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How to Publish a Book

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How to Publish a Book www.TheCreativePenn.com Bali Retreat 2010 How to Publish a Book http://www.flickr.com/photos/khouri/3960767699/ Power smoothie check in How are you feeling? Any „aha‟ moments What you want to learn in this session http://www.flickr.com/photos/echo0101/459 7608967/ “Writing is a journey. Your book is a goal.” Joanna Penn http://www.flickr.com/photos/shanegorski/3228415990/ 1 www.TheCreativePenn.com Bali Retreat 2010 What publishing option do you want to pursue? What do you want for your book? E.g. Global distribution/ in local bookstore/ income stream Your Book The same text 2 www.TheCreativePenn.com Bali Retreat 2010 http://www.flickr.com/photos/30832493@N06/3818286033/ Decide who to pitch http://www.curtisbrown.com.au/ http://awmonline.com.au/ 3 www.TheCreativePenn.com Bali Retreat 2010 Know your target What do publishers want? http://cba-ramblings.blogspot.com/ http://blog.nathanbransford.com/ All agencies and good agents have websites. 4 www.TheCreativePenn.com Bali Retreat 2010 Obey the rules. Do exactly what they ask for. Query email/letter first. Submission Pack e.g. Print black, single-sided A4 double line spacing. Plain font. http://www.flickr.com/photos/atomicshark/1288380740/ Cover Letter including publishing experience, your platform and marketing, target market Synopsis and chapter summaries First 3 Chapters Non-fiction: Book proposal Beware the slush pile! 5 www.TheCreativePenn.com Bali Retreat 2010 Rejection is part of the publishing process. Don’t take it personally! Rejected 12x now with sales of over 100 million books Rejected over 100x now with sales of over 112 million books Rejected 30x before launching Stephen King’s career 6 www.TheCreativePenn.com Bali Retreat 2010 Sign a contract for your book. It now belongs to the publisher. http://www.flickr.com/photos/julishannon/2434691031/ Write Editorial Process Read and Edit Cover Design http://www.flickr.com/photos/f7oor/2299409479/ http://www.flickr.com/photos/10176016@N03/2046784747/ 7 www.TheCreativePenn.com Bali Retreat 2010 http://editorialass.blogspot.com/2009/05/and-you-thought-royalty-involved-crown.html http://www.publetariat.com/sell/reality-times-bestseller Kudos and prestige Editorial support plus cover design Distribution to bookstores Possibly marketing help All depends on the publisher 8 www.TheCreativePenn.com Bali Retreat 2010 Time to market Lack of control Loss of rights esp. digital Beware the pulping meeting! What happens if you don’t sell? Lack of support For success in traditional publishing, do your homework. Be patient. http://blog.nathanbransford.com/ http://cba-ramblings.blogspot.com/ http://journal.neilgaiman.com/2005/01/everything- you-wanted-to-know-about.asp http://blog.writersdigest.com/norules/2009/1 0/06/TheSecretsToPublishingSuccessJanes200 9ToughLoveGuide.aspx http://www.juliamccutchen.com/ http://www.thecreativepenn.com/2009/09/19/podcast-julia- mccutchen-book-proposals-traditional-publishing/ 9 www.TheCreativePenn.com Bali Retreat 2010 Self publishing is DIY Or find someone to do it for you! Quicker time to market Total control and choice Sell by any means as you retain the rights Niche markets perfect More money per book Get into the game! Test the market and then approach a publisher with evidence of sales Time and effort into sales and marketing, not chasing agents and publishers 10 www.TheCreativePenn.com Bali Retreat 2010 You need to do it all yourself, or find professionals to help May cost you some money upfront Hard to get distribution into physical bookshops You might not sell as many books Less prestige than being ‘published’ but the stigma is lessening every day Where do you spend your energy? http://farm4.static.flickr.com/3556/3526094330_8721ef5967_m.jpg Chasing agents and publishers... http://farm4.static.flickr.com/3342/3315328081_ea9285fc9c_m.jpg 11 www.TheCreativePenn.com Bali Retreat 2010 Or writing more... and marketing http://farm4.static.flickr.com/3218/3041954566_a58919a9f7_m.jpg “I’m still self-publishing. Because you’ve got more control and I know the process, backwards, frontwards, sideways. I know it in and out. I know what it takes” Rachael Bermingham, co- author of ‘4 Ingredients’, still self-publishing with 4 versions of the book and a TV show Sold over 3 million books + TV show + now foreign rights. http://www.4ingredients.com.au/ http://www.lulu.com/ http://www.lightningsource.com/ https://www.createspace.com/ http://www.blurb.com/ http://www.thecreativepenn.com/2010/01/2 1/podcast-self-publishing-your-questions- answered-with-indie-author-april-hamilton/ With transcript. 