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Consumer Superbrands 2019 Top 10 Consumer Superbrands Relevancy

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Consumer Superbrands 2019

Top 10 Consumer Superbrands

BRAND CATEGORY

LEGO Apple
123456789
Child Products - Toys and Education Technology - General

  • Gillette
  • Toiletries - Men's Grooming

  • Watches
  • Rolex

British Airways
Coca-Cola
Andrex
Travel - Airlines Drinks - Non-Alcoholic - Carbonated Soft Drinks Household - Kitchen Rolls, Toilet Roll and Tissues

  • Financial - General
  • Mastercard

  • Visa
  • Financial - General

Dyson 10 Household & Personal Care Appliances

Relevancy Index Top 20

BRAND CATEGORY

Amazon
Aldi
123456789
Retail - Entertainment & Gifts Retail - Food & Drink

  • Charities
  • Macmillan Cancer Support

Netflix Google
Lidl
Media - TV Social, Search & Comparison Sites Retail - Food & Drink

  • Financial - General
  • PayPal

  • LEGO
  • Child Products - Toys and Education

  • Technology - General
  • Samsung

YouTube 10 Social, Search & Comparison Sites
Visa 11 Financial - General
Heathrow 12 Travel - Airports Purplebricks 13 Real Estate
Cancer Research UK 14 Charities
Oral-B 15 Toiletries - Oral Care Apple 16 Technology - General Dyson 17 Household & Personal Care Appliances
TripAdvisor 18 Travel - Agents & Tour Operators
Nike 19 Sportswear & Equipment Disney 20 Child Products - Toys and Education

continues...

Consumer Superbrands 2019

Category Winners

CATEGORY BRAND

Automotive - Products Automotive - Services
Michelin AA
Automotive - Vehicle Manufacturer
Charities
Mercedes-Benz Cancer Research UK Mamas & Papas JOHNSON'S LEGO
Child Products - Buggies, Seats and Cots
Child Products - General
Child Products - Toys and Education
Drinks - Alcoholic - Beer, Ale and Cider
Drinks - Alcoholic - Spirits
Budweiser Jack Daniel's Jacob's Creek Coca-Cola Nescafé
Drinks - Alcoholic - Wine
Drinks - Non-Alcoholic - Carbonated Soft Drinks Drinks - Non-Alcoholic - Coffee, Tea & Hot Drinks
Drinks - Non-Alcoholic - Dairy Drinks & Milk Drinks - Non-Alcoholic - Soft Drinks General
Drinks - Non-Alcoholic - Water
Financial - Banks and Building Societies
Financial - General
Actimel Robinsons evian Barclays Mastercard

  • Aviva
  • Financial - Insurance

  • Food - Bakery
  • Warburtons

McVitie's Kellogg's Cow & Gate Thorntons Walkers
Food - Biscuits, Sweets & Snacks Food - Cereals & Breakfast Foods
Food - Children's Food Food - Confectionery
Food - Crisps & Popcorn

  • Food - Dairy Products
  • Lurpak

Food - Desserts & Ice Cream
Food - Fresh & Frozen Meats / Meat Substitutes
Food - General
Häagen-Dazs Birds Eye McCain
Food - Sauces, Spreads & Condiments
Food - Tins, Cans & Packets
Household - Beds and Bedroom Furniture
Household - Cleaning Products Household - Garden Products
Household - General
Hellmann's Heinz Silentnight Beds Fairy Flymo Dulux
Household - Kitchen Rolls, Toilet Roll and Tissues
Household - Pet Products
Andrex Whiskas
Household & Personal Care Appliances Leisure & Entertainment - Destinations Leisure & Entertainment - Gambling
Leisure & Entertainment - Sport & Fitness
Media - Newspapers
Dyson Alton Towers The National Lottery Manchester United The Times Capital FM BBC
Media - Radio & Music Streaming
Media - TV

  • Oil & Gas
  • Shell

  • Pharmaceutical
  • Durex

  • Real Estate
  • Rightmove

McDonald's Boots
Restaurants & Coffee Shops
Retail - Chemists, Wellbeing and Opticians

  • Retail - Children Products
  • Mothercare

  • Next
  • Retail - Clothing & Accessories

  • Retail - Cycling, Outdoor & Leisure
  • Halfords

continues...

