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Super Bowl XL Champion Steelers Coach Bill Cowher to Grace Cover of NFL from EA; From the Makers of Madden NFL Football Comes an All-New Coaching Strategy Game

REDWOOD CITY, Calif., Mar 28, 2006 (BUSINESS WIRE) -- Electronic Arts (Nasdaq:ERTS) announced today that World Champion Coach Bill Cowher will be on the cover of NFL Head Coach, available in stores June 20, under the EA SPORTS™ brand. NFL Head Coach is in development at EA Tiburon, EA's studio responsible for other NFL videogame franchises including: Madden NFL Football and NFL STREET. This is the first-ever 3D sports strategy game where you can experience the emotional rollercoaster of coaching with the most true-to-life and authentic sports strategy game ever created.

Cowher, the longest-tenured head coach in the NFL, is fresh off his first title with a 21-10 victory over the in Super Bowl XL in Detroit. In 14 seasons under the leadership of Cowher, the Steelers have earned 10 postseason berths, captured nine division titles, advanced to six AFC Championship games and have made two Super Bowl appearances. The Pittsburgh-area native is one of only six coaches in NFL history to claim at least eight division titles and ranks ninth in NFL history for longest head coaching service with one team.

"With NFL Head Coach there is finally a game that gives true football fans the chance to strategize and become the head coach of their favorite team," said Cowher. "Coaching is about leadership and everyone will now see how difficult, but also how rewarding coaching can be."

NFL Head Coach challenges gamers to build and manage every aspect of a football team from the ground up. A simple conversation system and an engaging graphical interface allow users to immerse themselves into the lives of an NFL head coach. As head coach, you develop a team strategy, execute it on and off the field, and try to build a winning organization year after year. Your status as a coaching legend will rise and fall based on all of your actions as you strive to become the greatest head coach of all time.

NFL Head Coach will be available for the PlayStation®2 computer entertainment system, Xbox® videogame system from Microsoft, and PC-CD. This product is not yet rated by the ESRB. For more information log on to www.nflheadcoach.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA SPORTS BIG™, and POGO™. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The mark "" and the name of John Madden are trademarks or other intellectual property of Red Bear, Inc. or John Madden, are subject to license to Electronic Arts Inc., and may not be otherwise used in whole or in part without the prior written consent of Red Bear or John Madden. NFL Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the . Officially licensed product of PLAYERS INC. www.nflplayers.com. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation. All other trademarks are the property of their respective owners.

SOURCE: Electronic Arts Inc.

Electronic Arts Inc. Wendy Spander, 650-628-7929 [email protected] Robin Chandler, 650-628-3610 [email protected]