Journal of Theoretical and Applied Information Technology 31st July 2019. Vol.97. No 14 © 2005 – ongoing JATIT & LLS ISSN: 1992-8645 www.jatit.org E-ISSN: 1817-3195 SOCIAL MEDIA IN THE CONSTITUENT INTERACTION AND MOBILITY (CASE STUDY IN THE 2017 JAKARTA-INDONESIA GOVERNOR GENERAL ELECTION CAMPAIGN) 1 YUNILA LARAS ISMAWANI, 2 LA MANI, 3 MUHAMMAD ARAS 1Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communications, Bina Nusantara University Jakarta, Indonesia 11480 2Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communications, Bina Nusantara University Jakarta, Indonesia 11480 3Communication Department, BINUS Graduate Program, Master of Strategic Marketing Communications, Bina Nusantara University Jakarta, Indonesia 11480 E-mail:
[email protected],
[email protected],
[email protected] ABSTRACT The use of social media in general election campaign in Indonesia becomes more common but the relationship between social media existence in political campaign and the final vote result still need to be scrutinized. Therefore this study aims to analyze with a systematic and empirical approach of the social media usage (Including Facebook, Twitter, and Instagram) by DKI Jakarta governor candidates for the 2017-2022 period. Based on the observations, we found that each DKI Jakarta governor candidate has had a popular social media account in Indonesia, namely Facebook, Twitter, and Instagram. Such media were used to in conducting political campaigns and interacting with their constituents. Based on in-depth analysis of the empirical data showed that the presence of social media in the political campaigns in Indonesia had a strong relationship with the final results of DKI Jakarta governor election.