Working Paper Series 2016/47/TOM/EFE Fairness in Strategy: A Fair Process Evaluation of Strategy Schools Koen Tackx Vlerick Business School,
[email protected] Corresponding author Ludo Van der Heyden INSEAD,
[email protected] Paul Verdin Solvay Brussels School of Economics and Management,
[email protected] June 2016 The ‘strategy creation’ process – the process of formulating and implementing strategy – has been under critical study for decades for not delivering the desired results. The discussion on how a strategy process should be run has resulted in a number of ‘strategy schools’. Procedural justice theory is relevant to this discussion. It states that when people impacted by a process consider the process as ‘fair’ they demonstrate a higher level of trust and commitment, and performance increases. This article evaluates the extent to which traditional ‘strategy schools’ comply with the tenets of procedural justice theory and highlight the non-compliance with these tenets for each of these schools. We then propose a new strategy process model which has a greater fair process dimension than any of the more traditional ‘strategy schools’ and as such offers the potential to bring greater effectiveness to the strategy process. Keywords: Procedural Justice; Fair Process; Strategy Formulation; Strategy Implementation; Strategy Schools; Change Management Electronic copy available at: http://ssrn.com/abstract=2803145 A Working Paper is the author’s intellectual property. It is intended as a means to promote research to interested readers. Its content should not be copied or hosted on any server without written permission from
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