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Cafepress Inc.Inc May 2013 AllAll contentcontent copyrightcopyright ©© 2013 2013 CafePress. CafePress. AllAll rightsrights reserved.reserved. CafePressCafePress isis aa registeredregistered trademarkstrademarks ofof CafePressCafePress Inc.Inc. All All otherother trtrademarksademarks notednoted hereinherein areare thosethose ofof theirtheir respectiverespective ownersowners 1 SAFE HARBOR These slides and the accompanying oral presentation contain forward-looking statements. All statements other than statements of historical facts contained in these slides and the accompanying oral presentation, including statements regarding CafePress’ (“CafePress” or the “Company”) future operations, future financial position, future revenue, projected expenses, opportunities, prospects and plans and objectives of management are forward-looking statements. In some cases, you can identify forward-looking statements by terms such as “anticipate,” “believe,” “estimate,” “expect,” “intent,” “may,” “might,” “plan,” “project,” “will,” “would,” “should,” “could,” “can,” “predict,” “potential,” “continue,” “objective,” or the negative of these terms or similar expressions. The Company has based these forward-looking statements largely on its estimates of its financial results and its current expectations and projections about future events and financial trends that it believes may affect its financial condition, results of operations, business strategy, short term and long-term business operations and objectives and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including, but not limited to, our operation in an emerging market and our relatively new and evolving business model, our ability to evaluate our current and future prospects, our ability to generate additional revenue on a cost-effective basis, our ability to attract and retain advertisers, our ability to increase our customer base, our ability to continue operating under existing laws and a number of other factors outside of our control. These risks and uncertainties may also include those described under the heading “Risk Factors” and elsewhere in the Company’s periodic reports on file with the Securities and Exchange Commission (the “SEC”). Moreover, the Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for Company management to predict all risks, nor can the Company assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make. In light of these risks, uncertainties and assumptions, the forward- looking events and circumstances discussed in these slides and the accompanying oral presentation may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither the Company nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. Any forward- looking statement speaks only as of its date. Except as required by law, the Company undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this presentation, to conform these statements to actual results or to changes in the Company’s expectations. This presentation includes Adjusted EBITDA, a non-GAAP measure that the Company’s management uses to assess operating performance. The Company uses Adjusted EBITDA as a key performance measure because it believes that it facilitates operating performance comparisons from period to period by excluding potential differences caused by variations in capital structures (affecting net interest expense), tax positions (such as the impact on periods of changes in effective tax rates or fluctuations in permanent differences or discrete quarterly items), the impact of depreciation and amortization, amortization of intangible assets, acquisition-related costs, stock-based compensation and impairment charges. Because Adjusted EBITDA facilitates internal comparisons of our historical operating performance on a more consistent basis, the Company also uses Adjusted EBITDA for business planning purposes and to incentivize and compensate its management personnel. The Company’s use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider this measure in isolation or as a substitute for analysis of our results as reported under GAAP as the excluded items may have significant effects on our operating results and financial condition. When evaluating our performance, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net income and our other GAAP results. All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 2 BOB MARINO CHIEF EXECUTIVE OFFICER All contentAll content copyright copyright © 2013© 2013 CafePress. CafePress. All rightsAll rights reserved. reserved. CafePress CafePress is a is registered a registered trademarks trademarks of CafePressof CafePress Inc. Inc. All otherAll other trademarks trademarks noted noted herein herein are are those those of theirof their respective respective owners owners 3 HIGHLIGHTS FAST FACTS Q1 2013 Net 7 brands $52.5M Revenues 19 million members EBITDA $0.1M 500+ base goods 1 Margin 37.4% 100,000 new designs/week (average) 2 Orders 1.4 Million 400 million + unique products 3 3 million + shops 3 1 For CafePress.com only as of 12/31/12 2 For CafePress.com Marketplace and Shops only; for the year ended 12/31/12 3 As of 12/31/12 All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 4 A PERSONALIZED E-COMMERCE PLATFORM PRIMAL NEED FOR CUSTOMIZE ANY BASE SELF EXPRESSION GOOD EXPLOSION OF MANUFACTURE TO A CONSUMER CHOICE UNIT OF ONE All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 5 LARGE AND EXPANDING ADDRESSABLE MARKET CONSUMER DEMAND FOR CUSTOMIZATION U.S. E-COMMERCE FRONT END: EFFICIENT CUSTOMER 1 $197 BILLION ACQUISITION BACK END: CUSTOMIZATION TECHNOLOGY AND FULFILLMENT CUSTOMIZED 1 U.S. Online Retail Forecast, 2010 To 2015, Forrester Research, Inc., February 2011 All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 6 THE WORLD’S CUSTOMIZATION ENGINE Examples All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 7 THE WORLD’S CUSTOMIZATION ENGINE Examples All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 8 PLATFORM DESIGN MARKETPLACE CREATE & BUY SELL SHOPS MARKETPLACE BUY FIND All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 9 MARKETPLACE OUR MEMBERS (M) UNIQUE PRODUCTS (M) NETWORK EFFECT BRANDS CROWD SOURCED CONTENT ENABLES REVENUE NETWORK AMPLIFIES GROWTH LONG TAIL MARKETING GROSS MARGIN PRICING CONTROL & ELASTICITY MARKETING EFFICIENCY LOW COST PER ORDER OPERATING LEVERAGE LOW FIXED COSTS FINANCIAL LEVERAGE CONTENT All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 10 CREATE & BUY Groups Individuals HOW IT WORKS WHO USES IT All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 11 SHOPS LEGACY FUTURE Acquired EZ Prints in 2012 Feeds long tail marketing Drive own traffic Focus on Design Community Launched CafePress Services in Q1 ‘13 SMALL SHOPS CORPORATE SHOPS Revenue from Shops Doubled in Q1 ‘13 All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 12 CONSUMER SATISFACTION QUALITY SPEED PRICE SERVICE SELECTION All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks of CafePress Inc. All other trademarks noted herein are those of their respective owners 13 OPERATIONS: PROPRIETARY PRINT TECHNOLOGY VARIABLE DATA PRINTING 3D SUBSTRATES QUALITY AT SCALE AND SPEED All content copyright © 2013 CafePress. All rights reserved. CafePress is a registered trademarks
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