On Ironic Puns in Portuguese Authentic Oral Data: How Do Multiple Meaning Make Irony Work? In: A
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110 Years Since Mercedes' Dad Bought His First
110Years Since Mercedes' Dad Bought His First Car In 1897, successful German-born businessman Emil Jellinek bought his first car from genius inventor Gottlieb Daimler. He became an enthusias- tic fan of the automobile, took part in the earliest motor races, and quickly became the largest distributor of Daimler cars. A few months after Herr Daimler's death in 1900, Jellinek persuaded the management of the Daimler-Motoren-Gesellschaft to have its chief designer, legendary and visionary engineer Wilhelm Maybach, build a fast, lightweight Emil Jellinek didn't only love Daimler cars; he also and safe car. Jellinek also made a second sugges- doted on his daughter, Mercédès. tion: the new car should bear the name of his daughter, Mercédès, who was then ten years old. And what a new car it was. More advanced than any other of the time, there's no disputing that it set the pattern for all that was to come for many decades. Essentially, it defined the car as we know it today. Of course, during the previous 15 years since Karl Benz had patented his three-wheeler, all sorts of contraptions, both European and American, had been produced that proved capable of moving under their own power, more or less, but none but the 1901 Mercedes deserved billing as "The This example of the first Mercedes was owned by U.S. World’s First Modern Automobile." Instead of a millionaire William K. Vanderbilt. Note how modern the wooden frame, it featured pressed-steel chassis essentials of its design are compared to other cars of members. -
Mercedesów, Które Były Praktycznie Niezrównane W Każdej Z Rozgrywanych Dyscyplin
Obaj wynalazcy i konstruktorzy szukali dla swoich wyrobów niepowtarzalnych znaków towarowych. Wynaleziony przez Gottlieba Daimlera nowoczesny silnik z początku nazywał się po prostu Daimler, a pojazd Karla Benza – po prostu Benz. Dopiero Emil Jellinek, fan motoryzacji z żyłką hazardu, pasjonat automobilizmu i wymagający klient DMG, żądający wciąż szybszych i mocniejszych samochodów, znalazł dla swoich pojazdów tę piękną nazwę. Wyścig samochodowy The Nice Week w marcu 1901 roku w Nicei zakończył się sensacyjnym zwycięstwem dwóch zgłoszonych przez Jellinka Mercedesów, które były praktycznie niezrównane w każdej z rozgrywanych dyscyplin. 23 czerwca 1902 roku nazwa Mercedes została oficjalnie zgłoszona jako znak towarowy. W czerwcu 1903 roku Emil Jellinek otrzymał zezwolenie na zmianę nazwiska z Jellinek na Jellinek-Mercedes. To prawdopodobnie jedyny w historii przypadek, żeby ojciec przyjął imię swojej córki. firmowy salon sprzedaży i serwis w Sosnowcu płyty podłogowej typu „sandwich”, w 1998 roku Po zarejestrowaniu nazwy Mercedes firma (34 mln złotych), a 1 maja 2004 roku, punktualnie pierwsze okienne kurtyny powietrzne oraz układ zyskała atrakcyjną nazwę marki, lecz brakowało z wejściem Polski do Unii Europejskiej, uroczyście utrzymywania odległości za poprzedzającym jej jeszcze charakterystycznego znaku handlowego. otwarto siedzibę spółek DaimlerChrysler w Polsce pojazdem DISTRONIC, w 1999 roku nowatorski Wówczas to synowie Gottlieba Daimlera: Paul i Adolf, oraz firmowy salon Mercedes-Benz w Warszawie układ zawieszenia Active Body Control (ABC), przypomnieli sobie symboliczny drogowskaz (inwestycja o wartości 250 mln złotych). w 2002 roku prewencyjny system ochrony w kształcie gwiazdy nakreślonej przez ojca pasażerów PRE-SAFE, natomiast w 2003 roku nad rysunkiem ich domu rodzinnego w Deutz Produkt pierwszą na świecie automatyczną skrzynię biegów koło Kolonii, wysłany do żony jako pocztówka Mercedes-Benz, światowy lider wśród producentów o siedmiu przełożeniach. -
The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939
The Austro Modern. Designers and Industrialists in the Innovation Network Austria - Czechoslovakia - Germany 1900 to 1939 (Source: www.tatra-club.com) Lecture at the Association of German Engineers, Berlin, Working Group History of Technology on March 11, 2021 Working Paper in the History of Mobility No. 24/2021 Richard Vahrenkamp Logistic Consulting Berlin Email: [email protected] Web: www.vahrenkamp.org Status: 28 March 2021 Content 1 Abstract ............................................................................................................................................... 2 2 Introduction ........................................................................................................................................ 3 4 Aircraft development at Austro Moderne ......................................................................................... 9 5 The designer Hans Ledwinka at Tatra .............................................................................................. 15 6 The role of the streamline in Austro Moderne ................................................................................ 20 7 The contribution of Bata to Austro Modernism .............................................................................. 25 8 Appendix diagram of the Austro network ........................................................................................ 28 9 Sources and literature ...................................................................................................................... -