Consumer Superbrands 2019

CATEGORY BRAND

  • Retail - Department Stores & General Retailers
  • John Lewis & Partners

Retail - DIY, Gardens & Homes
Retail - Electronics
IKEA Currys
Retail - Entertainment & Gifts
Retail - Food & Drink
Amazon Tesco

  • Retail - Footwear
  • Clarks

  • Retail - Jewellers
  • Swarovski

  • eBay
  • Services

Social, Search & Comparison Sites
Sportswear & Equipment
Technology - General
Telecommunications & Broadband
Toiletries - Feminine Hygiene
Toiletries - Haircare
Google Nike Apple BT Tampax Head & Shoulders

  • Gillette
  • Toiletries - Men's Grooming

  • Toiletries - Oral Care
  • Oral-B

  • Toiletries - Skincare
  • Nivea

Toiletries - Soaps, Bathing & Deodorants
Travel - Agents & Tour Operators
Travel - Airlines
Dove TripAdvisor British Airways Heathrow Eurostar P&O Cruises Hilton Hotels & Resorts British Gas Seven Seas Rolex
Travel - Airports
Travel - Bus & Rail Operators
Travel - Cruises & Ferries Travel - Hotels & Resorts
Utilities
Vitamins & Supplements
Watches

Qualifying Consumer Superbrands (A-Z)

BRAND CATEGORY

7-Up AA
Drinks - Non-Alcoholic - Carbonated Soft Drinks Automotive - Services
ABSOLUT VODKA
Actimel
Drinks - Alcoholic - Spirits Drinks - Non-Alcoholic - Dairy Drinks & Milk

  • Food - Dairy Products
  • Activia

  • adidas
  • Sportswear & Equipment

  • Retail - Food & Drink
  • Aldi

Alfa Romeo
Alpen
Automotive - Vehicle Manufacturer Food - Cereals & Breakfast Foods Leisure & Entertainment - Destinations Toiletries - Feminine Hygiene Retail - Entertainment & Gifts Toiletries - Skincare
Alton Towers
Always Amazon
Ambre Solaire
American Airlines American Express
Anchor
Travel - Airlines Financial - General Food - Dairy Products

  • Andrex
  • Household - Kitchen Rolls, Toilet Roll and Tissues

  • Technology - General
  • Apple

  • Aptamil
  • Food - Children's Food

  • Aquafresh
  • Toiletries - Oral Care

continues...

Consumer Superbrands 2019

BRAND CATEGORY

Argos Ariel
Retail - Department Stores & General Retailers Household - Cleaning Products
Arsenal FC
ASDA
Leisure & Entertainment - Sport & Fitness Retail - Food & Drink

  • Audi
  • Automotive - Vehicle Manufacturer

  • Food - General
  • Aunt Bessie's

Auto Trader Autoglass
Avis
Services Automotive - Services Automotive - Services

  • Aviva
  • Financial - Insurance

  • AXA
  • Financial - Insurance

  • B&Q
  • Retail - DIY, Gardens & Homes

Drinks - Alcoholic - Spirits Drinks - Alcoholic - Spirits Household - Pet Products Financial - General
Bacardi Baileys Bakers
Barclaycard