12 www.TheCreativePenn.com Bali Retreat 2010 $zero Plus services Biggest criticism of indie authors => Lack of quality control http://farm1.static.flickr.com/36/107035396 _fd69301a3c_m.jpg http://www.thebookdesigner.com/ http://twitter.com/JFbookman Use professionals 13 www.TheCreativePenn.com Bali Retreat 2010 From Amazon.com Bestsellers and New releases Get a professional Research books in your genre, brainstorm ideas Look good as a thumbnail and be obvious http://www.flickr.com/photos/chromaticaberrations/2325563789/ It doesn’t have to be fancy or complicated! Ideas: http://covers.fwis.com/ http://nytimesbooks.blogspot.com/ http://bookcoverarchive.com/ Cover as brand – like Kiyosaki purple on multiple books, or For Dummies range. 14 www.TheCreativePenn.com Bali Retreat 2010 http://www.parapublishing.com/sites/para/resources/freedocs.cfm http://www.cafepress.com/cp/info/help/learn_book.aspx http://www.lulu.com/en/help/covers_faq http://www.gettyimages.com/ http://www.istockphoto.com/ http://www.flickr.com/ Google “royalty free images” Remember permissions! http://www.guru.com/ http://www.elance.com/ http://caffeinatedelf.com/ 15 www.TheCreativePenn.com Bali Retreat 2010 You also need page layout and typesetting http://www.flickr.com/photos/pinksherbet/3020250442/ To print or not to print.... that is the question http://www.flickr.com/photos/lexnger/100453053/ Print On Demand is Freedom http://www.flickr.com/photos/29968788@N00/2758252237/ 16 www.TheCreativePenn.com Bali Retreat 2010 Books are printed individually when they are ordered by the customer Saves you money. No upfront printing costs. Royalties monthly. No stock so no holding costs and no boxes around the house Ship straight to the customer from the printer, so no postage and packing for you Publish globally Ebooks and Digital Publishing 17 www.TheCreativePenn.com Bali Retreat 2010 Sell to anyone in the world over the internet without printing or shipping costs. More profit. “But I will never give up printed books” “I love the feel and the smell” “I hate ebooks” http://smellofbooks.com/aromas/new-book-smell/ http://www.idpf.org/doc_library/industrystats.htm 18 www.TheCreativePenn.com Bali Retreat 2010 http://news.cnet.com/8301-1023_3-20017260-93.html Reading 3x as many books since I got Kindle. Rejected his publishers, is publishing straight to ebook and also has a publishing deal with Amazon Encore http://jakonrath.blogspot.com/ 19 www.TheCreativePenn.com Bali Retreat 2010 Wants his rights back. http://jakonrath.blogspot.com/2010/09/konr ath-ebooks-sales-top-100k.html http://jakonrath.blogspot.com/2010/09/konrath-ebooks-sales-top-100k.html http://jakonrath.blogspot.com/2010/09/konrath-ebooks-sales-top-100k.html 20 www.TheCreativePenn.com Bali Retreat 2010 12 NY Times bestsellers through traditional publishing “my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it's not a traditionally published book” http://sethgodin.typepad.com/seths_blog/2010/08/moving-on.html http://www.deanwesleysmith.com/?page_id=860 21 www.TheCreativePenn.com Bali Retreat 2010 https://dtp.amazon.com/mn/signin http://ebookarchitects.com/ http://www.thecreativepenn.com/2010/02/24/podcast-ebooks-qa-with-joshua- tallent-from-ebookarchitects/ (with transcript) PDF from my website https://www.smashwords.com/ On the Stanza app 22 www.TheCreativePenn.com Bali Retreat 2010 http://www.smashwords.co http://www.smashwords.com/books/ m/books/view/52 view/305 http://www.scribd.com/ US citizens can publish. Others can use for marketing. Your book on the ipad Kindle app 23 www.TheCreativePenn.com Bali Retreat 2010 https://itunesconnect.apple.c om/WebObjects/iTunesConn ect.woa/wa/apply Must have: ISBNs for ebooks, EPUB format, US tax number, iTunes account. http://www.wattpad.com/ 24 www.TheCreativePenn.com Bali Retreat 2010 http://epublishersweekly.word press.com/ Only $4 for the ebook version – Highly recommended! http://www.ondemandbooks.com/home.htm http://moriahjovan.com/mojo/the -perfect-bookstore 25 www.TheCreativePenn.com Bali Retreat 2010 Why not? http://www.flickr.com/photos/pinksherbet/2872121203/ Your Book The same text What publishing options do you want to pursue? What has changed? 26 www.TheCreativePenn.com Bali Retreat 2010 Cocktail checkout What did you learn from the session? What are you going to do with the information? http://www.flickr.com/photos/alphaducentaure/2607814349/ 27.
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