FROM THE EDITOR he fIrst thing I did when we click away on the computer keys, arrived home from vacation he spins around on his activity wheel Tthe other day was to look in and we both savor the classical music the den. from the stereo in the background. "The rat is still alive," I whispered At least, I think I saw him smile the to Kate, my wife. other day. "The rat" is Marvin, our 2-year- A few months ago, a French old pet hamster. Marvin joined our cable TV crew came to our house family two years ago. I was out of to document the life of a part-time town at a professional conference telecommuter. While most ofthe when Maggie, then 2, and Casey, then report focused on me typing away at 5, talked Kate into the purchase. the computer, there were fIve bizarre Casey was allowed to name the seconds of Marvin spinning around On the cover: With such rodent; she still can't explain where on his wheel. huge exposure in more than 120 countries, HP is turning she came up with the name. The analogy was eerie. the corner on sponsorships As animals go, hamsters rank right Sadly, while 2 is an extremely for many diverse sports up there with turtles and goldfIsh as young age for most ofus, it's typically teams. Team Jordan's Rubens Barrichello is shown low-maintenance pets. A little water, a lifetime for hamsters. So Kate and turning hard enough to get some hamster food and a spinning I are preparing to explain the eventu­ daylight under a tire of his activity wheel will keep a hamster ality of death to Casey and Maggie. HP-sponsored Formula One Jordan 196 at the Monte happy for years. Of course, they don't Casey seems to understand. Carlo Grand Prix. fetch the morning newspaper, they "I think that when Marvin dies probably won't warn you ifyour home and we bury him," the wise 7-year-old Photo courtesy of Frank HumphriesIPerspectives catches on fIre and they do little to said the other day, "that we should scare off burglars. go around to our neighbors with ham­ Still, I've come to admire Marvin sters and invite them to come over because he's a survivor. and say a few words." I'm pretty sure This quarter-pound bundle of she was referring to the neighbors. white-and cream-colored fur has with­ Later, apparently having worked stood extended vacations alone and through her grief, Casey said, "Dad, man-handling (hamster-handling?) by when Marvin dies, can we get a dog?" a terrifying 2-year-old and lived to tell Sometimes I fear for Marvin's safety. about it. Then Maggie, who loves to let When Marvin was still a novelty Marvin run free in our house, but in our household, my daughters spent bursts into tears when he seeks refuge hours on end tossing him around behind the bookcase, puts things in like an old Beanie Baby. He's nearly perspective: "We have to find Marvin; suffered broken bones when Maggie he's my best friend!" closed the plastic playhouse door That's a pretty good epitaph for a on his leg; he's endured the humilia­ pet. Come to think of it, that's not bad tion of MTV (Marvin TV) when Casey for any of us. confmed him to a vinyl box with a My family's short spring vacation see-through window; and he's bounced is over. It's back to preschool and back numerous times from being school for the kids, back to work for slam-dunked Shaquille O'Neal-style Kate and me. The activity wheel of life into his cage by Maggie. keeps spinning faster and faster. I think Marvin's favorite times are Marvin, the survivor, can relate. the days I work at home in the den. I -Jay Coleman 2 MEASURE www.HPARCHIVE.com THE INSIDE STORIES DEPARTMENTS 4 It's how you play the game 22 Customers From fast cars to Hotspurs-and now the A cardiac surgeon in India uses World Cup-HP shifts into a higher gear. compassion and HP medical gear to bring life-saving treat­ ,s' 8 Europe's other millennium challenge ment to thousands ofpeople. : ~~ . ,.~ The European Union's move to a single • A ~:~. currency is creating challenges for HP 24 Your turn and its European partners. MEASURE readers share Page 4 their views on matters of 10 Money in motion importance. As the Internet turns into a commercial wonderland, you can conduct practically 26 Letter from Lew Platt any financial transaction in the wired world. HP's chairman, president and CEO returns from Asia with 14 How an idea becomes a product thoughts about HP's business Page 8 From brainstorm to the marketplace, the in the region. path of HP's new JetSend technology illustrates some of HP's greatest strengths. 28 Web wise A new HP sleuth solves the 17 Fly me to the moon puzzle of overwhelming data. HP's Electrical Test Set helps the Lunar Watch out for the approaching Prospector on the first NASA mission to Browser Wars. the moon in 25 years. 