Jewish Community News www.jfedps.org The Publication of the Jewish Federation of the Desert Tammuz/Av 5779 - August 2019 Federation Institutes PJ Library Grandparents Initiative Attention Bubbes, Zaydes, Savtas and Sabas! PJ Library, the program that sends free, award-winning books that celebrate Jewish values and culture to families with children six months through 8 years old (plus PJ Our Way for children 9-11, who choose their own free books), is now offering a free program for grandparents of children enrolled in the program. Mary Levine and grandson Teddy Phyllis Pepper and great-grandson Asher To enroll you must have a grandchild with an active PJ Library subscription. Carol Luber and granddaughter Remy Hashanah, Yom Kippur, Sukkot and PJ Library is made possible by the Upon verification, grandparents PJ Library programming locally and Simchat Torah. PJ Library Alliance, Jewish Federations will receive two PJ Library books wherever their grandchildren live. To enroll, go online to pjlibrary. throughout North America including in the mail, monthly emails with Here in the Coachella Valley, PJ org/enrollGP. (For families with our Jewish Federation of the Desert, recipes and activities, updates on Library programs are coordinated young children who are not yet part thousands of generous supporters books and activities being sent to by Federation staff member Leslie of PJ Library: become part of this and the Harold Grinspoon their grandchildren, and PJ Library’s Pepper ([email protected]). wonderful program by going to their Foundation. PROOF magazine. There will also Activities in September/October will website: pjlibrary.org and enroll your be opportunities to contact with focus on the upcoming holidays: Rosh child[ren] now). US Senate Introduces Bipartisan Legislation to Prioritize Health Care for Holocaust Survivors Jewish News Syndicate

On July 18, 2019, U.S. Senators “TIME for Holocaust Survivors obligation to provide Holocaust forgetting those who survived Ben Cardin (D-Md.), Kevin Cramer Act,” would incorporate several survivors the community support the horrors of the Holocaust. This (R-N.D.) and Jacky Rosen (D-Nev.) provisions into the Older Americans and special services they need to bipartisan bill will make important introduced legislation that would Act (OAA) to ensure that Holocaust live out their final days.” updates to the Older Americans Act prioritize health care and nutrition survivors have coordinated, “Those who sought shelter in to ensure that Holocaust survivors services for Holocaust survivors, trauma-informed care and services our country after the unspeakable are not left behind,” said Rosen. increasing the likelihood they could particularly tailored their needs. tragedy of the Holocaust deserve “Integrating trauma-informed continue to live in their own homes “Holocaust survivors came to the better assistance, not worse,”practices into these programs will rather than be forced into nursing United States seeking refuge from said Cramer. “This legislation is a improve care for seniors who have homes or assisted-living facilities. unimaginable horrors. They have productive step toward helping had traumatic experiences, the The Trauma-Informed lived their lives here and enriched survivors receive the quality care effects of which can resurface when Modernization of Eldercare for our nation,” said Cardin. “With they need.” they age.” Holocaust Survivors Act, or the an average age of 85, we have an “ ‘Never Again’ means never continued on next page continued from previous page co-sponsor the TIME for Holocaust the challenges of aging alone, often to those of other older Americans, “We are proud to support this Survivors Act, and work with Senate without family to care for them. but the sights, sounds and smells bipartisan bill introduced by leadership to pass this bill soon.” Holocaust survivors continue to of institutionalized settings, such as Senators Cardin, Cramer and Rosen The JFNA and more than 300 live with the unique mental and confined spaces or restrictions on that will ensure that the 80,000 aging national, state and local organizations physical scars of the unconscionable food, can induce panic, anxiety and Holocaust survivors living in the have expressed their support for the trauma caused during World War II. re-traumatization as a result of their United States today, all with unique TIME for Holocaust Survivors Act. Aging survivors have needs similar experiences. traumas and health concerns, have About 80,000 survivors of the access to the care and services they Holocaust reside in the United Outgoing Federation need,” said William Daroff, the Jewish States, with approximately 25 Board Co-Chair Allan Federations of North America’s percent living at or below poverty Lehmann, CEO Bruce senior vice president for public level. Heart conditions, bone and Landgarten, Incoming policy. “As a key priority for Jewish feet issues, and dental problems are Chair Roberta Nyman Federations and the hundreds of common for this demographic, as and Outgoing Board organizations from every state are depression, anxiety and sleep Co-Chair Celia Norian at in the country that support this disorders. Many are isolated from Jewish Federation Annual Meeting May 6, 2019. initiative, we urge every senator to their communities and enduring 2019-2020 JEWISH FEDERATION BOARD OF DIRECTORS Roberta Nyman, Board Chair Lori Fritz, Campaign Chair Arnie Gillman, Vice Campaign Chair Phil Glass, Treasurer Stephanie Ross, Secretary Allan Lehmann, Past Co-Chair Celia Norian, Past Co-Chair Roberta Nyman Lori Fritz Arnie Gillman Phil Glass Stephanie S. Ross Celia Norian Allan Lehmann Bruce Landgarten, Board Chair Campaign Chair Campaign Treasurer Secretary Immediate Past Board Co-Chairs Chief Executive Officer Vice Chair Elliot Cohen Margie Kulp Jackie Cohen Ron Langus Judith Cohen Bernard Reiter Bobbi Holland Gary Schahet

Table of Contents Vol. 46 • No. 1 Elliot Cohen Jackie Cohen Judith Cohen Bobbi Holland Marjorie Kulp Ron Langus Bernard Reiter Gary Schahet Community Calendar 14 Federation 2-4, 23 Lecture Series 15 Bruce PJ Library 1 Landgarten, Chief Schools/School Listing 21 Executive Officer Simchas & Classifieds 22 Temples Listing 14 Order Your Holiday Greetings Today! Tributes 10-11 See Back Page. Deadline September 1. 2 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com After almost ten years on the job, I once again sat down with Bruce Landgarten, our Jewish Federation’s CEO, to discuss the Desert’s Jewish community and his role in the changes that have taken place at the Jewish Federation. --- Miriam H. Bent, Editor, JCN An Interview with the CEO: Envisioning the Future JCN: How would you describe our are to us is paying dues or not. Let’s an end. Transformation can be messy. agencies. Our new model is based on Federation? be honest, we need them more than We have embraced that messiness priorities, partnership and leverage. Bruce Landgarten: Being a they need us. We have to show that and charged ahead – without letting We are focused on the people in relatively smaller we are valuing their engagement, anything slow us down. the community that need us and – and, for many, their affiliation, at whatever level they the challenges we must meet. This is seasonal -- Jewish choose. It’s our job as professionals JCN: If transformation is a process the foundation of the transformed community, our and as community leaders to cultivate without an end, what will the next Federation. It is our unique and Federation is THE them to do more in the community, five years look like? powerful value proposition. Jewish address both philanthropically and in human BL: We’ll build on its successes in the Desert. As capital. and learn from its failures as both JCN: Are we different from other significant as are the many temples, a laboratory and model for Jewish Federations? we are the one organization that JCN: Have you made changes since communal engagement. We will BL: Many Federation’s identify is there for everyone. We are the you are here? invest significantly more resources themselves as fundraising agency that reaches out to everyone, BL: It’s not so much changes that in our Israel Advocacy and Education organizations and judge their assessing issues and meeting needs. I’ve made, it’s more of changes that I so that our community can speak to successes by the size of their It rests on us to create the closeness was brought here to implement. The the complex challenges facing Israel campaigns. We are not a fundraising that doesn’t exist elsewhere because structure has changed over the years, with clarity and passion. People will organization. We are a forward there are no communal facilities. but a lot of the change is around know that we are the central address thinking, problem-solving There’s no JCC ( Jewish Community language. Federation is the umbrella for the Jewish community. Above all, organization that raises funds to Center) here, so it becomes our role of the community. ... If you notice, we will continue to transform. support our mission and our work. to create the environment that brings people don’t talk about local agencies everyone together. There is no other including Fed – they sometimes talk JCN: Roadblocks in this process? JCN: What is your buzz word in central place. about Jewish community. It’s more BL: We had critics and faced our this approach? about changing that mindset among criticism head BL: “Strategic Philanthropy.” It’s a JCN: In past articles you’ve written the professionals that we can’t talk on. We learned dynamic outgrowth of this intensive you focused on affiliation or about ourselves as separate entities. that we had a work of ours, it’s not directed engagement. Why are these words When I arrived my leadership and major perception giving. It’s both a pragmatic and on your mind? Do they mean the I embarked on a journey to make a problem. aspirational answer to the question same today as in the past? bigger and better impact and we Detractors called “how do you grow a flat campaign BL: I think we utilize an old definition. needed to do more than change. We our Federation “a in today’s world?” Now, our lay The old way of saying someone was needed to undertake a thoughtful, big black hole,” “just a consolidator” and staff will identify new priority- engaged or affiliated was that they deliberate and dramatic process or a “fund of funds.” They told us based initiatives, bold ideas that will pay dues. If you didn’t pay dues to a of transformation. We recognized that they never knew where the need additional funding above and synagogue, you were not affiliated. that we needed to take action, money went. They spoke more about beyond our campaign to succeed. You always have the person in the to be more responsive to these overhead costs than about our work synagogue board meeting, discussing major changes. We entered into a and its impact. But more importantly, JCN: What is our Number One people who have left the synagogue, thorough and transparent process we found out that we were ignoring issue today? who says, ‘They didn’t want to pay of self-examination. We asked a new wave in philanthropy in which BL: The number one issue facing all dues.” I would argue, “No, we didn’t tough questions – of ourselves, the donors wanted to be more connected Jewish communities is anti-Semitism. show them what their money was community and our donors. We asked to their giving and to the recipients It is always #1 – we’d be foolish to worth.” We didn’t give them a value the engaged and the disengaged. of their philanthropy. We are no think it’s not. There a several ways we proposition because all we think they Transformation is a process without longer an umbrella of beneficiary continued on next page JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 3 continued from previous page direct programs partners with Law Enforcement and can fight anti-Semitism today: Reach and embrace Secure Community Network. Just as JEWISH out and share that if you live in this collaboration. there is a checklist for best practices COMMUNITY country it is in your interest to get We have a in the continuity piece of “securing rid of anti-Semitism. Call out anti- pretty good the Jewish future,” so too are there NEWS A Publication of the Semitism when you see it. Silence understanding best practices in the physical security Jewish Federation of the Desert is not the answer. We must use that we have an piece: There is no boiler plate VOL. 46, No. 1 our voices and loudly stand up for interfaith family population. We security system that fits every facility. EDITORIAL what we believe in. Never allow our are exploring programs through It is an imprecise line between our Bruce Landgarten, Jewishness or Judaism to be defined PJ Library to better engage young facilities looking like armed fortresses Chief Executive Officer by those who hate us. We must families and interfaith families. and still remaining open spaces. It Miriam H. Bent, Editor Bailey Communications, When they list the organizations is an imprecise line between our make Jewish unity/ahavat Yisrael a Layout & Design top priority. And the way to do this involved in growing the Desert, it’s facilities looking like armed fortresses is for us to do more Jewish. The best important for us to be there. Part of and still remaining open spaces. We JCN STATEMENT response to anti-Semitism is to fully it is our making sure we have a way must ensure that while we secure The Jewish Community News seeks embrace our Judaism and Jewish life. to partner with those non-Jewish those spaces, they become ever to provide news and feature material entities in the area and work with more welcoming to young families, of special interest to its readership, JCN: And after that reality? them on those growth strategies that young adults, teens, and our beloved and to create a heightened sense of Jewish BL: I think the next top issue is will engage more Jewish community seniors, and especially those of all identity through the dissemination of affordability of Jewish life. We have members. I think our outreach with ages with special needs. Security is information about people, events and issues at home and abroad. The JCN seeks to serve this great community, we have terrific local clergy is working well. Finally, not a solo endeavor. We are all truly as a forum for the exchange of ideas and professional staff that’s here, we have we are increasing our relationships better together. opinions in the Jewish community. terrific lay leadership that are here, with the agencies involved with and again, we have the ability to projecting Jewish life here because, JCN: Parting thoughts? The JCN is published monthly, ten months a grow. again, I think we are one of the best- BL: Just that we are passionate year by the Jewish Federation of the Desert, kept secrets. about ensuring the Jewish future 69-710 Highway 111, JCN: Are there plans moving because this work is personal to us. Rancho Mirage, CA 92270, forward to partner local agencies? JCN: What else is a current It’s our unwavering commitment to 760-324-4737, fax 760-324-3154. BL: Absolutely. We have many challenge? a Jewish journey for every Jew here ARTICLES & ADVERTISING, projects in the works. This summer we BL: Security here is a priority. is supported by a vibrant, accessible Miriam H. Bent, Editor are meeting with some of those who Fortunately for us, we have incredible and affordable Jewish community. 760-323-0255 e-mail: [email protected]

