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ZERO AMMONIA ZERO PRISMATIC PERMANENT COLOR COLOR PERMANENT PRISMATIC CHROMATICS

All rights reserved. UUS00955 10/19 UUS00955 reserved. rights All SHADE CHART SHADE

OIL-POWERED, EXPERIENCE THE CARE-OBSESSED. ODS2 (Oil Delivery System) is a breakthrough Zero Ammonia carrier system that revolutionizes the way active ingredients are delivered to the hair strand: ·· The cuticle is enveloped in a layer of protective oil-based formula, allowing for active ingredients to be propelled into the cortex HAIRCOLOR BREAKTHROUGH ·· Hair is 2X fortified*, with long-lawsting color and stunning shine Only Redken, the leader in salon haircolor in the U.S., could take your color results to this dimension. HOW IT WORKS: Chromatics uses breakthrough ODS2 + Protein Extract Technology to deliver multi-dimensional 1. SURROUND 2. PROPEL 3. 2X FORTIFIED* 4D color deep into every hair strand for stunning, high-shine color.

·· 2X FORTIFIED HAIR* ·· ZERO AMMONIA, ZERO ODOR ·· UP TO 100% GRAY COVERAGE ·· MULTI-DIMENSIONAL, 4D COLOR RESULTS

All of these benefits and more with: ·· Chromatics Beyond Cover for 100% gray coverage with 2X smoother** results

OIL-POWERED, A mixture of DYES, OIL and ODS2 propels DYES and PROTEIN The hair strand is 2X FORTIFIED* PROTEIN EXTRACTS surrounds EXTRACTS into the cortex and infused with COLOR CARE-OBSESSED. hair’s cuticle

*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo **Leaves hair 2x smoother than before coloring CHROMATICS *Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo PRE-SERVICE STEPS REDKEN HAIRCOLOR COLLECTION PRE-SERVICE BEST PRACTICES Before you begin any chemical service: ·· Precisely follow package instructions for haircolor, lightener and texture products ·· Wear suitable gloves for all applications ·· Perform necessary patch tests as outlined in the directions ·· Utilize protective smocks or capes for you and your clients during the service SKIN ALLERGY TEST CHROMATICS COLOR FUSION COLOR GELS LACQUERS REDKEN BREWS Oil-powered, care-obsessed. NEW SUPER GLOW SHADES NEW NN FAMILY PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT, AS ALLERGIES CAN DEVELOP SUDDENLY, Zero ammonia, permanent haircolor. Natural-looking, multi-dimensional Rich, saturated results with COLOR CAMO results with condition and shine. exceptional gray coverage. 5-minute custom

EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY USED A HAIRCOLOR PRODUCT FROM THIS BRAND OR ANOTHER. ALKALINE COLOR gray camouflage. If your client has a tattoo, the risk of an allergic reaction may be increased. SKIN ALLERGY TEST INSTRUCTIONS ·· Use soap and water to clean an area the size of a quarter in the bend of your client’s elbow. Pat dry ·· Using a plastic utensil, mix 1 part Chromatics to 1 part 20 volume Oil in Cream Developer in a plastic or glass container. Tightly recap the hair colorant and developer. Do not use metal utensils ·· Apply mixture to the test area with a cotton swab or ball ·· Let test spot dry. Instruct client not to wash, cover or disturb for 48 hours ·· Instruct client to examine test area periodically over the next 48 hours. If he/she experiences any reactions such as redness, burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, DO NOT COLOR YOUR CLIENT’S HAIR UNTIL HE OR SHE HAS CONSULTED A DOCTOR BLONDING The professional solution to all of your blonding needs.

STRAND TEST LIGHTENERS Chromatics may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply Chromatics to a small section of hair and process 35 minutes; adjust the formula accordingly.

