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Author Index MARC5_Z02.qxd 12/18/08 2:35 PM Page 936 Author index A Baldinger, A. 216 Blackston, M. 358 Aaker, D.A. 239, 827 Balfour, M. 602 Blakely, R. 797 Abi-Hanna, Noba 487 Ballantyne, D. 65, 242–3, 712 Blattberg, R.C. 538, 555, 789 Abratt, R. 391, 403–4, 421–2, 883 Balmer, J.M.T. 16, 388–91, 407, 895 Blau, J. 760 Achrol, R.S. 213 Baltas, G.A. 753 Blau, P. 204 Acland, H. 643 Banerjee, A. 856 Blodgett, J.G. 52 Adams, A.J. 523 Bannister, B.D. 907, 908 Blythe, A. 790 Advertising Association 419, 427, 635, Barich, H. 404, 906 Blythe, Jim 704 688, 714, 722, 728, 738 Barnes, J.G. 199 Boehringer, C. 355 Ajzen, I. 149–50, 236 Barnes, M.L. 676 Bokaie, J. 338, 575, 825, 910 Albert, S. 389, 398, 899, 900 Barnett, A. 370 Bold, B. 230, 848 Allen, A. 87, 572, 689 Barrand, D. 541, 778 Bone, P.P. 52 Alleyne, R. 511 Barry, T. 236, 333 Bonoma, T.V. 184 Alonso, J. 844 Bartlett, C. 839 Booth, J. 588 Alreck, P. 170 Bartlett, M. 613 Borgerson, J.L. 114 Altman, I. 64, 205 Barton, L. 110, 586 van den Bosch, A.L.M. 395 Alvesson, M. 400 Bashford, S. 18, 526, 639, 640, 697 Boschma, R.A. 307–8 Ambler, T. 379, 487 Basu, K. 138, 216, 252 Bosman, J. 513 Ampuero, O. 701 Batra, R. 175, 521 Botan, C. 110 Anagnos, G. 586 BBC 499 Boukersi, L. 687 Anderson, E. 873 Beale, C. 73, 818–19 Boustani, P. 171, 173 Anderson, J.C. 197, 201, 555 Beane, T.P. 291 Boutellier, R. 200 Anderson, R.E. 667, 678 Beeching, P. 16 Bowen, D. 895 Andersson, P. 12 Belch, G.E. 238 Bowersox, D. 9, 185 Andrews, K. 289 Belch, M. 695 Bowery, J. 524 Ang, L. 219 Belch, M.A. 238 Boyle, E. 578 Anholt, S. 840, 855, 856 Belk, R. 132, 159 Braithwaite, A. 522 Anisimova, T.A. 389, 391 Benedapudi, N. 883 Brandal, H. 634 Ansoff, H.I. 188, 289 Benjamin, K. 879 Brech, P. 813 Araujo, L. 206 Bennison, David 35 Breen, B. 375 Archer, B. 521 Benoit, W.L. 588–9 Bridges, D. 425 Armistead, L. 665 van den Berg-Weitzel, L. 850 Briggs, R. 472, 775–6 Armstrong, A. 794 Berkman, H. 52 Brito, P.Q. 555 Armstrong, C. 466 Bernstein, D. 403, 392, 394, 399 Broadbent, S. 435 Armstrong, L. 511 Berry, L.L. 895 Brocklehurst, D. 86 Armstrong, S. 807 Bertheron, P. 687 Brook, S. 262 Arora, R. 517 Berthon, P. 472–3 Brooke, S. 357 Ashford, R. 173 Betts, Peter 594 Broon, P.S. 400 Ashton, J. 213 Beverland, M. 373 Brougaletta, Y. 31 Askegaard, S. 895 Bewick, M. 489 Broussard, G. 818 Assael, H. 355 Beyer, J.M. 901 Brown, G. 244, 245–6 Attas, D. 107 Bhatnager, P. 30 Brown, J. 271 Avlonitis, G.J. 782 Bickart, B. 52 Brown, Jill 476 B Biel, A. 356, 358, 459 Bruner, G.C. 238, 758 Bagozzi, R. 8 Billings, C. 78 Bruning, S.D. 565, 571 