Talon Generator
WIMBLEDON TENNIS OPPORTUNITIES INSIGHT • Wimbledon is the world's longest-running and most prestigious tennis tournament taking place 3rd - 16th July 2017. • The tournament attracts over 500,000 spectators; 38,500 per day and millions of TV viewers worldwide. • We generally see a 12%+ audience uplift to OOH movements around sporting events. Wimbledon sees sustained audience uplift in traffic around 6% over two weeks; the local station sees a 100% increase in footfall. • Tennis audience has a high index for AB (135), ABC1 (119), higher income bracket (£50k+ 133) and Home owners (114) RATIONALE • Very high usage of public transport makes OOH a natural opportunity to associate with the event. Key locations include London Underground, Southfields, Wimbledon, Earl’s Court and destination routes; Rail (trains from London Waterloo), Wimbledon Station, where visitors can board the shuttle bus service direct or take a taxi. The local station receives 450,000 people during the two weeks, a 100% increase in footfall. • Trams also run every 10-15 minutes from East Croydon station to Wimbledon station. • Brand case studies using an association with Wimbledon include: Wimbledon station domination; Moet Wimbledon live score feed to large format digital OOH; Station concourse backlights; Earl’s Court cross track domination; Waterloo ticket hall domination. There are also local experience opportunities. Opportunities Waterloo Ticket Hall Domination Dominate London’s busiest commuter station with a takeover of the main ticket hall. A combination of mega walls, long postings, wrapped pillars, digiwalls, ticket gateways, banner and silver centres. Total Cost £95,000 gross plus £42.500 net production delivering an average 2 week footfall of 3.5m One day Transvision commuter pack Including key stations including Victoria, Euston, King’s Cross, St.
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