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OFFICIAL TOP 500 2010

BRAND RANK INDEX CATEGORY

MICROSOFT 1 100.0 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE ROLEX 2 99.9 WATCHES & ACCESSORIES GOOGLE 3 93.4 INTERNET - GENERAL BRITISH AIRWAYS 4 90.3 TRAVEL - AIRLINES BBC 5 86.8 MEDIA - TV STATIONS MERCEDES-BENZ 6 86.2 AUTOMOTIVE - VEHICLE MANUFACTURER COCA-COLA 7 83.2 DRINKS - CARBONATED SOFT DRINKS LEGO 8 82.9 LEISURE & ENTERTAINMENT - GAMES & TOYS APPLE 9 81.4 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE ENCYCLOPAEDIA BRITANNICA 10 80.2 MEDIA - REFERENCE VIRGIN ATLANTIC 11 80.1 TRAVEL - AIRLINES DURACELL 12 78.8 HOUSEHOLD - GENERAL CONSUMABLES MARKS & SPENCER 13 78.3 RETAIL - GENERAL PHILADELPHIA 14 76.8 FOOD - GENERAL DULUX 15 76.2 HOUSEHOLD - GENERAL CONSUMABLES BMW 16 75.6 AUTOMOTIVE - VEHICLE MANUFACTURER COLMAN'S 17 75.4 FOOD - GENERAL DYSON 18 73.9 HOUSEHOLD - APPLIANCES ORDNANCE SURVEY 19 73.7 MEDIA - REFERENCE NINTENDO 20 73.5 LEISURE & ENTERTAINMENT - GAMES & TOYS JAGUAR 21 72.6 AUTOMOTIVE - VEHICLE MANUFACTURER SONY 22 72.5 TECHNOLOGY - GENERAL BP 23 71.9 OIL & GAS FISHER-PRICE 24 71.6 LEISURE & ENTERTAINMENT - GAMES & TOYS ANDREX 25 70.9 HOUSEHOLD - GENERAL CONSUMABLES THOMAS COOK 26 70.2 TRAVEL - AGENTS & TOUR OPERATORS HILTON 27 69.2 TRAVEL - HOTELS & RESORTS SHELL 28 68.0 OIL & GAS NIKE 29 66.5 SPORTSWEAR & EQUIPMENT DISNEY 30 66.5 LEISURE & ENTERTAINMENT - GAMES & TOYS GUINNESS 31 66.4 DRINKS - BEER & CIDER FAIRY 32 66.1 HOUSEHOLD - CLEANING PRODUCTS ROYAL DOULTON 33 65.6 HOUSEHOLD - GENERAL BOSCH 34 65.0 HOUSEHOLD - APPLIANCES JOHN LEWIS 35 64.6 RETAIL - GENERAL 36 64.6 LEISURE & ENTERTAINMENT - DESTINATIONS UNITED FOOTBALL CLUB 37 63.4 LEISURE & ENTERTAINMENT - GENERAL TWININGS 38 63.1 DRINKS - COFFEE & TEA EDEN PROJECT 39 63.1 LEISURE & ENTERTAINMENT - DESTINATIONS BOOTS 40 62.9 RETAIL - GENERAL CUNARD 41 62.7 TRAVEL - GENERAL PLAYSTATION 42 62.2 LEISURE & ENTERTAINMENT - GAMES & TOYS AA 43 61.8 AUTOMOTIVE - GENERAL MONOPOLY 44 61.7 LEISURE & ENTERTAINMENT - GAMES & TOYS THORNTONS 45 61.7 FOOD - & CONFECTIONERY KLEENEX 46 61.4 HOUSEHOLD - GENERAL CONSUMABLES SCHWEPPES 47 61.4 DRINKS - CARBONATED SOFT DRINKS BANG & OLUFSEN 48 61.0 TECHNOLOGY - GENERAL ROBINSONS 49 60.6 DRINKS - GENERAL 50 60.6 RETAIL - GENERAL

