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Official Top 500 2010 Powered by OFFICIAL TOP 500 2010 BRAND RANK INDEX CATEGORY MICROSOFT 1 100.0 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE ROLEX 2 99.9 WATCHES & ACCESSORIES GOOGLE 3 93.4 INTERNET - GENERAL BRITISH AIRWAYS 4 90.3 TRAVEL - AIRLINES BBC 5 86.8 MEDIA - TV STATIONS MERCEDES-BENZ 6 86.2 AUTOMOTIVE - VEHICLE MANUFACTURER COCA-COLA 7 83.2 DRINKS - CARBONATED SOFT DRINKS LEGO 8 82.9 LEISURE & ENTERTAINMENT - GAMES & TOYS APPLE 9 81.4 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE ENCYCLOPAEDIA BRITANNICA 10 80.2 MEDIA - REFERENCE VIRGIN ATLANTIC 11 80.1 TRAVEL - AIRLINES DURACELL 12 78.8 HOUSEHOLD - GENERAL CONSUMABLES MARKS & SPENCER 13 78.3 RETAIL - GENERAL PHILADELPHIA 14 76.8 FOOD - GENERAL DULUX 15 76.2 HOUSEHOLD - GENERAL CONSUMABLES BMW 16 75.6 AUTOMOTIVE - VEHICLE MANUFACTURER COLMAN'S 17 75.4 FOOD - GENERAL DYSON 18 73.9 HOUSEHOLD - APPLIANCES ORDNANCE SURVEY 19 73.7 MEDIA - REFERENCE NINTENDO 20 73.5 LEISURE & ENTERTAINMENT - GAMES & TOYS JAGUAR 21 72.6 AUTOMOTIVE - VEHICLE MANUFACTURER SONY 22 72.5 TECHNOLOGY - GENERAL BP 23 71.9 OIL & GAS FISHER-PRICE 24 71.6 LEISURE & ENTERTAINMENT - GAMES & TOYS ANDREX 25 70.9 HOUSEHOLD - GENERAL CONSUMABLES THOMAS COOK 26 70.2 TRAVEL - AGENTS & TOUR OPERATORS HILTON 27 69.2 TRAVEL - HOTELS & RESORTS SHELL 28 68.0 OIL & GAS NIKE 29 66.5 SPORTSWEAR & EQUIPMENT DISNEY 30 66.5 LEISURE & ENTERTAINMENT - GAMES & TOYS GUINNESS 31 66.4 DRINKS - BEER & CIDER FAIRY 32 66.1 HOUSEHOLD - CLEANING PRODUCTS ROYAL DOULTON 33 65.6 HOUSEHOLD - GENERAL BOSCH 34 65.0 HOUSEHOLD - APPLIANCES JOHN LEWIS 35 64.6 RETAIL - GENERAL ROYAL ALBERT HALL 36 64.6 LEISURE & ENTERTAINMENT - DESTINATIONS MANCHESTER UNITED FOOTBALL CLUB 37 63.4 LEISURE & ENTERTAINMENT - GENERAL TWININGS 38 63.1 DRINKS - COFFEE & TEA EDEN PROJECT 39 63.1 LEISURE & ENTERTAINMENT - DESTINATIONS BOOTS 40 62.9 RETAIL - GENERAL CUNARD 41 62.7 TRAVEL - GENERAL PLAYSTATION 42 62.2 LEISURE & ENTERTAINMENT - GAMES & TOYS AA 43 61.8 AUTOMOTIVE - GENERAL MONOPOLY 44 61.7 LEISURE & ENTERTAINMENT - GAMES & TOYS THORNTONS 45 61.7 FOOD - CHOCOLATE & CONFECTIONERY KLEENEX 46 61.4 HOUSEHOLD - GENERAL CONSUMABLES SCHWEPPES 47 61.4 DRINKS - CARBONATED SOFT DRINKS BANG & OLUFSEN 48 61.0 TECHNOLOGY - GENERAL ROBINSONS 49 60.6 DRINKS - GENERAL HARRODS 50 60.6 RETAIL - GENERAL continues... Powered by OFFICIAL TOP 500 2010 BRAND RANK INDEX CATEGORY OXFORD