Metonymy and Multiple Naming in North American Indian Societies
Guy Lanoue Université de Montréal 1 Metonymy and Multiple Naming in North American Indian Societies Guy Lanoue Département d'anthropologie Université de Montréal In the Western tradition, names are everywhere iconic indicators of the autonomy of the persona, of the Self as a locus of emotional and existential resistance to the community. This has given rise to endless speculation about the manner in which proper names have signification even though most are deprived of lexical meanings (Wilson 1998:xi). Individual names therefore subvert the standard (largely Jakobsonian) theory of semantic codification (Marconi 2000) in which the relation of sign to signified is transmitted through the semantic content of the sign. To identify properly the subject of a simple sentence such as "John is at home" in order to gauge the truth of the assertion, a listener must know from the unspecified context to which "John" the speaker is referring, transforming "John" into a metonym of the category of proper names. Furthermore, for the sentence to be meaningful to the listener (which is not the same thing as its truth value, as Noam Chomsky has pointed out), the listener must invoke a second unspecified context, attaching to the name "John" visual and personality clues coded to that specific listener, i.e., the listener's memories of John. These clues in the listener's memory do not correspond to agreed-upon semantic conventions that constitute the referential pool that is determinative of the socially-'objective' knowledge beloved by Karl Popper's analytic approach and criticised (but in the end legitimated) by Wittgenstein. -
Male Names in X-Son in Brazilian Anthroponymy: a Morphological, Historical, and Constructional Approach
Revista de Estudos da Linguagem, v. 26, n. 3, p. 1295-1350, 2018 Male Names in X-Son in Brazilian Anthroponymy: a Morphological, Historical, and Constructional Approach Nomes masculinos X-son na antroponímia brasileira: uma abordagem morfológica, histórica e construcional Natival Almeida Simões Neto Universidade Estadual de Feira de Santana (UEFS), Feira de Santana, Bahia / Brasil [email protected] Juliana Soledade Universidade Federal da Bahia (UFBA), Salvador, Bahia / Brasil Universidade de Brasília (UnB), Brasília, DF / Brasil [email protected] Resumo: Neste trabalho, pretendemos fazer uma análise de nomes masculinos terminados em -son na lista de aprovados dos vestibulares de 2016 e 2017 da Universidade do Estado da Bahia, como Anderson, Jefferson, Emerson, Radson, Talison, Erickson e Esteferson. Ao todo, foram registrados 96 nomes graficamente diferentes. Esses nomes, quando possível, foram analisados do ponto de vista etimológico, com base em consultas nos dicionários onomásticos de língua portuguesa de Nascentes (1952) e de Machado (1981), além de dicionários de língua inglesa, como os de Arthur (1857) e Reaney e Willson (2006). Foram também utilizados como materiais de análise a Lista de nomes admitidos em Portugal, encontrada no site do Instituto dos Registos e do Notariado, de Portugal, e a Plataforma Nomes no Brasil, disponível no site do Instituto Brasileiro de Geografia e Estatística. Quanto às análises morfológicas aqui empreendidas, utilizamos como aporte teórico-metodológico a Morfologia Construcional, da maneira proposta por Booij (2010), Soledade (2013), Gonçalves (2016a), Simões Neto (2016) e Rodrigues (2016). Em linhas gerais, o artigo vislumbra observar a trajetória do formativo –son na criação de antropônimos no Brasil. Para isso, eISSN: 2237-2083 DOI: 10.17851/2237-2083.26.3.1295-1350 1296 Revista de Estudos da Linguagem, v. -
61 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi
Wahana, Volume 1 No 12., Ganjil, Tahun Akademik 2016/2017 DISAIN VISUAL DALAM PEMASARAN OTOMOTIF Studi Komunikasi Bisnis Prasetyo Adinugroho Universitas Persada Indonesia Y.A.I, Email: [email protected] Abstract This study aims to reveal, explain and analyze the visual design in automotive marketing and the desired image of the visual design. In addition, this study also describes and analyzes the layout, typography, and color visual design that illustrates excellence cars sold. The theory used in this research is the theory of imaging of the image Liliweri present (current image) is the image of an image to get a good impression gained from other people about the company or other matters relating to the products. This refers to the image to be conveyed to the public on the visual design has been designed by the company Mercedes Benz, Hyundai, and Mazda. This type of research is qualitative with the object of his research is the visual design of the company Mercedes Benz, Hyundai and Mazda. The informants in this study is Rahmadina Anggraini as Manager of Marketing PT. Mercedes Benz Indonesia, then Molly Munir as Manager of Marketing PT. Hyundai Mobil Indonesia and also Astrid Ariani Wijaya as Marketing Manager PT. Mazda Motor Indonesia. The results showed that in the manufacture of that product brochures displayed can give the image that we want to get positive results in the community. So we want to show the products in accordance with the character of the product, the product on the layout to be adjusted by the background color of the product with the product along with the tagline, headlines and company logo. -
