FROM THE EDITOR

he fIrst thing I did when we click away on the computer keys, arrived home from vacation he spins around on his activity wheel Tthe other day was to look in and we both savor the classical music the den. from the stereo in the background. "The rat is still alive," I whispered At least, I think I saw him smile the to Kate, my wife. other day. "The rat" is Marvin, our 2-year- A few months ago, a French old pet hamster. Marvin joined our cable TV crew came to our house family two years ago. I was out of to document the life of a part-time town at a professional conference telecommuter. While most ofthe when Maggie, then 2, and Casey, then report focused on me typing away at 5, talked Kate into the purchase. the computer, there were fIve bizarre Casey was allowed to name the seconds of Marvin spinning around On the cover: With such rodent; she still can't explain where on his wheel. huge exposure in more than 120 countries, HP is turning she came up with the name. The analogy was eerie. the corner on sponsorships As animals go, hamsters rank right Sadly, while 2 is an extremely for many diverse sports up there with turtles and goldfIsh as young age for most ofus, it's typically teams. Team Jordan's Rubens Barrichello is shown low-maintenance pets. A little water, a lifetime for hamsters. So Kate and turning hard enough to get some hamster food and a spinning I are preparing to explain the eventu­ daylight under a tire of his activity wheel will keep a hamster ality of death to Casey and Maggie. HP-sponsored Formula One Jordan 196 at the Monte happy for years. Of course, they don't Casey seems to understand. Carlo Grand Prix. fetch the morning newspaper, they "I think that when Marvin dies probably won't warn you ifyour home and we bury him," the wise 7-year-old Photo courtesy of Frank HumphriesIPerspectives catches on fIre and they do little to said the other day, "that we should scare off burglars. go around to our neighbors with ham­ Still, I've come to admire Marvin sters and invite them to come over because he's a survivor. and say a few words." I'm pretty sure This quarter-pound bundle of she was referring to the neighbors. white-and cream-colored fur has with­ Later, apparently having worked stood extended vacations alone and through her grief, Casey said, "Dad, man-handling (hamster-handling?) by when Marvin dies, can we get a dog?" a terrifying 2-year-old and lived to tell Sometimes I fear for Marvin's safety. about it. Then Maggie, who loves to let When Marvin was still a novelty Marvin run free in our house, but in our household, my daughters spent bursts into tears when he seeks refuge hours on end tossing him around behind the bookcase, puts things in like an old Beanie Baby. He's nearly perspective: "We have to find Marvin; suffered broken bones when Maggie he's my best friend!" closed the plastic playhouse door That's a pretty good epitaph for a on his leg; he's endured the humilia­ pet. Come to think of it, that's not bad tion of MTV (Marvin TV) when Casey for any of us. confmed him to a vinyl box with a My family's short spring vacation see-through window; and he's bounced is over. It's back to preschool and back numerous times from being school for the kids, back to work for slam-dunked Shaquille O'Neal-style Kate and me. The activity wheel of life into his cage by Maggie. keeps spinning faster and faster. I think Marvin's favorite times are Marvin, the survivor, can relate. the days I work at home in the den. I -Jay Coleman

2 MEASURE

www.HPARCHIVE.com THE INSIDE STORIES

DEPARTMENTS 4 It's how you play the game 22 Customers From fast cars to Hotspurs-and now the A cardiac surgeon in India uses World Cup-HP shifts into a higher gear. compassion and HP medical gear to bring life-saving treat­ ,s' 8 Europe's other millennium challenge ment to thousands ofpeople. : ~~ . ,.~ The European Union's move to a single • A ~:~. currency is creating challenges for HP 24 Your turn and its European partners. MEASURE readers share Page 4 their views on matters of 10 Money in motion importance. As the Internet turns into a commercial wonderland, you can conduct practically 26 Letter from Lew Platt any financial transaction in the wired world. HP's chairman, president and CEO returns from Asia with 14 How an idea becomes a product thoughts about HP's business Page 8 From brainstorm to the marketplace, the in the region. path of HP's new JetSend technology illustrates some of HP's greatest strengths. 28 Web wise A new HP sleuth solves the 17 Fly me to the moon puzzle of overwhelming data. HP's Electrical Test Set helps the Lunar Watch out for the approaching Prospector on the first NASA mission to Browser Wars. the moon in 25 years. 29 ExtraMEASURE 20 Technology: the latest medical marvel News from around the Armed with cell phones, laptops and HPworld. pagers, HP's Medical Products Group sales team in India operates at 32 Parting shot Page 14 peak efficiency. Rene Reyes puts the moon where and when he wants it.

MEASURE

Editor: MEASURE is published in mid-January, March, May, July, September and November for employees and associates Jay Coleman, ABC* of Hewlett-Packard Company. It is produced by Corporate Communications, Employee Communications section, Mary Anne Easley, manager. Address correspondence to MEASURE, Hewlett-Packard Company, 3000 Hanover Street, Associate editors: 20BR, Palo Alto, California 94304-1185, U.S.A. The telephone number is (650) or Telnet 857-4144; the fax number is (650) Mary Anne Easley or Telnet 857-7299; and the Internet address is [email protected]. Kathy Mirtallo David L. Price ·Copyright 1998 by Hewlett-Packard Company. Material may be reprinted with permission. *Accredited Business Communicator by the International Association of Business Communicators (IABC). Art director: Hewlett-Packard Company is a global manufacturer of computing, communications and measurement products and Tim Mitchell services recognized for excellence in quality and support. HP has 123,300 employees worldwide and had revenue of Photo research: $42.9 billion in its 1997 fiscal year. Carol Parcels Selected articles from this and past editions of MEASURE are available on HP.Now at Circulation/editorial assistant http://hpnow.corp.hp.com. Grace Razo UNIX is a registered trademark in the United States and other countries, licensed exclusively through XlOpen™ Java is a U.S. trademark of Sun Microsystems, Inc. * MEASURE magazine is printed on recycled paper with vegetable-based inks.

May-June 1998 3

www.HPARCHIVE.com K, put in your ear they prepare to battle the Green Bay plugs. It is the fIrst Packers? But this isn't fantasy foot­ Its how Saturday in March, ball; it is world-class motorsports. in Melbourne, one Over the four-day weekend, HP's day before the Grand Australia sales team is treating some you play Prix auto racing season 240 executive-level guests to an itiner­ opener. Reverberating like a symphony ary of memorable, often adrenaline­ ofjackhammers and smelling like filled events. These include pit and burnt popcorn oil, an unmuffled garage tours to see teams focusing the game procession of 700-horsepower, open­ intently on pre-race preparations. Dur­ wheeled Formula One cars coasts into ing the race, HP's hospitality suite at the pits following practice laps. the end ofthe main straightaway From fast cars to Before the critical qualifying ses­ proves ideal for viewing the "thrills Hotspurs-and now sion, drivers and mechanics huddle and spills of the drivers' dash into the World Cup-HP and analyze car engine turn one," says shifts global sports data before making HP motorsports adjustments that may "Our sales teams were Account Manager sponsorships into a skim crucial seconds off Rick ParfItt from bonding and in some higher gear. lap times. HP's sales and As Formula One race cases closing business service in Birm­ By Todd Shapera teams mill about and with guests. " ingham, England. VIPs pause for photos, HP has associa- an HP entourage of tions with three senior account managers and a dozen teams in the race: Jordan Grand or so guest executives tours the area Prix, Stewart Grand Prix and the with legendary, three-time champion Benetton team. With engine and Jackie Stewart. gearbox failures for the Stewart The intimate, backstage access for and Benetton teams, Jordan driver select HP customers is rare in profes­ Damon Hill was the only HP­ sional sports. Imagine being given a partnered driver to fInish the race. "hot pass" to stroll through the locker Still, from an HP perspective, the room ofthe San Francisco 4gers as weekend rated a podium fmish. "Our sales teams were bonding and, in some cases, clos­ ing business with guests," says Bruce Thompson, HP Australia's managing direc- tor. "In this HP's a good sport relaxed environ­ Motorsports is one of many venues where HP has been-if not lapping it up­ ment, people dabbling in professional sports sponsorships in recent years. Here's a partial lineup: opened up, dis- - Boston Celtics (basketball) - AmericaOne (sailingl -International Grand Prix Horse Show - Boston Red Sox (baseballl - U.S. Ski Team -International Women's Bike Racing - San Francisco 4gers (footballl - Tottenham Hotspurs - U.K.'s Surrey County Cricket Club (England's Premier Soccer League teaml

4 MEASURE

www.HPARCHIVE.com 'This is an incredible marketing

activity. II

cussed their problems and even told Meanwhile, a HP where we are getting things wrong similar scenario and how to frx it." Among the valued with HP show­ Engines rumble, tires scream and a crowd of 103,000 roars as F1 drivers in Melbourne thunder around the circuit's turns one and two. customers were executives from casing IT and Ford and ANZ Bank, one ofAus­ offering hospitality is playing itself want the customer to leave with the tralia's largest. out in 19 Championship Auto Racing impression that ifHP can thrive in As part ofJackie Stewart's commit­ Teams (CART) races worldwide, this fast-paced, high-tech, competitive ment to developing relations among via HP's association with three-time environment, we will have no trouble his blue-chip sponsors, he introduced world champion owner/driver thriving in theirs." Bruce to the CEO of Hongkong Bobby Rahal. Last season provided evidence that and Shanghai Banking Corporation, "This is an incredible marketing the guests were duly impressed. In one of the world's leading frnancial activity," says HP's motorsports Pro­ CART alone, solid new business from institutions. gram Manager Pat Esposito. "We trackside guests included support