  • Barclays
  • Financial - Banks and Building Societies

  • Media - TV
  • BBC

BBC Children in Need
Beck's
Charities Drinks - Alcoholic - Beer, Ale and Cider

  • Pharmaceutical
  • Beechams

Ben & Jerry's
Benylin
Food - Desserts & Ice Cream Pharmaceutical

  • Bertolli
  • Food - Dairy Products

  • BIC
  • Toiletries - Men's Grooming

Food - Fresh & Frozen Meats / Meat Substitutes Food - Sauces, Spreads & Condiments Household & Personal Care Appliances Automotive - Vehicle Manufacturer Toiletries - Feminine Hygiene Household - Cleaning Products Drinks - Alcoholic - Spirits Pharmaceutical
Birds Eye
Bisto
BLACK+DECKER
BMW
Bodyform
Bold
Bombay Sapphire
Bonjela
Booking.com
Boots
Travel - Agents & Tour Operators Retail - Chemists, Wellbeing and Opticians Household & Personal Care Appliances Technology - General
Bosch Bose

  • Bovril
  • Food - Sauces, Spreads & Condiments

  • Oil & Gas
  • BP

Branston Braun
Food - Sauces, Spreads & Condiments Household & Personal Care Appliances

  • Automotive - Products
  • Bridgestone

British Airways
British Gas
British Heart Foundation
British Red Cross
Britvic
Travel - Airlines Utilities Charities Charities Drinks - Non-Alcoholic - Soft Drinks General Telecommunications & Broadband Media - TV
BT
BT Sport Budweiser Bulmers
Drinks - Alcoholic - Beer, Ale and Cider Drinks - Alcoholic - Beer, Ale and Cider

  • Financial - Insurance
  • Bupa

Burger King
Buxton
Restaurants & Coffee Shops Drinks - Non-Alcoholic - Water

continues...

Consumer Superbrands 2019

BRAND CATEGORY

Cadbury Caffè Nero CALPOL
Food - Confectionery Restaurants & Coffee Shops Pharmaceutical
Campbell's
Cancer Research UK
Canon
Food - Tins, Cans & Packets Charities Technology - General
Capital FM
Captain Morgan
Carling
Media - Radio & Music Streaming Drinks - Alcoholic - Spirits Drinks - Alcoholic - Beer, Ale and Cider Drinks - Alcoholic - Beer, Ale and Cider Retail - Electronics
Carlsberg
Carphone Warehouse
Carte D'Or
Cathay Pacific Cathedral City Center Parcs
Centrum
Food - Desserts & Ice Cream Travel - Airlines Food - Dairy Products Travel - Hotels & Resorts Vitamins & Supplements

  • Cesar
  • Household - Pet Products

  • Media - TV
  • Channel 4

Chelsea FC
Chessington World of Adventures
Churchill
Leisure & Entertainment - Sport & Fitness Leisure & Entertainment - Destinations Financial - Insurance

  • Clarks
  • Retail - Footwear

  • Classic FM
  • Media - Radio & Music Streaming

  • Toiletries - Skincare
  • Clearasil

  • Coca-Cola
  • Drinks - Non-Alcoholic - Carbonated Soft Drinks

Leisure & Entertainment - Destinations Toiletries - Oral Care
Coca-Cola London Eye
Colgate

  • Colman's
  • Food - Sauces, Spreads & Condiments

Household - Cleaning Products Social, Search & Comparison Sites Automotive - Products
Comfort comparethemarket.com
Continental

  • Converse
  • Sportswear & Equipment

  • Cornetto
  • Food - Desserts & Ice Cream

Drinks - Alcoholic - Beer, Ale and Cider Toiletries - Oral Care
Corona Corsodyl

  • Costa
  • Restaurants & Coffee Shops

  • Food - Dairy Products
  • Country Life

Courvoisier Cow & Gate Cravendale
Crayola
Drinks - Alcoholic - Spirits Food - Children's Food Drinks - Non-Alcoholic - Dairy Drinks & Milk Child Products - Toys and Education

  • Travel - Hotels & Resorts
  • Crowne Plaza

  • Cunard
  • Travel - Cruises & Ferries

  • Cuprinol
  • Household - Garden Products

  • Retail - Electronics
  • Currys

  • Cushelle
  • Household - Kitchen Rolls, Toilet Roll and Tissues

  • Media - Newspapers
  • Daily Mail

  • Dairylea
  • Food - Dairy Products

  • Danone
  • Food - Dairy Products

David Lloyd Clubs
Debenhams
Dell
Leisure & Entertainment - Sport & Fitness Retail - Department Stores & General Retailers Technology - General

  • Dettol
  • Household - Cleaning Products

  • Financial - Insurance
  • Direct Line

continues...

