Sensor Tower Inc

Q4 2017 | Report Store Intelligence Data Digest

Worldwide app downloads totaled 23.4 billion in 4Q17, a 10.7% year- over-year increase. App Store downloads increased 9.6% to 7.1B while Google Play grew 11.2% to 16.8B.

NetEase’s Rules of Survival was the App Store’s most downloaded game last quarter, while Kiloo’s Subway Surfers was the top game on Google Play.

Netﬂix grew signiﬁcantly to become the third most installed app in the United States across both stores, up from No. 6 in the third quarter of 2017. It ranked just behind Messenger and Facebook.

France’s Voodoo established itself as one of the world’s top 10 most downloaded publishers last quarter. It ranked No. 8 overall, having entered the top 20 in 3Q17 at No. 20.

Sensor Tower’s Mobile Insights team compiled the download estimates provided in Could your business beneﬁt from this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights and the highly accurate data used to • Figures cited in this report reﬂect App Store and Google Play download build this report? See the fastest growing apps and publishers by estimates for October 1, 2017 through December 31, 2017. downloads or revenue. Email [email protected] for more • Download estimates presented are on a per-user basis, meaning that only information. one download per Apple or Google account is counted towards the total.

• Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.

• Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third- party Android stores.

Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 25B 25B 25B +10.7%

20B 20B 20B +11.2% 15B 15B 15B

23.4B 21.6B 10B 10B 10B 16.8B +9.6% 15.2B 5B 5B 5B 6.5B 7.1B

0 0 0 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 23.4 Billion 7.1 Billion 16.8 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads

Top Apps

Messenger WhatsApp topped the ranking, Facebook becoming the world’s most Instagram downloaded app for four consecutive UC Browser quarters. Meanwhile, Messenger SHAREit replaced Facebook at No. 2.

Snapchat

Subway Surfers YouTube Tencent’s Honor of Kings dropped Uber out of the top 20 last quarter, but Wish another hit title from China, NetEase’s Rules of Survival, made the ranking at Spotify No. 20 after worldwide success. Netﬂix

WeChat

imo Note Regarding Download Estimates Amazon Shopping Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Candy Crush Saga Apple apps and Google pre-installed apps are Pinterest excluded. We report unique installs only. Android estimates do not include third-party stores. Figures My Talking Tom represent aggregate installs of all app versions, ex: Rules of Survival Facebook and Facebook Lite. 20M 40M 60M 80M 100M 120M 140M 160M 180M 200M

Messenger NetEase made a splash last quarter YouTube with two “one vs. many” multiplayer Facebook shooters, Rules of Survival and Knives WeChat Out. Both reached the top 20 as the Instagram world’s most-installed iOS games.

Taobao

Alipay QQ Alibaba’s shopping app Taobao and Tencent Video payment app Alipay saw their Google Maps downloads surge in China during Q4. The country’s biggest app, WeChat, Snapchat entered the worldwide top ﬁve. Gmail

Rules of Survival

PinDuoDuo Note Regarding Download Estimates iQIYI Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Knives Out Apple apps are excluded. We report unique installs only Spotify (one download per user).

Netﬂix

Dune! 5M 10M 15M 20M 25M 30M 35M 40M

Messenger Alibaba-owned UC Browser Facebook continued to grow in popularity, Instagram reaching No. 5 on the ranking. The top UC Browser four apps were owned by Facebook, SHAREit with WhatsApp reaching No. 1 overall.

Subway Surfers

Snapchat imo Fewer games made the Google Play Wish top 20 last quarter, dropping to four Uber from six in 3Q17. Subway Surfers remained the most-installed game on Clean Master the platform worldwide. My Talking Tom

Candy Crush Saga

MX Player Note Regarding Download Estimates Hotstar Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Truecaller report unique installs only (one download per user). Clash Royale Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Weather & Radar Figures represent aggregate installs of all app versions, Spotify ex: Facebook and Facebook Lite. 25M 50M 75M 100M 125M 150M

Messenger

Facebook Netflix broke into the U.S. top five Netflix for the first time, ranking No. 3 Dune! overall. The app ranked No. 13 Snapchat worldwide on the combined App Store Bitmoji and Google Play chart.