Reorganizing the teams was similar to the challenges facing many small com­ panies. A three-week HP audit of Team Jordan's 130-person operation found that the five divisions were not integrated, hampering efforts at information-sharing. Says Account Manager Geoff Banks, "We brought support and product spe­ cialists to start from scratch, defined business goals and developed solutions they needed to be a successful company that just happened to be in race cars." As for car design, HP hardware has rendered drawing boards obsolete. "To the best of my knowledge, ours was the first Formula One car designed by com­ puter from the outset," says legendary driver Jackie Stewart. To maximize aero­ dynamics, 40 percent scale models are Technology fuels racing Three-time CART champion and only tested in multimillion-dollar wind tunnels "You might think Formula One is all about owner/driver Bobby Rahal knows from that run exclusively on HP test and mea­ motor racing; it's actually a technology prior experience with Digital Equipment surement equipment. "They are capable race," says Team Jordan's Sponsorship Corporation that computer hardware of data collection at ridiculously high Manager Mark Gallagher. "True, most alone won't provide the competitive edge. sampling rates," Geoff says. teams have IT sponsors, but HP is the only For the Rahal and Jordan teams, HP is a During races, sensors send streams company in Formula One that can provide full technology partner. of data from the cars to trackside crews, UNIX® system workstations for computer­ Beyond helping with the car from where HP analysts help interpret the aided design (CAD), the PC side for admin­ initial design to monitoring race-day data. Team Rahal even runs simulations istration, all the cabling, consultancy, and performance, HP has wired the teams' during the race using an HP Kayak XW PC the IT management and support." entire offices. While Team Rahal engi­ workstation and HP NetServer. OfTeam Jordan's three technical neers use HP Omnibook 3000 notebook HP's durability has earned the respect partners-Goodyear tires, Peugeot PCs, two HP NetServer systems handle of Team Jordan's Operations Chief Sam engines and HP-Mark says, "The IT side application and communications in the Michael: "We drag our systems to 16 of Formula One is where the real develop­ office. The Web site also is powered by races on four continents every year. Not ments have taken place in recent years." an HP NetServer LD Pro system. working is not an option."

May-June 1998 5

www.HPARCHIVE.com television viewers surely know their team is the Hotspurs, but their sponsor's identity is not lost on them. The Hotspurs devel­ oped its branding strat­ egy by tapping the expertise of a special­ ized London agency, International Sponsor­ ship Management (ISM). ISM advised The "roar by the shore" Toyota Grand Prix in Long Beach, California, drew a three-day that signage should crowd of 350,000. Retiring CART driver Bobby Rahal (right), meets with HP's Software and Services Group sponsorship team members Pat Esposito (left) and Leslye Louie. HP capture the essence ofthe global sponsorships-one engine and two cars-finished 1-2-3 at the race. company, even though HP product divisions underwrote the relationship deals of $2.15 million with Alltel, $2.5 profile London-region team, the Tot­ with the Hotspurs. The agency devised million with Lucent Technologies and tenham Hotspurs, evolved into the most a simple but powerful message for the $2 million in SupportPack services successful venue for high-profile cor­ ubiquitous signage: "Hewlett-Packard: with ComputersAmerica. HP Sales Rep porate and consumer branding within Computers and Printers for Business Jeff Keller says that by hosting America HP's diverse portfolio ofsponsorships. and Leisure." Online, "we were able to ease a some­ As the Hotspurs' primary sponsor, ISM's James Dunning applauds what strained relationship and demon­ paying in the neighborhood of $1.5 HP's willingness to match the initial strate that HP wants a partnership. We million per year, HP was not about Hotspurs sponsorship fee with com­ won a $4.5 million dollar deal." to allow its association to be corner­ parable resources to ensure world­ Overseeing the World Cup effort is kicked into obscurity. On the contrary, class signage, graphics, advertising, Alex Sozonoff, HP vice president and stopping short only offace-painting public relations, hospitality and other G.M. of Marketing and Operations players and fans, HP branding appears promotions: "It's not rocket science, within HP's Computer Organization. everywhere. but it is important that for every Alex says that three interrelated HP's name and logo are emblazoned $1 million invested in sponsorship objectives apply to varying degrees across the chest ofplayers' jerseys­ rights, a second and third million to all HP sponsorships: making it appear to an outsider that be spent to do it right and leverage • showcase HP's technology, sys­ the team's name is Hewlett-Packard. the investment." tems and support, often in mission­ And with the grass turf bearing a This may bear lessons for future critical environments; white HP emblem at midfield, and HP sponsorships, including the • use hospitality opportunities to with prominent field-level, scoreboard upcoming World Cup. While meeting develop valuable business relation­ and interview-room signage, the same the technical challenges involved ships in relaxed, exciting settings; and outsider might think the matches are with wiring 2,000 PCs, 500 printers, • leverage branding opportunities played in Hewlett-Packard Stadium. 500 servers, and scanners and routers, by promoting greater awareness of After the game, press coverage Alex Sozonoff says he wants to be HP among consumers as a powerful ofplayers in action reinforces link­ able to tie back to business results. $10 billion consumer company. ages between HP and action-and, HP UNIX-system servers will provide HP's first serious exposure to hopefully, goal-scoring. Of course, the mission-critical performance for the soccer came three years ago. Appro­ stadium's 40,000 fans and 7 million priately, it was in the U.K., with a ~ . ~~ __ .__ ._F _. __ sponsorship in the country's premier sport. A four-year pact with the high- ''It's not rocket science, but it is important that for every $1 million invested in sponsorship rights, asecond and third million be

6 MEASURE spent to do it right and leverage the investment. "

www.HPARCHIVE.com Sporting the Web HP Motorsports: 01 /go!fast World Cup 98: http://www.grenoble.hp.com/wc98 International Women's Challenge: http://www.hpiwc.com AmericaOne sailing: http://www.ac2000.org

World Cup Web site, which Alex predicts will handle as many as 1 billion hits. "A dream," Alex says, "would be to develop one business project for each of 5,200 invited VIPs and a select Sporting an HP logo on his jumpsuit, Fl team owner Jackie Stewart answers questions for group of 50 top CEOs during the June HP guests prior to the Formula One World Championship race at Albert Park, Australia. and July matches. Ifwe convert those, everything else will be gravy." Beyond the World Cup, Alex and The consolidation makes sense to By showcasing IT-and with cor­ Katey Kennedy, worldwide World Cup Corporate Communications Director porate hospitality covered-a chal­ marketing manager, plan to head a lenge for HP may be investing the team to explore ways to centralize resources-for the third leg of sponsor­ HP's global sports-marketing pro­ ship-creating global awareness of grams, perhaps undertaking fewer HP's IT partnership with the World sponsorships and focusing greater Cup. Indeed, even as proponents resources on maximizing their poten­ point to IBM's advertising and public tial benefits. relations during the Olympic Games "We want to move from a combi­ Roy Verley: "Given our size, our in Nagano, Japan, it remains to be nation ofuncoordinated, individual move into consumer markets and our seen whether HP can mount compara­ pieces to a more coherent strategy increasing global presence, we need ble efforts to tell the world about its that can pull together and institution­ to learn how to use sports marketing link to the World Cup or whether this alize in a cohesive way the knowledge and other sponsorship tools effectively. may become a casualty of HP's decen­ and experience acquired through We are learning to do this strategically, tralized structure. many divisions," Alex explains. but we have a long way to go." M

(Todd Shapera is afree-lance writer who lives in the Hudson Valley of New York.-Editor)

Bobby Rahal's CART Champion car is a 240 miles-per-hour wireless "network on wheels." HP showcases Bobby and co-team driver Bryan Herta's car during the season.

www.HPARCHIVE.com GENEVA, Switzerland-For most decided to create a new currency that people in the computer industry, the all three countries would use," says Europe's year 2000 is the deadline for fixing the Jean-Francois millennium problem. But for industry Delmer from in Europe, 2000 is also the date by HPFrance, which their IT systems have to be able head of HP's While HP's prime other to handle a brand new currency- task force on business currency , the euro. the euro. will remain the U.S. _II - "Think of all ml ennlum m~~tc~:~~::Zs:~;~:~u~~~~~' the changes dollar, significant Uillon (EU) are on course to merge the retail, changes will be their currencies by the turn of the banking and needed across the century. As part ofthe ED's drive other indus­ toward economic and political union, tries would company. challenge the German mark, French franc, Bel­ have to make gian franc, Dutch guilder and other to operate in the new currency." The European Union's currencies are scheduled to be As Jean-Francois points out, replaced by a single currency. every cash register, ticket machine move to a single currency The impact will be far-reaching for and money dispenser in the new euro is creating challenges for those "in" countries-Austria, Bel­ region will have to be changed to han­ HP and its European gium, Finland, France, Germany, Ire­ dle the new currency. So will all inter­ land, Italy, Luxembourg, Netherlands, nal accounting and payroll systems partners. Portugal and Spain-who are chang­ for every affected company. ing to the euro as well as the "out" "These changes essentially require By Claude Randall countries-UK., Denmark, Sweden alterations to every organization's IT and Greece-who are continuing to systems," Jean-Francois says. "In use their own national currencies. terms of size and complexity, this is "Imagine ifthe United States, close to the millennium issue for Canada and Mexico most companies in Europe." So complex is it that US. President Bill Clinton publicly urged the EU to delay the euro introduction until after the millennium. While HP's prime busi­ ness currency will remain the US. dollar, significant changes will be needed across the company. HP Europe is facing up to these challenges. Its task force was set up in March 1997 and already has outlined what needs to be done: Stage 1: assessment and strategy definition (completed) Stage 2: planning (completed in October 1997) , Stage 3: changes to HP's sys­ tems (began taking place in November 1997 and concludes in December 1998) "HP will be ready to operate in euros from 1 January 1999," Jean­ As Roger Wilson, Francois says. "It is a big challenge, HP's European Public Affairs manager but we will be ready on time." in Geneva, says, "Europe's new single "Unless the euro is intro- An important part of HP's strategy currency is the most important tangi­ duced into the right economic circum­ is to work with customers, partners ble development within the EU since stances, less competitive countries and suppliers to ensure that everyone the 1992 Single European Market pro­ unable to devalue their currencies moves forward together. gram was launched. This complex could face higher unemployment," undertaking should strengthen Roger says. "It is important that the Europe's competitiveness, be a step­ introduction ofthe euro is accompa­ Everything you've change toward ever-closer political nied by certain social, structural and union and cement the single market." market reforms." always wanted to The idea of a single currency was "Nearer the time ofthe euro launch, know about the euro agreed on by EU heads of state in we also will have a big job to do To learn more about HP's prepara­ 1992. Supporters claim it will cut explaining to HP people in Europe tion for the euro, check out the the costs of doing business, create a what the euro means for them per­ intranet site at http://osiris.grenoble. new, strong and stable international sonally, whether they live in the 'in' hp.com/euro. currency and lead to greater political countries or the 'out' countries," integration. Jean-Francois All in all, the says. "Some will euro should trans­ Countdown to the euro clearly be paid in "As a major IT company with a form the shape of euros as soon as record ofinnovative management, we the EU and inter­ • 1992: EU heads of state agree notes and coins can help our customers identify and national trade on to form a single currency. are in circula­ manage the strategic and practical a global scale. ·1996: design of new notes and tion." M issues involved in the changeover to HP's Public coins agreed. the euro," Jean-Francois says. The Affairs team, • May 1998: decision on which (Claude Randall move to the euro has big implications working with countries are eligible to join. is a London, for future products such as key­ trade associations, • May 1998: exchange rates of England-based boards, fonts and display, video and has held high-level "in" countries fixed irrevocably dur­ free-lance writ­ printer drivers, etc. discussions with ing transition, and European Central er.-Editor) "HP is active in the world's stand­ the European (Reserve) Bank created. ards bodies," says Michael Ksar from Commission in • January 1999: the euro becomes HP Corporate Standards in Palo Alto, Brussels on the an official trading currency. California. But Michael urges product impact ofthe • By January 2002: atthe latest, divisions to consider the changes nec­ euro. new notes and coins are in circulation. essary. The impact of the euro will be HP supports the • By July 2002: at the latest, old much wider than just the practical economic bene­ notes and coins completely phased changes needed to bring it about. fits ofthe euro but out and local currencies no longer is aware of some valid for everyday transactions. wider issues.