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Advances in Social Science, Education and Humanities Research, volume 447 Proceedings of the International Scientific Conference on Philosophy of Education, Law and Science in the Era of Globalization (PELSEG 2020) Stylistic Devices of Creating a Portrait of the Character Artistic Image (Based on the Work of Thomas Mayne Reid) V. Vishnevetskaya 1Novorossiysk Polytechnic Institute (branch) of Kuban State Technological University 20, ul. Karl Marx, Novorossiysk, 353900, Russia. E-mail: [email protected] Abstract —The article considers the stylistic devices used for II. MATERIALS AND METHODS the portrait description of the character of the artwork. It is necessary to emphasize that stylistic devices play quite an In our work, we use the methods of comparing and important role in creating the artistic image of the character. At contrasting which help the author to create special portrait of a the same time, stylistic devices mainly emphasize not only the character. Stylistic devices are important line elements of the specific features of the exterior, but also various aspects of the portrait description. The process of creating a character visual impression, while bringing to the forefront the features of portrait image uses all the existing stylistic devices that are the drawing image that seem important to the author for one used in the English language system. The most used stylistic reason or another. And, here, the emotional characteristic of the devices are metaphor, epithet, comparison, metonymy and portrait described is becoming significant, and the impression others. that the image formed by the author can make. Stylistic devices are an important line element of the portrait description. -
Book of Mormon Language, Names, and [Metonymic] Naming
Journal of Book of Mormon Studies Volume 3 Number 1 Article 2 1-31-1994 What's in a Name? Book of Mormon Language, Names, and [Metonymic] Naming Gordon C. Thomasson Broome Community College, in Binghampton, New York Follow this and additional works at: https://scholarsarchive.byu.edu/jbms BYU ScholarsArchive Citation Thomasson, Gordon C. (1994) "What's in a Name? Book of Mormon Language, Names, and [Metonymic] Naming," Journal of Book of Mormon Studies: Vol. 3 : No. 1 , Article 2. Available at: https://scholarsarchive.byu.edu/jbms/vol3/iss1/2 This Feature Article is brought to you for free and open access by the Journals at BYU ScholarsArchive. It has been accepted for inclusion in Journal of Book of Mormon Studies by an authorized editor of BYU ScholarsArchive. For more information, please contact [email protected], [email protected]. Title What’s in a Name? Book of Mormon Language, Names, and [Metonymic] Naming Author(s) Gordon C. Thomasson Reference Journal of Book of Mormon Studies 3/1 (1994): 1–27. ISSN 1065-9366 (print), 2168-3158 (online) Abstract Anthropological perspectives lend insight on names and on the social and literary function of names in principle and in the Book of Mormon. A discussion of the general function of names in kinship; secret names; and names, ritual, and rites of passage precedes a Latter-day Saint perspective. Names and metonymy are used symbolically. Examples include biblical and Book of Mormon metonymic naming, nomenclature, and taxonomy. Biblical laws of purity form the foun- dation for a pattern of metonymic associations with the name Lamanite, where the dichotomy of clean/ unclean is used to give name to social alienation and pollution. -
John Benjamins Publishing Company
John Benjamins Publishing Company This is a contribution from Conceptual Metonymy. Methodological, theoretical, and descriptive issues. Edited by Olga Blanco-Carrión, Antonio Barcelona, and Rossella Pannain. © 2018. John Benjamins Publishing Company This electronic file may not be altered in any way. The author(s) of this article is/are permitted to use this PDF file to generate printed copies to be used by way of offprints, for their personal use only. Permission is granted by the publishers to post this file on a closed server which is accessible to members (students and staff) only of the author’s/s’ institute, it is not permitted to post this PDF on the open internet. For any other use of this material prior written permission should be obtained from the publishers or through the Copyright Clearance Center (for USA: www.copyright.com). Please contact [email protected] or consult our website: www.benjamins.com Tables of Contents, abstracts and guidelines are available at www.benjamins.com Chapter 4 Some contrast effects in metonymy John Barnden University of Birmingham This chapter analyses important, variegated ways in which contrast arises in me- tonymy. It explores, for instance, the negative evaluation of the target achieved in de-roling, where the source chosen is a target feature that is largely irrele- vant to the target’s role in a described situation, therein contrasting with other target features that would have been more appropriate. This form of contrast, amongst others, can generate irony, so that the chapter elucidates some of the complex connections between metonymy and irony. It also explores the mul- tiple roles of contrast in transferred epithets, especially as transferred epithets can be simultaneously metonymic and metaphorical. -
