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EXPANDING YOUR PALETTE an EXPLORATION of RECRUITMENT & COLLABORATION THROUGH DESIGN Connect with Us! #Csearotterdam

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EXPANDING YOUR PALETTE an EXPLORATION of RECRUITMENT & COLLABORATION THROUGH DESIGN Connect with Us! #Csearotterdam EXPANDING YOUR PALETTE AN EXPLORATION OF RECRUITMENT & COLLABORATION THROUGH DESIGN Connect with us! #CSEARotterdam MBA Career Services & Employer Alliance @MBACSEA MBA Career Services & Employer Alliance @MBACSEA Welcome Welcome to Rotterdam! On behalf of the MBA CSEA Board of Directors and the 2018 European Con- ference Committee, welcome to Rotterdam! I hope you are as excited as I am about “Expanding Your Palette,” focused on “An Exploration of Recruit- ment and Collaboration Through Design.” Collaboration and innovation are critical to our success, so this conference presents best practices and resources to help us grow and evolve in these changing times. Our co-chairs, Cecilia Fri- grams ever. Thanks to them, we can all expect to have etsch of Stockholm School a fun, educational and memorable conference filled of Economics, Ana Herranz of IE Business School and with new friends, new ideas and new discoveries. Jelda Veninga of TIAS School for Business & Society, I look forward to getting to know all of you at have done an excellent job with their hard-working the event! committee of putting together one of our best pro- Jamie Belinne, President, MBA CSEA Welcome to our 2018 European Conference! It’s only fitting that we are in Rotterdam – a city known for its architecture and innovation – as we explore how design can change the way we think and learn. I’m looking forward to spending the next few days with all of you in this fabulous city as we connect with colleagues, meet new people, share innovations and solve common challenges. The team behind the design and much-deserved message of appreciation. I also of this event has been a encourage you to talk with them or me about how you tremendous pleasure to work with for the past year! can get more involved with MBA CSEA’s programming Thanks especially to our conference co-chairs, and initiatives! Cecilia Frietsch, Ana Herranz and Jelda Veninga, for And, don’t forget to stop by the Exhibit Hall to learn their leadership and hard work. As you enjoy the about the most innovative products and services conference, please be sure to stop all of our confer- available to help your work become more productive! ence committee members to give them a sincere Megan Hendricks, Executive Director, MBA CSEA 2 | MBA Career Services & Employer Alliance Table of Contents Mission 2 Welcome Founded in 1994, the MBA Career Services & 5 Schedule at a Glance Employer Alliance is the premier provider of 6 Program education, information and expertise for the 16 Gala Information 18 Get to Know Rotterdam support and development of individuals in the 19 Sponsors MBA career management and employment 20 Exhibitors professions. 22 Board of Directors 23 Conference Committee Vision Our vision is to be the foremost resource and expert in global MBA career services and global MBA employment Cecilia Frietsch, Ana Herranz and Jelda Veninga Welcome to Rotterdam! We would like to personally welcome each of you to the MBA CSEA 2018 European Conference! It is an exciting time as we continue to learn and adapt, remaining always professional and open to new ideas. In addition, a special welcome to Rotterdam, a city in which extraordinary architecture inspired us to develop a theme around the hot topic: Design Thinking. With a fantastic group of volunteers who put a had discovering Rotterdam (on the bike!) and during tremendous amount of time and effort into this the gala dinner. conference, we have developed a program for you Before we close, we would like to thank each of with innovative speakers and new theories. Fur- you for attending the conference and bringing your thermore, we will bring you together for interactive expertise to this gathering. We hope that escaping breakout sessions with a practical focus, to ensure your busy lives, you will have time during this con- you remain at the cutting edge of knowledge and ference to reflect, get inspired and stay engaged. trends. Besides the program, we hope you will meet Together, we can shape the future of career develop- interesting vendors and spend time networking ment and recruitment! amongst other careers and recruiting professionals. Moreover, we hope you will have as much fun as we Cecilia Frietsch, Ana Herranz and Jelda Veninga 2018 European Conference | 3 www.vmock.com smart career platform Let’s take Career Services to the SMART ERA 4 | MBA Career Services & Employer Alliance Schedule Program at a Glance Sunday, 15 April 17:00-19:00 Registration 18:00-19:00 New Member Welcome 19:00-20:30 Opening Reception 20:30 Dinner on your own Monday, 16 April 9:00-16:00 Exhibit Hall Open PLEASE VISIT 8:00-9:30 Registration our Standards 9:30-10:00 Conference Opening & Welcome Consultant in the 10:00-11:00 Keynote Exhibit Hall for 11:00-11:45 Coffee Break questions about 11:45-13:00 Concurrent Sessions (A) the Standards and 13:00-14:15 Lunch 14:15-15:30 Concurrent Sessions (A) repeat the Compliance 15:30-16:00 Coffee Break Review process!. 