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Strategic Plan 2017-2022 QC STRATEGIC PLAN 2017-2022

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Strategic Plan 2017-2022 QC STRATEGIC PLAN 2017-2022 Strategic Plan 2017-2022 QC STRATEGIC PLAN 2017-2022 VISION PURPOSE VALUES To be Queensland’s To unite and inspire Be Real, Clear the Favourite Sport Queensland communities Boundaries, Make Every Ball through cricket Count, Stronger Together STRATEGIC AMBITION SECURING CRICKET’S FUTURE IN QUEENSLAND Cricket participation in Queensland continues to grow, has improved facilities and is providing great experiences. No matter where you live, no matter your background, gender or ability, anyone can have their say, anyone can have a go, anyone can enjoy the game, anyone can achieve their cricket dreams. Queensland Cricket will have built the financial security to support these aspirations – no matter how big or small. STRATEGIC GOALS GROW PARTICIPATION BETTER PLAYERS AND TEAMS GROW AND ENGAGE FANS Grow the level of interest and sustainable Identify, develop and produce great Grow the love of cricket through participation in cricket across all cricketers and successful teams, and even outstanding fan experiences based on demographics and communities better people. world class entertainment, engagement throughout Queensland. and communications. FOCUS AREAS CLUBS AND INFRASTRUCTURE ORGANISATIONAL FINANCIAL VOLUNTEERS AND FACILITIES EFFECTIVENESS PARTNERSHIPS SUSTAINABILITY Empower and support Build the right facilities Build a proactive, authentic Develop and enhance Secure the financial future volunteers and clubs to at the right locations to and future focussed our relationships with all of cricket in Queensland to sustainably grow the game improve the quality and organisation to lead the partners for mutual benefit. fund our ambitions. in Queensland. experience for participants cricket community in and fans. Queensland. MUST ACHIEVES 2019/2020 1. 2. 3. 4. 5. Agree how cricket in Create a 10-year plan to Commence key Ensure accurate data and Increase QC’s Queensland is played and establish income producing infrastructure projects; analytics are being used organisational administered and fund assets and commence Stage A of the National to inform decision making effectiveness through accordingly. implementation. Cricket Campus; Premier and resource allocation productivity and utilisation Cricket Sports Lighting on initiatives that grow improvement measures. Project; and top 10 state- participation, support wide Community Cricket players and grow fans. Priorities as identified in the QCIS 2018-2028. 3 | Queensland Cricket - Strategic Plan 2017-2022 KEY STRATEGIC GROW PARTICIPATION BETTER PLAYERS AND TEAMS GROW AND ENGAGE FANS GOALS Grow the level of interest and sustainable Identify, develop and produce great cricketers and Grow the love of cricket through outstanding fan participation in cricket across all demographics and successful teams, and even better people. experiences based on world class entertainment, communities throughout Queensland. engagement and communications. SUPPORTING 1. Implement Junior Formats in every junior 1. Develop State and identified players and coaches 1. Deliver the best game day experience in Australian competition for outstanding on-field results sport ACTIONS 2. Inspire women and girls to play cricket by having 2. Progress State and identified players personal 2. Invest in world class marketing and digital female competitions in every zone development, welfare and wellness innovation that engages families and children 3. Promote and grow cricket to new audiences in 3. Develop a formidable Premier Cricket Competition 3. Work collaboratively with sponsors to enhance the schools and communities through the implementation of the Premier Cricket fan experience at every touch point Strategy 4. Convert participation within schools into 4. Deliver a community engagement program that community clubs 4. Develop cricket and interpersonal skills in Qld inspires fans through our brands Youth Teams and Squads 5. Identify opportunities to further engage 5. Promote our brands through targeted marketing indigenous players, multicultural communities and 5. Deliver a talent system based on accessible and and communications across relevant channels Queenslanders with a disability inspiring competitions and rigorous coaching and training programs supported by evidence-based 6. Establish a strategic alliance / relationship with 6. Evolve and invest in country cricket competitions practices international sporting franchises to expand the Brisbane Heat into overseas markets 7. Invest in diversity and inclusion education and training programs in clubs and associations MEASURES • 397,217 total participants • Bulls, Fire and Heat reach 2 out of 5 finals and at • Sold out WBBL ABF matches and at least 3,500 at least 1 trophy regional