ADVERTISING The JCN does not endorse the goods or services advertised in its pages and makes no representation as to the kashrut of food products and services in such advertising. The publisher shall not be liable for damages if, for any reason whatsoever, it fails to publish an advertisement or for any error in an advertisement. Acceptance of advertisers and of advertising copy is subject to the publisher’s approval. The JCN is not responsible if ads violate applicable laws and the advertiser will indemnify, hold harmless and defend the JCN from all claims made by government agencies and consumers for any reason based on ads carried in the JCN.

4 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Israeli Suicide Drone Hero-120: Why US Defense Department Wants It

By Rhodilee Dolor A loitering munitions developed behind Hero-120 promoted it as platforms from a canister. It also has by an Israel-based company could ideal for anti-tank missions or other BLOS (beyond line of site) capability soon be in the inventory of America’s strategic objectives. Hero-120 and can strike targets 40 kilometers weapon systems. comes with a 3.5 kg. warhead and away from the launch site. The US Defense Department is has an extended flight time of 60 The loitering munition also gives reportedly interested in procuring minutes. its operators critical advantage the Israeli- made Hero-120 loitering The mid-size loitering munition, in confined or urban battlefield munition for American special can also carry different warheads settings with its high-speed transit operations and is seeking the ranging from 1.5 kg to 4.5 kg that may flight and low-speed loitering approval of the Congress for a $6.9 also feature air-burst fragmentation capabilities and precision (circular million budget it needs to purchase for anti-personnel effect, point error probable of <1 m.). undisclosed number of the suicide “The Pentagon’s acting comptroller detonation for targets, am option It is also equipped with GPS/INS drone. is seeking the funding as part for High Explosive Anti-Tank (HEAT) navigation, electro-optical/infrared “The Defense Department is of a larger $2.8 billion omnibus that will give operators the ability to reconnaissance and a terminal eyeing an Israeli-made, tank-killing, reprogramming sent to Congress strike armored personnel carriers or guidance package. It can also reach loitering munition called the Hero- last month.” main battle tanks, and a proximity altitudes of 1,500 feet. The munition 120 for U.S. Special Operations Amid choices, why is the defense mode for windows and doors. can dive to its target at 100 knots, can Command,” the Inside Defense department eyeing the Hero-120? The Hero-120 can be deployed be fully aborted and re-engaged in reported in July. Israel-based UVision, the company from land, naval or airborne mid-air.

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 5 Resolutions Endorsing Two-State Solution, Condemning BDS Adopted by House Foreign Affairs Committee The anti-BDS resolution, which also reaffirms support for the Jewish state, currently has 340 co-sponsors. Jewish News Syndicate The U.S. House ForeignDemocrats and 168 Republicans. Palestinian conflict was introduced Palestinian territory.” Affairs Committee adoptedDuring the debate over the by Reps. Alan Lowenthal (D-Calif.), The resolution currently has 147 two resolutions on July 17, one resolution, Rep. Ilhan Omar Gerry Connolly (D-Va.) and Karen co-sponsors, all Democratic. condemning the anti-Israel BDS (D-Minn.) expressed opposition Bass (D-Calif.). It emphasizes the Finally, the committee adopted movement and another endorsing to it, saying, “We cannot condemn U.S.-Israel relationship on issues the U.S.-Israel Cooperation a two-state solution to the Israeli- non-violent means,” which caused from national security to shared Enhancement and Regional Security Palestinian conflict. Zeldin to respond, “Don’t come to values such as “democracy, human Act, which strives to improve The anti-BDS resolution, which this committee and blame Israel for rights and the rule of law.” bilateral security and economic ties also reaffirms support for the all the violence.” At the same time, it also states, between the two countries. It was Jewish state, currently has 340 co- At the same time, Omar plans to “Whereas the United States has introduced by Reps. Joe Wilson sponsors. It was introduced by introduce a resolution in support long sought a just and stable future (R-S.C.) and Ted Deutch (D-Fla.). It Reps. Brad Schneider (D-Ill.), Lee of the anti-Israel BDS movement, for Palestinians, and an end to the currently has 273 co-sponsors: 141 Zeldin (R-N.Y.), Jerrold Nadler reported Al-Monitor on Tuesday. occupation, including opposing Republicans and 132 Democrats. (D-N.Y.) and Ann Wagner (R-Mo.). It The resolution calling for a settlement activity and moves currently has 340 co-sponsors: 172 two-state solution to the Israeli- toward unilateral annexation in (The measures go to the House floor for a vote after this issue of the JCN goes to press).

6 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Order Your Holiday Greetings Today! See Back Page. Deadline September 1.

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 7 IDF Officers Train UN Peacekeepers in Medical Care in Mongolia Exercise By Judah Ari Gross, The Times of Israel Two Israeli medical officers took “We gave them basic, important part in a two-week exercise in tools to treat casualties,” Stern said. Mongolia in June, training United Stern said they also tried to Nations peacekeepers from around learn from the peacekeepers who the world, including countries participated in the exercise, asking with which Israel does not have them to demonstrate their military’s diplomatic ties, in basic first aid and first aid methods. “How we do it is combat medicine. IDF Cpt. Dr. Kobi Weissmehl trains United good, but how they do it is no less Over 35 countries participated Nations peacekeepers from Nepal during good,” he said. in the 17th annual Khaan Quest the Khaan Quest exercise in Mongolia Stern said some of the UN exercise outside the Mongolian within days, sometimes hours, of an peacekeepers had previously served capital of Ulaanbaatar. This was earthquake, tsunami or similar large- on missions along Israel’s borders Israel’s first-time taking part in the scale tragedy. IDF field hospitals also with Lebanon and Syria or were event. received top ranks by the World due to be stationed there shortly, The exercise was made up of 12 Health Organization in 2016, making notably the delegation from Fiji. stations in which UN peacekeeping IDF Maj. Roy Stern trains United Weissmehl, 30, noted that besides Nations peacekeepers during the Khaan Israel the first country in the world to troops learned everything from Quest exercise earn such a designation. the professional aspects of the crowd control to mine-clearing and Maj. Roy Stern and Cpt. Dr. Kobi “Israel has a lot of experience in this exercise, Khaan Quest also gave how to set up a checkpoint. Weissmehl from the Israel Defense field. We’ve done a lot in medicine him and Stern the opportunity to Forces worked alongside the United and in humanitarian missions,” said interact with and befriend military States’ Alaska Army National Guard Weissmehl, the chief medical officer officials from around the world. and the Mongolian Armed Forces at for the Armored Corps’ 460th “It is an incredible feeling to make the medical care station. Brigade. friends from Fiji, New Zealand, “This was an extension of Israel’s Stern, a 39-year-old father of three, China,” he said. humanitarian efforts over the years,” said he and Weissmehl worked to Most of the countries that Stern, the head of medical training bring all of the UN peacekeeping participated in the exercise maintain at the IDF’s Tzeelim base, told The troops who took part in the exercise diplomatic ties with Israel, but not Times of Israel. up to the same level in terms of all. Qatar, which often works closely The IDF has garnered anmedical training, as they came with with Israeli officials on issues related international reputation for its varying degrees of experience. to the Gaza Strip but does not have responses to natural disasters around They taught the recruits how to formal relations with Jerusalem, took the world, dispatching medical use tourniquets and bandages to part in Khaan Quest, as did Malaysia, and search-and-rescue teams stop bleeding, how to safely load which often refuses to allow Israeli someone onto a stretcher and move athletes to compete in tournaments them, and numerous other aspects held in the country. of combat medicine and first aid.