Bainbridge, J. 56, 132–3, 232, 825 Bird, D. 624 Buck, S. 429 Baines, P. 27 Birkinshaw, J.M. 886 Buckley, N. 702 Bal, C. 607 Blackett, T. 366 Bumba, L. 828 Baldauf, A. 666–7 Blackstock, C. 241 Burden, S. 450 MARC5_Z02.qxd 12/18/08 2:35 PM Page 937 AUTHOR INDEX 937 Burke, R. 145 Crane, I.E. 827 Dunnion, B. 391 Burnett, J. 422, 828 Cravens, D.W. 186, 647, 661, 666, 675 Durlacher 794 Bush, A.J. 677 Creyer, E.H. 122 Durston, J. 372 Butterfield, L. 432 Crimmins, J. 615–16 Dutton, J.E. 400, 899–900 Buttle, F.A. 219 Crow, D. 764, 788, 797 Dwyer, F.R. 884 Buzzell. R. 523, 548, 847, 849 Crow, J.G. 35 Dwyer, R. 8, 873 Byers, D. 591 Curtis, J. 87, 555 Dyer, D. 859 Byrne, C. 209 Cutlip, S. 572 Dyson, P. 425 Byrne, N. 350–1 D E C Daft, R.L. 48, 809 Eagle, L. 269 Cacioppo, J.T. 146, 239 Dahl, D.W. 136, 487 Earnshaw, M. 73 Calonius, H. 217 Dall’Omo Riley, F. 355, 369 Easton, G. 206 Canning, L. 201 Darden, W.R. 54 Edwards, H. 899 Cannon, J.P. 209 Das, R. 761 Ehling, W.P. 571 Capizzi, M. 552 Daskou, Sofia 382 Ehrenberg, A.S.C. 369, 377, 487, 493, Caponigro, J.R. 586 Davidson, D. 176, 610, 777, 788, 789 546, 615 Carrigan, M. 114 Davidson, S. 86 Eisenhart, T. 642 Carroll, Angela 222 Davies, J. 841, 856 El-Ansary, A. 27, 870, 871, 873 Cartellieri, C. 774 Davis, B. 266 Elsbach, K.D. 900 Carter, M. 241 Davis, M. 553 Engel, J.F. 310 Casaló, V. 376 Davison, L. 703 Engle, R.L. 676 Cespedes, F.V. 676 Dawes, J. 546–8 Ennew, C.T. 108–9 Chaffee, E. 288–90 Day, G. 199, 202, 341 Ennis. D.M. 291 Chaffey, D. 742, 748, 776, 785, 790, D. De Bruyn, A. 789 Ephron, E. 818 794 De Chernatony, L. 136, 355, 369 Esposito, M. 727 Chan, K.K. 54 De George, R.T. 101, 103, 111 Evans, M. 131, 632 Charles, G. 81, 421, 608 Dean, A. 760 Everett, S. 257, 264 Chaudhuri, A. 795 Deighton, J. 773, 789 F Chen, Q. 238 Delner, N. 843 Faison, E.W. 517 Chernatony de, L. 136, 355, 369 Delozier, M.W. 52 Farey-Jones, D. 778 Child, L. 76, 86, 90 Dennis, A.R. 49 Farquahar, P. 377 Cho, D.-S. 856 Dermody, Janine 162 Farmer, B. 610 Chonko, L.B. 107, 119 DeVincetis, J.R. 675 Farr, A. 432–3 Christensen, L.T. 895 Dewhirst, T. 266 Farrell, G. 856 Christiansen. T. 54 Diacon, S.R. 108–9 Farrelly. F. 606, 607–8 Christopher. M. 214, 215 Dichter, E. 52–3, 400, 449, 489 Farrow, C. 444 Christy, R. 112, 124 Dick, A.S. 216, 217 Feldwick, P. 377, 487 Churchill, G.A. 467, 672–4 Dickson, P.R. 185 Fendwick, P. 444 Churchill, L. 523 Dion, P.A. 213 Ferguson, J. 398 Clancy, K.J. 814 DMIS 636 Ferrell, O.C. 118 Cobau, S. 136 Dolphin, R.R. 605 Fielding, S. 93, 848 Cohen, J. 138, 499 Doney, P.M. 209 Fill, C. 5, 9, 11, 279, 392, 404, 658, Cohen, R. 746 Donnelly, A. 418 