European Media and ‘Outsiders’ Within— Contemporary Representations of Albania in the British Press Gëzim Alpion Department of Sociology, University of Birmingham, Edgbaston, Birmingham B15 2TT, UK.
[email protected] Abstract: Edward W. Said’s Orientalism invigorated as never before the debate on the biased representation of the Orient in the West. In the first part of the paper, after highlighting the significance of Said’s work, I identify some weaknesses and limitations of the Saidian approach arguing that, like the Near and the Middle East, other countries and regions around the world have an unsavoury image in the West as a result of an on- going academic and media demonology. Concentrating on the coverage that the Balkans, especially Albania, have received in the West from the start of the nineteenth century onwards, in the second part of the essay, I argue that the West has traditionally denigrated the European ‘other’ no less than the non-Europeans thus resulting in a cultural, historical and political fragmentation of the European continent which continues to have negative implications for Albania and the neighbouring countries, and more generally for the European Union. In the third part of the paper, through content-analysis of several arti- cles that have appeared in the British press during the 2001–2007 period, the focus is on the disturbing tendency to denigrate the Albanian nation, a tendency which reveals a Euro-centric, post-imperial approach apparent in the Western media towards ‘estranged’ Europeans like the Albanians. 1. Expanding the Orient 2. Racial prejudice towards the Balkans 3.