Consumer Superbrands 2019

BRAND CATEGORY

  • Disney
  • Child Products - Toys and Education

  • Media - TV
  • Disney Channel

  • Dolmio
  • Food - Sauces, Spreads & Condiments

Household - Cleaning Products Restaurants & Coffee Shops Food - Crisps & Popcorn
Domestos
Domino's Pizza
Doritos
Douwe Egberts
Dove
Drinks - Non-Alcoholic - Coffee, Tea & Hot Drinks Toiletries - Soaps, Bathing & Deodorants Drinks - Non-Alcoholic - Carbonated Soft Drinks Retail - DIY, Gardens & Homes Household - General
Dr Pepper Dreams Dulux

  • Dunlop
  • Automotive - Products

Duracell Durex
Household - General Pharmaceutical

  • Dyson
  • Household & Personal Care Appliances

  • Toiletries - Skincare
  • E45

Early Learning Centre easyJet
Retail - Children Products Travel - Airlines

  • eBay
  • Services

Echo Falls Eden Project EDF Energy
EE
Drinks - Alcoholic - Wine Leisure & Entertainment - Destinations Utilities Telecommunications & Broadband

  • Pharmaceutical
  • Elastoplast

Emirates Etihad
Travel - Airlines Travel - Airlines
Europcar Eurostar Eurotunnel evian
Automotive - Services Travel - Bus & Rail Operators Travel - Bus & Rail Operators Drinks - Non-Alcoholic - Water Travel - Agents & Tour Operators Social, Search & Comparison Sites Household - Cleaning Products
Expedia Facebook
Fairy Fanta Farley's
Drinks - Non-Alcoholic - Carbonated Soft Drinks Food - Children's Food

  • Febreze
  • Household - Cleaning Products

Household - Pet Products Food - Confectionery
Felix
Ferrero Rocher Financial Times
Fisher-Price
Fitbit
Media - Newspapers Child Products - Toys and Education Sportswear & Equipment Household - Cleaning Products Food - Dairy Products
Flash Flora

  • Flymo
  • Household - Garden Products

  • Retail - Footwear
  • Foot Locker

  • Ford
  • Automotive - Vehicle Manufacturer

Drinks - Alcoholic - Beer, Ale and Cider Sportswear & Equipment Media - TV
Foster's Fred Perry Freeview

  • Galaxy
  • Food - Confectionery

  • Garnier
  • Toiletries - Skincare

Gatwick Airport
Gaviscon Gillette
Travel - Airports Pharmaceutical Toiletries - Men's Grooming

continues...

Consumer Superbrands 2019

BRAND CATEGORY

Glenfiddich Goodyear
Drinks - Alcoholic - Spirits Automotive - Products

  • Google
  • Social, Search & Comparison Sites

Drinks - Alcoholic - Spirits Household - Pet Products Charities
Gordon's Gourmet
Great Ormond Street Hospital Charity
Green & Black's
Green Flag
Greggs
Food - Confectionery Automotive - Services Restaurants & Coffee Shops

  • Services
  • Groupon

  • Guinness
  • Drinks - Alcoholic - Beer, Ale and Cider

  • Services
  • Gumtree

  • H&M
  • Retail - Clothing & Accessories

Food - Desserts & Ice Cream Retail - Cycling, Outdoor & Leisure Automotive - Services
Häagen-Dazs
Halfords
Halfords Autocentre

