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CELCOM POWER ICON WANG LEE HOM “HEROES on EARTH” WORLD TOUR 2007 Fans Can Enjoy Exclusive Promotions and Rewards During the Ticket Launch

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CELCOM POWER ICON WANG LEE HOM “HEROES on EARTH” WORLD TOUR 2007 Fans Can Enjoy Exclusive Promotions and Rewards During the Ticket Launch NEWS RELEASE FOR IMMEDIATE RELEASE CELCOM POWER ICON WANG LEE HOM “HEROES ON EARTH” WORLD TOUR 2007 Fans can enjoy exclusive promotions and rewards during the ticket launch Kuala Lumpur, 9 January 2007 – Celcom (Malaysia) Berhad will be organising a special ticket launch for Lee Hom’s upcoming ‘Heroes on Earth’ World Tour 2006 / 2007 in Kuala Lumpur, which will be held on Saturday, 3 March 2007 at Stadium Merdeka. Fans of Lee Hom who want to be among the first to get their hands on the concert tickets will need to head to the Concourse at Berjaya Time Square on Saturday, 13 January 2007 at 3 pm. “In conjunction with this special ticket launch for Lee Hom’s upcoming World Tour, we are offering fans and Celcom customers exclusive benefits and rewards such as ticket discounts and limited edition posters,” said Zalman Aefendy Zainal Abidin, Senior Vice President of Marketing, Celcom (Malaysia) Berhad. To enjoy 30% discount on tickets (applicable for all ticket tiers) and 40% off for Celcom Zone tickets (applicable for RM263 tickets only, which are available on a first come, first serve basis), Celcom customers can redeem an e-mobile voucher by typing POWER LEE HOM and send to 23366. Other Xpax offerings customers can enjoy include : •win 2 concert tickets (customers need to reload a total of RM150 or more from 10 January – 25 February 2007 for a chance to win) •free 28 SMS (for every RM20 reload) •up to 10% free airtime (for every RM50 reload and above) •free 100 SMS (for new Xpax activation) •free Mobile Podcast™ of daily jokes with monthly usage of RM50 or more •free downloads for every RM20 reload or RM50 reload and above •promo period for free SMS, airtime, download and Mobile Podcast™ valid until 31 March 2007 •other terms and conditions apply Each customer who purchases tickets on the day of the launch will also get a limited edition giant concert poster. In addition, Celcom customers will get an exclusive 20% discount on all of Lee Hom's albums from Sony BMG, by just showing the ‘MY CELCOM’ on their hand phone. Those who purchase tickets within the first two hours of the launch, will each get a chance to participate in a lucky draw for one (1) unit of Sony Ericsson w850i phone, one (1) autographed limited edition Lee Hom photo book titled ‘Heroes of Tokyo’ and one (1) pair of not-for-sale VIP tickets. “Celcom realises the impact of music in building its brand and strengthening its audience base. Via such a focused approach, we have taken great strides to search for an international personality like Lee Hom who exudes youthfulness, liveliness, and of course, is multi-talented and has a huge following,” said Zalman. “Celcom’s efforts in building closer and stronger relationship with the Chinese market is apparent, not only in appointing Chinese artistes as power icons, having the largest Chinese based 3G content but now by bringing one of the biggest names in the Chinese pop music scene to Malaysian shores,” Zalman added. This is not the first time Lee Hom has performed in Malaysia. In March 2006, Lee Hom held a promo tour which covered five states across Malaysia, namely Klang Valley, Malacca, Penang, Sarawak and Sabah. Lee Hom’s popularity was clearly evident when his showcase in Kota Kinabalu attracted more than 8,000 fans. Malaysia will be the last stop for the ‘Heroes on Earth’ world tour, which has already been performed in China, Taiwan, Singapore, Hong Kong and North America. The ticket prices for numbered seats are RM353, RM263, and RM183; where as for free seating, the tickets are priced at RM53, RM73, RM123 and RM153. Joining the World Tour will be JJ Lin, a popular Chinese singer who is also the face for Celcom’s Xpax brand. The concert will showcase Lee Hom’s signature brand of “chick-out” beats, fusion of hip hop, R&B and Chinese opera. In addition to the concert, fans can download exclusive Lee Hom mobile contents, such as his songs, music videos, wallpapers and screensavers. For further information on the ticket launch or the concert itself, please visit www.galaxy.com.my or call 03 - 2282 2020. Wang Lee Hom is a highly acclaimed Taiwanese artiste who has been in the Chinese music industry for more than 10 years. He has successfully reinvented himself, by producing versatile fusions of rock, pop, ballads, funk, jazz, R&B and hip-hop. - end - _______________________________________________________________________________ About Celcom (Malaysia) Berhad Celcom (Malaysia) Berhad is now the country's most experienced and premier mobile cellular telecommunications company with 7.8 million customers. It currently has the widest network coverage covering 97% of the populated areas in the country. It was the first to launch the 3G service in Malaysia and has the widest GPRS and 3G coverage in the country. Celcom also offers international roaming service in 119 countries over 306 networks worldwide. It currently offers mobile telephony services in Malaysia for postpaid and prepaid products under the 019 and 013 access codes. For more information on Celcom, log on to http://www.celcom.com.my For further enquiries, please contact: Celcom (Malaysia) Berhad Corporate Communications Rohizan Ismail & Devindar Visvalingam Tel : 03 2688 3808 / 03 2688 3806.
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