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BRAND RANK INDEX CATEGORY

OXFORD UNIVERSITY PRESS 51 60.4 MEDIA - REFERENCE 52 60.1 TRAVEL - BUS & RAIL OPERATORS WEDGWOOD 53 60.1 HOUSEHOLD - GENERAL DOMESTOS 54 59.2 HOUSEHOLD - CLEANING PRODUCTS MCCAIN 55 58.8 FOOD - GENERAL 56 58.3 HOUSEHOLD - CLEANING PRODUCTS NESCAFÉ 57 58.2 DRINKS - COFFEE & TEA THE EYE 58 58.0 LEISURE & ENTERTAINMENT - DESTINATIONS NOKIA 59 57.8 TECHNOLOGY - GENERAL SKY 60 57.6 MEDIA - TV STATIONS IBM 61 56.7 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE HORNBY 62 56.5 LEISURE & ENTERTAINMENT - GAMES & TOYS DELL 63 56.4 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE PERSIL 64 56.0 HOUSEHOLD - CLEANING PRODUCTS RIBENA 65 55.9 DRINKS - GENERAL POST OFFICE 66 55.9 SERVICES & UTILITIES STARBUCKS 67 55.4 RESTAURANTS & COFFEE SHOPS KRISPY KREME 68 55.3 FOOD - GENERAL COW & GATE 69 55.3 FOOD - GENERAL BLACK & DECKER 70 54.9 HOUSEHOLD - GENERAL HEWLETT-PACKARD 71 54.9 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE TATE GALLERIES 72 54.5 LEISURE & ENTERTAINMENT - DESTINATIONS STELLA ARTOIS 73 54.3 DRINKS - BEER & CIDER COLLINS 74 53.9 MEDIA - REFERENCE ADIDAS 75 53.7 SPORTSWEAR & EQUIPMENT JACK DANIEL'S 76 53.2 DRINKS - SPIRITS PAMPERS 77 53.0 HOUSEHOLD - CHILD PRODUCTS NATIONAL EXPRESS 78 52.7 TRAVEL - BUS & RAIL OPERATORS RAC 79 52.7 AUTOMOTIVE - GENERAL WEETABIX 80 52.4 FOOD - GENERAL GORDON'S 81 52.3 DRINKS - SPIRITS AUDI 82 52.2 AUTOMOTIVE - VEHICLE MANUFACTURER 83 51.8 PHARMACEUTICAL SMIRNOFF 84 51.7 DRINKS - SPIRITS 85 51.6 LEISURE & ENTERTAINMENT - DESTINATIONS 86 51.4 FOOD - CHOCOLATE & CONFECTIONERY PG TIPS 87 51.4 DRINKS - COFFEE & TEA MICHELIN 88 51.4 AUTOMOTIVE - GENERAL YELLOW PAGES 89 51.1 SERVICES & UTILITIES NUROFEN 90 51.0 PHARMACEUTICAL VISA 91 50.9 FINANCIAL SAINSBURY'S 92 50.5 RETAIL - GENERAL VICKS 93 50.5 PHARMACEUTICAL TAG HEUER 94 50.5 WATCHES & ACCESSORIES PANASONIC 95 50.4 TECHNOLOGY - GENERAL TETLEY 96 50.4 DRINKS - COFFEE & TEA LEXUS 97 50.3 AUTOMOTIVE - VEHICLE MANUFACTURER INTEL 98 50.2 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE BT 99 50.1 SERVICES & UTILITIES SCALEXTRIC 100 49.8 LEISURE & ENTERTAINMENT - GAMES & TOYS