  • Halifax
  • Financial - Banks and Building Societies

Retail - Entertainment & Gifts Pharmaceutical
Hallmark
Halls

  • Hamleys
  • Retail - Children Products

  • Drinks - Alcoholic - Wine
  • Hardys

  • Haribo
  • Food - Biscuits, Sweets & Snacks

Food - Sauces, Spreads & Condiments Toiletries - Haircare
Hartley's
Head & Shoulders

  • Heart
  • Media - Radio & Music Streaming

  • Travel - Airports
  • Heathrow

  • Heineken
  • Drinks - Alcoholic - Beer, Ale and Cider

Food - Tins, Cans & Packets Food - Sauces, Spreads & Condiments Charities
Heinz
Hellmann's
Help for Heroes Herbal Essences
Hertz
Toiletries - Haircare Automotive - Services
Highland Spring
Hilton Hotels & Resorts
Holiday Inn
Holland & Barrett
Hoover
Drinks - Non-Alcoholic - Water Travel - Hotels & Resorts Travel - Hotels & Resorts Retail - Chemists, Wellbeing and Opticians Household & Personal Care Appliances Child Products - Toys and Education Travel - Agents & Tour Operators Household & Personal Care Appliances Retail - Department Stores & General Retailers Food - Bakery
Hornby
Hotels.com Hotpoint
House of Fraser
Hovis

  • Hozelock
  • Household - Garden Products

  • Technology - General
  • HP

  • HP Sauce
  • Food - Sauces, Spreads & Condiments

Financial - Banks and Building Societies Child Products - General
HSBC
Huggies® Wipes

  • Iams
  • Household - Pet Products

  • Retail - Food & Drink
  • Iceland

  • IKEA
  • Retail - DIY, Gardens & Homes

Toiletries - Soaps, Bathing & Deodorants Drinks - Non-Alcoholic - Soft Drinks General Social, Search & Comparison Sites Media - TV
Imperial Leather innocent Instagram
ITV

continues...

Consumer Superbrands 2019

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    22 April 2014 ZOTEFOAMS plc ("Zotefoams" or "the Company") Unilever to use Zotefoams’s MuCell® Extrusion technology for its Dove Body Wash bottles in Europe, saving up to 275 tonnes of plastic a year Zotefoams, a world leader in cellular material technology, is pleased to note today’s announcement by Unilever that Unilever’s Dove Body Wash bottles will contain 15% less plastic as a result of a breakthrough packaging technology based on Zotefoams’s MuCell Extrusion microcellular technology. The full text of Unilever’s announcement follows: UNILEVER LAUNCHES BREAKTHROUGH PACKAGING TECHNOLOGY THAT USES 15% LESS PLASTIC Newly developed MuCell® Technology will first feature in Dove Body Wash bottles in Europe, saving up to 275 tonnes of plastic a year London/Rotterdam, 22 April 2014. Dove Body Wash bottles will contain at a minimum 15% less plastic as a result of a newly developed packaging technology launched by Unilever today. Unilever intends to widen the availability of this technology to be used more broadly across the industry. The new technology represents another substantial contribution to the target set out in the Unilever Sustainable Living Plan to halve waste footprint by 2020. The MuCell ® Technology for Extrusion Blow Moulding (EBM) was created in close collaboration with two of Unilever’s global packaging suppliers, Alpla and MuCell Extrusion. It represents a breakthrough in bottle technology: by using gas-injection to create gas bubbles in the middle layer of the bottle wall, it reduces the density of the bottle and the amount of plastic required. The technology will be deployed first in Europe across the Dove Body Wash range, before rolling the technology out.
  • Global Brand List