29 ExtraMEASURE 20 Technology: the latest medical marvel News from around the Armed with cell phones, laptops and HPworld. pagers, HP's Medical Products Group sales team in India operates at 32 Parting shot Page 14 peak efficiency. Rene Reyes puts the moon where and when he wants it. MEASURE Editor: MEASURE is published in mid-January, March, May, July, September and November for employees and associates Jay Coleman, ABC* of Hewlett-Packard Company. It is produced by Corporate Communications, Employee Communications section, Mary Anne Easley, manager. Address correspondence to MEASURE, Hewlett-Packard Company, 3000 Hanover Street, Associate editors: 20BR, Palo Alto, California 94304-1185, U.S.A. The telephone number is (650) or Telnet 857-4144; the fax number is (650) Mary Anne Easley or Telnet 857-7299; and the Internet address is [email protected]. Kathy Mirtallo David L. Price ·Copyright 1998 by Hewlett-Packard Company. Material may be reprinted with permission. *Accredited Business Communicator by the International Association of Business Communicators (IABC). Art director: Hewlett-Packard Company is a global manufacturer of computing, communications and measurement products and Tim Mitchell services recognized for excellence in quality and support. HP has 123,300 employees worldwide and had revenue of Photo research: $42.9 billion in its 1997 fiscal year. Carol Parcels Selected articles from this and past editions of MEASURE are available on HP.Now at Circulation/editorial assistant http://hpnow.corp.hp.com. Grace Razo UNIX is a registered trademark in the United States and other countries, licensed exclusively through XlOpen™ Java is a U.S. trademark of Sun Microsystems, Inc. * MEASURE magazine is printed on recycled paper with vegetable-based inks. May-June 1998 3 www.HPARCHIVE.com K, put in your ear they prepare to battle the Green Bay plugs. It is the fIrst Packers? But this isn't fantasy foot­ Its how Saturday in March, ball; it is world-class motorsports. in Melbourne, one Over the four-day weekend, HP's day before the Grand Australia sales team is treating some you play Prix auto racing season 240 executive-level guests to an itiner­ opener. Reverberating like a symphony ary of memorable, often adrenaline­ ofjackhammers and smelling like filled events. These include pit and burnt popcorn oil, an unmuffled garage tours to see teams focusing the game procession of 700-horsepower, open­ intently on pre-race preparations. Dur­ wheeled Formula One cars coasts into ing the race, HP's hospitality suite at the pits following practice laps. the end ofthe main straightaway From fast cars to Before the critical qualifying ses­ proves ideal for viewing the "thrills Hotspurs-and now sion, drivers and mechanics huddle and spills of the drivers' dash into the World Cup-HP and analyze car engine turn one," says shifts global sports data before making HP motorsports adjustments that may "Our sales teams were Account Manager sponsorships into a skim crucial seconds off Rick ParfItt from bonding and in some higher gear. lap times. HP's sales and As Formula One race cases closing business service in Birm­ By Todd Shapera teams mill about and with guests. " ingham, England. VIPs pause for photos, HP has associa- an HP entourage of tions with three senior account managers and a dozen teams in the race: Jordan Grand or so guest executives tours the area Prix, Stewart Grand Prix and the with legendary, three-time champion Benetton team. With engine and Jackie Stewart. gearbox failures for the Stewart The intimate, backstage access for and Benetton teams, Jordan driver select HP customers is rare in profes­ Damon Hill was the only HP­ sional sports. Imagine being given a partnered driver to fInish the race. "hot pass" to stroll through the locker Still, from an HP perspective, the room ofthe San Francisco 4gers as weekend rated a podium fmish. "Our sales teams were bonding and, in some cases, clos­ ing business with guests," says Bruce Thompson, HP Australia's managing direc- tor. "In this HP's a good sport relaxed environ­ Motorsports is one of many venues where HP has been-if not lapping it up­ ment, people dabbling in professional sports sponsorships in recent years. Here's a partial lineup: opened up, dis- - Boston Celtics (basketball) - AmericaOne (sailingl -International Grand Prix Horse Show - Boston Red Sox (baseballl - U.S. Ski Team -International Women's Bike Racing - San Francisco 4gers (footballl - Tottenham Hotspurs - U.K.'s Surrey County Cricket Club (England's Premier Soccer League teaml 4 MEASURE www.HPARCHIVE.com 'This is an incredible marketing activity.