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BRAND RANK INDEX CATEGORY

CANON 101 49.7 TECHNOLOGY - GENERAL MASTERCARD 102 49.6 FINANCIAL DOUWE EGBERTS 103 48.9 DRINKS - COFFEE & TEA HÄAGEN-DAZS 104 48.7 FOOD - GENERAL LLOYDS TSB 105 48.6 FINANCIAL SAVLON 106 48.6 PHARMACEUTICAL BARCLAYS 107 48.5 FINANCIAL REEBOK 108 48.3 SPORTSWEAR & EQUIPMENT AGA 109 48.1 HOUSEHOLD - APPLIANCES MARRIOTT 110 48.0 TRAVEL - HOTELS & RESORTS KODAK 111 47.9 TECHNOLOGY - GENERAL CALVIN KLEIN 112 47.7 CLOTHING & FOOTWEAR GOODYEAR 113 47.7 AUTOMOTIVE - GENERAL AMERICAN EXPRESS 114 47.7 FINANCIAL SONY ERICSSON 115 47.5 TECHNOLOGY - GENERAL TESCO 116 47.5 RETAIL - GENERAL 117 47.3 RETAIL - GENERAL SILVER CROSS 118 47.3 HOUSEHOLD - CHILD PRODUCTS WAITROSE 119 46.8 RETAIL - GENERAL HOTPOINT 120 46.7 HOUSEHOLD - APPLIANCES HIPP ORGANIC 121 46.7 FOOD - GENERAL WATERSTONE'S 122 46.7 RETAIL - GENERAL NATIONAL GEOGRAPHIC 123 46.6 MEDIA - NEWSPAPERS & MAGAZINES THE NATIONAL LOTTERY 124 46.6 LEISURE & ENTERTAINMENT - GAMBLING LINDT 125 46.5 FOOD - CHOCOLATE & CONFECTIONERY GLENFIDDICH 126 46.4 DRINKS - SPIRITS GREEN & BLACK'S 127 46.3 FOOD - CHOCOLATE & CONFECTIONERY INTERFLORA 128 46.3 SERVICES & UTILITIES FLASH 129 46.2 HOUSEHOLD - CLEANING PRODUCTS PEPSI 130 46.1 DRINKS - CARBONATED SOFT DRINKS THE TIMES/SUNDAY TIMES 131 46.0 MEDIA - NEWSPAPERS & MAGAZINES ARIEL 132 46.0 HOUSEHOLD - CLEANING PRODUCTS 133 46.0 LEISURE & ENTERTAINMENT - DESTINATIONS SHARWOOD’S 134 45.9 FOOD - GENERAL OMEGA 135 45.8 WATCHES & ACCESSORIES KENCO 136 45.7 DRINKS - COFFEE & TEA MAMAS & PAPAS 137 45.6 HOUSEHOLD - CHILD PRODUCTS BUPA 138 45.6 SERVICES & UTILITIES XBOX 139 45.5 LEISURE & ENTERTAINMENT - GAMES & TOYS YAHOO! 140 45.3 INTERNET - GENERAL PEPERAMI 141 45.2 FOOD - GENERAL ORAL-B 142 45.1 TOILETRIES & COSMETICS MCDONALD'S 143 45.0 RESTAURANTS & COFFEE SHOPS MACLEANS 144 45.0 TOILETRIES & COSMETICS 145 44.9 PHARMACEUTICAL L'OCCITANE 146 44.6 TOILETRIES & COSMETICS LEVI'S 147 44.4 CLOTHING & FOOTWEAR A-Z MAPS 148 44.3 MEDIA - REFERENCE WHISKAS 149 44.0 HOUSEHOLD - GENERAL CONSUMABLES KP 150 44.0 FOOD - GENERAL

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VODAFONE 151 43.9 MOBILE TELECOMMUNICATIONS BAILEYS 152 43.9 DRINKS - SPIRITS MICHELIN TRAVEL GUIDES & MAPS 153 43.9 MEDIA - REFERENCE PIRELLI 154 43.9 AUTOMOTIVE - GENERAL AMAZON.CO.UK 155 43.6 RETAIL - GENERAL FINANCIAL TIMES 156 43.5 MEDIA - NEWSPAPERS & MAGAZINES HSBC 157 43.5 FINANCIAL MR MUSCLE 158 43.4 HOUSEHOLD - CLEANING PRODUCTS ORIGINAL SOURCE 159 43.4 TOILETRIES & COSMETICS ALTON TOWERS 160 43.3 LEISURE & ENTERTAINMENT - DESTINATIONS BACARDI 161 43.1 DRINKS - SPIRITS TCP 162 43.0 PHARMACEUTICAL HOOVER 163 42.7 HOUSEHOLD - APPLIANCES LUCOZADE 164 42.7 DRINKS - CARBONATED SOFT DRINKS DOVE 165 42.3 TOILETRIES & COSMETICS JORDANS 166 42.2 FOOD - GENERAL IKEA 167 42.2 RETAIL - GENERAL JACOB'S CREEK 168 42.2 DRINKS - WINE YOUTUBE 169 42.1 INTERNET - GENERAL ELASTOPLAST 170 42.0 HOUSEHOLD - GENERAL CONSUMABLES ZANUSSI 171 41.7 HOUSEHOLD - APPLIANCES SLAZENGER 172 41.7 SPORTSWEAR & EQUIPMENT MCVITIE'S 173 41.6 FOOD - GENERAL CALPOL 174 41.5 PHARMACEUTICAL CROWN 175 41.4 HOUSEHOLD - GENERAL CONSUMABLES P&O FERRIES 176 41.3 TRAVEL - GENERAL BRAUN 177 41.1 TOILETRIES & COSMETICS OLYMPUS 178 40.9 TECHNOLOGY - GENERAL PETIT FILOUS 179 40.6 FOOD - GENERAL SOUTHERN COMFORT 180 40.6 DRINKS - SPIRITS 181 40.6 PHARMACEUTICAL 182 40.1 RETAIL - GENERAL LADBROKES 183 40.0 LEISURE & ENTERTAINMENT - GAMBLING SAMSUNG 184 39.9 TECHNOLOGY - GENERAL HORLICKS 185 39.9 DRINKS - GENERAL SHERATON HOTELS & RESORTS 186 39.8 TRAVEL - HOTELS & RESORTS NIVEA 187 39.8 TOILETRIES & COSMETICS NIKON 188 39.5 TECHNOLOGY - GENERAL BENYLIN 189 39.5 PHARMACEUTICAL WATERFORD 190 39.3 HOUSEHOLD - GENERAL 191 39.2 FOOD - CHOCOLATE & CONFECTIONERY PANTENE 192 39.2 TOILETRIES & COSMETICS MOLTON BROWN 193 39.2 TOILETRIES & COSMETICS MIELE 194 38.8 HOUSEHOLD - APPLIANCES PEDIGREE 195 38.8 HOUSEHOLD - GENERAL CONSUMABLES BARCLAYCARD 196 38.8 FINANCIAL FAMOUS GROUSE 197 38.7 DRINKS - SPIRITS WALL'S ICE CREAM 198 38.7 FOOD - GENERAL PHILIPS 199 38.7 TECHNOLOGY - GENERAL WEIGHT WATCHERS 200 38.6 FOOD - GENERAL

