Q3 2017 | Report Store Intelligence Data Digest

Worldwide app downloads totaled 23.4 billion for the quarter, which represented a 13.6% increase year-over-year. App Store downloads increased 10.6% to 7.3B while Google Play grew 15% to 16.1B.

Kiloo’s Subway Surfers was once again the world’s most downloaded mobile game last quarter, both overall and on Google Play, while Tencent’s Honor of Kings remained No. 1 on iOS.

France’s Voodoo surpassed Electronic Arts to become the world’s No. 8 iOS publisher in terms of new downloads. It was No. 5 among iOS game publishers after Tencent, Ubisoft, Kingsoft, and Gameloft.

Tencent overtook Electronic Arts to rank at No. 7 on the overall publisher ranking by U.S. downloads. Meanwhile, Google remained the largest U.S. publisher overall when it came to new app installs.

Sensor Tower’s Mobile Insights team compiled the download estimates provided in Could your business beneﬁt from this report using the Sensor Tower Store Intelligence platform. access to Store Intelligence insights and the highly accurate data used to • Figures cited in this report reﬂect App Store and Google Play download build this report? See the fastest growing apps and publishers by estimates for July 1, 2017 through September 30, 2017. downloads or revenue. Email [email protected] for more • Download estimates presented are on a per-user basis, meaning that only information. one download per Apple or Google account is counted towards the total.

• Downloads of the same app by the same user to multiple devices, updates, or re-installs of the same app by the same user are not counted towards the total.

• Android app install estimates represent downloads from the Google Play Store only. Sensor Tower does not provide download estimates for third- party Android stores.

Worldwide App Store and Worldwide App Store Worldwide Google Play Google Play Downloads Downloads Downloads

25B +13.6% 25B 25B

20B 20B 20B +15% 15B 15B 15B

23.4B 10B 20.6B 10B 10B +10.6% 16.1B 14.0B 5B 5B 5B 6.6B 7.3B

0 0 0 Q3 2016 Q3 2017 Q3 2016 Q3 2017 Q3 2016 Q3 2017 23.4 Billion 7.3 Billion 16.1 Billion App Store + Google Play Downloads App Store Downloads Google Play Downloads

Top Apps

Facebook WhatsApp was the world’s most Messenger installed app for the third quarter in Instagram a row. The remaining top ﬁve apps, Snapchat three of which are Facebook-owned, SHAREit retained their 2Q17 rankings.

UC Browser

Subway Surfers Uber Amazon, Pinterest, and Wish all YouTube ranked in the worldwide overall top 20 Snake VS Block last quarter despite having not made this list in 2Q17. They ranked No. 20, Spotify No. 19, and No. 13, respectively. Wish

Netﬂix

Bitmoji Note Regarding Download Estimates My Talking Tom Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Honor of Kings Apple apps and Google pre-installed apps are imo excluded. We report unique installs only. Android estimates do not include third-party stores. Pinterest

Amazon Shopping 25M 50M 75M 100M 125M 150M 175M

YouTube Tencent’s Honor of Kings was once Messenger again the world’s most downloaded Facebook iOS game last quarter, while Instagram WhatsApp spent a second quarter as Honor of Kings the most installed iOS app overall.

WeChat

Google Maps Snake VS Block Snapchat slipped to No. 14 on iOS, Tencent Video having ranked at No. 9 for the second QQ quarter of 2017. Snap-published Bitmoji also declined on this ranking Gmail from No. 11 to No. 13. Bitmoji

Snapchat

Uber Note Regarding Download Estimates Taobao Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Spotify Apple apps are excluded. We report unique installs only Alipay (one download per user).

Netﬂix

Youku 5M 10M 15M 20M 25M 30M 35M

Messenger

WhatsApp Facebook dropped from No. 1 on Facebook Google Play in 2Q17 to No. 3 last Instagram quarter, replaced by Messenger. As SHAREit in 2Q17, four of the top ﬁve apps were Snapchat owned by the social giant.

Subway Surfers

UC Browser Uber Unlike on iOS, Snapchat stayed put My Talking Tom on Google Play, retaining its No. 6 Wish rank from 2Q17. Wish, which didn’t rank in the second quarter, returned at Candy Crush Saga No. 11 in 3Q17. Spotify

Clean Master

imo Note Regarding Download Estimates Clash Royale Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We 8 Ball Pool report unique installs only (one download per user). Google Translate Google pre-installed apps are excluded. Android download estimates do not include third-party stores. My Talking Angela

B612 25M 50M 75M 100M 125M 150M

Messenger

Facebook Uber entered the top ﬁve apps Bitmoji overall, having ranked at No. 8 in Uber 2Q17. At the same time, Snapchat Snapchat dropped to No. 5 last quarter, from its Netﬂix No. 2 position in the second quarter.