8 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Israeli Companies Boosted New York’s Economy by Nearly $34B A new report shows that the 506 Israeli-founded companies located in New York State are making significant contributions to the local economy. By Brian Blum ISRAEL 21C When an Israeli startup wants to where “it’s nearly impossible to and job growth is coming from five The new report also found six key expand to the United States, its first walk a block without encountering Israeli-founded unicorns – startups areas of economic compatibility step is often to open an office in New [Israel’s] influence.” valued at $1 billion and up. These between Israel and New York: York. There are direct flights and the A significant 436 of the 506 Israeli- included real estate tech startup agriculture, artificial intelligence, time difference is less than setting up founded companies operating Compass, co-working space giant cybersecurity, drones, life sciences a shingle all the way in Silicon Valley. in New York were established in WeWork, insurance tech startup and renewable energy. That’s turning out to be good roughly the last decade, between Lemonade, financial servicesIsrael’s influence in New York also business, too – for New Yorkers. the years 2009 and 2018, according company Payoneer, and content extends to the culinary scene, where Israeli-founded companies in New to the study. discovery and advertising platform a number of new restaurants serving York directly contributed $18.6 A lot of the revenue, investment Taboola. Israeli food have opened up. billion in revenue in 2018 to the New York State economy, according to a new study conducted by the New York – Israel Business Alliance. If you factor in additional spending on goods and services in New York, the total jumps to $33.8 billion. That works out to a total of 2 percent of the state’s Gross Domestic Product. All told, there are 506 Israel- founded companies in New York State. They employ 24,850 New Yorkers directly, the study says, and another 27,502 indirectly when accounting for the additional demand for local goods and services. Between 2016 and 2018, Israeli- founded businesses added new jobs at double the state’s rate (2.5 percent job growth vs. 1.2 percent for the state). When it comes to investment, Israeli-founded companies operating in New York raised $3.5 billion between 2014 and 2016 and were responsible for more than 20 percent of the total capital raised. “For anyone who has spent time in New York over the past decade, it’s evident that Israeli businesses are flourishing here,” said Aaron Kaplowitz, founder of the New York – Israel Business Alliance. Not surprisingly, Israel’s presence as an entrepreneurial powerhouse is most evident in New York City JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 9 All contributions received by the Jewish Federation for Tribute Cards are placed in our special Tzedakah Fund, which provides direct Tribute Card Donations monetary intervention for needy Jews living in the Coachella Valley. Sending tributes and memorials is a meaningful way to honor loved ones. Call 760-324-4737. Honorarium Tributes • Eunice Meister, Happy special birthday from • Mo and Craig Wielansky, In honor of your In Appreciation For: Susie and Bob Diamond, Libby and special anniversary, from Leslie and Barry Usow. Buddy Hoffman. • Frankie and Joel Berger, Thank you and Refuah Shleimah happy birthday and anniversary, from • Jerry and Eunice Meister, Thank you from Get Well Wishes To: Barbara Astarin and Burt Sunkin. Sanford and Rosemary Hertz. • Susan Bogorad, Happy birthday from • Leslie Pepper, In honor of all you do in our • Arnie Gilman, Hope you feel better soon, Tobye and Harvey Rubin. community, from Michelle Coneybeare. from Rabbi Yankel and Rochel Kreiman. • Herb Decker, Happy birthday from • Steve Polacheck, In honor of your special • Bob Goodfriend, Hope your recovery is Laura (Eunice) and Jerry Meister. birthday, from Susie and Bob Diamond. swift and complete, from Frances Horwich. • Cora Ginsberg, Happy birthday from • Bruce Radler and Stewart Fleishman, • Cass Graff-Radford, Best wishes for a Lila Rauch. Happy birthdays from Steven Bing, JP Cooney, speedy recovery, from Gail and Bob Scadron. • Kevin Giser and Emma Rees, Doominick Defeo, Michael Levy and Jerry • Mal Kaufman, Hope your recovery is swift Congratulations on your engagement, from Hendershot, and Don Stein. and complete, from Frances Horwich. Rabbi Yankel and Rochel Kreiman. • Trudy Schwartz, Thank you from Sanford • Zaida and Steve Bedell, Thinking of you, • Ellen Gold, Thank you from Donna Weiss. and Rosemary Hertz. from Eddie and Jackie Cohen.

• Perry and Gloria Green and Family, Thank • Sherry Schor, Happy birthday from Memoriam Tributes you from Mary Levine and Alan Goldstein. Cora Ginsberg. Condolences Sent To: • Alan Greene, Best wishes for a wonderful • Barbara and Till Segal, In honor of good birthday from Cora Ginsberg. friends, from Robert and Carol Friedman, • Dr. Irving Becker, In memory of your beloved wife Muriel, from Suzanne and Jeff • Deana Hapip, Thank you from Sue and Arnie Gillman. Stuart Goldfine and Feder, Muriel and Ron Goldberg, Loreen Donna Weiss. Sandy Chickman. Jacobson, Eunice and Jerry Meister, Marnie • Carol Hirsch, Thank you from • Mr. and Mrs. Larry Sherman, Thank you Miller and Joe Noren, Sherry and Howard Schor, Donna Weiss. from Barbara Schrayer and Cal Levin. Tom and Lainie Weil. • Roberta Hirsch, Thank you from • Rella Rifkin, Happy birthday from • Family of Herb Borovsky, Heartfelt Donna Weiss. Cora Ginsberg and Loreen Jacobson. condolences from Sherry and Howard Schor. • Libby Hoffman, In honor of you, from • Kim and Perry Shwachman, Thank you from • Mrs. Albert Broday, In memory of your Ann Hoffman and Brian Heltsley. Cass Graff-Radford. beloved mother from Jill and Allan Steinberg. • Mark Levey, Wishing you many more • Diane Simon, Thank you from Donna Weiss. • Benjamin (Buddy) Cohen, In memory of birthdays to celebrate, from Barbara Astarin and your beloved wife Bernice, from Bobby and Burt Sunkin. • Isabel Smith, In honor of a lovely lady, from Toni Garmisa, Sanford and Rosemary Hertz, Dr. and Mrs. Jerrold Widran. • Richard Levin, Happy 98th birthday, from Buddy and Libby Hoffman, Eunice and Jerry Meister, Harold and Mimi Paley, Sherry and Jerry and Lita Widran. • Donna Weiss, Congratulations on your 80th Howard Schor, Jill and Allan Steinberg. from Diane, Bobbi, Carol H., Deana, Ellen, Enid, • Dolly Levy, Thank you from Marnie Miller. Heather, Joyce, Sydelle, Toby, Sue, Judy, Carol F., • Bobbi Federman, In memory of Jerry, from • Bertel Lewis, Happy big birthday! from Marlene, Harriet and Roberta. Adrian and Cass Graff-Radford. Cora Ginsberg, Libby and Buddy Hoffman 10 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Tribute Card Donations Continued Sending tributes and memorials is a meaningful way to honor loved ones.

Memoriam Tributes Continued • Mimi and Bob Habush, In memory of your • Elaine Levey, In memory of Steve, from Linda Condolences Sent To: sister, from Chickie and Claude Steinberger. Seligman.

• Deanna Fox and Family, In memory of • Jerry Keller and Family, In memory of your • Sandra Marks, In memory of your beloved Shayle, from Toni and Bobby Garmisa, Sanford beloved Barbara from Eddie and Jackie Cohen, daughter Susan, from Marnie Miller and Joe and Rosemary Hertz, Eunice and Jerry Meister, Susie and Bob Diamond, Chickie and Claude Noren. Marnie Miller and Joe Noren, Jill and Allan Steinberger. • Dov and Nicki Malach, In memory of Irene, Steinberg. from Sanford and Rosemary Hertz. • Ron Langus, In memory of your beloved • Kevin Giser, In memory of your grandmother, mother Norma, from Nancy and Dennis • Michael Scoby, In memory of your beloved from Bill Amplo and Bill Snellenberger. Ditlove, Phil and Ellen Glass, Michael and Ronna sister, from Marnie Miller and Joe Noren. Niederman, Irving and Sharon Picard, Phyllis and • Mr. and Mrs. Larry Goldberg and Family, • Bruce Shapiro, In memory of your dad Abe, Gary Schahet. In memory of your father Lee, from Jill and Allan from Eunice and Jerry Meister. Steinberg. Mossad Foiled 50 ISIS Terror Attacks in 20 Countries, Including Turkey By Jerusalem Post Staff According to Israel’s Channel security services the Turkish ship Mavi Marmara the Jewish State. 12 report on July 9th, the Mossad to prevent 12 attempted to break the blockade and the IDF Intelligence branch attacks by Iran and on Gaza and were intercepted by Nevertheless, according to the prevented 50 terror attacks by ISIS. IDF forces in a violent incident that report, the Turkish government ISIS and Iran in the past three Relations led to the death of nine of activists received the necessary intel by years, many of them in Turkey. between Israel on board. Turkish president Recep Israel’s security service to ensure that