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GAVISCON 201 38.6 PHARMACEUTICAL WILLIAM HILL 202 38.5 LEISURE & ENTERTAINMENT - GAMBLING RUSSELL HOBBS 203 38.4 HOUSEHOLD - APPLIANCES O2 204 38.4 MOBILE TELECOMMUNICATIONS HARDYS 205 38.3 DRINKS - WINE RAY-BAN 206 38.1 WATCHES & ACCESSORIES EVIAN 207 38.0 DRINKS - GENERAL MATTEL 208 38.0 LEISURE & ENTERTAINMENT - GAMES & TOYS ORANGE 209 38.0 MOBILE TELECOMMUNICATIONS SCHWARZKOPF 210 37.8 TOILETRIES & COSMETICS REMY MARTIN 211 37.8 DRINKS - SPIRITS COMFORT 212 37.7 HOUSEHOLD - CLEANING PRODUCTS CHELSEA FOOTBALL CLUB 213 37.7 LEISURE & ENTERTAINMENT - GENERAL OXO 214 37.7 FOOD - GENERAL BABYBEL 215 37.5 FOOD - GENERAL BAXTERS 216 37.5 FOOD - GENERAL CLINIQUE 217 37.5 TOILETRIES & COSMETICS BOSE 218 37.4 TECHNOLOGY - GENERAL ROTARY 219 37.4 WATCHES & ACCESSORIES CRAYOLA 220 37.3 LEISURE & ENTERTAINMENT - GAMES & TOYS TATE & LYLE CANE SUGAR 221 37.3 FOOD - GENERAL VOGUE 222 37.2 MEDIA - NEWSPAPERS & MAGAZINES LE CREUSET 223 37.2 HOUSEHOLD - GENERAL RENNIE 224 37.2 PHARMACEUTICAL LIVERPOOL FOOTBALL CLUB 225 37.1 LEISURE & ENTERTAINMENT - GENERAL ASDA 226 37.1 RETAIL - GENERAL GILLETTE 227 36.9 TOILETRIES & COSMETICS JAEGER 228 36.8 CLOTHING & FOOTWEAR BUDWEISER 229 36.5 DRINKS - BEER & CIDER CLARKS 230 36.4 CLOTHING & FOOTWEAR NATWEST 231 36.4 FINANCIAL RYVITA 232 36.4 FOOD - GENERAL ARGOS 233 36.3 RETAIL - GENERAL LAND ROVER 234 36.0 AUTOMOTIVE - VEHICLE MANUFACTURER 235 36.0 RETAIL - GENERAL ROC 236 36.0 TOILETRIES & COSMETICS BLACKBERRY 237 36.0 TECHNOLOGY - GENERAL 238 35.9 PHARMACEUTICAL TAMPAX 239 35.9 TOILETRIES & COSMETICS ALKA-SELTZER 240 35.8 PHARMACEUTICAL DEEP HEAT 241 35.8 PHARMACEUTICAL NIGHT NURSE 242 35.7 PHARMACEUTICAL TIMBERLAND 243 35.5 CLOTHING & FOOTWEAR SEIKO 244 35.5 WATCHES & ACCESSORIES ARSENAL FOOTBALL CLUB 245 35.4 LEISURE & ENTERTAINMENT - GENERAL DR MARTENS 246 35.4 CLOTHING & FOOTWEAR FLORA 247 35.3 FOOD - GENERAL FACEBOOK 248 35.3 INTERNET - GENERAL HUGGIES 249 35.2 HOUSEHOLD - CHILD PRODUCTS PUMA 250 35.2 SPORTSWEAR & EQUIPMENT