Instagram

Snake VS Block Spotify Saudi Arabia-developed Social app Wish Sarahah made a splash by entering Pandora the top 20 at No. 13 overall. The app spent weeks in the top charts but Amazon Shopping failed to stay there heading into Q4. Sarahah

YouTube Note Regarding Download Estimates Pinterest Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Gmail Apple apps and Google pre-installed apps are Word Connect excluded. We report unique installs only. Android estimates do not include third-party stores. Google Maps

Bowmasters 2M 4M 6M 8M 10M 12M 14M 16M 18M

Messenger

Bitmoji Snapchat fell out of the U.S. iOS top Facebook 20 entirely last quarter, after having Uber dropped to No. 9 in 2Q17 (from No. 3 Sarahah in 1Q17). This coincided with slowing Gmail YoY installs that continue into Q4.

YouTube

Netﬂix Google Maps No. 19 ranked TBH is a teen- Snake VS Block focused social poll app similar to Spotify Sarahah. Its installs skyrocketed last quarter, before it was subsequently Amazon Shopping acquired by Facebook. Instagram

Pandora

Remind Note Regarding Download Estimates Bowmasters Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Pinterest Apple apps are excluded. We report unique installs only Word Connect (one download per user).

tbh

WhatsApp 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Messenger

Snapchat Nine of the top 10 apps on Google Instagram Play last quarter were also top 10 Wish apps in 2Q17, with Messenger and Facebook Snapchat holding on to their No. 1 and Bitmoji No. 2 ranks, respectively.

Pandora

Netﬂix Spotify MZ’s Final Fantasy XV: A New WhatsApp Empire is the publisher’s ﬁrst new CM Launcher 3D launch since 2016’s Mobile Strike, and was the biggest new entrant onto the GO Music Google Play top 20 last quarter. letgo

ROBLOX

Uber Note Regarding Download Estimates Moco Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We Amazon Shopping report unique installs only (one download per user). Pinterest Google pre-installed apps are excluded. Android download estimates do not include third-party stores. FFXV: New Empire

Snake VS Block 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M

Top Publishers

Facebook

Google Facebook was once again the Tencent world’s top publisher in terms of Kingsoft new app installs. Alibaba Group Outﬁt7 Limited passed Gameloft to rank No. 6 while Alibaba Group EA dropped one to No. 9.

Gameloft

Ubisoft Electronic Arts France-based Voodoo made the TabTale overall top 20 on the continued Snap success of its casual mobile games, including titles such as Snake VS Microsoft Block and Flappy Dunk. Amazon

BitMango

King Note Regarding Download Estimates Reliance Jio Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Supercell Apple apps and Google pre-installed apps are Uber excluded. We report unique installs only. Android estimates do not include third-party stores. IAC Mobile

Voodoo 100M 200M 300M 400M 500M 600M 700M

Tencent

Google Snap’s slide down the worldwide Facebook iOS chart continued, with the Alibaba Group publisher dropping from No. 8 in 2Q17 Ubisoft to No. 12 last quarter. The top ﬁve Kingsoft publishers remained unchanged.

Gameloft

Voodoo Electronic Arts Voodoo edged out Electronic Arts in Baidu terms of new app installs on iOS. Microsoft The French publisher has had several viral hits that have topped the charts Snap in multiple territories. Bi Hong Lin

Amazon

IAC Mobile Note Regarding Download Estimates Outﬁt7 Limited Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. NetEase Apple apps are excluded. We report unique installs only TabTale (one download per user).

Xiamen Meitu

Uber 50M 100M 150M 200M 250M

Facebook

Google Facebook was the clear leader on Kingsoft the Google Play ranking. Meanwhile, Outﬁt7 Limited Google, Kingsoft, Outﬁt7, and Gameloft Gameloft remained in the same TabTale positions they held in 2Q17.

