance (Royal park, Royal Botanic Gardens, Arboretum, etc); Syntactic features of instructions on landscape design are manifested in the use of simple expanded and compound – private property (garden, front garden, back garden, sentences, grammatical constructions (infinitive and window garden, etc.); participle phrases), modal verbs and their equivalents, verbs – different design style (Chinese garden, landscape in the imperative mood. Syntax of instruction is garden, kitchen garden, rural garden, colonial garden, etc.) characterized by simplified sentence structure, patterns and and plant type (orchard, potage, vineyard,
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