Metonymy: the Way to Convey Information
ICOELT-6 Proceedings of the Sixth International Conference on English Language and Teaching 2018 ȋ ǦȌ METONYMY: THE WAY TO CONVEY INFORMATION Yola Merina and Hevriani Sevrika Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) PGRI Sumatera Barat e-mail: [email protected] 1) and [email protected] Abstract This research discussed about the use of metonymy in conveying information in college environment. The aim of this research is to find out the kinds of metonymy that used by speakers to another speaker in uttering, mentioning and delivering their thoughts. It is to understand the meaning of utterances that use metonymy which are spread out from speakers. This research was used qualitative approach. In obtaining the data, the researcher used non-participant observational technique with observational method. The following techniques in obtaining data were recording and note taking technique. The location sources of data were taken from utterances of students and lecturers. Based on theories provided, the data were analyzed one by one to know the type of metonymy used and the meaning of it. To focus on the study, the data were limited to be analyzed, only metonymy which were delivered by lecturers of English Department in STKIP PGRI were listened and recorded by researcher in college field during a month. From the analysis, this research found spatial, temporal and abstract as metonymy’s kinds which were used for conveying information. Keywords: contiguity, cognitive linguistics, entity, metonymy 1. INTRODUCTION In daily life, there are many ways of speaker use figure of speech in expressing and providing information through string of words that comes from someone’s thoughts and ideas. -
Metonymy, Metaphor, and Iconicity in Two Signed Languages
Jezikoslovlje █ 139 4.1 (2003): 139-156 UDC 81’221.24 81’373.612.2 Original scientific paper Received on 09. 06. 2004. Accepted for publication 23.06. 2004. 1 1 Sherman Wilcox, Phyllis Perrin Wilcox 2 & Maria Josep Jarque 1University of New Mexico Albuquerque 2Universitat de Barcelona Mappings in conceptual space: Metonymy, metaphor, and iconicity in two signed languages In this paper we present lexical data documenting the interaction of me- tonymy, metaphor, and iconicity in two signed languages, American Sign Language (ASL) and Catalan Sign Language (LSC). The basis of our analysis is the recognition that metonymy, metaphor, and iconicity all represent mappings across domains within a conceptual system. This framework also permits us to incorporate the form of signs, their pho- nological pole, as a region in conceptual space. The data examined ex- emplify several basic metonymies such as ACTION FOR INSTRUMENT and PROTOTYPICAL ACTION FOR ACTIVITY. We also examine cases in which gesture plays a role in metonymy. One area in which metonymy is quite extensively used in signed languages is in the creation of name signs. We explore various types of name signs and the metonymies involved in each. Finally, we examine two case studies of the complex interac- tion of metonymy, metaphor, and iconicity: the ASL epithet THINK- HEARING, and the LSC signs expressing the acquisition of ideas as IDEAS ARE LIQUID and knowledge as MIND IS A TORSO. We conclude that the deep interplay of metonymy, metaphor, and iconicity, as well as their cultural contextuality, requires that they be understood as con- ceptual space mappings. -
Mercedes-Benz Illustrious History
Xxxx Illustrious History On the 130th anniversary world’s first successful people and the breakthrough of Gottlieb Daimler of Bad vehicle powered by an cars that led to the fabulous Cannstatt, Germany, being internal combustion engine! -- Mercedes-Benz vehicles we granted a patent on his we thought you’d enjoy seeing have today. We at StarTuned motorized bicycle -- the some historical photos of the hope you enjoy them. Gottlieb Daimler’s shop as it appeared in 1885. Karl Benz, 1844-1929. When Daimler-Benz distributor Emil Jellinek ordered 36 cars, Bertha Benz, he asked that they start naming Karl’s wife them for his daughter... and business Herr Daimler in his 1886 motor carriage partner, with his son Adolf at the wheel. 1849-1944. Below: In 1905, Steinway & Sons, the New York piano maker, started producing American Mercedes ...Mercedes! Our editor’s daughter atop cars in a Long Island City factory. a running 1886 Benz Patent Motorwagen replica. The oldest surviving Mercedes, bought by millionaire William K. Vanderbilt in 1902. In 1936, Mercedes-Benz introduced the 260D, the world’s first diesel- powered passenger car. The iconic SSK was produced from 1928 to 1932. The engine and flywheel of the ‘86 Benz. The Simplex had a 5.3L four- cylinder, and could hit 47 mph. Talk about iconic! The 300 SL “Gullwing” was way ahead of its time. It even had mechanical direct injection. The Blitzen Benz went 142 mph in 1909 -- 21.5 Liters and 200 hp. This big, comfortable 1985 SD 300 marked the 100th anniversary of Benz’s Motorwagen.