May-June 1998 9

www.HPARCHIVE.com USINESS

Have you noticed that the Money has never moved so fast. Zap! of electronic commerce. And this is In an instant, you can buy epicurean just the beginning. Internet has turned into a delights or a Donna Karan designer International Data Corporation commercial wonderland? wardrobe, transfer bank funds to your (IDC), a technology research fIrm in From bakeries to boutiques Swiss bank account and trade on the Framingham, Massachusetts, predicts New York Stock Exchange. that e-commerce will increase to and banks to brokers, you You even can buy an HP LaserJet $20 billion in 1998, almost triple 1997's can conduct practically printer through the HP Commerce $7 billion. By the year 2001, the vol­ any financial transaction in Center at http://www.interactive. ume will increase to $220 billion. hp.comfhpcc. But hold on a minute. What exactly the wired world. All you Yup. The birth ofthe browser has is e-commerce? need to do is put brought about a whole new era-one

Cruising cashless Sailors aboard the USS Yorktown are developer. PTI specializes in cashless lVIoney on, you could say, a pretty smart ship. payment solutions based on smart-card That's right. The cruiser is a pilot in technologies. the U.S. Navy's Smart Ship Project that "Thattransaction number is phenome­ In uses innovative technology to reduce na!." Bill says. staff, increase safety and improve life For online information about VeriFone's aboard ship. Smart Card solutions, visit its Web site at But not only is the ship smart; so http://www.verifone.com. motion is the crew. Why? Because it uses VeriFone smart cards. by Grace Razo With a stored value of up to $200, sailors use their "electronic purse" to buy anything from snack foods and drinks to T-shirts and supplies. Smart cards have increased productivity on board the ship now that sailors aren't needed to collect and count cash for onboard purchases. Not only that, but the 370-member crew has taken to the smart card with enthusiasm. In 15 months, the crew has made 350,000 transac­ tions, says Bill Mangino with ProductTechnologies, Inc. (PTI). a VeriFone partner and software The 567-foot battle cruiser USS Yorktown is fit­ ted with the latest in technology as part of the U.S. Navy's "Smart Ship" program.

10 MEASURE

www.HPARCHIVE.com The muscle HP has "Admittedly," says Ed Muns in HP's the other hand, is broad­ built in its union with e-business inter­ Extended Enterprise Business Unit, er than e-commerce. It's VeriFone packs a changeably to discuss "there is confusion over (Internet) ter­ the way a business deals powerful punch. any company with minology in this emerging market." with its distributors, sup­ Web presence. But HP has gone to some lengths pliers and customers. E-gads! What's to clearly defme many of these Inter­ And e-consumers are people who with all the buzz-words? net terms. use information technology at home Beyond the marketing hype and HP describes e-commerce-a for entertainment, learning, work fuzzy definitions, merchants, busi­ major portion of its overall Electronic and shopping. nesses, financial institutions and World strategy (see story on page 13) Then there are the media and HP consumers are taking advantage of -as the electronic exchange ofvalue competitors who use the terms this evolving electronic era. for goods and services. E-business, on e-commerce, I-commerce and With more than 48 million Web users in more than 200 nations, com­ merce with­ out currency is a market with huge potential. IBM-the prickliest thomin HP's e-commerce side-has spent $200 million on an e-business ad campaign touting its e-wares. Like HP, it has a host of e-commerce goods and services, from infrastructure hardware to security solutions. But it does not have the one mighty Lieutenant Commander Jerry Johnson (right) uses his smart card in place of cash to pur­ trump card chase supplies from Ships Service Seaman Aaron Cook, who runs the ship's store. The USS Yorktown uses a closed-loop program, which means smart cards can be used only onboard.

May-June 1998 11

www.HPARCHIVE.com Money

that HP has: VeriFone. And you can't talk about e-commerce without talk­ ing about VeriFone. The muscle HP has built in its union with VeriFone packs a powerful •A smart card securely punch. That's not the company line. tracks transactions via its It comes from Killen & Associates, a contact surface, antenna Smart cards, Palo Alto, California, research firm coil, or with both methods. like this one that deals in e-commerce. • The brains of the card have shown full size. represent the VeriFone-with its 80 percent volatile/non-volatile memory, logic beginnings of a market share of e-payments-recently processing, security/file manage­ cashless e-world. introduced the PATM (personal auto­ ment and input/output capabilities. mated teller machine) payment In February 1998, the U.S. govern­ appliance. It will allow consumers to ment granted HP approval to export shop and bank from their homes around the world, mainly in Europe its VerSecure encryption technology through the Internet and, eventually, and Asia Pacific. -the computer industry's most com­ through a TV set-top box or a phone. Despite snazzy e-innovations and prehensive technology for controlling Soon, consumers will have a choice of cool company strategies, there are international data security and integrity using their credit cards or smart cards still challenges ahead on the cyber­ -to the United Kingdom, Germany, for credit and debit transactions. commerce skyline. France, Denmark and Australia. Smart cards are plastic cards For starters, there's the problem of CEO Lew Platt says, "Until now, about the size of a credit card with security. Simple connections to open one of the biggest obstacles to a computer chip embedded in them. networks expose credit card and e-commerce has been the lack of The chip stores a dollar value, which financial information, as well as home security for Internet-based transac­ allows consumers to make purchases. computer fJ.les, such as household tions on a worldwide basis. With Ver­ It's the best alternative to cash and spreadsheets, to outside access. Secure, HP offers a technology that coins for both con- "I think security is accommodates the government's policy sumers and mer- by far the most objectives and still provides users chants, says Gary important thing, not with the kind of encryption they need Blume, business­ "With VerSecure, HP only for banks, but and want." development man­ for customers when Formerly the International Cryp­ ager with VeriFone's offers a technology doing Internet bank­ tography Framework, VerSecure tech­ Chip Card Adoption that accommodates ing," says HP nology-http://www.hpconnect. Team. the government's customer Paul comlversecurelhtml-allows users Ifyou live in the Lo, president of to select levels of encryption and United States, where policy objectives and Bank Sino Pac in security according to their needs and smart cards are not still provides users Singapore. their government's regulations. as common, it might with the kind of HPhas made a Besides security, privacy is another surprise you that huge leap to enable crimp to work out. While security there are more than encryption they the safe movement pertains to the safe transport of data, 90 smart-card pro­ need and want. " of money over the privacy deals with protecting the grams in operation Internet by strength­ usage of a consumer's personal ening encryption­ information. the building block for other Granted, privacy problems have e-commerce security techniques, such been around for eons. Why else do as authentication, authorization and you complain about all that junk mail? integrity.