    Global Brand List

    Global Brand List Over the last ten years Superbrand, Topbrand and Grande status in over 10 countries: Marque status have become recognised as the benchmark for brand success. The organisation has produced over 5000 case DHL, American Express, Audi, AVIS, Sony, studies on brands identified as high achievers. These unique McDonald's, MasterCard, Philips, Pepsi, Nokia, stories and insights have been published in 100 branding bibles, Microsoft, Gillette, Kodak and Heinz. 77 of which were published in Europe, the Middle East and the Indian sub-continent. The following brands have achieved Superbrands ® 1C Aim Trimark Amstel Asuransi Barbie 3 Hutchison Telecom AIMC *Amsterdam AT Kearney Barca Velha 3 Korochki Air Asia Amsterdam Airport Atlas Barclaycard 36,6 Air Canada Amway Atlas Hi-Fi Barclays Bank 3FM Air France An Post Aton Barista 3M Air Liquide Anadin atv BARMER 7-Up Air Miles Anakku Audi Barnes & Noble 8 Marta Air Sahara Anchor Audrey Baron B A Blikle Airbus Ancol Jakarta Baycity Aurinkomatkat Basak¸ Emeklilik A&E Airland Andersen Consulting Australia Olympic Basak¸ Sigorta A-1 Driving Airtel Andersen Windows Committee BASF AA2000 AIS Andrex Australia Post Basildon Bond AAJ TAK Aiwa Angel Face Austrian Airlines Baskin Robins AARP Aji Ichiban Anlene Auto & General Baso Malang AB VASSILOPOULOS Ak Emekliik Ann Summers Auto Bild Bassat Ogilvy ABBA Akari Annum Automibile Association Bata abbey Akbank Ansell AV Jennings Batchelors ABC Al Ansari Exchange Ansett Avance Bates Abenson Inc Al Ghurair Retail City Antagin JRG AVE Battery ABN Amro
  • YVS STOCK LIST 1St JULY 20

    YVS STOCK LIST 1St JULY 20

    FLAT NUMBER: Type Name Price How Many BAKERY Hovis - Wholemeal £1.60 BAKERY Hovis - Soft White £1.50 BAKERY Pita Bread - white (6) £1.10 BAKERY Granary Bread £1.70 BAKERY Hovis small wholemeal loaf £1.10 BAKERY Pita Bread - wholemeal (6) £1.10 BAKERY DTC - Oven Baked White Baguettes (2) £0.85 BATHROOM & CLEANING Anti-bacterial Handwash (500ml) £1.00 BATHROOM & CLEANING Carex - Anti-bacterial Handwash £1.50 BATHROOM & CLEANING Comfort - Fabric Conditioner (Sunshiny) £1.99 BATHROOM & CLEANING Cushelle - Original (9 roll) £5.49 BATHROOM & CLEANING Toilet DucK Marine 750ml £1.29 BATHROOM & CLEANING Fairy Non Bio Washing Pods x15 £4.49 BATHROOM & CLEANING Domestos - Regular Blue Bleach £1.00 BATHROOM & CLEANING Happy Shopper - Family Tissues £1.00 BATHROOM & CLEANING Imperial Leather - Talcum Powder £1.49 BATHROOM & CLEANING Fairy Washing Up Liquid Orginal 433ml £1.29 BATHROOM & CLEANING Spontex - 2 Washups sponges £0.95 BATHROOM & CLEANING Cif - Lemon (250ml) £1.49 BATHROOM & CLEANING Raid - Fly & Wasp Killer £2.99 BATHROOM & CLEANING Flash Multi Surface Ultra Power Concentrate 400ml £1.49 BATHROOM & CLEANING Flash Spray with bleach £1.91 BATHROOM & CLEANING Bold - 2in1 Washing Powder £2.99 BATHROOM & CLEANING Comfort - Fabric Conditioner (Blue SKies) £1.99 BATHROOM & CLEANING Sponges - Tough Scourers £1.00 BATHROOM & CLEANING Best-one - 3 Sponges £0.59 BATHROOM & CLEANING Dettol surface wipes £6.50 BATHROOM & CLEANING Daz washing liquid £2.99 BATHROOM & CLEANING Persil Washing Powder - Non-Bio £2.99 BATHROOM & CLEANING Andrex - Supreme Quilt
  • Orme) Wilberforce (Albert) Raymond Blackburn (Alexander Bell

