Author Index
MARC5_Z02.qxd 12/18/08 2:35 PM Page 936 Author index A Baldinger, A. 216 Blackston, M. 358 Aaker, D.A. 239, 827 Balfour, M. 602 Blakely, R. 797 Abi-Hanna, Noba 487 Ballantyne, D. 65, 242–3, 712 Blattberg, R.C. 538, 555, 789 Abratt, R. 391, 403–4, 421–2, 883 Balmer, J.M.T. 16, 388–91, 407, 895 Blau, J. 760 Achrol, R.S. 213 Baltas, G.A. 753 Blau, P. 204 Acland, H. 643 Banerjee, A. 856 Blodgett, J.G. 52 Adams, A.J. 523 Bannister, B.D. 907, 908 Blythe, A. 790 Advertising Association 419, 427, 635, Barich, H. 404, 906 Blythe, Jim 704 688, 714, 722, 728, 738 Barnes, J.G. 199 Boehringer, C. 355 Ajzen, I. 149–50, 236 Barnes, M.L. 676 Bokaie, J. 338, 575, 825, 910 Albert, S. 389, 398, 899, 900 Barnett, A. 370 Bold, B. 230, 848 Allen, A. 87, 572, 689 Barrand, D. 541, 778 Bone, P.P. 52 Alleyne, R. 511 Barry, T. 236, 333 Bonoma, T.V. 184 Alonso, J. 844 Bartlett, C. 839 Booth, J. 588 Alreck, P. 170 Bartlett, M. 613 Borgerson, J.L. 114 Altman, I. 64, 205 Barton, L. 110, 586 van den Bosch, A.L.M. 395 Alvesson, M. 400 Bashford, S. 18, 526, 639, 640, 697 Boschma, R.A. 307–8 Ambler, T. 379, 487 Basu, K. 138, 216, 252 Bosman, J. 513 Ampuero, O. 701 Batra, R. 175, 521 Botan, C. 110 Anagnos, G. 586 BBC 499 Boukersi, L. 687 Anderson, E. 873 Beale, C. 73, 818–19 Boustani, P.
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