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www.HPARCHIVE.com HP builds the president and general manager of the Computer electronic world Sales and Distribution Competition is fierce. HP opponents are Group. "Not IBM-it's too the usual technology big boys-some of focused. Not Sun-it's too which have strategized like heck for a top Java.™ Not Dell-it's too spot in the end-all-be-all e-solution land­ much about price. HP has it all." Transport & Loglatlk ,--_...... _-_...... ­ scape. IBM has been the most aggres­ It seems this is true for transport and .....-.. _--,­ -_--.....-_,...... __,---.....- sive, with a $200 million ad campaign for logistics company BTL, an HP customer in -__-.-... _,----...... _ - "e-business." How will HP distinguish Goteborg, Sweden. BTL wanted to pro­ itself from the rest of the acronym and vide Web-based service for customers to non-acronym brat pack? get information about their By entering the construction business. cargo. This meant linking -- Equipped with a robust Internet strat­ 500 sites worldwide to a egy, HP has rolled up its sleeves to network that was in opera­ build-yes, build-a brave, new elec­ tion at all times. tronic world. "We have to have solu­ The foundation of HP's electronic­ tions that never stop," says world strategy is the Extended-Enterprise BTL Chief Information Offi­ infrastructure. Connect three new easy­ cer Gunnar Ahlden. "Infor­ to-assemble building blocks-e-business, mation has to move as quickly e-consumer and e-commerce-to this as cargo, which moves overnight. So framework, and HP has hammered far, uptime with HP equipment has been together the Electronic World. HP insiders 100 percent." are saying this Electronic World structure Get more information on HP's strategy, is unlike any other in the industry. "HP builds the electronic world" atthe "None of our competitors has anything Computer Organization's Web site: that can compare to HP's (Electronic­ http://co.hp.com/programs/eworld/. World) strategy," says Dick Watts, vice

The Web, however, has escalated ment of Commerce and other industry see whether the statement gives cus­ pressures and made people feel more leaders to produce an agreed-upon tomers a choice about how their data vulnerable, says Judy Kincaid, man­ seal (like the Good Housekeeping is used. ager of Customer Information Man­ Seal) as a way to protect industry's Judy says if the FTC's overall agement Services (CIMS) in HP's ability to self-regulate; and produc­ assessment determines that industry Corporate Marketing Services. ing secure HP products, such as HP is not adequately protecting con­ Do companies have the ability to VerSecure, Virtual Vault and Autho­ sumers' interests, then it will advise guarantee that personal and unrelated rization Server. the administration to take a stronger information is not unnecessarily Ifyou don't think this is serious regulatory approach. disclosed? How do you ensure an stuff, think again. The U.S. Federal "People don't realize the impor­ individual's right to privacy without Trade Commission (FTC) already has tance ofprivacy," adds Pete Metrulas, sacrificing the benefits that started identifying the top Fortune CIMS data resource manager. "It's a e-commerce affords? 500 companies that don't have clearly key enabler to e-commerce and will The European Community initiated stated privacy statements posted on have a dramatic impact on how a privacy policy in 1995. But HP leads their Web sites. And it doesn't end we can conduct business over the an industrywide movement to avoid there. The FTC also will check to Internet." M government regulation and has made strides in three distinct areas: internal focus by developing a privacy state­ ment-http://www.hp.com/ahp/ privacy/privacy.htm-aimed at customers; joining the U.S. Depart-

May-June 1998 13

www.HPARCHIVE.com OLUTIONS

Appliance Family department members, Fraser Dickin (left), Peter Williams and Sophy Thomas enjoy the old farm and cottage HP agreed to leave standing on How an idea the site at Bristol Labs in England. becomes Early in 1992, Senior Vice President lifting" was done by the Informa­ and Director of HP Labs Joel Birn­ tion Appliance Operation in Boise, a product baum challenged his staff to be more Idaho) would work to make this ambitious in their goals and bolder in vision a reality. In July 1997, HP their vision. He urged them to develop took a giant step forward with the From brainstorm to the initiatives that would create new introduction of its JetSend technol­ marketplace, the path of opportunities for HP. ogy, which enables devices (printer, HP's new JetSend tech­ That's roughly around the time Bill whiteboard, projector, etc.) to Sharpe, then director ofthe Personal communicate without having to nology illustrates some of Systems Lab at HP Labs Bristol, Eng­ know a lot about each, no matter HP's greatest strengths. land; Bill Baddeley, HP Labs program who manufactured the device. This manager; and Peter Williams, senior model contrasts sharply with the By Jane Middleton technical contributor, started talking PC-centric network in which the seriously about the potential benefits computer must have a specifically of making peripheral devices, coded driver for each peripheral such as printers and scanners, with which it interacts. that could talk to each other. In the spring of 1993, the Appliance In June ofthat year, the HP Family demonstrated a seemingly ran­ Appliance dom group ofnet­ Family was worked devices-a created to whiteboard, video develop the ... although people actually and digital still cam­ overall might need something like eras, projector, fax architec­ JetSend, they don't know machine, printers, tural ideas and desktop and that would they need it. It is, quite portable computers become literally, beyond their -all interacting JetSend. imagination. freely without pre- The plan configuration. was to Overall, the prod­ leverage HP's strength in uct managers who went through the peripherals and to deploy exist­ demo liked what they saw and were ing HP technologies differently willing to incorporate the technology to restructure the market. The once it had been widely adopted. But challenge was how to introduce no one wanted to be first. There were a radical new system architec- two primary reasons for this. First, ture into main­ the team was ahead ofthe demand At the historical streamHP curve. It is much easier to generate site in Bristol, business. funding for projects that tweak England, where For the next proven technologies. Known products many charters have been five years, produce benefits the customer has signed, Bill teams ofpeo­ already identified-twice the dots per Sharpe (left) ple from sev­ inch at half the price, for example. and Peter Williams eral divisions By contrast, although people actually brought their on two might need something like JetSend, team here to continents sign up for the JetSend (although most proposal. ofthe "heavy

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www.HPARCHIVE.com Making things even more problem­ a printer-to build a "logical fax atic was the decision to develop machine." So, while it was helping JetSend as an "open" protocol rather Boise investigate how hardcopy than as proprietary technology. This products might best exploit the generated criticism from some HP coming ofthe totally networked age, employees who believe the company Bristol also was building and deploy­ shouldn't give away its competitive ing a complete system to test the advantage. The development team, customer value of remote-but-direct however, always has believed that device connection. JetSend would need just Steve Lieske, R&D the right context within the section manager in IAD, industry and that it would was given the assign­ be successful only ifit were "JetSend gets its ment of assessing the widely adopted. Ironically, value, as do all implications the Labs' the fact that JetSend was communication work had on LaserJet developed in-house only products. He formed a they don't know they need it. It increased resistance: The technologies, small group made up of is, quite literally, beyond their divisions wanted to see from being one person from each of imaginations. JetSend adopted by other adopted in lots the half-dozen divisions Second, a product such as JetSend manufacturers first as in LSG. Six months later, requires a system-level perspective. proof that it was an indus­ ofproducts­ they emerged with a pro­ HP has focused more on developing try standard. HP's and others." posal targeting LSG great individual products, and the At a high-level meeting in Bill Sharpe products that should company's structure reflects this 1994, a top-level executive adopt JetSend. Steve focus. HP's culture, which encourages expressed real interest in commented, "It was very its groups and divisions to function the project (then code-named Opus). big in concept, and we knew it would with as much autonomy as possible, At that point, the LaserJet Solutions be very difficult to make that big a serves the company well under most Group (LSG) in Boise reconsidered change or impact on the industry, but conditions. But when you get to deci­ future directions for the division to a we were very excited." sions that cut across division lines, more specific investigation of how For more than a year, work went that autonomy works against the they might implement the new tech­ forward with neither release date nor developmental momentum. nology into products. Bristol was The fact that the Internet Solutions invited to contribute its related work Operation group (later renamed the in network hardcopy integration. Information Appliance Division-IAD) Bristol was happy to assist LSG, but had no product of its own made its even as work was under way in job doubly difficult. This really goes Boise, the Bristol team decided to against the grain of a culture in which build a working system of network­ innovation is created by empowered connected scanners and printers • teams that find and develop their designed to communicate over long own markets. distances. Rather than use a LAN The result was that the JetSend connection (as Boise was doing) team worked for a full three years between a scanner and a printer to without knowing how or when they build a "logical photocopier," the would actually get to market-all the Bristol group decided to use the while hoping no one else would get Internet to connect a scanner and While one team tackled JetSend develop­ there before they did. ment on one side of the ocean, Anthony Sowden (left) and Bill Sharpe focused on an Internet solution in Bristol.

May-June 1998 15

www.HPARCHIVE.com I

In Boise, Idaho, Warren Greaves (left), Tena Kalisek and Steve Lieske work with a larger implementation team on the JetSend project. of the JetSend protocol. We like JetSend's capa­ bility of allowing network devices to talk to each other without using the com­ puter as interme­ diary. We think it has the potential to simplify the exchange of JetSend engineers (from left) Gorla information." Nagarjuna Reddy, Chadra Mouli and Kumarasamy Elango work in HP's India's To say things Software Operation in Bangalore. have gone well for JetSend in introductory vehicle. The division the months following its introduction to do what it does very well, which is held off announcing JetSend until it is an understatement. HP has begun build great products. "Our vision," says had enough partners on board to licensing JetSend to developers for a Bill Sharpe, "was to give each product enhance the chances for success. one-time $15,000 fee and already has designer more freedom, to add value Betting the works that another devel­ produced a JetSend developer's kit. because each product works with lots oper would not slip in ahead ofthem Major industry players, including of other products. We need to con­ was a huge risk. Ifthat happened, the Canon, Cisco, Ricoh, Matsushita! tinue to build momentum in the com­ game would be over. Panasonic and Xerox, have licensed puter and consumer fields for this to Finally, in July 1997, HP issued the technology. be adopted pervasively. But the most a press release announcing a tech­ However, JetSend is not without important thing now is that HP gets nology that provided "simple device­ its critics, and real questions remain. going on building new products that to-device" communication. To Some skeptics believe users will use that freedom. Because you don't emphasize the fact that JetSend never be enticed from the current make money out ofan architecture." M was a communications technology, model of a PC-centric network. the release mentioned no product by Others believe consumers never will (Jane Middleton is a San Francisco name. The release said only that the sacrifice the efficiency of an interface Bay Areajreelance writer.-Editor] technology was being incorporated designed to link two specific devices. into future products by HP and others. In rebuttal, proponents ofJetSend Two months later, the first JetSend­ point out that a universal language enabled product, the HP LaserJet 4000 that allows unfamiliar devices to printer, won Byte magazine's overall share information will be a basic "Best of Show" award at Comdex. A necessity in the totally networked Byte magazine news editor acknowl­ environment of the future. edged in a recent interview that it was The ultimate success ofJetSend JetSend that clinched the award. "The depends on achieving critical mass. thing that pushed it (the HP LaserJet The whole point of the initiative was 4000 printer) over the top was its to create more opportunities for HP