760, 903, 905 Colley, Russell 328, 330, 333 Donohue, A. 76 Finch, M. 81 Collin, W. 84–5 Dorrell, E. 14 Fink, S. 584, 586 Connolly, A. 703 Dowling, G.R. 54, 202, 216, 388, 395, Firmstone, J. 211–12 Conway, T. 590 403, 405 Fishbein, M. 149–50, 236 Cook, G. 466, 609 Doyle, P. 197, 198, 432, 461 Flesch, R. 449 Cooper, A. 377, 378, 400 Doyle, S. 787 Fletcher. K. 626, 632 Cooper, M. 185 Draper, T. 788 Fletcher, W. 244 Corke, S. 487 Dreze, X. 472, 474, 634 Folkes, V. 701–8 Cornelisson, J. 257, 264–6, 389, 399 du Plessis, E. 816 Fombrun, C. 401 Cousins, P. 209 Duarte, D.L. 810 Ford, I.D. 884 Cowlett, M. 259, 389, 721 Dudley, D. 35 Foreman, S.K. 896 Cox, J. 201 DuFrene, D.D. 634 Forsyth, J.E. 756, 757 Cox, S. 454 Dukerich, J.M. 899–900 Foster, S. 627 Craig, O. 56 Duncan, T. 217, 257, 259, 264, 278 Fournier, S. 215–16, 358 Crane, A. 101, 103 Dunfee, T.W. 116 Fowler, D. 376 MARC5_Z02.qxd 12/18/08 2:35 PM Page 938 938 AUTHOR INDEX Foxall, G.R. 522 Grant, I. 84 Harris, G. 180, 848 Fraser, C. 848 Grant, J. 55 Harverson, P. 603 Frazer, C.F. 845 Grant, K. 666, 675 Harvey, B. 601 Frazier, G.L. 872 Grass, R.C. 146 Hastings, G. 614–15 Freeman, E. 895 Gray, E.R. 16, 362, 389–91, 407 Hastings, S. 551 Freeman, L. 854 Gray, R. 63, 176, 189, 303, 401, 472, Hatch, M.J. 388, 896 Freud, Sigmund 131 589, 591, 722 Hauss, D. 462 Friedman, Milton 103 Grayson, K. 773 Hawkes, S. 633 Fritzsche, D.J. 104 Green, A. 78–9 Hawkins, D. 60, 136 Frost, V. 643 Greene, W.E. 913 He, H.-W. 388–9 Frow, P. 645, 648 Greenwald, A. 237 Heath, R. 179, 242, 487, 714 Fry, A. 169 Gregory, A. 567 Hecker, L.A. 233, 905 Fulk, J. 809 Gregory, K. 851 Hedburg, A. 610 Fuller, B.K. 664 Grein, A.F. 276 Hedderman, Mary 560 G Greyser, S.A. 400, 401 Heinonen, K. 11 Gaedeke, R.M. 422 Griffin, T. 843 Helm, S. 52 Gaidis, W.C. 545 Griffiths, A. 80 Hemsley, S. 895 Gall, D. 629 Grimes, E. 603 Henderson Blair, M. 523 Gallucci, P. 818 Grimshaw, C. 826 Hennessey, D.H. 886 Gambetta, D. 209 Gronhaug, K. 170, 185 Herkman, J. 763 Ganesan, S. 626 Gronroos, C. 5, 16, 207, 217–18, 242, Hickson, D.J. 843 Gao, Z. 860 243, 264, 266, 277 Hicks, R. 797 Garbarino, E. 216 Gronstedt, A. 91–2, 247 Higgins, R.B. 907, 908 Gardner, D. 908 Grosso, C. 77 Hill, A. 604 Garry, Tony 618 Grunert, K.G. 634 Hirschmann, E.G. 177–8 Gassenheimer, J. 8 Grunig, J. 65, 304, 569–70 Hiscock, J. 897 Gatignon, H. 61 Guens, T.W. 763 Hite, R.E. 848 Gay, R. 776, 784, 822 Guenzi, P. 657 Hlavinka, K. 634 Geertz, Clifford 859 Guildford, J. 134 Hoek, J. 615, 618 Gendall, P. 618 Gullen, P. 435 Hoey, C. 773 Ghoshal, S. 288, 839 Gummesson, E.
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