Despite poor relations between and Turkey have Incoming Mossad Tayyip Erdogan is an outspoken terror attacks could be prevented Israel and Turkey, Israeli information been tense since director Yossi critic of Israel and hasn’t left out an on its soil. provided to Turkey enabled its 2010, when Cohen opportunity to display his dismay of World’s #1 Beer Company Opens Cybersecurity Hub in Israel Israel’s reputation as a cyber superpower has many foreign corporations and bodies turning to Startup Nation for cybersecurity knowhow. By Naama Barak ISRAEL 21C Time to break out the potato threats and a cyber superpower, with many corporation’s local research and chips: The world’s largest beermaker cyberattacks. foreign corporations and bodies development center. has announced that it is opening a “With turning to the Startup Nation for Meanwhile, Israeli financial cybersecurity hub in Tel Aviv to increasing cybersecurity knowhow. newspaper Calcalist reports that the protect itself from cyberattacks. digitalization, AB InBev already operates in Belgian brewing company’s ties with Belgium-based Anheuser-Busch we have to Israel via Weissbeerger, https:// Israel are far from new, and that it InBev (AB InBev) is the company be prepared beverageanalytics.io/ a startup that already employs the services of five behind some 500 beer brands to defend against anything coming,” it acquired and whose Beverage local cybersecurity firms. The new such as Budweiser, Stella Artois and Reuters quoted the company’s vice Analytics platform provideshub, according to the paper, is set Corona. Its Tel Aviv hub, according president of global security and analytical solutions for bars. to be initially comprised of some 20 to a Reuters report, will specialize compliance Luis Veronesi as saying. According to Reuters, Weissbeerger workers and might later expand to in analyzing growing numbers of Israel has a reputation for being has now become the global up to 100 employees.

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 11 Smart Glasses That ‘Teleport’ Experts to the Field Companies such as BP are using Fieldbit’s technology to bring offsite expertise to help onsite technicians through a pair of smart glasses. By Brian Blum ISRAEL 21C The 2010 explosion on the oil- safety verifications and deliver a technician where to go and what drilling rig Deepwater Horizon was remote training.” to take to fix a malfunction is worth a wake-up call for BP, the British Meiron describes to ISRAEL21c some $3 billion. multinational oil and gas company how Fieldbit’s system works. “To send an expert to a site that operated it at the time. The “We allow the field technician can cost a few hundred dollars resulting oil spill in the Gulf of to send digital information to an per visit,” Meiron points out. “A Mexico caused major ecological expert. The expert has an editor and technician might make four to five damage and cost BP $20 billion in can take a snapshot of the video. visits a day. For an organization with damages. He can draw on the snapshot and 100 technicians, that can add up Disaster can often spur the send it back to the technician, who to millions of dollars in potential development of better practices. receives this annotation projected savings, not including the down time That was BP’s goal when it on his device. The technician can of the machine.” began searching for ways to turn his head and look in different Moreover, skilled field technicians improve ongoing and emergency directions. The augmented reality are becoming harder to find. The maintenance at its oil wells. keeps the annotations in place. It can old guard of technicians (mostly BP discovered that there simply show where to cut a wire or exactly Baby Boomers) are starting to retire. aren’t enough field technicians where to open a valve, things that “Millennials in many cases don’t with the experience to tackle big are very difficult to explain in words.” want these jobs, working outside problems like the one that occurred Augmented reality instructions While glasses are the ideal, with customers. They want to sit in on Deepwater Horizon. Since it’s “stick” to real objects augmented reality can work on an office,” Meiron says, adding that not yet possible to teleport experts smartphones and tablets as well. 30 percent of field-service experts “BP approached us almost two to the scene, “smart glasses” have That’s how Pokemon Go works. The are expected to retire within the years ago with a pressing need,” emerged as the next best thing. Pokemons in the game can only be next three years. “Organizations risk Evyatar Meiron, Fieldbit’s CEO, tells Glasses running augmented reality seen when you point the device at a losing large amounts of knowledge.” ISRAEL21c. software can transmit what a field location in the real world where the Is Meiron suggesting that with “The augmented reality keeps the technician is seeing to an offsite virtual creatures are “hiding.” Fieldbit’s AR glasses anyone can fix annotations in place. It can show expert, who can then “draw” on the AR will eventually become an oil rig? “Not at all,” he replies. “It where to cut a wire or exactly where image to guide the technician to fix ubiquitous for consumer shouldn’t be a layman, of course. But to open a valve, things that are very the problem. applications, but for now “the you also don’t need to understand difficult to explain in words.” The company behind this value is much higher when we’re all the mechanics of the machine. The growth of fracking was technology now implemented talking about business-to-business You just need to be the hands largely driving the change. The across 13,000 BP wells is Israeli applications, with machines that cost and eyes of the experts or use the establishment of more small wells, startup Fieldbit. hundreds of thousands of dollars,” knowledge on our device.” mostly in the United States, put Fieldbit’s flagship product, Hero, Meiron explains. pressure on technicians to cover is a collaboration platform that Fieldbit was founded in 2014 Utilities, medical imaging, more ground without increasing enables technicians and experts to and its two-way collaboration Hero printing costs to BP. communicate across great distances. system was operational a year later. European energy business ENGIE BP’s interest is clear in its 2018 A second product, Fieldbit Fieldbit Knowledge was released named Fieldbit its startup of the annual report: “New technologies Knowledge, records their this year. year in 2018. are helping us build intelligent interactions and categorizes them The company’s newest product, While Fieldbit has made the operations throughout our for quick retrieval from a cloud- Fieldbit Cosmic, allows corporate biggest splash in the world of oil and businesses. We are using augmented based database. customers to connect Fieldbit with gas, its first pilot client was a utility reality (AR) devices such as ‘smart BP isn’t Fieldbit’s only client, nor their own enterprise field-service — Mekorot, Israel’s national water glasses’ across BPX Energy … we are are oil wells its sole focus. But it management software. Meironcarrier. Fieldbit assisted technicians now using the mobile platform to was an opportune industry for says the market for dispatching in fixing burst pipes and running troubleshoot equipment, conduct Fieldbit to get started. and scheduling software that tells continued on next page 12 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com continued from previous page regular monitoring tests for water Fieldbit has raised $7 million to new technology can help.” If there’s one common quality. date, including $1 million from the That was the impetus for his denominator underlining all of The company also is in talks with Israel Innovation Authority and creation of the Hebrew-language Meiron’s companies, it’s that “more industries such as printing and the rest from the Russian Skolkovo Hashavshevet program used by first-time fixes and less downtime medical imaging. Ventures fund, Eldad Weiss (the most Israeli accounting firms; the [result in] happier customers,” “We are still small, less than company’s chairman) and the Israeli software company Wizcon, which Meiron says. 100 people, so we are not yet family fund Atooro. A second round made software to control factory Those customers may someday able to make cold calls to look for is now in progress. production floors from a web include you and me: Armed with customers,” says Meiron, adding Fieldbit is Meiron’s third startup. browser; and PC Soft International, AR-powered glasses, we may be that 90% of sales have come from He prefers “conservative markets which also specialized in Internet- able to make our own expert- unsolicited inquiries. that have legacy solutions where based automatic control software. guided household repairs. Dutch Christians Rebuff Officials Seeking Labeling of Israeli Settlement Goods By Cnaan Liphshiz, Times of Israel Christian Zionist importers of settlements in the West Bank. The he wrote. Israeli goods declined to comply regulations also applied to the The regulations are binding, but with a government directive to Golan Heights and East Jerusalem, the European Commission and Dutch apply special labeling for settlement which Israel captured in the 1967 Six government have limited recourse products, saying labeling has Day War. The Palestinian Authority against countries and businesses that become a political tool to pressure said the labeling regulations were don’t implement them. Israel. a welcome buffer against what it The exchange occurred in June considers Israeli land theft. Brothers Pieter and Roger van Oordt at between the van Oordt family, the Israel Products Center in Nijkerk, the “Labeling was created to ensure which runs the Israel Products Netherlands food safety but has become a Center and the Christians for Israel apply the labels, as per regulations political tool to pressure the Jewish group in Nijkerk, near Amsterdam, adopted in 2015 by the European state,” said van Oordt, whose outfit and representatives of the Ministry Commission, which described the helps bring in 120,000 bottles of of Economic Affairs and Climate regulations as designed to give Israeli wine each year, as well as Policy, Roger van Oordt, director of shoppers accurate information many tons of Dead Sea cosmetics the Christians for Israel group, wrote about product provenance. and other merchandise. Wednesday in a statement. Israel and Jewish groups protested “These are anti-Jewish regulations The officials requested to visit the regulations as an attempt to to me. They mean separating the store and urge van Oordt to isolate and financially hurt Israeli products made by Jews and Arabs,”