matches OF SUCCESS • 136, 755 registered junior and senior club and community participants, indoor, Entry Level • Youth Teams achieve at least 3, top 4 finishes and 1 • BBL 32,065 Gabba matches and 19,360 Metricon BY 2022 Programs and secondary school competitions trophy matches • 41,722 registered junior club and community • Maintain Australian representation by females at • 20% growth year on year of Brisbane Heat participants, indoor and Entry Level Programs 20% Memberships • 17,386 females participating in all registered cricket • Increase Australian representation by males to 18% • 10% growth year on year of sponsorship revenue programs • Achieve Top 2 ranking in the Australian Cricket • 10% growth year on year of social media audience • Greater than 4.8% proportion Indigenous Entry Performance Program Level Programs participation over-indexes on • Most viewed video content in W/BBL population demographics • Deliver at least 15 Skills Sessions per Regional Academy • Most subscribed YouTube Channel in Aus Sport • 85% of schools’ programs self-delivered • Deliver an annual Values Session for each Youth • Most visited website in W/BBL • Benchmark established and growth achieved for Team • Over 30 days of Heat Interactive activation junior clubs offering programs that specifically cater to people with a disability • Deliver 36 Community Cricket Courses annually • 2% growth year on year in media share of voice • Deliver 2 Representative Coach Course annually • Grow ‘Support my club’ reason for attending Heat • Deliver 30 Umpire Education Courses annually matches annually by 5% 4 | Queensland Cricket - Strategic Plan 2017-2022 FOCUS AREAS CLUBS AND INFRASTRUCTURE ORGANISATIONAL FINANCIAL VOLUNTEERS AND FACILITIES EFFECTIVENESS PARTNERSHIPS SUSTAINABILITY Empower and support volunteers Build the right facilities at the right Build a proactive, authentic and Develop and enhance our Secure the financial future of and clubs to sustainably grow the locations to improve the quality future focussed organisation to relationships with all partners for cricket in Queensland to fund our game in Queensland and experience for participants lead the cricket community in mutual benefit. ambitions. and fans. Queensland. • Give our clubs and associations, • Proactively develop shovel ready • Attract, retain and develop great • Work closely and regularly • Create new income streams and SUPPORTING including indoor cricket, plans and funding strategies for people through best practice with QC Affiliates and Zones opportunities for investment ACTIONS personalised support to deliver priority projects as identified people and culture strategies to deliver the right outcomes across the business on agreed priorities in the Queensland Cricket for the Premier, Country and Infrastructure Strategy 2018- • Create a safe, diverse and Community cricket communities • Achieve funding flexibility • Support clubs and associations 2028 inclusive workplace for staff, through revenue diversification with programs and policies to players and the broader cricket • Work collaboratively with Cricket and commercialisation of assets help them protect kids, manage • Work to achieve Cricket Australia community Australia to share insights and volunteers and use MyCricket guidelines for existing facilities knowledge and deliver on • Review, revise and extend across the state focusing on; • Drive governance reform Australian Cricket initiatives in QC’s reserve’s policy to the • Provide appropriate support, universal facilities; lighting; and Queensland affiliate base to identify and reward and recognition of • Regular connection between the unlock excessive reserves which playing and training facilities for Board and Management with the volunteers Premier and elite cricket venues • Leverage relationships with hinder investment into cricket in regions schools to equip teachers Queensland • Invest in the priority community • Provide clubs and associations to self-deliver curriculum club projects as outlined with infrastructure and facilities outcomes through quality cricket • Establish the Queensland in the Queensland Cricket support when requested programs, promote club cricket Cricket Foundation to encourage Infrastructure Strategy 2018- and unlock facilities financial support for dedicated 2028 • Work with stadium owners cricket initiatives in Queensland to ensure venues deliver • Proactively engage governments entertaining and accessible fan and councils to develop policy • Conduct a comprehensive whole experiences and increase investment in of business risk assessment cricket’s interest • Advocate to funding partners to increase investment in facilities • Genuine, two-way engagement and infrastructure with commercial partners to build on and evolve partnerships • Support communities beyond cricket through charitable partnerships • Collaborate
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