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BRAND RANK INDEX CATEGORY

ANADIN 251 35.1 PHARMACEUTICAL JOHNNIE WALKER 252 34.9 DRINKS - SPIRITS MACLAREN 253 34.9 HOUSEHOLD - CHILD PRODUCTS TOSHIBA 254 34.9 TECHNOLOGY - GENERAL B&Q 255 34.8 RETAIL - GENERAL WHICH? 256 34.8 MEDIA - NEWSPAPERS & MAGAZINES ALFA ROMEO 257 34.7 AUTOMOTIVE - VEHICLE MANUFACTURER HUSH PUPPIES 258 34.7 CLOTHING & FOOTWEAR BURGER KING 259 34.7 RESTAURANTS & COFFEE SHOPS WHIRLPOOL 260 34.6 HOUSEHOLD - APPLIANCES COURVOISIER 261 34.6 DRINKS - SPIRITS PERRIER 262 34.6 DRINKS - GENERAL SWAROVSKI 263 34.5 HOUSEHOLD - GENERAL CARLSBERG 264 34.3 DRINKS - BEER & CIDER DUNLOP 265 34.3 AUTOMOTIVE - GENERAL 266 34.2 HOUSEHOLD - CLEANING PRODUCTS TRIVIAL PURSUIT 267 34.1 LEISURE & ENTERTAINMENT - GAMES & TOYS HMV 268 33.9 RETAIL - GENERAL POLYFILLA 269 33.9 HOUSEHOLD - GENERAL CONSUMABLES COSTA 270 33.8 RESTAURANTS & COFFEE SHOPS ROYAL CARIBBEAN INTERNATIONAL 271 33.7 TRAVEL - GENERAL DERMALOGICA 272 33.7 TOILETRIES & COSMETICS RACHEL'S ORGANIC 273 33.6 FOOD - GENERAL KFC 274 33.6 RESTAURANTS & COFFEE SHOPS SMEG 275 33.6 HOUSEHOLD - APPLIANCES PENTAX 276 33.3 TECHNOLOGY - GENERAL TEFAL 277 33.2 HOUSEHOLD - GENERAL ROYAL BANK OF SCOTLAND 278 33.2 FINANCIAL KENWOOD KITCHEN APPLIANCES 279 33.2 HOUSEHOLD - APPLIANCES CLAIROL 280 33.2 TOILETRIES & COSMETICS THERMOS 281 33.1 HOUSEHOLD - GENERAL BELL'S 282 33.1 DRINKS - SPIRITS SILENTNIGHT 283 32.9 HOUSEHOLD - GENERAL AMOY 284 32.8 FOOD - GENERAL MARMITE 285 32.8 FOOD - GENERAL MARTINI 286 32.8 DRINKS - SPIRITS PIZZAEXPRESS 287 32.8 RESTAURANTS & COFFEE SHOPS TY.PHOO 288 32.7 DRINKS - COFFEE & TEA 289 32.7 HOUSEHOLD - CLEANING PRODUCTS EA 290 32.6 LEISURE & ENTERTAINMENT - GAMES & TOYS 291 32.6 HOUSEHOLD - GENERAL CONSUMABLES BEN & JERRY'S 292 32.5 FOOD - GENERAL QUAKER OATS 293 32.5 FOOD - GENERAL DAIRYLEA 294 32.5 FOOD - GENERAL WHITTARD OF CHELSEA 295 32.5 DRINKS - COFFEE & TEA BRITISH GAS 296 32.5 SERVICES & UTILITIES LEGOLAND 297 32.5 LEISURE & ENTERTAINMENT - DESTINATIONS LENOR 298 32.4 HOUSEHOLD - CLEANING PRODUCTS SEVEN SEAS 299 32.3 PHARMACEUTICAL VOLVO 300 32.2 AUTOMOTIVE - VEHICLE MANUFACTURER