Wish

Animal Crossing Spotify Animal Crossing: Pocket Camp, Amazon Shopping Nintendo’s fourth mobile game, made Pandora a strong showing at No. 8 overall in terms of U.S. downloads last quarter. Instagram It did not made the worldwide top 20. Uber

YouTube

Rules of Survival Note Regarding Download Estimates Pinterest Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Google Maps Apple apps and Google pre-installed apps are WhatsApp excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Gmail represent aggregate installs of all app versions, ex: Snake VS Block Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M

Messenger

Facebook Snapchat returned to the U.S. iOS Dune! top 20 last quarter, after having not Netﬂix made this list in 3Q17. It ranked No. YouTube 12, but started the year ranked No. 3 Google Maps on the 1Q17 top 20.

Bitmoji

Gmail Spotify NetEase’s battle royale shooter Animal Crossing Rules of Survival was a hit with Amazon Shopping nearly ﬁve million downloads in the quarter. Ranked No. 14, it was one of Snapchat only three games in the top 20. Uber

Rules of Survival

Pandora Note Regarding Download Estimates Pinterest Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Wish Apple apps are excluded. We report unique installs only Instagram (one download per user).

Google Chrome

WhatsApp 2M 4M 6M 8M 10M 12M

Messenger

Wish Wish climbed to No. 2 last quarter, Snapchat up from No. 4 in 3Q17. It replaced Instagram Snapchat, which dropped to No. 3, Animal Crossing but was still 11 spots higher than on Netﬂix the U.S. iOS top 20.

Bitmoji

Facebook Pandora Amazon Prime Video saw its CM Launcher 3D popularity surge on Google Play last Spotify quarter. It ranked No. 13, just after the core Amazon Shopping app. Prime Amazon Shopping Video did not rank in the iOS top 20. Amazon Prime Video

Dune!

WhatsApp Note Regarding Download Estimates BuzzVideo Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Pinterest report unique installs only (one download per user). ROBLOX Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Uber Figures represent aggregate installs of all app versions, Toon Blast ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M

Top Publishers

Facebook

Google Facebook led worldwide app Tencent installs for another quarter. Ranked Alibaba Group No. 6 in 3Q17, Alibaba Group climbed Kingsoft to No. 4 in Q4. Three of the top ﬁve Outﬁt7 Limited publishers were based in China.

Ubisoft

Voodoo Electronic Arts France’s Voodoo continued to Gameloft climb, taking the No. 8 spot after Microsoft having ranked at No. 20 in 3Q17. Its simple games, including Snake VS TabTale Block and Dune, were viral hits. Amazon

Snap

King Note Regarding Download Estimates NetEase Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Supercell Apple apps and Google pre-installed apps are Uber excluded. We report unique installs only. Android estimates do not include third-party stores. SHAREit

Reliance Jio 100M 200M 300M 400M 500M 600M 700M

Tencent

Google Snap’s slide down the worldwide Facebook iOS chart continued, with the Alibaba Group publisher dropping from No. 8 in 2Q17 Voodoo to No. 12 last quarter. The top ﬁve Ubisoft publishers remained unchanged.

NetEase

Baidu Amazon Nintendo returned to the iOS top 20 Microsoft thanks to the launch of Animal Electronic Arts Crossing: Pocket Camp. It ranked at No. 17 ahead of fellow game makers Kingsoft Outﬁt7 and Zynga. Gameloft

Snap

IAC Mobile Note Regarding Download Estimates Xiamen Meitu Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Fun Games For Free Apple apps are excluded. We report unique installs only Nintendo (one download per user).

Outﬁt7 Limited

Zynga 50M 100M 150M 200M 250M

Facebook

Google Downloads of UC Browser outside of Kingsoft China contributed signiﬁcantly to Outﬁt7 Limited Alibaba Group increasing its standing Electronic Arts on this ranking from No. 17 in 3Q17 to Gameloft No. 7 last quarter.