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 13 Shabbat Schedule - August 2019 Check the websites or call the synagogues for a full schedule of services. BETH SHALOM (Member, United 72295 Via Marta, Rancho Mirage, with Rabbi Faith Tessler October- TEMPLE ISAIAH Synagogue of Conservative Judaism) CA 92270 May at Mission Lakes Country Club Rabbi Steven Rosenberg. Cantorial Ken Hailpern, Spiritual Leader www.chabadrm.com 760-770-7785 at 7:00 pm. Services on hiatus until Soloist Gerry Noriega. 79-733 Country Club Drive, Shabbat services Friday: check High Holidays. 332 West Alejo Road, Palm Springs, Bermuda Dunes, CA 92203 website for service times. Saturday CA 92262, 760-325-2281. www. www.congregationbethshalom.net 10 am; children’s program/service DESERT OUTREACH templeisaiahps.com. Shabbat 760-200-3636 11:15 am. Daily morning and SYNAGOGUE evening: 6:30 pm wine and cheese 9:30 am Saturday Shabbat morning evening minyan. M-F 7:00 am; Rabbi Jules King. Meet at UC reception. 7:30 pm Shabbat services, followed by sit down Sundays 8:00 am/check website for Riverside/Palm Desert Campus Services, followed by oneg; mincha/maariv times. auditorium, 75080 Frank Sinatra Kiddush lunch. Friday, August 30: Shabbat around Drive (at Cook), Palm Desert the the dinner table and potluck supper. CHABAD OF SUN CITY second Friday of each month at CENTRO CULTURAL HEBREO DE Nosh/socializing at 6:00 pm. Services MEXICALI (Conservative) PALM DESERT 7:00 pm. Musical Shabbat service, at 6:30 pm, followed by supper. Mexicali, Baja California, Mexico Rabbi Yonason Denebeim. followed by wine/light nosh oneg. Go online or call to RSVP. Contact: Ron Cohen For information on services call Complimentary valet parking in Lot Saturday morning: 9:00 am “Nosh www.judiosdemexicali.com 760-848-8250. B. 760-449-0111. Mailing address: and Drash” torah study followed by 760-960-3392 US P.O. Box 982, Rancho Mirage, CA (686) 216-7152 Mexico CONGREGATION HAR-EL 92270. www.Desert-Outreach- services at 10:00 am. Kiddush follows (Member, Union for Reform Judaism) Synagogue.com. services. CHABAD OF PALM SPRINGS & Rabbi Richard Zionts; Cantor Joseph DESERT COMMUNITIES Gole www.harelurj.org / harelurj@ SUN CITY JEWISH SERVICES TEMPLE SINAI (Reform) Rabbi Yonason Denebeim & Rabbi gmail.com Rabbi Kenneth Emert and Cantor Rabbi Andrew Bentley Arik Denebeim 760-779-1691. Mailing address: Alan Scott. 73-251 Hovley Lane West, 425 Avenida Ortega, Palm Springs, P.O. Box 564, Palm Desert, CA Services held at Sun City Del Webb, Palm Desert, CA 92260. CA 92264 92261. Summer service: Friday Palm Desert/Sunset View Clubhouse/ www.templesinaipd.org www.chabadpalmsprings.com August 30: Shabbat service at 5:00 Speakers Hall, First and third Friday 760-568-9699. 760-325-0774 pm, followed by no-host light dinner. evenings at 7:15 pm. Friday evening services: 5:30 pm. Shabbat services Friday/Saturday; For information contact Har-El by Saturdays: 8:45 am Torah study; daily morning and evening minyan. email or phone. TEMPLE HAR SHALOM, Idyllwild 10 am Shabbat services. Rabbi Malka Drucker. CONGREGATION SHALOM (951) 468-0004. CHABAD OF PALM DESERT BIKUR CHOLIM BAYIT (Reform) www.templeharshalomidyllwild.org Rabbi Mendy Friedman A project of Chabad of Palm Springs Rabbi Kenneth Milhander, 1320 W. Email: templeharshalomofidyllwild@ Services in a private home. Call for Williams Ave., Banning, CA 92220. gmail.com. & Desert Communities information: 760-651-2424. Contact 951-392-5380. Friday night services once a month (Community Outreach) www. www.chabadpd.com 760-969-2153 Shabbat Service 3rd Friday/ Havdallah and study with Rabbi the following BikurCholimPS.com / 760-969-2158 1st Saturday evening. Saturday morning. Services held Rabbi Yankel Kreiman - at St. Hugh of Lincoln Episcopal 760-325-8076, and Rabbi Mendy CHABAD OF RANCHO MIRAGE DESERT HOT SPRINGS Church, 25525 Taquitz Drive, Kreiman – 760-567-6726. Rabbi Shimon Posner Monthly Shabbat evening service Idyllwild, CA. Have you registered the Jewish Federation of the Desert with Amazon Smile as your nonprofit? It couldn’t be easier to register: 1. Go to smile.amazon.com 2. Register Jewish Federation of the Desert as your favorite charity 3. Shop! 4. Bookmark the smile.amazon.com page and don’t forget OF THE DESERT to only shop through this link! We earn .5% of each purchase. Purchases made through regular amazon.com will We appreciate your support! NOT lead to charitable contributions.

14 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Herman Wouk 1915-2019 Herman Wouk, the prolific and Taut and focused, the book on the New York Times’ bestseller immensely popular writer who is a riveting exploration of list for more than two years, selling explored the moral fallout of power, personal freedom and more than 5 million copies in the World War II in the Pulitzer Prize- responsibility. “Caine” won the 1952 U.S. and Britain in the first few years winning “The Caine Mutiny” and Pulitzer Prize for literature and was after its publication. other widely read books that gave Americans a raw look at the horrors and consequences of war, died at his Palm Springs home ten days before As a writer, Wouk considered his his 104th birthday, on May 17, 2019. most “vaultingly ambitious” work Wouk, who was honored by the the twin novels “The Winds of Library of Congress in September War” and “War and Remembrance,” 2008 with its first lifetimeabout “the great catastrophe of our achievement award for fictiontime,” World War II. Critics, however, writing. Wouk was working on a considered “The Caine Mutiny” to book at the time of his death. be his finest work. Huckabee: BDS is Left-Wing Hatred of Israel Arutz Sheva Staff Former Arkansas Governor Mike Huckabee lambasted the Palestinian Authoroity’s refusal to consider the Trump administration’s Mideast peace plan, dubbing the blanket refusal an “act of a tantrum,” during his visit to Jerusalem mid-July, with Dr. Joe Frager.

Israel can’t have a peace process Mike Huckabee – no one can … (when) one of the supposed partners in a peace the BDS is a great example. I would process saying ‘no’ to everything. It say that they’re in the same league as is the act of a tantrum, rather than a some of the Palestinians who reject negotiation.” any sense of a peace process.” The former governor also assailed “When you see industries that the Boycott, Divestment, and employ Palestinians and they make Sanctions movement (BDS), calling four times what they ever made in it a “great example” of the hatred their lives under the PA, and they some on the far-left have for the have jobs, outstanding pay, benefits, Jewish state. healthcare, paid vacation – their “What I’ve observed over the families are doing better than they’ve years… speaking as an observer, ever done. But the BDS movement in many cases the Palestinians have and the Palestinian government put so taken positions – and so have people much pressure that those industries, on the Left who really hate Israel, SodaStream being an example, are even though they claim they don’t; forced to close or relocate."

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 15 Tel Aviv Among Leading Cities Worldwide for Women Entrepreneurs Despite dropping eight places, the city was praised for improvements in the presence of open data initiatives and access to technology. By Eytan Halon, Jerusalem Post Tel Aviv is the 32nd best city Despite dropping eight places, the customer officer at Dell Technologies. work remains to be done to ensure worldwide for its ability to attract and city was praised for improvements in “By arming city leaders and policy full entrepreneurial equality. support women-owned businesses, the presence of open data initiatives makers with actionable, data- “When more women work, according to Dell Technologies’ and access to technology and was driven research on the landscape economies grow. Technology is biennial Women Entrepreneur Cities listed as the 10th leading location for for women entrepreneurs, we can helping to drive this progress as a (WE Cities) Index. female representation on boards of collectively accelerate the success gender-neutral enabler, and helps The index, published on July 15 directors. of women-owned businesses by create a level playing field,” said Amit in partnership with IHS Markit, The top spot was given to the San removing financial, cultural and Midha, president of Asia Pacific & ranks cities across the world Francisco Bay Area, overtaking New political barriers.” Japan, Global Digital Cities at Dell according to their support for York, primarily due to its status as Globally, the index details lack Technologies. women entrepreneurs and the one of the best cities for women to of funding, the high-cost of living, “Whilst all cities in the Index have overall economy, based on five key gain access to capital. The Bay Area low representation of women improved, the crucial factor is the characteristics including access to is also ranked second worldwide in leadership roles and the lack consistency of this improvement capital, technology, talent, culture for its women entrepreneur culture, government-led policies supporting across the different factors that and markets. boosted by the impact of female role women entrepreneurs as barriers impact women entrepreneurs’ While all 50 cities ranked in models and public discourse around to leveling the field for women success.” the index have made progress in eliminating “bro culture.” entrepreneurs. According to the Israel Innovation supporting women in business in “When we invest in women, we Even the San Francisco Bay Authority, hi-tech start-ups led by recent years, Tel Aviv made smaller invest in the future; communities Area, the leading city for women women represent only 8% of all strides than others, slipping from prosper, economies thrive and the entrepreneurs worldwide, scored Israeli start-ups today – similar to 24th place in 2017 to 32nd place in next generation leads with purpose,” just 63.7 out of a possible 100 points much of the rest of the Western this year’s rankings. said Karen Quintos, EVP and chief in the index, suggesting that much world. German Police, Activists Thwart Nazi Music Festival by Seizing Beer Supply By Algemeiner Staff Neo-Nazi rock festivals typically “white power” bands. the occasion of We wanted to dry the Nazis out. We conjure up images of shaven-headed, But that wasn’t the case in Ostritz, Hitler’s 130th thought, if an alcohol ban is coming, bare-chested, pot-bellied white Germany. The approximately 600 birthday we’ll empty the shelves at the Penny men guzzling beer and raising their neo-Nazis who descended on the discovered to [supermarket].” right arms in Hitler salutes over an town, which lies close to the Polish their horror that About 1,400 police were deployed unrelenting soundtrack provided by border, for a hate music festival on there was no at the festival, including hundreds beer on tap. from other parts of Germany. Saxony German police seized 4,200 liters regional police said the operation of beer in Ostritz on Friday, then 200 went smoothly and there were only liters more on Saturday. a few minor incidents. Locals also bought more than Ostritz residents opposed to the 200 crates of beer in the town’s Nazis were planning to mark their supermarkets, to pre-empt the neo- success with a drink or two. “We are Nazis attending the “Shield and Sword” glad that we could set an example for (SS) festival from making purchases, citizen engagement,” Michael Schlitt, after a court in Dresden banned the one of the organizers of the local sale of alcohol at the event. counter-protest, told the German news An Ostritz anti-Nazi activist, Georg agency dpa. “We will be celebrating a Salditt, told Germany’s Bild daily: “The nice party soon,” Schlitt added. plan was devised a week in advance.

