Q4 2017 | Report Store Intelligence Data Digest © 2018 Sensor Tower Inc. - All Rights Reserved www.sensortower.com Executive Summary | Highlights Worldwide app downloads totaled 23.4 billion in 4Q17, a 10.7% year- over-year increase. App Store downloads increased 9.6% to 7.1B while Google Play grew 11.2% to 16.8B. NetEase’s Rules of Survival was the App Store’s most downloaded game last quarter, while Kiloo’s Subway Surfers was the top game on Google Play. Netflix grew significantly to become the third most installed app in the United States across both stores, up from No. 6 in the third quarter of 2017. It ranked just behind Messenger and Facebook. France’s Voodoo established itself as one of the world’s top 10 most downloaded publishers last quarter. It ranked No. 8 overall, having entered the top 20 in 3Q17 at No. 20. © 2018 Sensor Tower Inc. - All Rights Reserved 2 www.sensortower.com About This Data | Methodology Sensor Tower’s Mobile Insights team compiled the download estimates provided in Could your business benefit from this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights and the highly accurate data used to • Figures cited in this report reflect App Store and Google Play download build this report? See the fastest growing apps and publishers by estimates for October 1, 2017 through December 31, 2017. downloads or revenue. Email [email protected] for more • Download estimates presented are on a per-user basis, meaning that only information. one download per Apple or Google account is counted towards the total. • Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total. • Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third- party Android stores. © 2018 Sensor Tower Inc. - All Rights Reserved 3 www.sensortower.com Market Overview | Worldwide Download Growth Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads 25B 25B 25B +10.7% 20B 20B 20B +11.2% 15B 15B 15B 23.4B 21.6B 10B 10B 10B 16.8B +9.6% 15.2B 5B 5B 5B 6.5B 7.1B 0 0 0 Q4 2016 Q4 2017 Q4 2016 Q4 2017 Q4 2016 Q4 2017 23.4 Billion 7.1 Billion 16.8 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads © 2018 Sensor Tower Inc. - All Rights Reserved 4 www.sensortower.com Store Intelligence | Top Apps Top Apps © 2018 Sensor Tower Inc. - All Rights Reserved 5 www.sensortower.com Overall | Apps by Worldwide Downloads App Store Google Play WhatsApp Messenger WhatsApp topped the ranking, Facebook becoming the world’s most Instagram downloaded app for four consecutive UC Browser quarters. Meanwhile, Messenger SHAREit replaced Facebook at No. 2. Snapchat Subway Surfers YouTube Tencent’s Honor of Kings dropped Uber out of the top 20 last quarter, but Wish another hit title from China, NetEase’s Rules of Survival, made the ranking at Spotify No. 20 after worldwide success. Netflix WeChat imo Note Regarding Download Estimates Amazon Shopping Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Candy Crush Saga Apple apps and Google pre-installed apps are Pinterest excluded. We report unique installs only. Android estimates do not include third-party stores. Figures My Talking Tom represent aggregate installs of all app versions, ex: Rules of Survival Facebook and Facebook Lite. 20M 40M 60M 80M 100M 120M 140M 160M 180M 200M © 2018 Sensor Tower Inc. - All Rights Reserved 6 www.sensortower.com App Store | Apps by Worldwide Downloads iPhone iPad WhatsApp Messenger NetEase made a splash last quarter YouTube with two “one vs. many” multiplayer Facebook shooters, Rules of Survival and Knives WeChat Out. Both reached the top 20 as the Instagram world’s most-installed iOS games. Taobao Alipay QQ Alibaba’s shopping app Taobao and Tencent Video payment app Alipay saw their Google Maps downloads surge in China during Q4. The country’s biggest app, WeChat, Snapchat entered the worldwide top five. Gmail Rules of Survival PinDuoDuo Note Regarding Download Estimates iQIYI Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Knives Out Apple apps are excluded. We report unique installs only Spotify (one download per user). Netflix Dune! 5M 10M 15M 20M 25M 30M 35M 40M © 2018 Sensor Tower Inc. - All Rights Reserved 7 www.sensortower.com Google Play | Apps by Worldwide Downloads WhatsApp Messenger Alibaba-owned UC Browser Facebook continued to grow in popularity, Instagram reaching No. 5 on the ranking. The top UC Browser four apps were owned by Facebook, SHAREit with WhatsApp reaching No. 1 overall. Subway Surfers Snapchat imo Fewer games made the Google