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From Cod to Unagi Kabayaki FARMED • S UNAGI KABAYKAI E a V V E A

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From Cod to Unagi Kabayaki FARMED • S UNAGI KABAYKAI E a V V E A 1 FINE FILLETS 2 from cod to unagi kabayaki FARMED • S UNAGI KABAYKAI E A V V E A S • S S • • % A A E E V JUST REHEAT V V V E E A 10A • • S S 1 sachet 255g £19.90 £16.90 Dear Fish lover, 3 sachets 765g £54.90 £48.60 The favourites remain popular - everyone still loves cod. I think we probably sell this in more formats than any other fish. Even before we get onto cod liver and cod roe. Did you see we added cod maws? But newcomers arrive all the time. And sometimes they reveal pent-up demand. Unagi kabayaki has flown out of the door since we listed it two months ago. We had to make a special 80 mile round trip to pick some more up when the launch stock was exhausted. What is it? ask all the cod-lovers. The unagi bit is simple - that's just the Japanese for eel, and as I have told you many times over the years, eel is a truly Marinated fresh wonderful fish. Kabayaki is more complicated. I haven't figured out if it's the eel fillet, or the skewers on which the fillet is water eel fillet mounted, or the teryaki-like sauce in which the eel is marinaded before cooking. But whichever it is, I can assure you that unagi kabayaki is very rich and an intensely luxurious experience. At the risk MACKEREL WILD of triggering another 80 mile dash, I urge you to try this item this month, using this very valuable discount. And for follow-up, next month we'll be listing two more sushi specialities. Watch this space. Large, perfectly filleted Cornish Bon appétit Alistair Blair mackerel Share your meals with us: @thefishsocietyeu FILLETS 4xS 240g £6.10 4xL 440g £11.20 See our website for a wider range of sizes www.thefishsociety.co.uk 3 AMAZING AQUACULTURE LUXURY WILD CATCH 4 ORGANIC SALMON FARMED FILLET STEAKS WHOLE FILLET ON THE BONE STEAKS MONKFISH WILD FILLET STEAKS CHEEKS 2xM 380g £18.60 1xM 700g £22.40 2xM 340g £14.30 2xM 280g £23.40 1 sachet 200g £10.30 6xM 1140g £51.30 1xXL 1500g £66.20 2xL 460g £19.30 2xXL 460g £38.40 4 sachets 800g £38.00 HALIBUT FARMED HAKE WILD Gigha halibut FILLET STEAKS 2xM 280g £11.50 2xL 380g £15.60 FILLET STEAKS ON THE BONE STEAKS 2xM 340g £22.40 2xS 300g £10.50 2xXL 500g £33.00 2xXL 600g £21.00 200 kinds of fish at www.thefishsociety.co.uk or phone us on 01428 687768 5 SPOTLIGHT ON COD SPOTLIGHT ON COD 6 the fish society's cod range Our mainstay cod product has always been Norwegian frozen-at-sea fillets (filleted and frozen on the trawler within hours of capture). There are various grades of frozen at sea fillets including trawled UK'S FAVOURITE fish (caught by net) and line-caught. We always buy line-caught when available but sometimes Cod is still far and away the most popular white fish* in Britain. Including fish fingers, cod in batter, must buy trawled fish and we cannot always buy Norwegian, in which case we use Icelandic or breaded cod and so on, we spend £350m a year on cod - which makes us the world's biggest cod Russian. We sell these frozen-at-sea fillets as whole fillets. Frozen-at-sea is widely recognised to be market (although our per capita consumption is well under half of Portugal's level - there, bacalao is a premium product, much more expensive than a second supply category - cod which has been the Christmas Day meal). Nine tenths of the UK cod consumption is imported. landed fresh for onshore processing and