16 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Sam Schulman, Last Surviving US Crew Member on Legendary ‘Exodus,’ Dies at 91 After living through the Holocaust, Schulman volunteered to help bring Jewish refugees to pre-state Israel. When asked by his mother why, he responded: ‘I want to go, I have to go’ By Mark Schulman, The Times of Israel Samuel Schulman, the last Despite the village’s remoteness, surviving American crew member of there was the occasional brush the celebrated ship “Exodus 1947,” with German soldiers and French which attempted to bring thousands gendarmes, but they were warned of Holocaust survivors from Europe ahead of time by the local resistance to pre-state Israel, passed away July movement and had time to hide in 5, 2019, in Richmond, Virginia. He the fields for a day or so until it was was 91. safe to come out again. The local Sam Schulman The ‘Exodus 1947’ after being seized by From the end of World War II 15,000 immigrants from Burgas, the British Navy off the coast of Haifa on priest knew they were Jewish but July 18, 1947 until the establishment of the State Bulgaria, in December 1947. Both didn’t report them. of Israel, “illegal” immigration — were stopped by British warships a short time there before moving to Aside from the fear of being known by its code name the Aliya and forced to anchor at the Cypriot Paris, France. When war broke out in caught and not knowing where the Bet — was the main way of getting port of Famagusta. September 1939 with the German rest of the family was, Schulman and around the United Kingdom’s Schulman was detained by the invasion of Poland, Schulman was an his mother had it relatively easy. strictly enforced policy at the time British in Cyprus for several months 11-year-old French schoolboy. The When recalling that period of his of allowing only several hundred before being smuggled on a boat to following year Germany occupied life, he would often think about how Jewish refugees a month into British- Haifa. Once there he made his way France, taking Paris in June 1940. lucky he was. “Despite the danger, controlled Palestine. south where he helped establish Despite the food rations, curfews I think the hardest part of my time From 1946-1948 more than 60 an agriculture collective, Kibbutz and anti-Jewish laws, Schulman and in hiding was probably the isolation Aliya Bet ships were organized, but Mishmar Ha’Negev. He then went his mother Sarah (his step-father was and the loneliness,” he said. only a few managed to penetrate on to train seamen in navigation at on a business trip in the US when the Unfortunately, most of his the British blockade and bring a naval base in Haifa during Israel’s war broke out and couldn’t return relatives who remained in Poland their passengers ashore. Most were War of Independence. He remained to Europe) managed to keep a low – his grandparents, uncles, aunts stopped and sent to detention in Israel for a year before moving to profile until a major round-up of and cousins – as well as family camps in Cyprus. The more than New York. Jews in July 1942 — known as the Vel members in France were not as 4,500 Holocaust survivors on the “I’m proud of the role I played,” D’Hiv raid — in which over 13,000 fortunate and perished in either the Exodus were forced onto prison Schulman once said about his Jews were arrested, including more Warsaw Ghetto or the Auschwitz ships in Haifa and sent back to contribution to help Jewish than 4,000 children. extermination camp. “I was at the Europe. immigrants get to Israel. “Those Narrowly escaping capture, it wrong place at the wrong time American journalist Ruth Gruber, were important days of my life.” became clear to the two that Paris [Europe during World War II] author of Exodus 1947: The Ship The Exodus was celebrated in the was no longer safe. With the help but somehow I survived,” he once That Launched a Nation, sent 1958 bestseller of the same name of a local Jewish agency, they were remarked about his lost childhood. dispatches as the drama unfolded, by Leon Uris, later made into a smuggled by train to the rural village After the war, Schulman returned helping to bring worldwide Hollywood film based on the book of Pionnat in the heart of the Vichy- briefly to Paris before immigrating attention to the immigrants’ plight starring Paul Newman. controlled “free zone,” in essence, an to New York with his mother. He and influencing events leading up to Schulman was born to Polish Jews area controlled by a French puppet remained there for a short time the establishment of Israel in 1948. in Terra Haute, Indiana, on July 8, government led by Marshal Philippe before being recruited to join the Although the Exodus was the 1928. Following the untimely death Pétain but under the watchful eyes Aliya Bet on the Exodus, which most famous of the Aliya Bet ships, of his father, he moved with his of the Nazis. left from Baltimore, Maryland, on Schulman also sailed on other lesser mother to Warsaw, Poland in the Schulman and his mother survived February 25, 1947. known but equally important ones early 1930s — prior to the start of the war in hiding for three years in He once recalled his mother’s like the “Pan Crescent” and the “Pan World War II — to be with her family. Pionnat – located 250 miles south response when he told her that he York,” which together brought over After his mother remarried, he spent of Paris in the central Creuse region. continued on next page JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 17 continued from previous page left when he was 4 years old — was NY, on the GI Bill. Schulman went wanted to go back to Europe to drafted to the Korean War. Because on to set up a jewelry-watchmaking help other Jewish refugees. “You’re of his experience in Israel’s War of business in the old diamond exchange an only son, why do you want to go Independence, he spent two years district on Canal Street and the to Palestine? Let somebody else go,” training soldiers at Camp Edwards on Bowery in lower Manhattan where he she pleaded. His response: “I want Cape Cod, Massachusetts, rising to worked for 40 years. to go, I have to go.” the rank of Sergeant First Class. A long-time resident of Larchmont, Upon his return from Israel, After the war he studied at Brooklyn NY, Sam Schulman is survived by his Schulman — who was born in Sam Schulman aboard the ‘Exodus’ College and then at the Joseph Bulova wife, two sons (including writer of this America and had US citizenship but in the spring of 1947 School of Watchmaking in Queens, article) and five grandchildren. Four Israelis Invited to American Academy of Motion Picture Arts and Sciences The American Academy of Motion of the film industry from who made Censored Voices and Osnat Handelsman-Keren and Talia Picture Arts and Sciences (AMPAS), 59 countries, four of The Oslo Diaries; cinematographer Kleinhendler, whose films include the organization that gives out the whom were Israelis. Avner Shahaf, who has worked Synonyms, the movie directed by Academy Awards, which has promised The four were on many Israeli and international Nadav Lapid that won the Golden to diversify its ranks, extended documentary film productions including Zero Days and Bear at the Berlin International Film invitations on July 1 to 842 members director Mor Loushy, The Gatekeepers; and producers Festival this year. 100 Immigrants from France Shed Tears of Joy as They Arrive in Israel By Ilanit Chernick, Jerusalem Post As the sun rose over Paris, put his arm around his wife as they of joy as the plane came to a stop. several Jewish families, singles waited to board the flight, while Jewish Agency Chairman Isaac and youngsters made their way to others chatted excitedly. The Post Herzog came onto the plane to Charles de Gaulle Airport, bags watched as some parents kissed welcome and meet some of the packed and passports in hand. their children to comfort them, immigrants. A huge reception Some 100 immigrants from France while a young mother fed her small waited for the olim with family, making aliyah with the Jewish baby. Some looked exhausted but friends and other new immigrants Agency were about to embark on relieved that they were finally on from South Africa, Russia and South the journey of a lifetime on July 17. their way. America waving flags, blowing Pushing their trolleys laden with As we headed to the plane, we shofars, cheering and singing. luggage, while family members not noticed small Israeli flags that lined Herzog warmly told them he was so joining them trailed behind clearly Despite tears, and some visible the entrance to the aircraft, and excited that they were finally here emotional, the immigrants shared nervousness, there was also a lot passengers were welcomed warmly and thanked them for making this their readiness for their one-way of excitement. by El Al staff. As we all took our big decision. “You are Israelis – and flight. “It’s hard to be saying goodbye seats, the new immigrants began that is everything,” he said. “It’s all culminated to this to my family, but I hope they will clapping as they were welcomed Later, the band at the event broke moment,” one young immigrant told follow me.... I’m confident they will,” over the intercom. Some of the out in song and the entire group The Jerusalem Post. “I’ve prepared one young man said. “I know life in youth came on board singing songs stood up, singing and dancing. One and prepared, and now it’s here. Israel will be better – I will be more and waving Israeli flags. of the young French immigrants I’m coming.” free to be Jewish, and that’s what Aboard the flight there was who spoke with the Post earlier in Families kissed each other I’m looking so forward to.” incredible energy, as the realization the day struggled to hold in his joy goodbye, tears streaming down The youngest person making was setting in that they were finally after landing. “I can’t believe we their faces. A kiss on one cheek and aliyah on Wednesday’s flight was a coming home. As we landed in Tel finally made it,” he said. “I’m here, then the other. “Good luck, mon two-month-old, while the oldest is Aviv, the entire plane burst into I’m here. What a dream come true.” ami [sweetheart],” a mother told 79 years old. applause and singing. There were her son. At the boarding gate, a husband only yells of excitement and tears 18 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Local Holocaust Survivors Honored with State Assembly Resolutions Holocaust Survivors are honored his family fled and sought asylum in each year in Sacramento with a China, where they remained for the special ceremony, but as years go by duration of World War II. the travel becomes more difficult for In making the presentation to the aging survivors of genocide, so Moses in a ceremony at the Tolerance this year the celebration traveled to Education Center on June 21, 2019, the Tolerance Education Center in Assemblyman Eduardo Garcia Rancho Mirage, where Assemblyman observed, “Amid the last generation Chad Mayer’s office presented of Holocaust survivors, we must do Herbert and Erika Fein with the State everything possible to preserve these Assembly proclamation on May 31, stories so that the world never forgets 2019, and Assemblyman Eduardo this harrowing chapter of history. Gracia presented Jerry Moses his Jerry’s reflections place in focus the proclamation on June 21st. Herbert and Erika Fein with Beth Bougue increasing importance of instilling from Assemblyman Chad Mayer’s Office. Assemblyman Eduardo Garcia presents Erika Fein survived the horrors tolerance, acceptance and respect where they met and married. framed proclamation to Jerry Moses. and brutality of Auschwitz. As she within future generations. These Jerry Gerhard Moses was born in ordered to be sent to the Auschwitz explained, “One day a lady not too lessons are still very much relevant in 1934 in Breslau, Germany, and was concentration camp in Poland. A week much ahead of me collapsed and today’s word as we endeavor to dispel only a child when his family was before they were to be imprisoned, the soldier just came over and killed hate.’’ her. That was the first time in my 15 years of life I have ever seen anyone being killed.” Her mother and many of her family members were part of the millions of Jews who died in the Holocaust. Despite the atrocities she NEW CEMETERY lived through, Fein never lost hope. PROPERTY “Prisoners of war will probably tell you this when you lose hope, you’re half- DEVELOPMENT way gone.” Herbert Fein was able to survive the genocide by escaping to Shanghai, but É A special property dedicated he still faced tough times living inside to Jewish traditional burials a ghetto held by the Japanese. After being liberated by the Americans, he É In-ground “double depth” and Erika – who had been liberated by garden spaces the British - came to the United States, É And a beautiful mosaic of the Western Wall of Israel created by Italian artisans.

