An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets
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University of Pennsylvania ScholarlyCommons Management Papers Wharton Faculty Research 2014 An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets Greg Autry Laura Hhuang Jeff Foust Follow this and additional works at: https://repository.upenn.edu/mgmt_papers Part of the Management Sciences and Quantitative Methods Commons Recommended Citation Autry, G., Hhuang, L., & Foust, J. (2014). An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets. Futron Corporation, Retrieved from https://repository.upenn.edu/mgmt_papers/222 This paper is posted at ScholarlyCommons. https://repository.upenn.edu/mgmt_papers/222 For more information, please contact [email protected]. An Analysis of the Competitive Advantage of the United States of America in Commercial Human Orbital Spaceflight Markets Abstract The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the identification and analysis of relevant factors and structures that support a global human orbital spaceflight market. The HOM study group has called for analysis at the national level to be incorporated in their global study. This report, commissioned by the FAA Office of Commercial Space Transport, provides a review of demonstrated and potential Human Orbital Markets and an analysis of the U.S. industrial supply chain supporting commercial human orbital spaceflight. eW utilize a multi‐method, holistic approach incorporating primarily qualitative methodologies that also incorporates relevant statistical data. Our methodology parallels the National Competitive Advantage diamond model pioneered by economist Michael Porter. The study reveals that while the U.S. currently possesses significant competitive advantage in commercial human orbital spaceflight, there are several areas of note that present a challenge to the sustainability of this advantage. Disciplines Management Sciences and Quantitative Methods This thesis or dissertation is available at ScholarlyCommons: https://repository.upenn.edu/mgmt_papers/222 AN ANALYSIS OF THE COMPETITIVE ADVANTAGE OF THE UNITED STATES OF AMERICA IN COMMERCIAL HUMAN ORBITAL SPACEFLIGHT MARKETS Prepared for: The Federal Aviation Administration Office of Commercial Space Transport By: Futron Corporation, Bethesda Maryland Greg Autry Lloyd Greif Center for Entrepreneurial Studies, University of Southern California Laura Huang The Wharton School, University of Pennsylvania Jeff Foust Futron Corporation The “Public/Private Human Access to Space” / Human Orbital Markets (HOM) study group of the International Academy of Astronautics (IAA) has established a framework for the identification and analysis of relevant factors and structures that support a global human orbital spaceflight market. The HOM study group has called for analysis at the national level to be incorporated in their global study. This report, commissioned by the FAA Office of Commercial Space Transport, provides a review of demonstrated and potential Human Orbital Markets and an analysis of the U.S. industrial supply chain supporting commercial human orbital spaceflight. We utilize a multi‐method, holistic approach incorporating primarily qualitative methodologies that also incorporates relevant statistical data. Our methodology parallels the National Competitive Advantage diamond model pioneered by economist Michael Porter. The study reveals that while the U.S. currently possesses significant competitive advantage in commercial human orbital spaceflight, there are several areas of note that present a challenge to the sustainability of this advantage. 1 INTRODUCTION ........................................................................................................................................ 4 I. METHODOLOGY AND DATA .............................................................................................................. 5 II. NATIONAL COMPETITIVE ADVANTAGE ...................................................................................... 6 PORTER DIAMOND COMPONENTS ............................................................................................................... 7 FIRM STRATEGY, STRUCTURE AND RIVALRY ............................................................................................................ 7 DEMAND CONDITIONS .................................................................................................................................................. 7 FACTOR CONDITIONS .................................................................................................................................................... 7 RELATED AND SUPPORTING INDUSTRIES .................................................................................................................. 7 PORTER’S STAGES ......................................................................................................................................... 7 FACTOR‐DRIVEN ............................................................................................................................................................ 7 INVESTMENT‐DRIVEN .................................................................................................................................................. 8 INNOVATION‐DRIVEN ................................................................................................................................................... 8 WEALTH‐DRIVEN AND THE CURRENT U.S. STAGE .................................................................................................. 8 LEVELS OF ANALYSIS ..................................................................................................................................... 9 CLUSTER DATA ISSUES .............................................................................................................................................. 10 III. DEFINITION OF POTENTIAL HUMAN ORBITAL MARKETS .............................................. 11 EXISTING MARKET STUDIES ..................................................................................................................... 11 HISTORY OF HUMAN ORBITAL MARKETS ................................................................................................ 12 TOURISM ...................................................................................................................................................................... 12 U.S. DOMESTIC CREW TRANSPORTATION ............................................................................................................. 13 ASTRONAUT CORPS OF FOREIGN NATIONS ............................................................................................................ 14 RESEARCH AND DEVELOPMENT ............................................................................................................................... 14 MEDIA AND PROMOTION ........................................................................................................................................... 14 FUTURE MARKETS...................................................................................................................................................... 14 OTHER MARKETS ....................................................................................................................................................... 15 IV. COMMERCIAL U.S. HUMAN ORBITAL INDUSTRIES ............................................................. 15 GOVERNMENT FUNDED SPACE EFFORTS ............................................................................................................... 15 COMMERCIAL SPACE HISTORY ................................................................................................................................. 16 V. FACTOR CONDITIONS AND THE SUPPLY CHAIN .................................................................. 16 RELEVANT U.S. ENDOWED FACTORS ....................................................................................................... 16 HUMAN RESOURCES ................................................................................................................................................... 16 KNOWLEDGE RESOURCES ......................................................................................................................................... 18 BASIC EXTRACTIVE RESOURCES .............................................................................................................................. 21 CAPITAL RESOURCES ................................................................................................................................................. 23 INFRASTRUCTURE ....................................................................................................................................................... 24 FACTOR CREATION AND IMPROVEMENT MECHANISMS ...................................................................................... 25 THE AEROSPACE AND HOM SUPPLY CHAIN ............................................................................................ 25 THE COMMERCIAL HOM SUPPLY CHAIN ............................................................................................................... 27 U.S. HOM SPACECRAFT ...........................................................................................................................................