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Promosaurus 30 Years of Organics Responsible 2019/2020 30 YEARS RESPONSIBLE PROMOSAURUS OF ORGANICS CHOICE® The Largest Organic Pioneers Growing Our Sustainablility Apple + Pear Modern Flavors Roots Run Deep Promo Ever! ABOUT STEMILT Welcome To The Family West Mathison Kyle Mathison Tate Mathison President - 5th Generation Grower - 4th Generation Director of Sales - 5th Generation Our family has grown apples World Famous Fruit is fruit that your We’re always looking for and pears for over 100 years and five shoppers remember and trust, and the next big thing to elevate the fruit generations. Every day, we’re striving that’s why Stemilt is always focused eating experience. Rave® is a new to cultivate people and produce fruit on flavor and quality first. We’re apple brand here at Stemilt and is that will delight consumers. increasing our Artisan OrganicsTM outrageously juicy with a refreshing, apple crop with varieties that snappy zing. It will be ready for shoppers enjoy and building that sharing in early August. memory and trust. Our Mission To cultivate people and delight consumers PROMOSAURUS Dino Size Promotions Make The 4 P’s Happen Tools & Show 10x Your Normal Sales • Family farm display bins PRODUCT = Pick the mix • Coolest boxes ever PRICE = Stemilt will collaborate to help set a good retail price • Creative display contests PLACEMENT = Big display in high traffic space • Sales driven contests PROMOTION = 2 week ad with residual sales • Social media consumer programs • Dietitian collaboration • California Walnut co-marketing programs POS CARD SPACE Coolest Boxes Ever! Pop-Up, Lane Table, & Easy Pallet Display Bins www.Stemilt.com/tkps www.Stemilt.com/university RUSHING RIVERS® PEARS Our Operation Flavor Promise Our Operation Flavor Promise Operation Flavor is a 360˚ commitment to setting a new standard for the flavor of pears. We will help grow your pear category one flavor-first pear at a time. A Code For The Best Locales RipeRite® Program Cooling • Pristine river valleys in close • R&D backed process for • Summer pears are cooled quickly proximity to storage/packing ready-to-eat pears after harvest for quality • Grown by multi-generational • Anjou pears are ripened in two • Hydro-cooling and jet cooling farmers TarpLess® rooms (16 coolers) capabilities • Vented euro box is essential for uniform ripening Forecasting No Anti-Ripening New CA Rooms For Freshness Agents • 11 rooms at the Fresh Cube • Supply and demand forecasting • Stemilt and HI-UP are no longer DC are engineered for pears allows for fresh packing using MCP agents on pears and and their airflow needs • Three packing lines give us haven’t been since 2018 great packaging flexibility Ripened Pears Increase Sales After making the switch to carrying ripened d’Anjou pears, a highly regarded Northeast retailer saw a 90% lift in volume sold and 84% more dollars to the category when compared to the same period the year prior when they carried non-conditioned pears. Source: Nielsen AOD data from 1/1/19 to 5/25/19. RUSHING RIVERS® PEARS Branding + Intent Segmentation ITEM CATEGORY PRODUCT PROMOTIONAL SEGMENT TARGET POSITIONING STRATEGY BULK WITH PLU • Retail dollar • Large display • Multiple 3-5 driver with descriptive items • Primary signage • Pear consumer “Promosaurus” ads LIL SNAPPERS® • Parents with • In-store sets-step • Liner promo with 9/3 LB kids displays bulk ads, full line • Convenience • Case with & • Back-to-school • Seniors without displays ads • Wellness • Key online shopping brand RUSHING • Parents with • In-store sets-step • In-and-out RIVERS® kids displays promotions 5 LB & 4 LB • Convenience • Case with & • Holiday and • Seniors without displays seasonal tie-ins • Key online shopping brand BULK • Retail dollar • Large display • Full line ORGANIC driver with descriptive promotion • Primary organic signage consumer ORGANIC • Parents with kids • In-store sets-step • Liner promos LIL SNAPPERS® • Convenience displays with organic bulk 12/ 2LB • Seniors • Key online • Wellness shopping brand Increase Purchase Size with Lil Snappers® 3lb. Pouch Bags When comparing the Lil Snappers® 3lb. bag pear user and the 12/2lb. bag pear user, retailers found that the 3lb. bag sold 225% more volume and 152% more dollars than the 2lb. bag. When Lil Snappers® 3lb. bags are compared to the U.S. composite, the Lil Snappers® retailer saw increases in both dollars (152%) and volume (169%).* Source: Stemilt Fruit Tracker™ study *Percentages were calculated off per thousand dollars of produce sales to equalize factors 5 LB D’ANJOU 5 LB BOSC 4 LB BARTLETT 4 LB RED D’ANJOU 2 LB D’ANJOU 2 LB BOSC 2 LB BARTLETT 7 41839 00735 7 7 41839 00736 4 7 41839 00737 1 7 41839 00739 5 7 41839 00361 8 7 41839 00362 5 7 41839 00360 1 www.Stemilt.com/tkrr www.Stemilt.com/rr YOUR COMPLEATE KIDS PROGRAM Kid Size Fruit What’s The Story Lil Snappers® is a complete line of kid-sized apples, pears, and organics that markets intent to parents buying healthy snacks for their kids. Why Lil Snappers® Work Wait, There’s More Lil Snappers® are available primarily in 3lb. pouch bags, a Because it’s our brand, we support Lil Snappers® beyond size that is ideal for families and their store trip your point-of-sale. This brand earns placement in con- frequency. This package size lets you set a good retail price sumer media, blogs and with social media influencers, AND drives more volume through the register than smaller especially around key promotional times pouch bag sizes. (Back-to-School, Teacher Appreciation Week). 