UNIVERSITY PRESS 51 60.4 MEDIA - REFERENCE EUROSTAR 52 60.1 TRAVEL - BUS & RAIL OPERATORS WEDGWOOD 53 60.1 HOUSEHOLD - GENERAL DOMESTOS 54 59.2 HOUSEHOLD - CLEANING PRODUCTS MCCAIN 55 58.8 FOOD - GENERAL DETTOL 56 58.3 HOUSEHOLD - CLEANING PRODUCTS NESCAFÉ 57 58.2 DRINKS - COFFEE & TEA THE LONDON EYE 58 58.0 LEISURE & ENTERTAINMENT - DESTINATIONS NOKIA 59 57.8 TECHNOLOGY - GENERAL SKY 60 57.6 MEDIA - TV STATIONS IBM 61 56.7 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE HORNBY 62 56.5 LEISURE & ENTERTAINMENT - GAMES & TOYS DELL 63 56.4 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE PERSIL 64 56.0 HOUSEHOLD - CLEANING PRODUCTS RIBENA 65 55.9 DRINKS - GENERAL POST OFFICE 66 55.9 SERVICES & UTILITIES STARBUCKS 67 55.4 RESTAURANTS & COFFEE SHOPS KRISPY KREME 68 55.3 FOOD - GENERAL COW & GATE 69 55.3 FOOD - GENERAL BLACK & DECKER 70 54.9 HOUSEHOLD - GENERAL HEWLETT-PACKARD 71 54.9 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE TATE GALLERIES 72 54.5 LEISURE & ENTERTAINMENT - DESTINATIONS STELLA ARTOIS 73 54.3 DRINKS - BEER & CIDER COLLINS 74 53.9 MEDIA - REFERENCE ADIDAS 75 53.7 SPORTSWEAR & EQUIPMENT JACK DANIEL'S 76 53.2 DRINKS - SPIRITS PAMPERS 77 53.0 HOUSEHOLD - CHILD PRODUCTS NATIONAL EXPRESS 78 52.7 TRAVEL - BUS & RAIL OPERATORS RAC 79 52.7 AUTOMOTIVE - GENERAL WEETABIX 80 52.4 FOOD - GENERAL GORDON'S 81 52.3 DRINKS - SPIRITS AUDI 82 52.2 AUTOMOTIVE - VEHICLE MANUFACTURER DUREX 83 51.8 PHARMACEUTICAL SMIRNOFF 84 51.7 DRINKS - SPIRITS WEMBLEY STADIUM 85 51.6 LEISURE & ENTERTAINMENT - DESTINATIONS CADBURY 86 51.4 FOOD - CHOCOLATE & CONFECTIONERY PG TIPS 87 51.4 DRINKS - COFFEE & TEA MICHELIN 88 51.4 AUTOMOTIVE - GENERAL YELLOW PAGES 89 51.1 SERVICES & UTILITIES NUROFEN 90 51.0 PHARMACEUTICAL VISA 91 50.9 FINANCIAL SAINSBURY'S 92 50.5 RETAIL - GENERAL VICKS 93 50.5 PHARMACEUTICAL TAG HEUER 94 50.5 WATCHES & ACCESSORIES PANASONIC 95 50.4 TECHNOLOGY - GENERAL TETLEY 96 50.4 DRINKS - COFFEE & TEA LEXUS 97 50.3 AUTOMOTIVE - VEHICLE MANUFACTURER INTEL 98 50.2 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE BT 99 50.1 SERVICES & UTILITIES SCALEXTRIC 100 49.8 LEISURE & ENTERTAINMENT - GAMES & TOYS continues... Powered by OFFICIAL TOP 500 2010 BRAND RANK INDEX CATEGORY CANON 101 49.7 TECHNOLOGY - GENERAL MASTERCARD 102 49.6 FINANCIAL DOUWE EGBERTS 103 48.9 DRINKS - COFFEE & TEA HÄAGEN-DAZS 104 48.7 FOOD - GENERAL LLOYDS TSB 105 48.6 FINANCIAL SAVLON 106 48.6 PHARMACEUTICAL BARCLAYS 107 