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www.HPARCHIVE.com OlUTIONS

Even at age 4, Alex Marcopulos That was in January 1998. Within lrnows that there's something two months, reporters fIlled the Fly me mysterious-and marvelous­ auditorium at NASA Ames Research about going to the moon. Center in Mountain View on March 5 "Every time Alex looks at the for a news briefIng on discoveries moon, he says, 'There's where the the Lunar Prospector spacecraft Lunar Prospector is going,'" says had made. to the Alex's dad, Ted, the solutions archi­ "We are certain there is water tect for the HP Lunar Prospector Elec­ there," announced Dr. Alan Binder trical Test Set. "Alex can describe the of the Lunar Research Institute, the launch perfectly-everything." mission's chief scientist. "The implica­ moon The fascination with the moon tions are tremendous. We can go to seems to run in the Marcopulos the moon and use this water as a pro­ HP's Electrical Test family. Ted, who's based in Mountain pellant to go to Mars and elsewhere View, California, took his family on in the solar system. We could have a Set helps the Lunar vacation to Florida-near the Cape lunar base in 10 to 15 years." Prospector on the Canaveral launch site-at the precise The spacecraft's neutron spectrom­ first NASA mission time the Lunar Prospector was to eter detected the presence ofwater/ be launched. ice at both lunar poles. Prospector is to the moon in 25 years. "I just wanted to be in mapping the moon for a year to fmd the area in case a last­ what resources are there. By Sam Chu Lin minute problem needed to Key players in this lunar search are be fIxed," Ted explains. Lockheed Martin and Hewlett-Packard. The aerospace company built the spacecraft and HP supplied the sys­ tem to power and test it. Like Ted and his son, Alex, Kim Foster is excited about the space-

The 660-pound Lunar Prospector began its mission to the moon on January 8, 1998, with a fiery launch from Cape Canaveral. The spacecraft will spend at least one year mapping our celestial neighbor's geological features and searching for resources. In an early payoff, it's already discovered water.

www.HPARCHIVE.com Moon

craft's voyage. Kim, a Lockheed coordinate the test system's design assembly integration and test man­ and construction. Mark and Ted were ager, cleared the Athena II rocket in Mountain View, close to Lockheed with its special payload for the Jan­ Martin in neighboring Sunnyvale. uary 8 launch. "To have it finally get Boyd Troop and his colleagues at HP's where it is, working like it is, and to Test Solutions Operation in Loveland, fulfill its mission-you can't ask for Colorado-a part of the Solution Ser­ any more," he says. vices Division-designed and built the A handful ofpeople worked on the Electrical Test Set. Pam Bothello at $63 million project. From design to HP's San Diego, California, sales completion, the office, managed the team and a third­ spacecraft flew in party software vendor in St. Louis, 'To have it 22 months. Missouri. Mark Triolo, who The team delivered the test equip­ finally get works in field sales ment in four months-two days ahead where it is, for HP's Test and of schedule. working like it Measurement Organi­ Still, there were challenges. zation, had met with "We were on such a short sched­ is, and to fulfill Tom Dougherty, ule," Kim says. "We had to design the its mission­ Lockheed Martin's spacecraft and the test equipment you can't ask Lunar Prospector concurrently." program manager, Daniel Swanson, a staff systems for any more. " and explained that The fully assembled Lunar Prospector sits engineer at Lockheed Martin, says, atop the Trans Lunar Injection stage, which HP is more than an detached about one hour after launch. "The test equipment that Hewlett- instrument supplier. Packard provided to us "We talked about his con­ worked extremely cerns about outsourcing well. It was a relatively the test support equipment simple test system, -something they normally but it tested the space­ would have designed and craft the way we needed built themselves," Mark it to." says. "He felt that HP's Lockheed Martin capabilities-compatible had emphasized ease technical expertise, avail­ of use with off-the-shelf able resources and staff, equipment. and flexibility-were a "Lockheed was not great fit for this program." afraid to ask for last­ Tom Dougherty recalls, minute design changes," "When Mark offered the HP's Boyd Troop says. possibility of HP working "Although it was a chal­ with our engineers to \ lenge for us to get it defme the specifications Mark Triolo (left), a solutions specialist done in time, we knew for the test support equip- from HP's Mountain View, California, office, they needed it." ment, I grabbed it." talks with a Lockheed Martin engineer in Following delivery, the electrical front of the HP Electrical Test Set. The cus­ The companies signed a contract in tomized, off-the-shelf equipment allowed engineer says, the Lunar Prospector July 1996. HP set up a virtual team to rigorous testing of the craft's electronic encountered a problem when it was structure and payload of sensors and instruments.

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www.HPARCHIVE.com To the moon, Alice Launch January 8, 1998 Size 1.4 mx1.2 m Mast length 2.5 m Fueled mass 295 Kg Launch vehicle Athena II Flight time 105 hours Total cost $63 million Instruments • Neutron spectrometer first powered up. The solar array sim­ perform. What we see now is that all (detects hydrogen and water ice) ulator started doing unusual things. the simulation and all the testing • Gamma Ray Spectrometer The simulator began to drain Lunar really paid off." (maps elements) Prospector's batteries and needed a Lockheed Martin soon will use the • Alpha Particle Spectrometer set ofblocking diodes to prevent HP Electrical Test Set to prepare the (detects gases) reverse current from going back new IMAGE spacecraft for its January • Magnetometer/Electron Reflectometer through the craft. 2000 launch. Another in the series of (maps magnetic fields) "Ted came out and worked almost Discovery missions, IMAGE will study continuously for about two-and-one­ the earth's magnetic fields. In this artist's conception of future lunar half days," Kim said. "He created and To follow the Lunar Prospector's exploration, two astronauts mine resources implemented the solution so it could progress, click on the official Web such as water and minerals. They use the be put into the console. It worked sites at http://lunar,arc.nasa.gov solar arrays at the top left to supply power for their roving vehicle (foreground) and famously from that point on." and http://ccf.arc.nasa.gov/dx. M their home away from home (top right). NASA Mission Director Scott The globe-topped craft to the left of their Hubbard adds, "HP contributed the (Sam Chu Lin is a free-lance writer, hatitat will carry the astronauts back to earth. Robotic missions will take place test equipment that we used to vali­ based in Sunnyvale, California. before humans return to the moon for date how the spacecraft was going to -Editor) the first time since the Apollo 17 voyage in 1972. NEW DELHI, India-To the HP Medi­ Technology: cal Products Group (MPG) in India, the concept of team is so pervasive that when you get the sales team the latest together in one room, they're likely to complete one another's sentences. That's impressive, given the vast geography the 42 people cover and medical that among them they speak 10 lan­ guages. English is the one they share. "By all the rules, this team should marvel have had a very rough year in 1997," says Mike Blomeyer, MPG general Armed with cell phones, manager for Asia Pacific. "In a matter laptops and pagers, HP's of weeks, they virtually doubled the size of the team, trained them in our Medical Products Group products and HP processes-melding sales team in India operates them into a very tightly knit team that at peak efficiency. overachieved all expectations. This is remarkable." By Betsy Brill It was so remarkable that the team recently won the Best Country Award phones and palmtop and laptop in HP Asia Pacific for the 1997 fiscal computers. Each team member, year. In that same year, Satish Kakkar, administrative assistants as well as customer support cen- sales people, has a ter manager, won the pager. This heavy CEO Customer Satis- investment in faction Award. This heavy investment technology is Innovative ideas are uncommon among the sparks that ignite in technology is HP's competitors the MPG team. In a uncommon among in India. country where making HP's competitors in India. "The technology a telephone call can has made us so be a challenge, MPG much more has used technology to unite the far­ resourceful," says Sanjay Bapna, west­ flung professionals and create a ern district manager. "To cover the tremendous competitive advantage. territory we do would take three Two years ago, India Country Man­ times the number ofpeople in any ager Anjan Bose invested almost other company." 10 percent ofhis budget in cell Doing business in India is not sim­ ple. To make a phone call from out­ side the office usually means waiting at one of the many street booths, par­ ticularly ifyou want to make a long­ distance call. "You just don't ask a customer to use his phone to make a long-distance call here," Sanjay says.

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www.HPARCHIVE.com Pune, six hours away. They refined their strategy en route and then fanned out into the hospital, each to meet with key staff members. Then the team gathered the entire group in a meeting in which they used their own cell phones for a confer­ ence call with Anjan in Delhi. With everyone there to address the cus­ tomer's concerns, the CEO approved the U.S. $300,000 sale on the spot-a very large deal by Indian standards. In Delhi, a potential customer called at 3 p.m. one day and said, "I have to know this afternoon whether you can meet this price and these technical specifications." Before the line went dead, cell phones started buzzing. Huddled over laptops, the geographically dispersed team "met" HP India's Medical Products Group team members strategize on their next business deal while the "Gateway to India"-built by the British in 1924-shines in the background. by phone and figured out how to Shown left to right are Ashutosh Moghe, Pervez Vandrewala, Nikhil Kulkarni, Sanjay make it happen. By 7 p.m. that night Bapna and Suzanne Salvez. the U.S. $200,000 deal was signed, sealed and delivered. City-to-city calls cost around $1 a customer-support manager. Mumbai Regardless ofwhere its people are minute. Train travel is slow, and trav­ team members in the field call admin­ located or what languages they speak eling on the roads is difficult at best. istrative assistant Suzanne Salvez, at home, there is one word heard In Mumbai (formerly Bombay), for who prepares bids and sends them wherever the HP Medical Products example, covering just about any via e-mail or fax-greatly reducing the Group works in India: seamless. distance in a car can take two or time it used to take to get estimates "There's no distinction between more hours. to customers. administration, sales, marketing or "With our cell phones and laptops, Because she's frequently in the support," one after another ofthe we use all that travel time for work," office alone, when Suzanne gets a group members says when the ques­ says Pervez lead, she prepares a bid and sends it tion ofteamwork arises. Vandrewala, to the appropriate sales engineer­ Seamlessness, they all insist, is western district often before he even knows about it. their secret to being a winning team. (Country manager Anjan Bose And technology is the tool that ties calls all the regional administra­ them together so smoothly. M tive assistants vital hubs.) The resulting responsiveness (Betsy Brill is a San Francisco-based to customers clearly has turned free-lance writer.-Editor) some heads. Last fall, the Mum­ bai team heard that a potential sale was likely to go to a com­ petitor. Four ofthem rented a car and driver to take them to