SHADES EQ GLOSS & CREAM CITY BEATS The haircolor that thinks POWERED BY SHADES EQ it’s a conditioner. Vibrant conditioning color cream stays

ACIDIC COLOR ACIDIC on-tone at every stage of evolution. CHROMATICS CHROMATICS PRISMATIC PERMANENT COLOR. ZERO AMMONIA. BEYOND COVER

COOL BROWNS & NATURAL ADJUSTING COOLS COOL BROWNS & BEIGES REDS & VIOLETS COPPERS GOLDS WARM BROWNS & BEIGES NATURAL COPPERS WARM BROWNS & BEIGES NATURAL WARM BEIGES WARM

DESCRIPTION ASH/ ASH/ ASH/ ASH/ ASH/ IRIDESCENT/ VIOLET/ BROWN/ VIOLET/ VIOLET/ RED/ RED/ COPPER/ GOLD/ GOLD/ GOLD/ GOLD/ BROWN/ NATURAL ASH/ IRIDESCENT/ COPPER/ GOLD/ GOLD/ BROWN/ NATURAL & LEVEL OF NATURAL RED COPPER GOLD MOCHA gold gold red beige iridescent copper WARM DEPOSIT ash blue violet green gold gold brown red violet red violet red red copper red beige mocha copper WARM

10 ULTRA PALE 10N 10Av 10Ago BLONDE 10 10.12 10.13

9 VERY LIGHT BLONDE 9N 9Ab 9Ago 9NW 9Gb 9NW 9 9.1 9.13 9.03 9.31 9.03

8 LIGHT BLONDE 8N 8Aa 8Av 8Ig 8G 8Gr 8Gb 8NW 8Ago 8Gi 8 8.11 8.12 8.23 8.3 8.36 8.31 8.03 8.13 8.32

7 MEDIUM BLONDE 7N 7Ab 7Ago 7C 7Cr 7Gc 7NW 7Ig 7Cr 7Gb 7NW 7 7.1 7.13 7.4 7.46 7.34 7.03 7.23 7.46 7.31 7.03

6 DARK BLONDE 6N 6Aa 6Ag 6Ig 6Vr 6Rv 6Rr 6R 6G 6Gr 6Gb 6Gm 6Bc 6M 6NW 6Gi 6 6.11 6.17 6.23 6.26 6.62 6.66 6.6 6.3 6.36 6.31 6.35 6.54 6.8 6.03 6.32

5 LIGHT BROWN 5N 5Ab 5Ago 5Ig 5Br 5Vv 5C 5Cr 5NW 5Ig 5Cr 5Gb 5Bc 5NW 5 5.1 5.13 5.23 5.56 5.22 5.4 5.46 5.03 5.23 5.46 5.31 5.54 5.03

4 MEDIUM BROWN 4N 4Ag 4Vr 4Rv 4Rr 4R 4G 4Gb 4Gm 4Bc 4M 4NW 4 4.17 4.26 4.62 4.66 4.6 4.3 4.31 4.35 4.54 4.8 4.03

3 DARK BROWN 3N 3Vb 3Vv 3NW 3 3.25 3.22 3.03

2 DARKEST BROWN 2N 2NW 2 2.03 CHROMATICS 1 BLACK 1Ab 1.1 REMIXED

VIOLET BLUE CHROMATICS CLEAR CLEAR Clear is the colorless version of Chromatics It may be used alone to lift without deposit or to dilute or customize a shade. Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye Mix with any Chromactics shade in a 1:7 ratio for best results.

