Shanghai NIO Center

The showroom for the NIO electric car brand Shanghai NIO Center in Shanghai Tower - an emblematic building in the city - showcases the company's products and welcomes customers in the luxury lounges in a warm and refined style. Client : Shanghai NIO Automobile Co., Ltd Consultants : Architecturestudio Location : Shanghai, China Project type : Retail store, showroom Asignment : Interior design Surface area : 1,018 m² Status : Delivered in 2018

Fig. 2 Photography ARCH-EXIST Studio

Fig. 1 Photography ARCH-EXIST Studio

architecturestudio, Shanghai NIO Center Fig. 5 Photography ARCH-EXIST Studio

The project involves developing an exhibition gallery for the brand's cars and public reception rooms. The gallery, designed on a concentric plan, displays the productions and ambitions of the group, providing a genuine space for meetings and discussions. The seats, arranged on tracks forming a circle on the ground like a small train, delimit a communication area between users and professionals and a central sharing point. The lounges are delimited by the imposing structure of the tower that spans the space vertically. They host areas open to public and private functions. Clients are provided with a reading room, an open kitchen, a large meeting room and a laboratory space in direct communication with the lounges. High flexibility is made possible by the space's organic arrangement. The dominant material is maple wood, chosen for its warm and domestic aesthetic. Equipped with sleek, designer furniture, the lounges reflect the brand's environmental commitment. The terrazzo Fig. 3 Photography ARCH-EXIST Studio floor and the minimalist decoration contribute to the attainment of a contemporary and domestic space. Fig. 4 Photography ARCH-EXIST Studio

Located in the Shanghai Tower, the city's tallest tower, the NIO Centre aims to demonstrate the brand's development and display its unique qualities as a window to the world. The Shanghai Tower's famous urban vertical walk helps give the NIO centre an exceptional address in the city centre.

architecturestudio, Shanghai NIO Center