May-June 1998 21

www.HPARCHIVE.com BANGALORE, India-The doctor, only about 10 percent of the country's who prefers to be called a social population can afford it. worker, locks his eyes with those of Dr. Shetty hopes to change that. Getting his visitor. At Manipal Heart Foundation, the "Do you know how many people in doctor and his team have lowered the India need heart surgery each year?" cost of some of the most advanced he asks. Without waiting for a response, surgery in the world below that of to the he answers his own question. "Nearly treatment even in the country's gov­ a half-million. Do you know how ernment-run hospitals. In addition to many can afford it? Only 30,000. The seed money from the Medical Relief rest face slow, painful deaths." Society and innovative infrastructure heart His body language as taut with designs that reduced construction intensity as his unblinking gaze, Dr. costs and increased efficiency, the Devi Shetty, cardiac surgeon and vice key to Dr. Shetty's success is a team chairman of the Manipal Heart Foun­ as dedicated as he. He doesn't charge of the dation in Bangalore, India, is passion­ a fee when he performs surgery ately describing his vision to make on children and teachers. All his sophisticated heart surgery available doctors charge just 20 percent of for millions of Indians who can't what their counterparts at upscale matter afford it. institutes charge. Although India is a developing The 42-year-old physician, who eas­ A cardiac surgeon in India country, you see some ofthe world's ily could be mistaken for a movie star best-trained doctors practice medi­ playing the role of a surgeon, is not uses compassion and HP cine there. First-class medical treat­ acting when he describes the commit­ medical gear to bring life­ ment is available in several private ment he demands-and receives­ saving treatment to hospitals and institutes in India, but from the people and suppliers who work with him. HP India's Medical thousands of people. Products Group, he says forcefully, is a key part ofhis team.

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www.HPARCHIVE.com :ardiac surgeon Dr. Devi Shetty is :ommitted to using HP products in :he 25 heart institutes he plans to )pen throughout India during the lext 10 years.

Dr. Shetty describes how, in the next seven to 10 years, he plans to set up heart institutes serving "the com­ mon man" in the capitals of each of India's 25 states. Seeing what he has accomplished in just six months in Bangalore, no listener can doubt that he will achieve this goal. Another institute will open in Goa in the next six months, another is under construction in Calcutta and a proposal is under consideration in Mumbai (Bombay). There also is little doubt that HP medical products will continue to help diagnose and monitor Dr. Shetty's patients in coming years. In setting up the B.M. Birla Heart Institute in Calcutta nine years ago, Dr. Shetty installed HP medical prod­ ucts throughout the state-of-the-art center. One of his trusted team members there for six years was HP support engineer Tapabrata "Tapa" Bhattacharyya. When word spread that the physi­ cian was going to leave Calcutta to open a radically new institute in Bangalore, Tapa consulted with HP While HP's "Tapa" Bhattacharyya checks an Country Manager Anjan Bose and HP medical monitor, Dr. Shetty examines transferred from Calcutta to Banga­ mission-to save people's lives. The one of his tiny patients on a routine visit at lore. In fact, Tapa was awaiting the people at Hewlett-Packard under­ the Manipal Heart Foundation in Bangalore. doctor upon his arrival-the fIrst stand my concept. This is more than member of Dr. Shetty's new team to a business venture." be in place. Today, $1.5 million worth Acknowledging the "excellent of HP products have replaced com­ terms and conditions" HP has pro­ petitors' products, which were used vided, Dr. Shetty in turn is committed by the hospital in which the new insti­ to using the company's products tute is housed. throughout his planned expansion. "It's the relationships that count," And while HP is on the doctor's team, Dr. Shetty says. "I need people on my he plays a pivotal role on HP's team, team who understand that we are as well. As an advisor to other hospi­ working on a mission-a divine tals and institutes throughout India, he enthusiastically endorses the products elsewhere. "HP's products never fail," he says. M -Betsy Brill

May-June 1998 23

wwwHPARCHLVEcom YOUR TURN

MEASURE readers share their views on matters of importance.

What's next? To be Yung at heart I suppose the days of being socially I was highly amused by the Multiple responsible or a good corporate citi­ Name Syndrome article. I'm on leave zen are over at HP. I read your article of absence right now, but I was a "Betting on a sure thing" (March-April SEED intern at HP in Corvallis last 1998) that describes how HP products summer. I was lucky enough to be the are used at the New York-New York only Melody Yung at HP, but my cubi­ casino in Las Vegas. Now they know cle mate had a duplicate somewhere how fast granny is blowing her life in California. That did cause a few savings. mishaps during the beginning of the Does it matter that thousands of summer. lives are destroyed each year by gam­ On the other hand, I found an entry bling ("gaming")? What's next? HP for my sister in the PhoneWin direc­ computers used to tally profits by the tory. That was quite funny. Unless my Mob? HP networks linking Planned the other person's mail ends up for­ sister's leading a double life, I know Parenthood offices together to track warded to the most recent move for sure she doesn't work at HP! the number ofbabies killed by abor­ location. MELODYYUNG tion that day? HP palmtop computers The icing on the cake for me was Cambridge, Massachusetts used by Bill Clinton to keep a phone the day the other David L. Smith list ofhis favorite women? reported his badge lost. When I JANE MUHLENBRUCH-YEE arrived at work, I could not get into Finally, some respect Loveland, Colorado the building because my access card I enjoyed David Price's article; finally had been deactivated. Apparently, the I get a little respect around here. security department has the same It may take me a little while to get Keeping up with the problem as the mailroom. used to being called "fungus" ("David Smiths I would like to add another tip for Prices have proliferated in Hewlett­ David Price ("Beside myself," March­ sufferers of Multiple Name Syndrome: Packard like fungus on a wet lawn."), April 1998) should thank his lucky work on the East Coast. I used to but at least it got me some attention. stars that no other David Prices work work for IBM in East Fishkill, New DAVlDPRICE at his site. Forget the e-mail and voice­ York. At a plant of about 10,000 peo­ Greeley, Colorado mail screw-ups; it's the physical mail ple, I was the only David Smith! In the that drives me nuts. local phone book, there was less than At the Corvallis site, I am one of one page of Smiths, but more than six That's entertainment four David Smiths (that I know of), pages of Desanctis! I have not read a more entertaining but I always use my middle initial­ It was heaven having a unique article than "Beside myself' in a long L-to distinguish myself. Unfortun­ name in a sea of heavily ethnic names. time. I have been a culprit, sometimes ately, one ofthe four at my site also is DAVlD L. SMITH sending messages to the right name David L. Smith, and we both go by (Inkjet Business Unit, not the but the wrong location. Also, I have Dave. Whenever either of us moves­ Mobile Computing Division) been the recipient of messages which a frequent occurrence in Corvallis- Corvallis, Oregon I know nothing about. The author sure knows how to write with humor. David, keep up the good work. And MEASURE, how about more such entertaining articles? AK-WING LEONG Penang, Malaysia

24 MEASURE

www.HPARCHIVE.com Namely Singapore massage. It can be a half-hour head­ to interview with some other com­ I read with interest David Price's arti­ and-shoulders, or a whole body with panies, including Dell. cle about names. essential oils that will leave you feel­ Yes, I got an offer and, yes, it In Southeast Asia, Malay and Tamil ing like you are ready to climb a paid more, but I never seriously (these are ethnic groups predominant mountain. considered it. Why? I sensed there in our part of the world) names do not So don't hit the Panadol or the was no such thing as a "Dell Way," conform to the standard 'first, last' chip machine when you are stressed; and even if there were, it's not names. Names begin with the indi­ instead, fmd the nearest masseur at going to be the same thing. For vidual's name followed by his/her your local gym or aquatic center or companies like Dell and MCI, I father's name. There is no family even your office building. really wonder where they will be name. My name is Zakaria bin Abdul VERONICA QUINLESS a few years down the road. Gapor, which means that I (Zakaria) Melbourne, Australia Sure, they are flying high at the am the son ofAbdul Gapor. moment, but what happens when Socially, I would be addressed as market conditions level off? It is the Yes, sir, General principles and values of Zakaria, and formally as Mr. Zakaria, I was pleased to see the HP Way that have not Mr. Gapor. Because ofthis, there acknowledgment of carried this company are inconsistencies in both PhoneWin HP's showing in through the years...and and cc:Mail address lists. Some have Fortune magazine's that keep people like their father's name logged as the 'last' list of "Most me on board. I know name, while others have their own Admired Compa­ a good thing when I name as 'last' name. So, you'll fmd nies..." (March-April see it! Hanif, Hanizam in cc:Mail, but you'll 1998). There JOHN MANDICO get Hanizam Bin, Hanif in PhoneWin. appeared to be a Colorado Springs, So, my advice is if you cannot find small glitch, how­ Colorado the name in one form, try the other. ever, in the correct ZAKARIA BIN ABDUL GAPOR naming ofthe No.1 Singapore company. Your text said it was The "holistic approach" General Motors, but Your article on the "Healing island" the photo ofthe maga- (January-February 1998) emphasizes zine showed it was General Electric. the benefits of combining modem Please send mail medicine and alternative healing pro­ JOHN TENTOR (retired) Do you have comments about cesses. Alternative medicine is not to San Diego, California something in MEASURE? If we be scorned at since these processes publish your letter, you'll receive a were developed by having an exten­ You're right, ofcourse, John. Thanks. Dr. Cyberspace MEASURE T-shirt. sive understanding of nature, Mother -Editor Send your comments to Editor Earth and to some extent, the universe. Jay Coleman. The fax number and Our sedentary lives behind a com­ Knowing the way addresses are on page 3. Please puter in air-conditioned buildings for I really enjoyed your "From the limit your letter to 150 words, sign long periods eventually take their toll. Editor" message on page 2 ofthe your name and give your location. However, there is a simple way to March-April issue. We reserve the right to edit letters. overcome this and that is to get a In November, I returned from a two-year military leave of absence. Along the return path, I took the time