UNDERSTANDING THE LABEL CHROMATICS TRADITIONAL LEVEL SYSTEM CHART MIXING RATIO OIL IN CREAM LEVELS (COLOR : DEVELOPER) DEVELOPER OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS EXAMPLE: LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE 10 volume Up to 1 Minimal Lift For traditional, monochromatic 10 ULTRA PALE BLONDE PALE YELLOW VIOLET gray coverage, formulate with NN Chromatics Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35 9 VERY LIGHT BLONDE YELLOW VIOLET Ultra Rich or G families Level Secondary Tone 6Rv 30 volume Up to 3 Additional Lift 6.62 (violet) 8 LIGHT BLONDE YELLOW/ORANGE BLUE/VIOLET 7 MEDIUM BLONDE ORANGE BLUE 10 volume Up to 1 Minimal Lift For modern, prismatic gray coverage, formulate with 6 DARK BLONDE RED/ORANGE BLUE/GREEN Primary Tone Chromatics Mix 1:1 20 volume Up to 2 Standard Lift/Gray Coverage 35 the N or NW families (RED) 5 LIGHT BROWN RED GREEN 30 volume Up to 3 Additional Lift 4 MEDIUM BROWN RED/VIOLET YELLOW/GREEN YELLOW 0 NATURAL For best results, use 20 vol. 3 DARK BROWN VIOLET Chromatics Mix 1:1 20 volume Up to 2 75–100% Gray Coverage 35 Chromatics Oil in Cream 1 BLUE/ASH Beyond Cover 2 VIOLET/IRIDESCENT 2 DARKEST BROWN BLUE/VIOLET Developer (No heat) ORANGE GREEN 3 GOLD 1 BLACK BLUE *Use this ratio to help maintain 10 volume 4 COPPER the proper balance of Varies 5 RED VIOLET/MAHOGANY Chromatics Remixed and Chromatics according Tonal modifier Chromatics dyes: ¼ Chromatics 6 RED Mix 1:1* 20 volume 35 RED BLUE Remixed to for on/off scalp Remixed and 1¾ Chromatics. 7 GREEN formulation Color tone and longevity may 8 MOCHA 30 volume be compromised otherwise. VIOLET 9 PEARL Chromatics is mixed in a 1:1 ratio of color cream to Chromatics Oil in Cream Developer. 3. MIXING & PROCESSING Example 2 oz. 5N (5) Chromatics + 2 oz. 20 vol. Chromatics Oil in Cream Developer. BACKGROUND COLOR AND TONE WORKING WITH UNDERTONES Background Color is the portion of the color base that helps produce Undertones are the unrefined warm tones exposed during the lifting Zone 1 ALIN 1: ALK E CO E LO balanced, natural looking results and gives the shade its foundation. process. Always consider the exposed undertones visible at the target ON R HAIRCOLOR APPLICATION BEST THE REDKEN COLOR MANTRA Z AL SION U PRACTICES Brown to tan background helps ensure gray coverage and black to level. To counteract undertones, select a shade level with tonal value EN P T Zone 2 IM O -D 3 L 1. Pre-treat the hair with PreArt and gray background helps to diminish warmth when lifting. Tone is the opposite to the undertone exposed at the target level. Remember, TI EV L 3: ACID E U & IC L Hair Cleansing Cream. Follow with APPLY IN ZONES. M 2 C S O : portion of the base that gives a shade its unique character. opposites neutralize. To enhance undertones, select a shade with a tonal : S O E L S I Extreme or L N O L CAT Redken Chemistry CHROMATICS E C COLOR FUSION O R V A Z R as needed. Dry hair. value similar to the undertone exposed at the target level. E Zone 3 ALKALINE ALKALINE L E MAXIMIZE COLOR RESULTS. 5 OIL COLOR CREAM COLOR