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DKNY 301 31.8 CLOTHING & FOOTWEAR ELECTROLUX 302 31.7 HOUSEHOLD - APPLIANCES HARRY RAMSDEN'S 303 31.6 RESTAURANTS & COFFEE SHOPS MOTHERCARE 304 31.6 RETAIL - GENERAL KIEHL'S 305 31.6 TOILETRIES & COSMETICS CHAMPNEYS 306 31.5 TRAVEL - HOTELS & RESORTS TWIGLETS 307 31.5 FOOD - GENERAL CHARLES WORTHINGTON 308 31.4 TOILETRIES & COSMETICS MORPHY RICHARDS 309 31.4 HOUSEHOLD - APPLIANCES HALIFAX 310 31.4 FINANCIAL SAMSONITE 311 31.1 HOUSEHOLD - GENERAL BISTO 312 31.0 FOOD - GENERAL RADISSON HOTELS & RESORTS 313 30.9 TRAVEL - HOTELS & RESORTS 314 30.6 TOILETRIES & COSMETICS PIMM'S 315 30.5 DRINKS - SPIRITS VOLKSWAGEN 316 30.5 AUTOMOTIVE - VEHICLE MANUFACTURER ALPEN 317 30.5 FOOD - GENERAL NATIONWIDE 318 30.4 FINANCIAL AFTER EIGHT 319 30.4 FOOD - CHOCOLATE & CONFECTIONERY VO5 320 30.4 TOILETRIES & COSMETICS TUPPERWARE 321 30.2 HOUSEHOLD - GENERAL EBAY 322 30.1 RETAIL - GENERAL BOLD 323 30.1 HOUSEHOLD - CLEANING PRODUCTS KENWOOD 324 30.1 TECHNOLOGY - GENERAL FLYMO 325 30.0 HOUSEHOLD - APPLIANCES ADOBE 326 29.9 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE BEN SHERMAN 327 29.9 CLOTHING & FOOTWEAR HARD ROCK CAFÉ 328 29.8 RESTAURANTS & COFFEE SHOPS LINDEMANS 329 29.8 DRINKS - WINE COINTREAU 330 29.7 DRINKS - SPIRITS KNORR 331 29.7 FOOD - GENERAL GÜ 332 29.7 FOOD - GENERAL WONDERBRA 333 29.6 CLOTHING & FOOTWEAR BOBBI BROWN 334 29.6 TOILETRIES & COSMETICS LONGLEAT 335 29.4 LEISURE & ENTERTAINMENT - DESTINATIONS SANDALS 336 29.3 TRAVEL - HOTELS & RESORTS CARLING 337 29.3 DRINKS - BEER & CIDER DOMINO'S PIZZA 338 28.9 RESTAURANTS & COFFEE SHOPS VIRGIN MEDIA 339 28.8 SERVICES & UTILITIES BLOSSOM HILL 340 28.7 DRINKS - WINE BRITAX 341 28.7 HOUSEHOLD - CHILD PRODUCTS POT NOODLE 342 28.5 FOOD - GENERAL RADIO TIMES 343 28.5 MEDIA - NEWSPAPERS & MAGAZINES THE BODY SHOP 344 28.5 RETAIL - GENERAL OPTREX 345 28.5 PHARMACEUTICAL AUTOGLASS 346 28.4 AUTOMOTIVE - GENERAL DIESEL 347 28.4 CLOTHING & FOOTWEAR KUONI 348 28.3 TRAVEL - AGENTS & TOUR OPERATORS CHUBB 349 28.3 SERVICES & UTILITIES SUDOCREM 350 28.2 PHARMACEUTICAL

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IMODIUM 351 28.2 PHARMACEUTICAL WELLA 352 28.1 TOILETRIES & COSMETICS PIZ BUIN 353 28.1 TOILETRIES & COSMETICS SAAB 354 28.0 AUTOMOTIVE - VEHICLE MANUFACTURER MOTOROLA 355 27.9 TECHNOLOGY - GENERAL EARLY LEARNING CENTRE 356 27.9 RETAIL - GENERAL HEINEKEN 357 27.9 DRINKS - BEER & CIDER 358 27.9 HOUSEHOLD - CLEANING PRODUCTS CLARINS 359 27.8 TOILETRIES & COSMETICS THE ECONOMIST 360 27.7 MEDIA - NEWSPAPERS & MAGAZINES HUGO BOSS 361 27.7 TOILETRIES & COSMETICS TIFFANY & CO. 362 27.6 RETAIL - GENERAL GROLSCH 363 27.4 DRINKS - BEER & CIDER NEW SCIENTIST 364 27.4 MEDIA - NEWSPAPERS & MAGAZINES HP 365 27.3 FOOD - GENERAL PRINGLES 366 27.2 FOOD - GENERAL TROPICANA 367 27.2 DRINKS - GENERAL PAYPAL 368 27.1 FINANCIAL GALAXY 369 27.1 FOOD - CHOCOLATE & CONFECTIONERY MIRACLE-GRO 370 27.1 HOUSEHOLD - GENERAL CONSUMABLES L'ORÉAL 371 27.1 TOILETRIES & COSMETICS VOLVIC 372 27.0 DRINKS - GENERAL MARS 373 26.9 FOOD - CHOCOLATE & CONFECTIONERY CIF 374 26.9 HOUSEHOLD - CLEANING PRODUCTS E&J GALLO 375 26.9 DRINKS - WINE JOHN WEST 376 26.9 FOOD - GENERAL FOSTER'S 377 26.7 DRINKS - BEER & CIDER TOYS ‘R’ US 378 26.6 RETAIL - GENERAL XEROX 379 26.5 TECHNOLOGY - GENERAL SAGA 380 26.4 SERVICES & UTILITIES SHREDDED WHEAT 381 26.4 FOOD - GENERAL GRAND MARNIER 382 26.3 DRINKS - SPIRITS WALKERS 383 26.3 FOOD - GENERAL VIRGIN MOBILE 384 26.1 MOBILE TELECOMMUNICATIONS PAUL SMITH 385 26.1 CLOTHING & FOOTWEAR INNOCENT 386 26.0 DRINKS - GENERAL BECK'S 387 26.0 DRINKS - BEER & CIDER OLAY 388 25.9 TOILETRIES & COSMETICS ABBEY 389 25.9 FINANCIAL MAGNERS IRISH CIDER 390 25.9 DRINKS - BEER & CIDER LONELY PLANET 391 25.8 MEDIA - REFERENCE CHANNEL 4 392 25.7 MEDIA - TV STATIONS BENDICKS 393 25.6 FOOD - CHOCOLATE & CONFECTIONERY THE DAILY TELEGRAPH/SUNDAY TELEGRAPH 394 25.6 MEDIA - NEWSPAPERS & MAGAZINES KRONENBOURG 1664 395 25.6 DRINKS - BEER & CIDER PRET A MANGER 396 25.6 RESTAURANTS & COFFEE SHOPS CASTROL 397 25.4 OIL & GAS HELLY HANSEN 398 25.4 SPORTSWEAR & EQUIPMENT THE NORTH FACE 399 25.3 SPORTSWEAR & EQUIPMENT 400 25.2 HOUSEHOLD - CLEANING PRODUCTS