Tencent

Electronic Arts Reliance Jio New installs for India’s Reliance Jio Ubisoft surged, placing the publisher ahead Snap of Ubisoft, Snap, and King. It ranked No. 16 in 2Q17, rising to No. 9 last King quarter as Android grew in India. BitMango

SHAREit

Rovio Note Regarding Download Estimates Microsoft Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We Supercell report unique installs only (one download per user). Alibaba Group Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Amazon

Uber 50M 100M 150M 200M 250M 300M 350M 400M 450M 500M 550M

Google

Facebook Amazon overtook Snap in the U.S. Ubisoft last quarter to rank No. 4 overall. Amazon Tencent climbed from No. 14 in 2Q17 Snap to No. 7 last quarter. Google and Kingsoft Facebook stayed put at the top.

Tencent

Electronic Arts TabTale Gaming-focused publishers Microsoft continued to dominate the ranking, IAC Mobile claiming 12 of the top 20 spots. They held four of the top 10 positions, down Voodoo from ﬁve in 2Q17. Uber

Zynga

Gameloft Note Regarding Download Estimates BitMango Our estimates include worldwide downloads for iPhone, iPad, and Google Play for Jul. 1 through Sep. 30, 2017. Disney Apple apps and Google pre-installed apps are Outﬁt7 Limited excluded. We report unique installs only. Android estimates do not include third-party stores. Glu Games

Zenjoy 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M

Google

Facebook Amazon climbed one position over Ubisoft 2Q17 to No. 4 on iOS for new U.S. Amazon installs. Voodoo made a strong debut Voodoo on the ranking at No. 5 overall, Snap surpassing Snap, EA, and Uber.

Electronic Arts

Uber Tencent Social sensation Sarahah displaced Microsoft gaming juggernaut Rovio to become IAC Mobile the No. 19 publisher on iOS in the U.S. last quarter. Meanwhile, Netﬂix held on TabTale at No. 20 overall. Zynga

Kingsoft

Gameloft Note Regarding Download Estimates BitMango Our estimates include worldwide daily download totals for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Glu Games Apple apps are excluded. We report unique installs only Disney (one download per user).

Sarahah

Netﬂix 10M 20M 30M 40M 50M 60M

Google

Facebook Google retained its lead over Kingsoft Facebook as the No. 1 Google Play Snap publisher in the U.S., having passed it Tencent in 2Q17. Kingsoft and Snap remained Amazon at No. 3 and No. 4, respectively.

Ubisoft

TabTale Electronic Arts Tencent moved into the top ﬁve Microsoft Google Play publishers by U.S. Gameloft downloads, moving up two positions from No. 7 in 2Q17. In doing so, it IAC Mobile passed EA and Ubisoft. Zynga

Outﬁt7 Limited

BitMango Note Regarding Download Estimates Disney Our estimates include worldwide daily download totals for Google Play for Jul. 1 through Sep. 30, 2017. We Wish report unique installs only (one download per user). Samsung Google pre-installed apps are excluded. Android download estimates do not include third-party stores. Rovio

Uber 5M 10M 15M 20M 25M 30M 35M

Top Categories

The Games category grew about 10% year-over-year last quarter, to about four times larger than second- 2.0B most-downloaded category, Entertainment, which grew 3% YoY.

1.5B Social Networking downloads grew an impressive 18% YoY from 3Q16, when it was the ﬁfth-largest category. 2.23B Photo & Video and Utilities grew as 1.0B 2.03B well, by 6% and 5.5%, respectively.

Note Regarding Download Estimates Our estimates include worldwide daily download totals 500M for iPhone and iPad for Jul. 1 through Sep. 30, 2017. Apple apps are excluded. We report unique installs only (one download per user). 524M 541M 530M 500M 461M 391M 425M 448M

Games Entertainment Photo & Video Social Networking Utilities

Game category downloads grew 6.0B about 14% year-over-year on Google Play to 6.9 billion. This was almost 6x as many downloads as Tools, the second-largest category. 5.0B

4.0B Entertainment category downloads saw massive growth, climbing 43% 6.90B YoY from 684M in 3Q16 to 978M last quarter. Tools was the only top ﬁve 3.0B 6.06B category that declined, by just 1.6%.

2.0B Note Regarding Download Estimates Our estimates include worldwide daily download totals for Google Play for Apr.Jul. 11 throughthrough Sep.Jun. 3030,, 2017.2017. WeWe report unique installs only (one download per user). 1.0B Google pre-installed apps are excluded. Android 1.21B 1.19B download estimates do not include third-party stores. 978M 684M 788M 863M 831M 831M

Game Tools Entertainment Photography Communication

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