Alibaba Group

Tencent Ubisoft Denmark’s Kiloo rode the continued TabTale popularity of Subway Surfers to a King No. 19 ranking among all Google Play publishers last quarter. It was the Microsoft platform’s most installed game in Q4. Reliance Jio

SHAREit

Snap Note Regarding Download Estimates Voodoo Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Amazon report unique installs only (one download per user). Supercell Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Kiloo

Uber 50M 100M 150M 200M 250M 300M 350M 400M 450M 500M 550M

Google

Facebook Snap continued to tumble in the U.S. Voodoo and fell to No. 7 overall, from Ubisoft No. 5 in 3Q17. Meanwhile, Google Amazon and Facebook remained at No. 1 and Kingsoft No. 2, respectively.

Snap

Electronic Arts Microsoft Game makers Voodoo and Ubisoft Zynga occupied two of the top ﬁve positions, Tencent while Nintendo returned to the top 20 at No. 13 on the launch of its fourth TabTale mobile game, Animal Crossing. Nintendo

Uber

IAC Mobile Note Regarding Download Estimates Gameloft Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Yahoo Apple apps and Google pre-installed apps are Netﬂix excluded. We report unique installs only. Android estimates do not include third-party stores. Wish

Disney 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M

Google

Facebook NetEase made the U.S. iOS top 20 Voodoo thanks to the popularity of its two Ubisoft survival shooters during Q4. Ranked Amazon No. 17, it placed ahead of mobile Snap gaming giant Gameloft.

Electronic Arts

Zynga Microsoft Zynga installs increased over 3Q17, TabTale elevating the games publisher to into Uber the top 10 at No. 8 for 4Q17, just behind Electronic Arts. It had ranked Tencent at No. 12 for the previous quarter. Kingsoft

Nintendo

IAC Mobile Note Regarding Download Estimates Netﬂix Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Fun Games For Free Apple apps are excluded. We report unique installs only NetEase (one download per user).

Gameloft

Spotify 10M 20M 30M 40M 50M 60M 70M

Google

Facebook Snap dropped out of the top ﬁve Kingsoft for U.S. Google Play installs last Amazon quarter. It had ranked No. 4 in 3Q17 Voodoo but fell to No. 10 in 4Q17. Amazon Ubisoft took its place after China’s Kingsoft.

Microsoft

Electronic Arts Tencent Voodoo didn’t appear in the top 20 Snap for 3Q17, but the immense viral Zynga success of its games propelled it to No. 5 overall last quarter, ahead of TabTale fellow French publisher Ubisoft. Wish

Nintendo

Yahoo Note Regarding Download Estimates Gameloft Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Samsung report unique installs only (one download per user). Outﬁt7 Limited Google pre-installed apps are excluded. Android download estimates do not include third-party stores. IAC Mobile

Disney 6M 11M 17M 23M 29M 34M 40M

Top Categories

Game installs grew 10% over 4Q16, the same amount of YoY growth seen in 3Q17. Entertainment, the second 2.0B largest category, grew about 2.7% YoY, down from 3.1% for Q3.

1.5B Social Networking’s YoY growth slowed to about 5% last quarter from 18% between 3Q16 and 3Q17. Utilities replaced it as the fourth 2.09B 1.0B largest category in terms of installs. 1.90B

Note Regarding Download Estimates Our estimates include worldwide daily download totals 500M for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Apple apps are excluded. We report unique installs only (one download per user). 520M 534M 493M 533M 414M 454M 423M 444M

Games Entertainment Photo & Video Utilities Social Networking

Game category downloads grew 6.0B about 12% year-over-year to 7 billion. Communication installs, however, declined by about 5% over the same period in 2016. 5.0B

4.0B Entertainment installs continued to see signiﬁcant growth on Google’s 7.00B platform, up 15% YoY to more than 1 6.25B billion. Photography also grew, albeit 3.0B less at about 6.4% YoY.

2.0B Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We report unique installs only (one download per user). 1.0B Google pre-installed apps are excluded. Android 1.30B 1.30B download estimates do not include third-party stores. 1.01B 874M 830M 883M 931M 851M

Game Tools Entertainment Photography Communication

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