Club Marketing Guide 2019-20 Hello
To all THE parents, coaches and volunteers THAT make clubs the heart and soul of communities around Australia… National campaigns
Thanks for your involvement in the game! Every season Cricket Australia supports community cricket clubs by delivering national participation The team here at Cricket Australia along with marketing campaigns. This season is no different with a Queensland Cricket have created this Club Marketing strong focus on increasing junior participation across… Guide to help you to prepare for the 2019-20 cricket season. Exciting times ahead! Recruiting and retaining kids in the game is one of Woolworths Cricket Blast the biggest challenges you’ll face, so we’ve designed a series of programs and tools to support you which will: 1 yy Make cricket more appealing to girls and boys. yy Help promote your club and deliver your programs!
If you have any questions feel free to get in touch with your Community Cricket representative or give the Cricket Australia help desk a call on: 1800 CRICKET (1800 274 253).
Here’s to the best summer of cricket, and thanks again for all you do in your communities. Junior Cricket The Cricket Australia Marketing Team 2
3 All Girls Junior Cricket
2 Marketing IN QUEENSLAND
we understand that in Queensland your key opportunity period to drive club registrations is between AUGUST TO NOVEMBER and JANUARY TO MARCH, so we’ve planned our marketing activity at a time that supports your needs.
JUL AUG SEP OCT NOV DEC JAN FEB MAR 2019 2019 2019 2019 2019 2019 2020 2020 2020
MyCricket comp
Ashes comp Register now Find your local BBL/WT20WC
NSW – digital marketing (throughout season)
NSW – marketing burst 1 NSW – marketing burst 2
QLD/VIC/WA – digital marketing (throughout season)
QLD/VIC/WA – marketing burst 1 QLD/VIC/WA – marketing burst 2
SA/TAS – digital marketing (throughout season)
SA/TAS – marketing burst 1 SA/TAS – marketing burst 2
Season Season
3 Key marketing promos
We’re here to help you promote Junior Cricket to the communities you operate in.
There’s a bunch of exciting new initiatives aimed at encouraging the sign up of young boys and girls to be part of a fun summer of cricket. In addition, we’ve developed a series of digital tools and promotional materials that can be customised; they’ll help you attract the next generation of young cricketers to your club.
Club MyCricket Junior Participant Ashes competition Experience competition
To go in the draw to win a $500 Woolworths voucher for Junior participants (including Woolworths Cricket Blast, your club*: Junior Cricket and All Girls Junior Cricket) can go in the 1. Activate your online registration form – enabling draw to win an Ashes Experience*, simply by: your club to take junior cricket registrations for the 1. Registering for any junior cricket program for the 2019-20 season. 2019-20 season at: playcricket.com.au
2. Complete the competition entry form – available here: 2. Complete the competition entry form – available here: https://www.community.cricket.com.au/clubs/marketing/ http://playcricket.com.au/ashes-trip-competition mycricket-club-competition Competition prize includes : Both the MyCricket registration and competition entry yy 4 tickets to days 1-5 of the last test of The Ashes form must be completed by 31 July 2019 to be in to win. at The Oval in London. *T&Cs apply. yy 4 x economy return flights to London. yy Accommodation for a family of four.
Both the junior cricket registration and competition entry form must be completed by 26 August 2019 to be in to win.
*T&Cs apply.
Bring a friend ALEX
ALEX
We know that word of mouth is the most effective way New WWCB of spreading the word about our cricket programs. This pas pla s ycri po cket.c r pack items om.au t season, clubs are encouraged to trial a Bring a Friend MODE promotion for Junior Blast participants. SET See your local Queensland Cricket team member for New pack items have been developed to encourage return more information about how you can make the most of this participation as well as excite new participants. opportunity at your club. An important new item which participants will find in their pack is the Passport which provides the opportunity for Cricket Blasters to track their progress throughout the program. You can find more information at: playcricket.com.au
4 Key marketing promos (Continued) GREAT JOB! YOU’VE COMPLETED THE MASCOT CHALLENGE HA A GET INTOV WOOLWORTHSE CRICKET BLAST. IT’S A FUN AND ACTIVE PROGRAM FOR KIDS OF ALL ABILITIES B – WHETHERL IT’S YOUR FIRST LET’S KEEP THE FUN GOING! AST Play Mascot TIME WITH A BAT OR YOU’RE A BACKYARD CRICKET STAR! Take the next step in your cricket journey by ! getting into Woolworths Cricket Blast and joining a crew near you. It’s a fun and active program for kids of all Cricket Challenge abilities – whether it’s your first time with a Month Month bat or you’re a backyard cricket star! Join a crew near you TODAY Play Cricket Official kids program
Australian Cricket use the month of August to launch Cricket Australia and Queensland Cricket use the the upcoming season through media stories and month of August to promote cricket through schools, promotional activity in each state. through the Mascot Challenge which is a free, four- week program where students spend 10min per day This is done to encourage participants to find their developing their fundamental motor skills. local club at playcricket.com.au so it is important that your club is visible on the website during this time. This is an opportune time for clubs to contact local schools to plan opportunities to connect both in advance of and during the season.
T20WC 21 Feb to 8 Mar 2020
The Women’s T20 World Cup is hosted by Australia from 21 February – 8 March 2020. The excitement around this international competition will generate more interest in cricket than ever before. Clubs may wish to consider running programs during this time. For more information visit: https://www.icc-cricket.com/t20-world-cup
5 Woolworths SUPPORT
Woolworths delivered a strong program in year 1 to support the launch of Woolworths Cricket Blast. Watch the video below to see the highlights!