O 2. Apply color generously to Zone

T NO AMMONIA

P MINIMIZE STRESS ON HAIR. U 1 (the scalp area) using fine ¼" THE COLOR WHEEL SHADES EQ diagonal partings. Always consider the tone of the hair that you are starting with. Use Redken uses the term “Zones” to refer to different areas of the hair strand. 3. Use the opposite diagonal to Understanding Zones will help you achieve pHenomenal, even color U crosscheck and ensure proper the color wheel to counteract or enhance tones. To counteract tones, P TO TION results every time! 4 LEVEL SATURA application. Z S: HIGH select a shade with an opposite tonal value. Remember, opposites O OR Regrowth or root area, approximately the first ½ inch of hair NE OL 4. Use a timer to ensure accurate ZONE 1: 1: ALKALINE C COLOR GELS neutralize. To enhance tones, select a shade with a similar tonal value. timing. Do not over or under 1. TECHNICAL INFORMATION INFORMATION TECHNICAL 1. ZONE 2: Mid-shaft area, begins where Zone 1 ends LACQUERS process. ZONE 3: Overly porous hair that extends past the shoulders ALKALINE GEL COLOR (not all hair has a Zone 3) ON-SCALP WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE: For all on-scalp applications, start with dry hair and divide into 4 sections. Take ¼" (0.5 cm) partings for even saturation. Process according to FORMULATION GUIDELINES GUIDELINES FOR COVERING GRAY HAIR Each Zone accepts We care for the The combination of Mixing and Processing chart. Rinse, shampoo and condition with Color color differently based integrity of even the alkaline and acidic color 1. Determine your client’s natural hair color level. Remember to Formulate with Natural (N) or Natural WARM (NW) Extend Magnetics. on the condition of most sensitized maximizes color results consider percentage of gray, hair texture, condition and hair density. the hair parts of the hair and minimizes stress on hair 2. Determine the target color (final level and tone) desired by your CHROMATICS CHROMATICS CHROMATICS client. Desired Shade N AND NW SHADES BEYOND COVER (pre-blended) (Mix 1½ oz. desired shade with ½ oz. OR CHROMATICS N Alkaline/Permanent color should only touch virgin hair. For amazing 3. Determine the undertone found at the target level (see Level N or NW) AND NW SHADES condition and shine while maintaining maximum respect for (Mix 1 oz. desired shade with 1 oz. N or NW) System Chart). previously-colored hair, use any alkaline color formula on Zone 1 and use acidic Shades EQ color on Zones 2 and 3. 0–50% gray 50–75% gray 75–100% gray 4. Select the Chromatics shade and volume of Chromatics Oil in Cream Developer needed to achieve the target color. NOTE: Only use Chromatics Oil in Cream Developer with FORMULATION EXAMPLE FOR COVERING GRAY: CHROMATICS TRADITIONAL VIRGIN APPLICATION EXAMPLE: Chromatics Haircolor. REFRESH ZONES 2 AND 3 WITH SHADES EQ 1. Natural Level: 4 Medium Brown / 50–75% gray Zone 1 Formula: 5N (5) Chromatics Formulate Shades EQ to match the Zone 1 result. Apply to Zone 2 and Select a shade to enhance, balance or counteract undertones. 2. Target Color: Level 6 Dark Blonde with soft golden tones + 20 vol. Chromatics Oil in Cream Developer process at room temperature for up to 20 minutes, while simultaneously For standard lift and gray coverage use 20 volume Chromatics Zone 2 Formula: 5N (5) Chromatics processing Chromatics. If Zone 3 is present, dilute formula with Crystal Oil in Cream Developer. 3. Undertone at Level 6: red/orange or reduce timing and strand test often. + 30 vol. Chromatics Oil in Cream Developer Clear Shades EQ 4. Formula: Mix ½ oz. 6NW (6.03) Chromatics and 1½ oz. 6G (6.3) Note: Until you become familiar with your Chromatics formulas, you may 1. Apply selected formula with a higher volume of Chromatics FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT: Chromatics want to rinse Zone 1 formula after processing, shampoo the hair with Hair + 2 oz. 20 vol. Chromatics Oil in Cream Developer Oil in Cream Developer to Zone 2 (the mid shaft). 1. Natural Level: 5 Light Brown / 0% gray Cleansing Cream or Color Extend Magnetics and dry the hair to check 2. Immediately apply to Zone 1 (the scalp area) a new mixture your color results before applying your Shades EQ formula to Zones 2 and 2. Target Color: Level 7 Medium Blonde with natural tones BEYOND COVER EXAMPLE FOR COVERING GRAY of the same Zone 2 formula with a lower volume of Chromatics 3. Oil in Cream Developer. 3. Undertone at Level 7: orange 1. Natural Level: 4 Medium Brown / 75–100% gray 3. Start the processing time after the Zone 1 application is complete. 4. Formula: 2 oz. 7N (7) Chromatics + 2 oz. 20 vol. 2. Target color: Level 6 Dark Blonde with soft golden tones OFF-SCALP Chromatics Oil in Cream Developer 4. Process at room temperature for 35 minutes. 3. Undertone at Level 6: red/orange For weave or highlighting applications, start with dry hair. Process 5. Rinse and shampoo with Hair Cleansing Cream or Color Extend according to Mixing and Processing chart after wrapping the last foil. Rinse 4. Mix: 2 oz. 6Gi (6.32) Chromatics Beyond Cover + 2 oz. 20 vol. FOR A MORE TRADITIONAL COVERAGE RESULT: Magnetics. Condition with Color Extend Magnetics. and shampoo with Hair Cleansing Cream or Color Extend Magnetics. Developer 1. For clients with less than 50% gray who want additional coverage, consider Chromatics Oil in Cream Condition with Color Extend Magnetics. adding a small amount of N or NW (.03). For example on 30% gray: mix 1 ½ 7Ab (7.1) + ½ 7N (7) RETOUCH APPLICATION 1. Apply selected formula to Zone 1 (the regrowth). 2. For clients with 50% gray or more, mix equal parts of N or NW (.03) into desired shade. For example on 50% gray: mix ½ 7Ab (7.1) + ½ 7N (7) 3. Mix N or NW (.03) 1 level darker than your desired level. 4. Extend processing time by 5 to 10 minutes (total processing time 40–45 minutes). 4. APPLICATION 4. 2. FORMULATION