Play Wish top 20 last quarter, dropping to four Uber from six in 3Q17. Subway Surfers remained the most-installed game on Clean Master the platform worldwide. My Talking Tom Candy Crush Saga MX Player Note Regarding Download Estimates Hotstar Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Truecaller report unique installs only (one download per user). Clash Royale Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Weather & Radar Figures represent aggregate installs of all app versions, Spotify ex: Facebook and Facebook Lite. 25M 50M 75M 100M 125M 150M © 2018 Sensor Tower Inc. - All Rights Reserved 8 www.sensortower.com Overall | Apps by U.S. Downloads App Store Google Play Messenger Facebook Netflix broke into the U.S. top five Netflix for the first time, ranking No. 3 Dune! overall. The app ranked No. 13 Snapchat worldwide on the combined App Store Bitmoji and Google Play chart. Wish Animal Crossing Spotify Animal Crossing: Pocket Camp, Amazon Shopping Nintendo’s fourth mobile game, made Pandora a strong showing at No. 8 overall in terms of U.S. downloads last quarter. Instagram It did not made the worldwide top 20. Uber YouTube Rules of Survival Note Regarding Download Estimates Pinterest Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Google Maps Apple apps and Google pre-installed apps are WhatsApp excluded. We report unique installs only. Android estimates do not include third-party stores. Figures Gmail represent aggregate installs of all app versions, ex: Snake VS Block Facebook and Facebook Lite. 2M 4M 6M 8M 10M 12M 14M 16M 18M 20M © 2018 Sensor Tower Inc. - All Rights Reserved 9 www.sensortower.com App Store | Apps by U.S. Downloads iPhone iPad Messenger Facebook Snapchat returned to the U.S. iOS Dune! top 20 last quarter, after having not Netflix made this list in 3Q17. It ranked No. YouTube 12, but started the year ranked No. 3 Google Maps on the 1Q17 top 20. Bitmoji Gmail Spotify NetEase’s battle royale shooter Animal Crossing Rules of Survival was a hit with Amazon Shopping nearly five million downloads in the quarter. Ranked No. 14, it was one of Snapchat only three games in the top 20. Uber Rules of Survival Pandora Note Regarding Download Estimates Pinterest Our estimates include worldwide daily download totals for iPhone and iPad for Oct. 1 through Dec. 31, 2017. Wish Apple apps are excluded. We report unique installs only Instagram (one download per user). Google Chrome WhatsApp 2M 4M 6M 8M 10M 12M © 2018 Sensor Tower Inc. - All Rights Reserved 10 www.sensortower.com Google Play | Apps by U.S. Downloads Messenger Wish Wish climbed to No. 2 last quarter, Snapchat up from No. 4 in 3Q17. It replaced Instagram Snapchat, which dropped to No. 3, Animal Crossing but was still 11 spots higher than on Netflix the U.S. iOS top 20. Bitmoji Facebook Pandora Amazon Prime Video saw its CM Launcher 3D popularity surge on Google Play last Spotify quarter. It ranked No. 13, just after the core Amazon Shopping app. Prime Amazon Shopping Video did not rank in the iOS top 20. Amazon Prime Video Dune! WhatsApp Note Regarding Download Estimates BuzzVideo Our estimates include worldwide daily download totals for Google Play for Oct. 1 through Dec. 31, 2017. We Pinterest report unique installs only (one download per user). ROBLOX Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Uber Figures represent aggregate installs of all app versions, Toon Blast ex: Facebook and Facebook Lite. 1M 2M 3M 4M 5M 6M 7M 8M © 2018 Sensor Tower Inc. - All Rights Reserved 11 www.sensortower.com Store Intelligence | Top Publishers Top Publishers © 2018 Sensor Tower Inc. - All Rights Reserved 12 www.sensortower.com Overall | Publishers by Worldwide Downloads App Store Google Play Facebook Google Facebook led worldwide app Tencent installs for another quarter. Ranked Alibaba Group No. 6 in 3Q17, Alibaba Group climbed Kingsoft to No. 4 in Q4. Three of the top five Outfit7 Limited publishers were based in China. Ubisoft Voodoo Electronic Arts France’s Voodoo continued to Gameloft climb, taking the No. 8 spot after Microsoft having ranked at No. 20 in 3Q17. Its simple games, including Snake VS TabTale Block and Dune, were viral hits. Amazon Snap King Note Regarding Download Estimates NetEase Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Oct. 1 through Dec. 31, 2017. Supercell Apple apps and Google pre-installed apps are Uber excluded. We report unique installs only. Android estimates do not include third-party stores.