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PATAK'S 401 25.2 FOOD - GENERAL FOUR SEASONS HOTELS & RESORTS 402 25.1 TRAVEL - HOTELS & RESORTS SLUMBERLAND 403 25.1 HOUSEHOLD - GENERAL COSMOPOLITAN 404 24.9 MEDIA - NEWSPAPERS & MAGAZINES MONSOON 405 24.9 CLOTHING & FOOTWEAR TOILET DUCK 406 24.9 HOUSEHOLD - CLEANING PRODUCTS PC WORLD 407 24.8 RETAIL - GENERAL TED BAKER 408 24.7 CLOTHING & FOOTWEAR TOMMEE TIPPEE 409 24.7 HOUSEHOLD - CHILD PRODUCTS PLAY-DOH 410 24.6 LEISURE & ENTERTAINMENT - GAMES & TOYS JOHN FRIEDA 411 24.5 TOILETRIES & COSMETICS DORITOS 412 24.5 FOOD - GENERAL SANATOGEN 413 24.4 PHARMACEUTICAL RUSSELL & BROMLEY 414 24.3 CLOTHING & FOOTWEAR UMBRO 415 24.3 SPORTSWEAR & EQUIPMENT TOMTOM 416 24.2 TECHNOLOGY - GENERAL M.A.C 417 24.2 TOILETRIES & COSMETICS PRINGLE 418 24.2 CLOTHING & FOOTWEAR SUDAFED 419 24.2 PHARMACEUTICAL SWATCH 420 24.2 WATCHES & ACCESSORIES KWIK-FIT 421 24.1 AUTOMOTIVE - GENERAL NEFF 422 24.0 HOUSEHOLD - APPLIANCES RALEIGH 423 24.0 SPORTSWEAR & EQUIPMENT FRENCH CONNECTION 424 23.9 CLOTHING & FOOTWEAR TOBLERONE 425 23.9 FOOD - CHOCOLATE & CONFECTIONERY SIMPLE 426 23.8 TOILETRIES & COSMETICS HENNESSY 427 23.7 DRINKS - SPIRITS HONDA 428 23.7 AUTOMOTIVE - VEHICLE MANUFACTURER QUALITY STREET 429 23.6 FOOD - CHOCOLATE & CONFECTIONERY ELIZABETH ARDEN 430 23.5 TOILETRIES & COSMETICS BRYLCREEM 431 23.5 TOILETRIES & COSMETICS ENERGIZER 432 23.5 HOUSEHOLD - GENERAL CONSUMABLES TRESEMMÉ 433 23.4 TOILETRIES & COSMETICS TILDA 434 23.3 FOOD - GENERAL AVON 435 23.3 TOILETRIES & COSMETICS 436 23.3 HOUSEHOLD - CLEANING PRODUCTS WOLF BLASS 437 23.2 DRINKS - WINE SENSODYNE 438 23.2 TOILETRIES & COSMETICS MÜLLER 439 23.1 FOOD - GENERAL NEXT 440 23.1 CLOTHING & FOOTWEAR TERRY'S 441 23.1 FOOD - CHOCOLATE & CONFECTIONERY J2O 442 23.0 DRINKS - GENERAL BIRDS EYE 443 23.0 FOOD - GENERAL 444 23.0 FOOD - GENERAL BLAUPUNKT 445 23.0 TECHNOLOGY - GENERAL HALFORDS 446 23.0 RETAIL - GENERAL THE SANCTUARY 447 23.0 TOILETRIES & COSMETICS PANADOL 448 22.9 PHARMACEUTICAL HOLLAND & BARRETT 449 22.8 RETAIL - GENERAL KIT KAT 450 22.8 FOOD - CHOCOLATE & CONFECTIONERY