9/3 LB 12/2 LB 9/3 LB POUCH BAGS POUCH BAGS POUCH BAGS APPLES ORGANIC PEARS ORGANIC MIXED BRAEBURN APPLES BARTLETT PEARS FRUIT 7 41839 00589 6 7 41839 00714 2 FUJI FUJI BARTLETT NAVEL & GALA 7 41839 00725 8 BOSC 7 41839 00785 2 7 41839 00717 3 7 41839 00588 9 7 41839 00720 3 GALA GALA BOSC CARA CARA 7 41839 00590 2 7 41839 00596 4 CONCORDE 7 41839 00788 3 7 41839 00710 4 & GRANNY SMITH GRANNY SMITH CONCORDE PINK LADY® 7 41839 00591 9 7 41839 00597 1 D’ANJOU 7 41839 00728 9 7 41839 00721 0 7 41839 00712 8 HONEYCRISP HONEYCRISP D’ANJOU 7 41839 00592 6 7 41839 00722 7 RED PEARS 7 41839 00786 9 PIÑATA® ® 7 41839 00719 7 7 41839 00594 0 PIÑATA RED PEARS 7 41839 00599 5 TOSCA 7 41839 00787 6 PINK LADY® 7 41839 00715 9 7 41839 00593 3 PINK LADY® TOSCA RED DELICIOUS 7 41839 00598 8 7 41839 00732 6 7 41839 00723 4 YOUR COMPLEATE KIDS PROGRAM Kid Size Fruit Display Bin L: 443/4” W: 141/2” H: 301/2” 50 per pallet Lil Snappers® DRC L: 233/8” x W: 153/4” x H: 71/4” Lane Table Display 27 lbs net, 29 lbs gross, Case Cube = 1.54 ft3 • Builds secondary displays easily for key 60 per pallet, 5ti x 12hi @93” locations like checkout lanes • Place two of these back-to-back for an island display • Use it to cross merchandise apples Lil Snappers® in the in other store areas Community Lil Snappers® is an ideal product to tie-in with kids’ education • Fast pop-up thanks to one piece and nutrition events that your stores participate in your construction community. Ask our reps how we support your work! • Bar coded for D.C. receiving www.Stemilt.com/tkls www.Stemilt.com/ls INSPIRATION ORCHARD® Where Flavors Grow Stemilt president and 5th generation grower West Mathison has set out on a quest to take Stemilt to a place called Inspiration Orchard®. This place is where flavors thrive because there is a unity between the ground, locale, horticulturalists, rootstocks, varieties and farming practices. This journey is endless and driven by our mission to delight consumers. Piñata® Pinata brand Pinova cultivar apples are a Stemilt signature with full-season availability. • Cross between three heirloom apples: Golden Delicious, Cox’s Orange Pippin, and Duchess of Oldenburg • Crisp and juicy with classic apple flavors and a tropical twist • A culinary standout thanks to a thin skin and flesh that doesn’t break down when cooked SweeTango® SweeTango® brand Minneiska cultivar apples harvest in August to jumpstart the apple category with an incredibly crisp and flavorful apple. • Part Honeycrisp, part Zestar, SweeTango® stands out visually and has a superior taste • Developed by the same University of Minnesota researchers that bred Honeycrisp • Stemilt grows and markets SweeTango® for the western United States as part of the national program the Next Big Thing growers’ cooperative runs RAVE® RAVE® brand MN55 cultivar apples are outrageously juicy and very crisp. They arrive at retail in early August. • Cross between Honeycrisp and MonArk, a variety that colors and matures early in the season • Rave® apples are outrageously juicy with a refreshing, snappy zing • Developed by the University of Minnesota researchers that brought Honeycrisp and SweeTango® to the world INSPIRATION ORCHARD® Where Flavors Grow Honeyhill™ Honeyhill™ incredible Honeycrisp apples have the taste of fall all season long thanks to Stemilt’s attention to detail on growing fruit with high colors and qualities. • Honeyhill™ brings Stemilt horticultural practices, researched storage techniques, and a new late season sport of Honeycrisp (Royal) into this premium program for your category’s leading apple variety • Honeycrisp with high colors and good starch reserves result in great sugars, high acids, and conditions, and make Honeyhill™ stand out at retail from season start to finish Aztec Fuji Aztec Fuji is a high-color, high-quality premium Fuji variety grown and marketed by Stemilt and is a feature of our Fuji program. • Aztec is a strain picked with full color and desired starch reserves so that we can deliver a year-round consistent flavor profile for Fuji • We market this variety with the Fuji PLU to eliminate confusion at retail Cosmic Crisp® Cosmic Crisp® brand apples are an exciting new development from Washington State University (WSU) and available from Stemilt in December 2019 • This deep red apple has an incredible crunch and flavor • Stemilt and WSU worked together in the early development of the apple • With many acres in the ground, expect Stemilt to be an early industry leader of this apple variety Pink Lady® Pink Lady® brand apples were pioneered by Stemilt in Washington State following their arrival from Australia in the 1990s.
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