May-June 1998 25

www.HPARCHIVE.com LETTER FROM LEW PLATT

HP's chairman, president any ofyou are aware well received. ofthe economic crisis Overall, I see stability, growth and and CEO discusses his occurring in Asia today, a bright future for Singapore. recent trip to Asia and how but you may not know • Malaysia. There was far less HPbusiness is weathering how it affects HP optimism in neighboring Malaysia, Mbusiness there. In March, I got a first­ where currency devaluations are the turbulent financial hand look at five countries during a causing a true financial crisis. times there. week-long trip to Asia, and I'd like to Malaysia is a major manufacturing share my reactions with you. site for many large, overseas-based As with many companies, we've companies, including HP, which sell seen a softening in parts ofAsia their products to world markets. We this year. This concerns us because don't sell a lot ofproducts in Malaysia, Asia had been one of our fastest­ so the crisis has had a smaller effect growing markets worldwide. Still, Asia on our business there. Actually, the represents only about 17 percent of currency devaluation makes it cheaper HP's total business, so the overall for multinational companies to manu­ impact on HP's bottom line is facture there now. relatively small. During my stop there, I met with The countries I visited represent Prime Minister Mohamad Mahathir tremendous financial contrasts: for an update on the Malaysia Super­ • Singapore. This island nation Corridor project, which is making sits in the middle ofthe turmoil in good progress. Southeast Asia, and I expected to find However, as a country, Malaysia a pessimistic mood there. Instead, I has a much steeper climb out of its sensed a mood ofreal optimism. economic hole than many other Singapore isn't experiencing the countries. dramatic currency fluctuations that • South Korea. The problems neighboring Thailand, Malaysia South Korea has faced in recent and Indonesia are. It is a conservative­ months have been well publicized. Read all about HP's ongoing ly run country with strong engineering The country has serious structural Power of One-Best of Many and manufacturing capabilities. problems, largely because it has been change initiative at the official It's also a prime location for many a closed, protected market. Big com­ internal web site http://hpnow. non-Asian overseas companies, panies, [mancial institutions and the corp.hp.com/news/features/ including HP. So, in many ways, the government are closely tied together. power/index.htm. climate is business as usual. However, Companies in financial trouble haven't many of Singapore's major trading been allowed to fail. partners have weak economies. Still, I left South Korea with a posi­ During my visit, I met with Minister tive feeling. The country has accepted of Education Teo Chee Hean and, in a a $57 billion loan from the International separate speech, discussed "Change Monetary Fund and the government management in the enterprise" with is actively trying to attract foreign 25 top CEOs. Both meetings were investment. During a rare Saturday press con­ ference, I was the first overseas CEO to meet with South Korea's dynamic, newly elected President Kim Dae Jung. He has held deep-seated beliefs

26 MEASURE

www.HPARCHIVE.com pride; open much ofthe decrease we've seen markets in the other Asian countries I've work. mentioned. • China. All in all, I'm still very positive China also about the long-term prospects in has averted Asia. Some countries will need to go 1 the Asian through a one- or two-year period of Lew meets with South Korea President Kim Dae Jung. economic recovery, much like Mexico did a few crisis and years ago. I'm convinced that President Kim is in quite good shape. It has a good In the meantime, our plan for can lead South Korea successfully internal, consumption-driven economy. Asia is to continue to make strategic through these painful times. It proba­ People are buying clothes, appliances, investments there to strengthen our bly will take two years and some automobiles and, increasingly, com­ position. We will do everything we strong economic medicine to make puter products. can to keep our work force intact, and these structural changes, but I believe I met with approximately 400 chan­ we'll continue to emphasize superior that South Korea fundamentally will nel partners and key customers as the customer service. That should put emerge as a much stronger country. keynote speaker on "Building together us in much better shape when the HP had a U.S. $1 billion business the e-world" at a Megaforum event. economies tum around. As our suc­ in South Korea last year-our second­ I also had separate meetings with cess in Mexico has proven, a steady largest country for sales in Asia, behind Mayor Xu Kuangdi of Shanghai and hand on the investment tiller can pay Japan-and we have aggressive plans Dr. Jiang Mian Heng, the son of Presi­ huge dividends. to expand our business there. dent Jiang Zemin. 1998 will continue to be a tough These U.S. $250 million plans The Chinese people are quite year economically for HP in Asia, but include up to $100 million for a new optimistic about the country's future we have the global strength to weather headquarters building for HP Korea economic growth; there's no change this storm. Ltd.; an increase in manufacturing to the optimism I saw during my last capacity; and a new financing com­ visit there two years ago. pany that will make it easier for South • Japan wasn't on my March travel Korean customers to buy or lease itinerary, but deserves comment. HP products. Japan has experienced a four- to • Taiwan. While South Korean seven-year economic stagnation, business has suffered because of its which is of great concern to us. We closed market, business is booming in count on a stable Japanese economy freewheeling, entrepreneurial Taiwan. because it's a growth engine for the There's a spirit of unbounded opti­ rest ofAsia. Even a modest increase mism. HP people in Taiwan feel good in HP sales in Japan would offset about our ability to compete and pros­ per there. I participated in an electronic-world forum and a National Taiwan ~--- China University lecture series. Japan It's clear to me that Taiwan's economic South Korea approach is wildly Taiwan successful. The people point to their Malaysia accomplishments with Singapore

May-June 1998 27

www.HPARCHIVE.com WEB-WISE -

,:,=;;;; .•_._­ .-..­ A new HP sleuth solves short sto­ .­.---..... ries and the puzzle of overwhelming novels. you can ask for them to be sorted data. And Browser Wars Sher­ by date. There's a helpful synop­ are coming to HP. lock sis of what's on that particular page. does the There'll be lots of new features same sorts ofthings added to Sherlock in the months and So you've had a spot oftrouble find­ that AltaVista, Excite, Infoseek or years ahead. So check out the Baker ing a particular document on HP's Yahoo do for the World Wide Web. Street detective early, complete with intranet? It shouldn't come as a major Sherlock takes your search words and pipe, hat, fmgerprint and smoking shock to you, since the place you're brings you back relevant Web sites on gun, at http://sherlock.hp.com. searching is as big and confusing as HP's intranet. You can also expand You've read the headlines about London on a foggy night. Estimates your Sherlock search beyond HP's Microsoft and Netscape battling it out by HP experts say there could be as walls to the rest of the World Wide in the marketplace to offer the world's many as 15 million documents posted Web, ifyou're so inclined. most popular browser software. That on as many as 10,000 sites/servers It takes a wee bit ofpractice to battle is headed for your desktop, and today. E-gads! learn how to refme your searches. Microsoft is looking like the winner. Fortunately, you've got a famous Ifyou enterjust "Lew Platt" in the Netscape, the first "browser of consulting detective ready to help you search field, you'll end up with a choice" for HP employees everywhere, fmd what you want. About one month whopping 3,020 sites to review. For­ now has some serious competition on ago, "Sherlock" (as in Sherlock Holmes) tunately, Sherlock's help function its hands. Microsoft's offering, Inter­ came to HP. The new HP intranet gives you lots of keen tips to narrow net Explorer, is showing up on HP search engine is named after the your search. By default, search results systems around the world ready for 19th-century British sleuth made are sorted by relevance (Sherlock's, installation via the Application Instal­ famous in Sir Arthur Conan Doyle's not necessarily yours). Ifyou prefer, lation Manager (AIM). HP's experts say there are lots of advantages to switching to Explorer, including more compatibility with Looking for jobs online. Your resume and application other Microsoft products. But they in all the right places will arrive in the hiring manager's admit there are some disadvantages, In a prior column I told you just how e-mail the same day (unless you live too. For example, there isn't a version popular the "Jobs at HP" section of in the Americas and you're applying available yet for people using UNIX­ HP's external Web site has been. And for a job in Asia, in which case it's system workstations. soon that external know-how will be probably already tomorrow there). The While HP experts are working helping you find internal jobs any­ new Job Searcher function replaces the to eliminate the disadvantages, the where in the HP world. Atthe new HP antiquated LOIS system in the United prescription for most HP people: Employee Job Searcher Worldwide States. It's about time she retired! Explorer 4.0. You should switch early Web site, http://persweb.corp.hp. Finally, if you've found a site that since Netscape is likely to disappear com/jobsearcher, you can search for makes your HP job easier, send me a from PC-COE early in 1999. HP jobs in Asia Pacific, Canada, Latin note at [email protected]. And Ifyou want more, you can read America, Europe and the United States. be sure to visit my online clinic at all the gory details at http:// The new Web-based tool lets you http://hpnow.corp.hp.com/use/ pccoe.corp.hp.com/browsers/ search, view and even apply for jobs drcyber/index.htm. BrowserStrategy.htm. M