48.5 FINANCIAL REEBOK 108 48.3 SPORTSWEAR & EQUIPMENT AGA 109 48.1 HOUSEHOLD - APPLIANCES MARRIOTT 110 48.0 TRAVEL - HOTELS & RESORTS KODAK 111 47.9 TECHNOLOGY - GENERAL CALVIN KLEIN 112 47.7 CLOTHING & FOOTWEAR GOODYEAR 113 47.7 AUTOMOTIVE - GENERAL AMERICAN EXPRESS 114 47.7 FINANCIAL SONY ERICSSON 115 47.5 TECHNOLOGY - GENERAL TESCO 116 47.5 RETAIL - GENERAL HARVEY NICHOLS 117 47.3 RETAIL - GENERAL SILVER CROSS 118 47.3 HOUSEHOLD - CHILD PRODUCTS WAITROSE 119 46.8 RETAIL - GENERAL HOTPOINT 120 46.7 HOUSEHOLD - APPLIANCES HIPP ORGANIC 121 46.7 FOOD - GENERAL WATERSTONE'S 122 46.7 RETAIL - GENERAL NATIONAL GEOGRAPHIC 123 46.6 MEDIA - NEWSPAPERS & MAGAZINES THE NATIONAL LOTTERY 124 46.6 LEISURE & ENTERTAINMENT - GAMBLING LINDT 125 46.5 FOOD - CHOCOLATE & CONFECTIONERY GLENFIDDICH 126 46.4 DRINKS - SPIRITS GREEN & BLACK'S 127 46.3 FOOD - CHOCOLATE & CONFECTIONERY INTERFLORA 128 46.3 SERVICES & UTILITIES FLASH 129 46.2 HOUSEHOLD - CLEANING PRODUCTS PEPSI 130 46.1 DRINKS - CARBONATED SOFT DRINKS THE TIMES/SUNDAY TIMES 131 46.0 MEDIA - NEWSPAPERS & MAGAZINES ARIEL 132 46.0 HOUSEHOLD - CLEANING PRODUCTS MADAME TUSSAUDS 133 46.0 LEISURE & ENTERTAINMENT - DESTINATIONS SHARWOOD’S 134 45.9 FOOD - GENERAL OMEGA 135 45.8 WATCHES & ACCESSORIES KENCO 136 45.7 DRINKS - COFFEE & TEA MAMAS & PAPAS 137 45.6 HOUSEHOLD - CHILD PRODUCTS BUPA 138 45.6 SERVICES & UTILITIES XBOX 139 45.5 LEISURE & ENTERTAINMENT - GAMES & TOYS YAHOO! 140 45.3 INTERNET - GENERAL PEPERAMI 141 45.2 FOOD - GENERAL ORAL-B 142 45.1 TOILETRIES & COSMETICS MCDONALD'S 143 45.0 RESTAURANTS & COFFEE SHOPS MACLEANS 144 45.0 TOILETRIES & COSMETICS LEMSIP 145 44.9 PHARMACEUTICAL L'OCCITANE 146 44.6 TOILETRIES & COSMETICS LEVI'S 147 44.4 CLOTHING & FOOTWEAR A-Z MAPS 148 44.3 MEDIA - REFERENCE WHISKAS 149 44.0 HOUSEHOLD - GENERAL CONSUMABLES KP 150 44.0 FOOD - GENERAL continues... Powered by OFFICIAL TOP 500 2010 BRAND RANK INDEX CATEGORY VODAFONE 151 43.9 MOBILE TELECOMMUNICATIONS BAILEYS 152 43.9 DRINKS - SPIRITS MICHELIN TRAVEL GUIDES & MAPS 153 43.9 MEDIA - REFERENCE PIRELLI 154 43.9 AUTOMOTIVE - GENERAL AMAZON.CO.UK 155 43.6 RETAIL - GENERAL FINANCIAL TIMES 156 43.5 MEDIA - NEWSPAPERS & MAGAZINES HSBC 157 43.5 FINANCIAL MR MUSCLE 158 43.4 HOUSEHOLD - CLEANING PRODUCTS ORIGINAL SOURCE 159 43.4 TOILETRIES & COSMETICS ALTON TOWERS 160 43.3 LEISURE & ENTERTAINMENT - DESTINATIONS BACARDI 161 43.1 DRINKS - SPIRITS TCP 162 43.0 PHARMACEUTICAL HOOVER 163 42.7 HOUSEHOLD - APPLIANCES LUCOZADE 164 42.7 DRINKS - CARBONATED SOFT DRINKS DOVE 165 42.3 TOILETRIES & COSMETICS JORDANS 166 42.2 FOOD - GENERAL IKEA 167 42.2 RETAIL - GENERAL JACOB'S CREEK 168 42.2 DRINKS - WINE YOUTUBE 169 42.1 INTERNET - GENERAL ELASTOPLAST 170 42.0 HOUSEHOLD - GENERAL CONSUMABLES ZANUSSI 171 41.7 HOUSEHOLD - APPLIANCES SLAZENGER 172 41.7 SPORTSWEAR & EQUIPMENT MCVITIE'S 173 41.6 FOOD - GENERAL CALPOL 174 41.5 PHARMACEUTICAL CROWN 175 41.4 HOUSEHOLD - GENERAL CONSUMABLES P&O FERRIES 176 41.3 TRAVEL - GENERAL BRAUN 177 41.1 TOILETRIES & COSMETICS OLYMPUS 178 40.9 TECHNOLOGY - GENERAL PETIT FILOUS 179 40.6 FOOD - GENERAL SOUTHERN COMFORT 180 40.6 DRINKS - SPIRITS BONJELA 181 40.6 PHARMACEUTICAL SELFRIDGES 182 40.1 RETAIL - GENERAL LADBROKES 183 40.0 LEISURE & ENTERTAINMENT - GAMBLING SAMSUNG 184 39.9 TECHNOLOGY - GENERAL HORLICKS 185 39.9 DRINKS - GENERAL SHERATON HOTELS & RESORTS 186 39.8 TRAVEL - HOTELS & RESORTS NIVEA 187 39.8 TOILETRIES & COSMETICS NIKON 188 39.5 TECHNOLOGY - GENERAL BENYLIN 189 39.5 PHARMACEUTICAL WATERFORD 190 39.3 HOUSEHOLD - GENERAL FERRERO ROCHER 191 39.2 FOOD - CHOCOLATE & CONFECTIONERY PANTENE 192 39.2 TOILETRIES & COSMETICS MOLTON BROWN 193 39.2 TOILETRIES & COSMETICS MIELE 194 38.8 HOUSEHOLD - APPLIANCES PEDIGREE 195 38.8 HOUSEHOLD - GENERAL CONSUMABLES BARCLAYCARD 196 38.8 FINANCIAL FAMOUS GROUSE 197 38.7 DRINKS - SPIRITS WALL'S ICE CREAM 198 38.7 FOOD - GENERAL PHILIPS 199 38.7 TECHNOLOGY - GENERAL WEIGHT WATCHERS 200 38.6 FOOD - GENERAL continues... Powered by OFFICIAL TOP 500 2010 BRAND RANK INDEX CATEGORY GAVISCON 201 38.6 PHARMACEUTICAL WILLIAM HILL 202 38.5 LEISURE & ENTERTAINMENT - GAMBLING RUSSELL HOBBS 203 38.4 HOUSEHOLD - APPLIANCES O2 204 38.4 MOBILE TELECOMMUNICATIONS HARDYS 205 38.3 DRINKS - WINE RAY-BAN 206 38.1 WATCHES & ACCESSORIES EVIAN 207 38.0 DRINKS - GENERAL MATTEL 208 38.0 LEISURE & ENTERTAINMENT - GAMES & TOYS ORANGE 209 38.0 MOBILE TELECOMMUNICATIONS SCHWARZKOPF 210 37.8 TOILETRIES & COSMETICS REMY MARTIN 211 37.8 DRINKS - SPIRITS COMFORT 212 37.7 HOUSEHOLD - CLEANING PRODUCTS CHELSEA FOOTBALL CLUB 213 37.7 LEISURE & ENTERTAINMENT - GENERAL OXO 214 37.7 FOOD - GENERAL BABYBEL 215 37.5 FOOD - GENERAL BAXTERS 216 37.5 FOOD - GENERAL CLINIQUE 217 37.5 TOILETRIES & COSMETICS BOSE 218 37.4 TECHNOLOGY - GENERAL ROTARY 219 37.4 WATCHES & ACCESSORIES CRAYOLA 220 37.3 LEISURE & ENTERTAINMENT - GAMES & TOYS
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