Woolworths have a host of new and exciting initiatives that are aimed at encouraging young boys and girls to sign up and be a part of cricket this summer.
Planning is underway for the upcoming season, building on the foundation set in year 1 plus some exciting new initiatives. Look out for a further Woolworths cricket update during Play Cricket Month.
6 LOCAL marketing TEMPLATES
A range of material has been developed to assist clubs How to promote local junior cricket. HA A GET INTOV WOOLWORTHSE CRICKET BLAST. IT’S A FUN AND ACTIVE Edit THE PROGRAM FOR KIDS OF ALL ABILITIESB – WHETHERLAS IT’S YOUR FIRSTT TIME WITH A BAT OR YOU’RE A BACKYARD CRICKET STAR! ! All materials are available to download for FREE at TEMPLATES
Join a crew near you TODAY STEP 1: Play Cricket Official kids Open up flyer in program Adobe Acrobat. Acrobat Reader can be downloaded for free.
#WA TCH FIND MY ME CREW MAKE NEW FRIENDS AND GET ACTIVE PLAYING ALL GIRLS JUNIOR CRICKET.
It’s a fun competition for girls aged 11 to 17 – come and join us. Your local club has teams set up for girls just like you – discover P how cricket can boost your confidence, stretch your skills and LA grow your friendships. PLAY MORE SHOTS,Y FACE C MORER BALLS AND TAKE MORE WICKETS! GET BACK INTO THE ACTION OF JUNIORIC CRICKET AND A K TAKE YOUR GAME TO THE NEXT LEVEL HAVE BLAST! ET! GET INTO WOOLWORTHS CRICKET BLAST. IT’S A FUN AND ALL INCLUSIVE
EDITABLE TEMPLATES
Download and use as printed posters or use digitally in school newsletters. All materials can be customised with club specific information. Note: Woolworths Cricket Blast materials are available in 7 languages, including English, Hindi, Arabic, STEP 3: Type in the relevant details. Mandarin, Punjabi, Sinhalese and Urdu. HAVE A BLAST! GET INTO WOOLWORTHS CRICKET BLAST. IT’S A FUN AND ACTIVE PROGRAM FOR KIDS OF ALL ABILITIES – WHETHER IT’S YOUR FIRST TIME WITH A BAT OR YOU’RE A BACKYARD CRICKET STAR! Junior Cricket Club – 1 Cricket Club Lane, Suburb, VIC Every Friday evening from 4-5pm Blast Program Coordinator: Sarah Smith – 0412 345 678 [email protected]
Official kids Join a crew near you TODAY Play Cricket program STEP 4: Repeat steps 2 and 3 until all text fields have been completed.
STEP 5: Save your edited PDF and share around your club and local community.
7 SOCIAL marketing TEMPLATES
How to Edit THE SOCIAL POSTS
Editable social posts STEP 1: Open the file in PowerPoint. Download and share as content promoting junior cricket on your club social media pages. All posts can be customised with club specific information.
STEP 2: Highlight the editable text.
STEP 3: Type in the relevant details.
STEP 4: Go to File – Export, and export the file as a PNG with the following dimensions: Facebook posts – 1200 x 630. Instagram posts – 1080x1080.
8 OTHER marketing TEMPLATES
WOOLWORTHS
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e CRICKET BLAST GREATC Here every Friday night from 4-5pm JOB! Join the fun, call John on 0412 345 678 FOR COMPLETING THE MASTER BLASTER PROGRAM! or register to play at playcricket.com.au LET’S KEEP THE FUN GOING! PLAY JUNIOR CRICKET AT YOUR LOCAL CLUB AND LEARN ALL THE SKILLS OF THE SPORT, JUST LIKE YOUR BIG BASH HEROES! Play more shots, face more balls and get more wickets as you develop your skills through three levels of junior cricket.
Offcial kids program
Editable signage Certificates – end of program
Download signage templates to promote your cricket Download and congratulate Woolworths Cricket Blast programs which can be customized by your local participants with a certificate at the end of professional printer. their programs. Signage templates will be released in late July 2019. These certificates help to promote the next step of the junior cricket pathway.
! FUT er UR t E s
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CONGRATULATIONS ON COMPLETING YOUR FREE FIRST SESSION OF WOOLWORTHS CRICKET BLAST
SCAN LET’S KEEP THE FUN GOING with your You’ve learned some great skills today, so come back phone and join our Woolworths Cricket Blast crew for more fun, fast action and friendships made for life!
JOIN OUR CREW
PLAY CRICKET Official kids program
Editable promotional video Certificate – Bring a Friend TRIAL
A video is being developed which will enable clubs Download and congratulate children attending your to customise and share their cricket offering on their clinic as part of the ‘Bring a Friend’ trial. website and/or social media. These certificates help to promote trial participants This editable video will be released in August 2019. registering to your club at playcricket.com.au
All materials are provided free of charge, any printing fees must be covered by the clubs.
9 WEBSITES AND APPS
We have plenty of websites and apps to help your club manage and promote junior cricket. All clubs can download and use these great tools.
APPS Visit the App store for Apple devices, or Google Play for Android devices.
Mycricket app Cricket Australia Coaching App
This app provides match/round This award-winning app will be available for all cricket coaches, results for clubs and associations. at all levels to support the delivery of engaging training sessions.
Woolworths Cricket Blast App Junior Formats app
This app supports the delivery of Woolworths This app supports the delivery of Junior Cricket, providing Cricket Blast programs, providing video resources stage-aligned content, video resources, coaching scorecards for coordinators, parents and club administrators. and more.
To access all marketing materials outlined in this document, visit: community.cricket.com.au/clubs/marketing
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