16:00-17:15 Plenary Session Tuesday,17 April 8:00-16:15 Exhibit Hall Open 8:30-10:00 Standards for Reporting MBA/Masters Employment Statistics 10:00-11:15 Concurrent Sessions (B) 11:15-12:00 Coffee Break 12.00-13.15 Concurrent Sessions (B) repeat 13:15-14.30 Lunch 14.30-15.30 Employer Panel 15:30-16:15 Coffee Break 16:15-17:15 Keynote Speaker 18:15 Boat trip and Gala Dinner Wednesday, 18 April 9:15-10:30 Concurrent Sessions (C) 10:30-11:00 Coffee Break 11:00-12:15 Concurrent Sessions (C) repeat 2018 European Conference | 5 Program Program Schedule SUNDAY—15 APRIL 17:00 – 19:00 REGISTRATION ▶ Lobby 18:00 – 19:00 NEW MEMBER WELCOME Megan Hendricks, Executive Director, MBA CSEA ▶ Nhow 3 19:00 – 20:30 OPENING RECEPTION Sponsored by Liberty Mutual Meet new friends, and connect with colleagues at our opening reception. ▶ Restaurant 20:30 DINNER ON YOUR OWN Pursue a career that’s more you. At Liberty, a great career begins with you. Your talents. Your vision. Your ideas and voice. Thrive in a workplace that bridges the divide between your career goals and your personal passions. Do work that really matters at a company that opens you up to endless growth, impact, and advancement. LibertyMutualGroup.com/Graduate Liberty Mutual Insurance is an equal opportunity employer. We acknowledge, welcome, and accept the differences that each employee brings to the workplace. 6 | MBA Career Services & Employer Alliance MONDAY—16 APRIL 9:00 – 16:00 EXHIBIT HALL OPEN Program ▶ Loft 1/NHow 2 8:00 – 9:30 REGISTRATION ▶ Lobby 9:30 – 10:00 CONFERENCE OPENING & WELCOME Jamie Belinne, Bauer College of Business, University of Houston and President, MBA CSEA; CONFERENCE CO-CHAIRS: Cecilia Frietsch, Stockholm School of Business; Ana Herranz, IE Business School; Jelda Veninga, TIAS School for Business & Society ▶ Loft 2 & 3 10:00 – 11:00 KEYNOTE— Applying Design Thinking to the Student Job Search and Recruitment Process Sponsored by MBA-Exchange.com Design is often thought of as an object or end-result derived from the mind of a creative genius. Enter Design Thinking, which debunks this notion by espousing that KEYNOTE SPEAKER: design is a process (not an end-result), and that anyone Paolo Lorenzoni (not necessarily a creative genius) can apply it to address Paolo Lorenzoni is a Senior Direc- deep-rooted human needs. tor at IDEO. He’s passionate about Paolo Lorenzoni’s talk will introduce how career services using design thinking to inform professionals and corporate recruiters can apply Design business decision-making and Thinking to surface the latent and unspoken needs of shape strategy. He’s specifically students, and in doing so, deliver career services and curious about how approaches recruiting in new ways. The session will explore the design commonly adopted by start-ups might inform value creation thinker’s toolkit, such as: observation techniques to spot for other businesses, developing expertise in topics such friction and workarounds, brainstorming behaviors to as new venture creation, business model innovation, and surface hypotheses and concepts, rapid prototyping to service design. Beyond IDEO, Paolo’s experience has been quickly test and gather feedback, and more. varied and highly cross-functional, spanning strategy at The Boston Consulting Group, product at Food Genius (a start-up Paolo Lorenzoni, MBA, Sr. Director IDEO acquired by US Foods), and operations as a General Manager ▶ Loft 2 & 3 at Uber. Paolo has served as Adjunct Faculty at the Illinois In- stitute of Technology and guest lectured at leading business schools such as Kellogg, Booth, and Rotman. Paolo holds an 11:00 – 11:45 COFFEE BREAK MBA from the Kellogg School of Management at Northwest- ▶ Loft 1/Nhow 2 ern University and a BBA from York University (Canada). 2018 European Conference | 7 11:45 – 13:00 CONCURRENT SESSIONS (A) Building a Career Initiative from Scratch: Implementation, Frontlines & Analytics Bringing prior experience from business school career centers and the private sector, a team was hired to build a comprehensive career management and student success center for the first time at Ohio University. This included the Program development and implementation of the student, alumni, and employer strategies needed to deliver the outcomes expected from college leadership. The team exceeded expectations by increasing event attendance (65%), coaching appointments (602%), unique employer contacts (240), and post-graduation survey response rates (98%). Key lessons learned that can be applied to any type of institution or situation will be shared about overcoming barriers, securing resources, and building the trust needed to implement innovative programming and a cutting-edge stakeholder strategy.
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