    Orme) Wilberforce (Albert) Raymond Blackburn (Alexander Bell

    Copyrights sought (Albert) Basil (Orme) Wilberforce (Albert) Raymond Blackburn (Alexander Bell) Filson Young (Alexander) Forbes Hendry (Alexander) Frederick Whyte (Alfred Hubert) Roy Fedden (Alfred) Alistair Cooke (Alfred) Guy Garrod (Alfred) James Hawkey (Archibald) Berkeley Milne (Archibald) David Stirling (Archibald) Havergal Downes-Shaw (Arthur) Berriedale Keith (Arthur) Beverley Baxter (Arthur) Cecil Tyrrell Beck (Arthur) Clive Morrison-Bell (Arthur) Hugh (Elsdale) Molson (Arthur) Mervyn Stockwood (Arthur) Paul Boissier, Harrow Heraldry Committee & Harrow School (Arthur) Trevor Dawson (Arwyn) Lynn Ungoed-Thomas (Basil Arthur) John Peto (Basil) Kingsley Martin (Basil) Kingsley Martin (Basil) Kingsley Martin & New Statesman (Borlasse Elward) Wyndham Childs (Cecil Frederick) Nevil Macready (Cecil George) Graham Hayman (Charles Edward) Howard Vincent (Charles Henry) Collins Baker (Charles) Alexander Harris (Charles) Cyril Clarke (Charles) Edgar Wood (Charles) Edward Troup (Charles) Frederick (Howard) Gough (Charles) Michael Duff (Charles) Philip Fothergill (Charles) Philip Fothergill, Liberal National Organisation, N-E Warwickshire Liberal Association & Rt Hon Charles Albert McCurdy (Charles) Vernon (Oldfield) Bartlett (Charles) Vernon (Oldfield) Bartlett & World Review of Reviews (Claude) Nigel (Byam) Davies (Claude) Nigel (Byam) Davies (Colin) Mark Patrick (Crwfurd) Wilfrid Griffin Eady (Cyril) Berkeley Ormerod (Cyril) Desmond Keeling (Cyril) George Toogood (Cyril) Kenneth Bird (David) Euan Wallace (Davies) Evan Bedford (Denis Duncan)
  • Unilever and Biodiversity Jan Kees Vis Director Sustainable Agriculture

    Unilever and Biodiversity Jan Kees Vis Director Sustainable Agriculture

    Unilever and biodiversity Jan Kees Vis Director Sustainable Agriculture, Unilever Unilever is an Anglo-Dutch Fast Moving Consumer Goods company. With sales of about 40 billion Euros in 2007, realised in over 150 countries, it is one of the largest FMCG companies in the world. Unilever produces Foods and Home and Personal Care products. Brands include Knorr, Lipton, Bertolli, Hellmann’s, Becel/Flora, Dove, Axe, Domestos, Surf, Signal and Sunsilk. Unilever’s aim is to help people feel good, look good and get more out of life. This is called Unilever’s Vitality strategy. Since the mid 1990’s, Unilever has run three sustainability programmes and an environmental care programme. The sustainability programmes look at water, fish and agriculture. Roughly two-thirds of Unilever’s raw materials come from agriculture and forestry. Making agriculture (and forestry) more sustainable, is therefore of direct business interest to Unilever. In the sustainable agriculture programme, Unilever works with 11 indicators: soil health and fertility, soil loss, nutrients, pest management, biodiversity, energy, water, social and human capital, local economy and animal welfare. On the basis of these 11 indicators, Unilever runs a number of Agriculture Programmes around the world. In these programmes, we have developed hands on experience in dealing with biodiversity issues on the ground, i.e. on farms and in plantations. As Unilever is dependent on renewable raw materials, the company depends on the regenerative power of the natural resources on the planet. As a food company, we depend on plant variability (for plant breeding), on on-farm biodiversity as a necessary element in Integrated Crop Management, and on a variety of general ecosystem services, such as pollination, nutrient cycling, carbon and water cycling, water purification, flood protection, atmospheric control, weather control etc.