28 MEASURE

www.HPARCHIVE.com EXTRAMEASURE News from around the HP world By Grace Razo

PCs, laptop computers, Hip, hip hurray printers, copiers, e-mail and the Internet-were installed NEWARK, California­ in 30 Admirals Clubs in the Herman Birenbaum does United States during the not let much in life slow last six months. And they're him down. already a hit. Certainly not his 140­ "The HP Business Center mile, three-hour daily was a godsend to me during commute, nor the double­ a recent business trip," says hip replacement he had in traveler Nancy Coldham. 1996 to repair bone degen­ "I used the Center to com­ eration. And definitely not plete and send an important the 563 miles he will ride Kids have a grand time playing games on HP computers while report to a client." from San Francisco to Los waiting in the Dallas-Fort Worth airport's Admirals Club playroom. But business travelers Angeles in a California aren't the only ones benefit­ AIDS Ride in May-a few Travelers get wired together to solve these ing from HP equipment. short years after he learned Have you ever needed to problems. They now offer Globe-trotting kids enjoy to walk again. check e-mail, update a pro­ Admirals Club members HP Pavilion 8260 personal Herman, posal or print a presenta­ the home-away-from-home computers, which were in his 50s '" r-----:------~ tion while on the road, virtual office. installed in the Dallas and and a senior technical ~ but didn't have the right Offered by the HP Gree­ Miami Admirals Club's play­ :> connections? ley Division in Colorado, rooms in February. engineer in 8 HP and American Air­ these HP Business Cen­ HP's Com­ lines put their bandwidth ters-equipped with HP munication Semicon­ ductor So­ Thanks for the he started on the same line Jeanne and Ed each take lutions a year later. with them more than 35 Division in memories Jeanne and Ed Glenn, years of unforgettable HP Newark, PALO ALTO, California­ who married while at HP, moments, especially from California, Herman rides again. Jeanne was a teenager bid the company a fond the early years oftheir says, "The when she began work on farewell when they both careers. "I remember we first time I rode my bike the assembly line in HP retired in March 1998. had a housemother, whose (after the surgery) I was Labs in 1961. Ed was Together, they gave HP 73 sole job was to take care scared to death. My fear nearly as young when years of service. of any problems we 'girls' was that 1'd fall." had," says Jeanne, who To train for the lengthy was an HP Labs research bike trip, Herman rides 200 process technician. miles a week. The hardest Ed's memories are of part, he jokes, is "raising repairing Bill Hewlett's the money for the ride." trusty old Garcia fishing rod Herman admits that "it and Dave Packard's eye­ hurts" sometimes after a glasses, which they brought two-day, 160-rnile ride. But to him in the model shop. he keeps on going. This for­ mer triathlon competitor Jeanne (center) and Ed says, "I want to show peo­ Glenn (left) tell HP retiree ple that there's life after an Hermann Luechinger that operation like this." they are ecstatic about retiring to Grass Valley, California. (Those are Jeanne and Ed in their May-June 1998 29 original badge photos.)

www.HPARCHIVE.com EXTRAMEASURE

FORTUNE the form of new prod­ IFOURTEEN ucts; the balance was HP moved up two places in cash. to No.14 in Fortune mag­ About 76 percent of azine's latest ranking of the total went to univer­ the largest U.S. compa­ sities, teaching hospitals nies. HP's 1997 revenue and primary/secondary of $42.9 billion also quali­ schools. fied for second place in the "Computers, Office VERSECURE Equipment" category. APPROVAL IBM led the category I with $78.5 billion. The U.S. government has granted HP approval to Students at the Washington Court House Elementary School in export the company's Washington Court House, Ohio, prepare for the electronic world CHANGES AT HP VerSecure encryption with equipment donated by HP. IVERIFONE technology to five coun­ Reading, writing U.S. Contributions Man­ Hatim Tyabji, VeriFone tries (United Kingdom, ager Nancy Thomas says president since 1986 and Germany, France, and computers HP's participation in the CEO of HP's subsidiary, Denmark and Australia). Schools around the United program was a pilot effort has decided to retire VerSecure is the States are getting a boost in that could spur partner­ from the company. computer industry's technology with a little help ships with other organiza­ Succeeding him as most comprehensive from HP. tions like Detwiler. Also, VeriFone's new presi­ technology for control­ Since September 1997, the program creates a great dent and CEO is Robin ling international data HP has donated more than channel for HP to distribute Abrams, previously the security and integrity. 2,000 out-of-use, yet obsolete products. head ofsales, marketing valuable HP Pavilion PCs "Our site has a continu­ and operations for Veri­ ACMAWARD and HP DeskJet printers to ous program where we Fone's Americas Group. FOR LEMPEL the Detwiler Foundation's send 200 HP DeskJet print­ Abrams reports to I Abraham Lempel, Computers for Schools ers every month to the Bill Russell, HP vice director of HP Labs Program. The program is Detwiler Foundation," says president and G.M. of Israel, has received the a non-profit, grassroots Fernando Cabaccang in HP the Enterprise Systems 1998 Paris Kanellakis effort in San Diego, Califor­ Roseville's Support Mate­ Group. Theory and Practice nia, aimed at putting com­ rials Organization, which Award from the Associa­ puters in K-12 schools donated the first batch of CORPORATE tion for Computing where there's a lack of DeskJet printers. CONTRIBUTIONS Machinery. Lempel was technology for student use. For online information I During FY97, HP con­ chosen for the honor Detwiler's program also about the Detwiler Foun­ tributed about $61.4 mil­ for his groundbreaking includes testing and repair­ dation's Computers for lion (U.S.) in cash and work in the field of data ing the donated equipment. Schools Program, check out equipment to universi­ compression. http://www.detwiler.org. ties, schools and charita­ ble organizations around the world. Of the total, about $48 million was in

30 MEASURE

www.HPARCHIVE.com PLATT SETS Oriental Integrated IY2K DEADLINE Machine & Electronic Equipment Co. Lew Platt, HP chairman, president and CEO, has established a deadline to CONDIT JOINS ensure that HP products IHP BOARD comply with the compa­ Philip Condit, chairman ny's stringent Year 2000 ofthe board and CEO of IBM is fit to be tied (Y2K) standards. As of The Boeing Company, June 1, 1998, no active SANJOSE,CllillorrUa-­ who played the character has been elected to HP's products can be sold or CEO Lew Platt participates from the futuristic TV show board of directors. Paul shipped unless they are in dozens of civic and fund­ Star Trek--and the Enter­ Miller, Jr. retired from certified as Y2K compli­ raising activities throughout prise's helmsman Mr. Sulu the board in February ant or do not perform the year, but this event-­ --actor George Takei, who after serving for 13 years. date-related processing. which included a Klingon, was master of ceremonies Mr. Sulu, a lost necktie and for the event. INEWHATS an IBM coup--was a bit out The highlight ofthe AMERICA'S CUP Lee Ting, HP vice ofthe ordinary. evening came when Lew ICHALLENGER president and managing In March, Lew received donated his necktie as a HP will be the official director of Geographic the 1998 Business Impact fundraising auction item. information technology Operations, also has Award from the Asian Law After spirited bidding, a sponsor for AmericaOne, become managing direc­ Alliance (ALA), a 21-year­ table of IBM employees the U.S. challenger for tor ofAmericas Geo­ old organization that (photo above) took the tie the 2000 America's Cup graphic Operations. He provides legal services, for $1,000. --international sailing's succeeds George Cobbe, community education and The story has two happy most prestigious compe­ who retired February 28. community advocacy for endings: the IBM folks tition. HP will support Don Schmickrath low-income and limited gave the tie back to Lew, AmericaOne's design, has been named G.M. of English-speaking Asians and the ALA's fundraiser sailing operations and the Product Processes and Pacific Islanders in the was a great success, business operations with Organization, replacing San Jose, CaliforrUa, area. thanks largely to the 14 a wide range of comput­ Bill Kay, who retired at During the evening, HP-sponsored tables. ing equipment, support, the end of February. (photo below), he met a services and campaign Mike Rigodanzo is Klingon--actually an actor funding. the new G.M. of the Soft­ ware Services Division. CHINESE Brad Rubenstein has DISTRIBUTORS been named worldwide I supply chain manager for HP and Fluke Corp. have the Medical Products named two distributors Group. in China to sell HP basic instruments under Fluke's direction. They are: China National Electronic Com­ ponents & Equipment Corp. and Beijing

May-June 1998 31 PARTING SHOT

Full moon Biscayne. Using a Canon says Rene, an avid anlateur speed to the reciprocal of EOS A2e canlera with a photographer. "This is a the speed of the film. So, if over Miami? 210mm lens, he aimed double exposure, where I you have a film that is ASA MIAMI, Florida-Before toward the full moon and took two pictures in one 100, then you usejl6 as the Rene Reyes, a logistics plan­ pressed the shutter. Rene frame by not advancing aperture of the lens and ner in HP's Latin America aimed again, in a different the film." 1/125 as the camera's shut­ Region, could produce this direction, with a 50mm lens Rene adds that it's tricky ter speed, because there is moonlight shot of down­ and shot the Miami down­ to get proper exposure of no speed of 1/100." town Miami's skyline, a town skyline by leaving the the moon. The best way is Rene says that he has well-thought-out plan was shutter open for 30 seconds. to "fool" the camera to take wanted to take a picture essential. Amateur astronomers the picture as ifit were a like this in full moonlight Rene waited for a night will realize that there is bright, sunny day. To do since moving from Palo with a full moon, then drove more to this photo, how­ this, he applied the "sunny Alto, California, to Miami 40 miles from his home in ever, than a well-executed 16 rule." in 1991. Pembroke Pines to a pre­ strategy. There's a bit of Rene explains, "The detennined location and artistry as well. sunny 16 rule says that on perched himself on the "The moon is never a sunny day you can take Rickenbacker Bridge, which located behind downtown your pictures using an aper­ connects Miami with Key Miami at this time ofnight," ture ofjl6; set the shutter

For U.S. address changes, use Change ofAddress fonn in Personnel on the Web at http://persweb.corp.hp.com.

F,,;;W HEWLETT"' Bulk Rate ~~PACKARD AUTO ******************** 5-DIGIT 95006 U.S. Postage MEASURE Magazine 47 Paid KEHMETH L MACY PO Box 10301 Pennit 3917 15485 BEAR CREEK ROAD Palo Alto, California 94303-0890 Portland, OR BOULDER CREEK CA 95006-8645

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