Property Savings Available

69855 E. RAMON ROAD CATHEDRAL CITY, CA 92234 800-204-3131

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 19 New Home Use Device Relieves Pain Without Pills Alfa Plus by Solio, first of its kind to receive FDA approval, provides long-lasting relief from chronic pain and the pain from trauma, sports injury or menstruation. By Abigail Klein Leichman, Israel 21c More and more people are seeking to commercialize the invention, pain you have. pain relief that doesn’t involve taking developed Alfa Plus with fellow For period pain, Alfa Plus claims pills. Now there’s a new topical device Israeli company Home Skinovations one 15- to 20-minute treatment available: Alfa Plus by Solio, invented located in Yokne’am. Home session is all you need. For chronic and manufactured in Israel. Skinovations has an award-winning pain, the device is recommended to Alfa Plus is the world’s first radio track record in professional beauty be used twice a day for the first few frequency (RF) device for home use devices for home use. days and then once a day for two to to receive FDA and CE approval Alfa Plus by Solio relieves pain topically “At Home Skinovations, RF is three months, and then no more than for pain relief, says founder Shahak using three combined technologies. their main field and they did all the four times a week after that to avoid “Chuck” Cohen. thing,” says Cohen. development exclusively for us. overstimulation. “Once we succeed, no doubt you’ll That “right thing” is a combination Without their help we couldn’t have “Chronic pain will probably never see more like it,” he tells ISRAEL21c. of bipolar RF to increase blood done it,” Cohen explains. go away but our device can reduce Cohen, a serial entrepreneur, circulation, dual-wavelength infrared Meant to give long-lasting relief the amount of pain and the intervals explains that he was not satisfied technology (IR) to heat and ease skin of chronic pain and to eliminate between the highest levels of pain,” with the effectiveness of pain-relief pain and stiffness, and low-level laser pain from trauma, sports injury or Cohen says. “We noticed that devices that use light or electrical therapy (LLLT) to relieve the skin. All menstruation, Alfa Plus is placed on people who were taking lots of pain nerve stimulation (TENS). “I decided of these are contained within the unit the part of the body that hurts. Four medication for chronic lower-back to find something that really works. used externally by the consumer. RF diodes noninvasively penetrate pain were able to reduce their meds For two years I ran around to medical DMT, the Herzliya-based privately the skin with deep heating to by half when using Alfa Plus.” companies until I found the right funded company Cohen founded increase blood circulation, accelerate Cosmetic and medical tissue regeneration and reduce dermatologist Dr. Judith Hellman, inflammation, muscle aches, stiffness an associate clinical professor of DESERT HOLOCAUST MEMORIAL and pain. dermatology at Mount Sinai Medical Cohen says the effect is comparable Center in New York, said many of her to trigger-point therapy and patients also have problems with pain stimulates the body’s natural healing and prefer to avoid oral medications mechanisms, increasing the blood due to potential side effects. circulation and drawing oxygen and The combination of technologies nutrients to the affected area. The in "the Alfa Plus device," Hellman product comes with a conductive gel says, “is able to treat pain from the that assures proper delivery of the level of the skin all the way down to treatment and allows the device to the level of the muscles. It’s very easy move smoothly over the treatment to use, it’s very safe, and I think it’s area. good for a lot of people by itself or A clinical study in Israel, to be in combination with pain medication, published soon, used Alfa Plus if needed.” together with a trigger-point Manufactured in northern Israel by treatment on over 100 patients, of Flextronics, Alfa Plus by Solio is sold whom 90 reported reduced lower- for about $500 on the company’s back pain. A second trial will test how website as well as on Amazon and well the device performs on its own. eBay. It comes with a two-year The Desert Holocaust Memorial is located in the Palm Desert warrantee. Civic Center Park at San Pablo Avenue & Fred Waring Drive. Length of treatment “We aim to find distributors in Residents and visitors are encouraged to visit this moving How long and how often you use the US and in other countries,” says memorial, a place of remembrance and monument of hope. Alfa Plus depends on the type of Cohen. 20 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com OP-ED - Enshrined Anti-Zionism at San Francisco State University and Many US Campuses By Zac Schildcrout , CAMERA’s Campus Adviser and Online Editor Dozens of organizations petitioned identity — indeed, the vast majority critical thinking involves open-minded the chancellor of the California State of Jewish Americans profess an analysis of the merits of multiple University system in response to San attachment to the State of Israel. arguments. Professor Abdulhadi, Francisco State University (SFSU) This makes perfect sense from a and all other professors who have professor Rabab Abdulhadi’s use theological, cultural, and historical transformed their departments into of the university’s Arab and Muslim perspective. Jewish prayers profess a anti-Semitic indoctrination centers, Ethnicities and Diaspora Studies Swastika graffiti found at San Francisco yearning for “next year in Jerusalem,” are destroying what it means to be an (AMED) Facebook page to spread State University and frequently reference the “people honest intellectual. Jewish and Zionist anti-Semitic propaganda. place is indicative of a much of Israel”; many Jewish religious school students — and all those committed This concern is more than justified. more widespread problem: many instructors teach their students to sing to the true spirit of academia — As the Committee for Accuracy in university departments around the Hatikvah (Israel’s national anthem); should follow in the footsteps of Middle East Reporting and Analysis world have morphed into outposts and the Israeli government preserves the aforementioned petition’s (CAMERA) correctly notes, “One of post-colonial and anti-Zionist and guards Judaism’s holiest sites. The signatories, speak up loudly, and look at the Facebook page of San activism, as opposed to institutions country offers the Jewish people a make sure that the case for Israel and Francisco State University’s [AMED] of objective historical, theological, place of refuge in a hostile world, Zionism is presented for all to hear. Studies department reveals that it and political analysis. These people and it grants them a place among the is more dedicated to anti-Semitic justify their Jew hatred under the world’s self-determining peoples. political activism than honest false pretense that Zionism is not an It provides an unwavering defense Community Schools academic inquiry.” integral part of mainstream Jewish against Hamas, Hezbollah, Palestinian Aleph Academy Religous School Abdulhadi’s use of a supposedly identity, but a 19th and 20th century Islamic Jihad, the Iranian regime, “academic” Facebook page to and other malevolent actors who A Project of Jewish Sunshine Circle colonial movement that wrongfully Director: Shaindy Friedman propagate obsessive and vitriolic usurped and exploited Muslim constantly attack Israeli civilians and 73-550 Santa Rosa Way, calumnies against the Jewish state is land. Therefore, the anti-Semitic feed seething antisemitic religious Palm Desert, CA 92260 not only morally objectionable, but violence regularly committed by fanaticism. alephacademy.org likely illegal as well: Section 89005.5 terrorist organizations is regarded Zionism is an unequivocally and 760-413-4425 of the California Education Code unapologetically Jewish value, and as “understandable,” if not justified, Aleph Schoolhouse explicitly prohibits the use of state “resistance.” Professor Abdulhadi, along with Director: Dina Pinson university names to, among other Entire academic organizations every other academic who masks 73-550 Santa Rosa Way, Palm Desert things, endorse political boycotts, endorse the Hamas-affiliatedvicious anti-Zionist ideology as Children 18 months through demonstrations, assemblies, or BDS movement (which seeks the scholarship, is attacking the Jewish Elementary School propaganda. people. Alephschoolhouse.org destruction of Israel), pro-Israel 347-721-8782 One does not need a law degree to student groups face discrimination Many Jewish and Zionist students, see that the page’s promotion of, for in student government bodies, understandably intimidated by this Hebrew High example, the “NYC Queers Against professors and students openly zealous onslaught, attempt to keep (High school foreign language credit) Israeli Apartheid March” almost call for an intifada, and students are the peace and avoid further conflict Director: Rabbi Boz Werdiger certainly violates this legislation. through reassurances that they Classes held in Palm Desert. even verbally assaulted for speaking Call 760-550-5793 Hopefully, the work of the petition’s Hebrew in public. This anti-Semitic are, indeed, aware that Israel is not for information signatories will result in a more hysteria is all perpetrated in the name perfect. But that still isn’t enough. welcoming campus environment for of “justice” and “equality.” Because the real problem is anti- Temple Sinai Religous School the Jewish and Zionist students at The fact that so many people Semitism, not “anti-Zionism.” Principal: Arava Talve SFSU, who are too often subjected Anti-Semitism destroys societies. 73-251 Hovley Lane West, subscribe to the delusional notion Palm Desert, CA 92260 to discrimination, demonization, and that this obsessive hatred of Zionism It destroyed Germany, it destroyed www.templesinaipd.org social ostracism. is anything other than anti-Semitism Gaza, and now it is destroying our 760-568-9699 The fact that such action against reflects a widespread ignorance universities. Universities are supposed Abdulhadi is needed in the first of mainstream Jewish culture and to foster critical thinking skills, but JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 21 Mitzvah on August 3rd at Chabad Simchas of Rancho Mirage ... Mazel tov to Candle Lighting Times Rabbi Yonason and Sussie Dene- Bernie and Barbara Fromm shared beim and the entire Denebeim fam- Friday, August 2 Shabbat Matot-Masei 7:02 pm the exciting news that their son ily on the upcoming marriage of two Friday, August 9 Shabbat Devarim 6:56 pm Michael has been elected Board sons/siblings between now and the Friday, August 16 Shabbat V’etchanan 6:48 pm High Holidays. Sholom Denebeim Chair of JCPA ( Jewish Council for Friday, August 23 Shabbat Eikev 6:40 pm Public Affairs), serving as its 28th is marrying Faigy Blasenstein of Friday, August 30 Shabbat Re’ah 6:31 pm leader since its founding in 1944. Sydney, Australia, on August 21 in Michael takes over as JCPA seeks to New York. His brother Mendy just expand its role as a vital resource to became engaged to Aliza Engle of Jewish communities across the United Pittsburgh, Pennsylvania, with a mid- We Mourn the Passing of... States in forging alliances with other September wedding planned. Share ethnic, cultural and religious groups your simchas with us. Email or call Malcolm Neil Chernick, Howard Allen Hirschfeld, Suzy Donenfeld ... Mazel tov to Zalman Lew, son of Miriam Bent at mhbentjcn@earthlink. Katz, Ruth Meyers, Danny Moss, Helene Pine, Hale Porter, Ralph Rabbi Benny and Chani Lew, who net or 760-323-0255. Tash and Herman Wouk. Our deepest sympathies to their families and is being called to the Torah as a Bar friends. May their memories endure as a blessing.

