Cultural Tourism

The Value of Cultural Accommodation: Preservation, Promotion and Product

Mr. Wong Man Kong, Peter Chairman, Culture Resources Development Co Ltd Executive Chairman, China Chamber of Tourism Silk Road Projects

UN Silk Road Projects initiated in 1993 with UNESCO, UNDP and WTO (incorporated in UN in 2004)

In 1993, Culture Hotel in Dunhuang

Since 1995, Culture Hotel & Culture Tourism

Hotel Projects

Shiraz

(CHINA)

Guangzhou

Quanzhou

Alexandria Goa Malacca Aden Attractions of Heritage Facilities along the Silk Road in China

 Suzhou, Jiangsu Province • Silk production first started in Suzhou • Bonsai flourished and spread to Japan

Culture Resources Development Co Ltd www.the-silk-road.com All rights reserved ©2014 Attractions of Heritage Facilities along the Silk Road in China  Xidi Village, Anhui Province • Ancient caravans traded silk and other goods in the inland cities • A cultural hub where “Four Treasures of Study” flourished • UNESCO World Heritage Attractions of Heritage Facilities along the Silk Road in China  Attractions in Anhui Province

 Dunhuang, Gansu Province • An important gateway to the West on the ancient Silk Road Attractions of Heritage Facilities along the Silk Road in China  Attractions in Dunhuang

Culture Resources Development Co Ltd www.the-silk-road.com All rights reserved ©2014 Attractions of Heritage Facilities along the Silk Road in China  Turpan, Xinjiang • A stopover for caravans to travel further to the Western Regions Attractions of Heritage Facilities along the Silk Road in China

 Ancient City of Gaochang, Turpan

Culture Resources Development Co Ltd www.the-silk-road.com All rights reserved ©2014 Attractions of Heritage Facilities along the Silk Road in China  Urumqi, Xinjiang • A trading centre where East meets West Attractions of Heritage Facilities along the Silk Road in China  International Grand Bazaar, Urumqi Culture Hotel

Culture Hotel brand launched in 1993

 Missions of “Culture Hotel” • unlock market value of cultural resources • transform cultural resources to cultural assets with historical value

 Hotels with Character and Soul  Preserve its historical and cultural ambience

Pingjiang Lodge, Suzhou

Tunxi Lodge, Lusongyuan Hotel, Beijing Huangshan

The Silk Road Dunhuang Hotel, Dunhuang

Culture Resources Development Co Ltd www.the-silk-road.com Xidi Travel Lodge, Huangshan All rights reserved ©2014 Lusongyuan Hotel, Beijing Culture Resources Development Co. Ltd. www.the-silk-road.com Lusongyuan Hotel, Beijing ©2014 All copyrights reserved Pingjiang Lodge, Suzhou Pingjiang Lodge, Suzhou Culture Resources Development Co Ltd www.the-silk-road.com Tunxi Lodge, Huangshan ©2014 All copyrights reserved Culture Resources Development Co Ltd www.the-silk-road.com Tunxi Lodge, Huangshan ©2014 All copyrights reserved Xidi Travel Lodge, Huangshan Xidi Travel Lodge, Huangshan The Silk Road Dunhuang Hotel, Dunhuang The Silk Road Dunhuang Hotel, Dunhuang Cultural Tourism

 Legend of the Good Earth Cultural Tourism Programme Travelling to the Silk Road soon? Contact us on:

Silk Road Travel Management Ltd Tel: (852) 2736 8828 E-mail: [email protected]

Silk Road Hotel Management Co Ltd Tel: (852) 2736 8828 Email : [email protected]

www.the-silk-road.com

Thank You!