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OFFICIAL TOP 500 2010

BRAND RANK INDEX CATEGORY

MORRISONS 451 22.6 RETAIL - GENERAL VTECH 452 22.6 LEISURE & ENTERTAINMENT - GAMES & TOYS GOOD HOUSEKEEPING 453 22.6 MEDIA - NEWSPAPERS & MAGAZINES THE O2 454 22.6 LEISURE & ENTERTAINMENT - DESTINATIONS GARNIER 455 22.6 TOILETRIES & COSMETICS LEICA 456 22.5 TECHNOLOGY - GENERAL MARIGOLD 457 22.5 HOUSEHOLD - CLEANING PRODUCTS TONI&GUY 458 22.5 RETAIL - GENERAL HIGHLAND SPRING 459 22.5 DRINKS - GENERAL HOLIDAY INN 460 22.5 TRAVEL - HOTELS & RESORTS BERGHAUS 461 22.4 SPORTSWEAR & EQUIPMENT HOVIS 462 22.4 FOOD - GENERAL STANNAH STAIRLIFTS 463 22.4 HOUSEHOLD - GENERAL TIMOTEI 464 22.4 TOILETRIES & COSMETICS BOMBAY SAPPHIRE 465 22.3 DRINKS - SPIRITS SCHOLL 466 22.2 TOILETRIES & COSMETICS IMPERIAL LEATHER 467 22.2 TOILETRIES & COSMETICS CHIVAS REGAL 468 22.2 DRINKS - SPIRITS MALTESERS 469 22.1 FOOD - CHOCOLATE & CONFECTIONERY VAIO 470 22.0 TECHNOLOGY - COMPUTER HARDWARE & SOFTWARE GAP 471 21.9 CLOTHING & FOOTWEAR LG 472 21.8 TECHNOLOGY - GENERAL E45 473 21.7 TOILETRIES & COSMETICS ZOVIRAX 474 21.7 PHARMACEUTICAL FORD 475 21.5 AUTOMOTIVE - VEHICLE MANUFACTURER NECTAR 476 21.5 SERVICES & UTILITIES BRITA 477 21.5 HOUSEHOLD - GENERAL THE CO-OPERATIVE 478 21.5 RETAIL - GENERAL AEG 479 21.4 HOUSEHOLD - APPLIANCES KAREN MILLEN 480 21.4 CLOTHING & FOOTWEAR WAGAMAMA 481 21.4 RESTAURANTS & COFFEE SHOPS MTV 482 21.4 MEDIA - TV STATIONS JAMESON 483 21.4 DRINKS - SPIRITS SPECSAVERS 484 21.4 RETAIL - GENERAL KICKERS 485 21.3 CLOTHING & FOOTWEAR OCEAN SPRAY 486 21.2 DRINKS - GENERAL LURPAK 487 21.2 FOOD - GENERAL STANLEY 488 21.1 HOUSEHOLD - GENERAL NICORETTE 489 21.1 PHARMACEUTICAL WINALOT 490 21.1 HOUSEHOLD - GENERAL CONSUMABLES THE INDEPENDENT/INDEPENDENT ON SUNDAY 491 21.1 MEDIA - NEWSPAPERS & MAGAZINES HERBAL ESSENCES 492 21.0 TOILETRIES & COSMETICS PRUDENTIAL 493 20.9 FINANCIAL HABITAT 494 20.9 RETAIL - GENERAL LA SENZA 495 20.9 CLOTHING & FOOTWEAR CRABTREE & EVELYN 496 20.8 TOILETRIES & COSMETICS MISS SELFRIDGE 497 20.8 CLOTHING & FOOTWEAR WEST CORNWALL PASTY CO. 498 20.8 FOOD - GENERAL RED BULL 499 20.7 DRINKS - CARBONATED SOFT DRINKS VANITY FAIR 500 20.7 MEDIA - NEWSPAPERS & MAGAZINES