JEWISH FAMILY SERVICE DAVID’S CONSTRUCTION Temple Isaiah invites you to Classifieds SUPPORTERS welcomed. Conscientious licensed, insured, HOLD YOUR EVENT HERE! We JFS has rewarding volunteer bonded, general contractor. can accommodate 10 for a meeting opportunities in its community Catering to all your home repair or 300 for a party. Quinceaneras; VALLEY FOAM ROOFING Cool programs and is now accepting needs. No job too small or big. birthdays; anniversaries; concerts; wedding venue/chapel to ballroom; foam roofing. We will install a new applications for several positions. Room additions, remodeling, patio covers, decks, carpentry, electrical, classes, seminars, speakers, non- foam roof or repair and recoat Tribute cards provide a unique plumbing, masonry, drywall, denominational life-cycle events your existing foam roof. California way to celebrate a special occasion license 671610. Insured and cement, wood floors, tile, fences, and more. Come see our landmark or honor a loved one, all while building in the heart of Palm Springs. bonded. References. Call Raymond: painting, sprinklers, landscaping, supporting JFS programs. If Plenty of parking. Call 760-325-2281 760-333-3556. swamp coolers, custom homes you’re interested in learning more and more. License #506-370. for details and inquiries. about volunteer opportunities or [email protected] THERAPEUTIC MASSAGE supporting JFS through the purchase 760-671-4476. MULTI-SKILLED AIDE SOUGHT. Swedish, deep tissue, and foot of tribute cards, please contact 760- He/she will become individual’s right hand person. Required to have reflexology modalities. Treat 325-4088 ext. 101. JDB PRIVATE SECRETARY & yourself or someone you love to RESUME SERVICE. Secretarial, a wide scope of skills, including a wonderful therapeutic massage. Bill Paying, Resumes & Personal secretarial, meal preparation, SAV-ON CARPETS OF INDIO personal attention (button buttons), Jewish Massage Therapist with over - Residential and commercial Assistance. In the Desert since 1994. Reasonable rates. By driving car, running errands and 30 years experience; nine in the for all your flooring needs, with appointment only. Tel: 760-322- generally doing everything he does desert. Will come to your home or except for what he doesn’t want to window treatments. Ask for 7747; email: jdbresumes@aol. at my location. Call Leora at 760- do. The position may start out at Rose Gonzalez for your 5% com. Ask for Joy. 778-0068. discount. Call for appointment: part time but would likely run into full-time promptly. (The person is 760.808.5020. PERSONAL ASSISTANT/ LAST CRYPT AVAILABLE neither a butler nor a maid). Initially PERSONAL AFFAIRS MANAGER in Forest Lawn’s Courts of the person would not live with him CONGREGATION HAR-EL, Excellent local references. Bill paying, but would be available from about Jerusalem. Jewish Section; 3G Member Union for Reform Judaism, reconcile bank statement, run errands, level/single crypt. Price: $6,000. 10 AM till about 6 PM, more or less. invites non-members to be our drive to appointment. Computer help: Person must be socially presentable (New Cedars of Lebanon Section guests for the High Holy Days. See MS Office, QuickBooks, emails. and of reasonable intelligence. Salary single crypts are selling for $7360). ad page 7. August services listed on Notary. 2 hours minimum. is open. Submit resume to Bruce Call 760-770-8790 or 503-314- Shabbat Schedule on page 14. Trustworthy, discreet, dependable. Landgarten, Federation CEO: bruce. 4346 and leave message. 760-408-5260. [email protected].

22 • JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com Order your greetings today! A wonderful opportunity to wish everyone a Happy New Year!

Order your greetings today! A wonderful opportunity to Order your wish everyone a greetings today! Happy New Year! Order YourA wonderful Greetings Today! opportunity to Order your wish everyone a greetingsOrder yourtoday! Happy New Year! OrderAA your greetings wonderfulwonderful today! greetings today!A wonderful A wonderfulopportunityopportunityopportunity to to opportunitywishwishto everyone to everyonewishOrder youra a (D) $45 (A) $150 wish HappyeveryoneHappyeveryonegreetings NewOrder aNew Year! Year! your today! Happy Newa greetingsYear! HappyA wonderful today! opportunityA wonderful to ROSH HASHANA GREETINGS Order your A Meaningful Birthday Gift Newwish Year! everyone a opportunity to greetings today! th th Greetings Selection Happy New Year! In anticipation of their upcoming 75 and 65 wishOrder everyone your a A wonderful birthdays, Stewart Fleishman and Bruce Radler opted On Next Page! greetingsHappy today!New Year! opportunity to for a preemptive response to the usual gift in hand A wonderful wish everyone a dilemma for their friends. They have chosen to share ORDER FORM opportunity to Happy New Year! their letter, in the hopes it message will resonate. ORDER FORM wish everyone a (C) $60 Happy New Year! No Gifts Please. But If You Must …

th What would be the ideal present for a 140 birthday? That’s not May you be blessed with a a typo. Within a 42-day interval, my husband and I are celebrating year of health & happiness milestone birthdays: 75 and 65 years old. Getting our close friends Wishing You A Sweet Year together for a good dinner brought up that uncomfortable gift question. We are fortunate, and at this point in our lives don’t need more (paraphrasing George Carlin) stuff. Name______(E) $45 Phone______So instead, the invitation (e-mail, to be most accurate) read, “No gifts, Complete form and mail to: please. But if you must, please contribute to the ‘Tzedakah Fund’ at Jewish Community News the Jewish Federation of the Desert.” Attention: Miriam Bent 2440 Via Lazo, Palm Springs, CA 92264 or call 760-323-0255. Our goal is multi-fold. Federation’s reach is wide & deep. There are Happy New Year (B) $100 more underserved in the Coachella Valley than one would expect Attach either: to find. The Fund helps those with a specific, often emergency need n Check payable to “Jewish Community News” (F) $30 when there is nowhere else to turn. Federation’s commitment to n Completed credit card information: community engagement through education and meaningful events Charge to n Visa n MasterCard nourish our minds and souls. Name as appears on credit card:______

It is our hope is to reinforce that being a donor is cool and necessary. Billing address______Especially for those families whose college tuition payments are done Zip______or whose mortgages are almost history. Card #______When your next event comes up, and you start to remember that old Expiration______Security code______George Carlin routine, slink into being a model for the next generation of donors. For a birthday, anniversary or any mitzvah of your choice, think of our neighbors who are struggling, and our friends who look for more meaning in their lives. Think of the Jewish Federation.

Declutter our homes and clarify our purpose and place in the community.

May your mitzvot be blessed with a renewed sense of spirit and fun!

Stewart Fleishman & Bruce Radler

JCN • August 2019 • Tammuz/Av 5779 • www.jfedps.com • 23 JEWISH FEDERATION OF THE DESERT Nonprofit 69-710 Highway 111 Organization U.S. Postage Rancho Mirage, CA 92270 Paid (760) 324-4737 Permit #113 Santa Ana, CA

Order your greetingsOrder your today! greetingsA wonderful today! Order your opportunityA wonderful to greetings today! opportunitywish everyone to a A wonderful wishHappy everyone New Year! a opportunity to wish everyone a Happy New Year!Order your Rosh Hashana Greetings Today!Happy New Year! A wonderful offortunity to wish Order form on everyone a Happy New year! previous page! Your Name(s) Deadline (D) $45 September 1. May you be blessed with a year of health & happiness

Happy New Year

Your Name(s) Heartfelt wishes Happy New Year (F) $30 for a year of peace, Your Name(s) good health and (B) $100 happiness. Order your greetings today! A wonderful opportunity to Your Name(s) wish everyone a (A) $150 Happy New Year!

Your Name(s) (C) $150 Your Name(s) (E) $45