freezing. We also sell fillet steaks and bullets of cod. These are from a third supply category - large fresh fillets marketed as fresh fillets. This is the most expensive form of cod, often coming from boats which have been at sea for only a day or two. We buy such fillets either from Norway, Iceland or from around our own coast, cutting them into our fillet steaks and bullets and freezing normally within a few hours of their arrival. Skrei cod (pronounced skray) is special because it is super lean and very fit. It's caught in February and March when it arrives on the Norwegian coast after a strenuous thousand mile migration from the Arctic. We buy a large supply and have it available for most of the year. Most of the cod consumed throughout history was salted - literally buried in salt for a few weeks to dry and preserve it. Salt cod or bacalao could be exported even to hot countries and remain palatable for years. Salting adds an extra dimension of taste so even though refrigeration overtook salting a century ago, salt cod remains popular in many countries. This item comes in many grades. We sell a superb boneless and skinless version crafted in Scotland. COD COD COD WILD WILD WILD WHOLE FILLET BULLET STEAKS ON THE BONE STEAKS A beautiful cod 2xL 340g £8.60 2xM 320g £9.60 2xS 360g £9.70 bullet steak 2xXL 620g £15.70 2xL 500g £15.00 2xXL 760g £20.30 200 kinds of fish at www.thefishsociety.co.uk or phone us on 01428 687768 7 EVERYDAY FISH EVERYDAY FISH 8 • S A E V V E A S • S S • • % A WILD A WILD E WHITEBAIT E GURNARD V V V V E E A 10A • • S S To be eaten Landed in whole - get your Plymouth! calcium FILLETS RAW 2xS 240g £8.00 £6.80 1 bag 454g £5.10 2xM 360g £12.00 £10.20 4 bags 1816g £18.80 • S A E V V E A S • WILD GILT HEAD WHITING S S • • % A A E E V V V V E E A 10A • • S S SEA BREAM FARMED Great when breaded WHOLE or battered 1xM 340g £5.10 1xL 420g £6.30 FILLETS 2xS 180g115g£5.00 £38.70£4.30 FILLETS 2xM4 tins 300g460g£8.40£142.40£7.10 2xS 260g £10.10 2xM 300g £11.70 GREY MULLET WILD TILAPIA FARMED 1 WHOLE FISH 1xM 500g £11.10 SKINLESS FILLETS 2xS 260g £2.80 FILLETS 6xS 780g £7.80 2x XL 520g £23.10 200 kinds of fish at www.thefishsociety.co.uk or phone us on 01428 687768 9 LUXURY BRITISH FISH LUXURY BRITISH FISH 10 SEA BASS WILD LEMON SOLE WILD The lemon sole will forever live in the shadow of the unbeatable Dover sole. But it’s a fine fish, and you do not need a mortgage to enjoy it. Our fillets are all good-sized restaurant grades. FILLETS 2xL 420g £15.50 2xXL 680g £25.00 WHOLE FILLETS BULLET STEAKS WHOLE 1xXL 800g £40.10 2xXL 660g £60.20 2xS 240g £25.40 1xXL 560g £15.00 1xXL 1200g £60.10 2xXL 740g £67.50 2xM 340g £35.90 1xXL 680g £18.20 • S V •E SS AA E A E V V VA V V E E S E A A WILD • S SEA TROUT S • • • RED MULLET % S S • • S S % S % • • • % E S A A A A A E E E E E A V V V V V V V V V V V V A E 20 E E E 15 E A 10A S E A A 10A • • WILD S S • • • S S S • Last of 2018 catch. Only 8 fish left. WHOLE FISH FILLETS 1xS 1200g £60.00 £42.00 2xS 180g £15.00 £12.80 1xS 1350g £67.50 £47.30 2xM 280g £23.40 £19.90 200 kinds of fish at www.thefishsociety.co.uk or phone us on 01428 687768 11 SASHIMI FOR THE OVEN 12 • S A E V V E A S • % S S % S • • • SASHIMI SELECTION PACK FISH PIE A A A E E E V V V V V V 15 E E 10E A A A £32.90 • • • S S S - Salmon - Tuna - Prawns TRADITIONALTRADITIONAL 11 piepie 400g115g£7.20 £38.70£5.80 - Black cod 34 piestins 1200g460g£19.80£142.40£16.80 - Mackerel + - Soy sauce ESCARGOT FARMED - Wasabi - Ginger - Chop sticks SNAILS IN GARLIC BUTTER 12xM 85g £9.20 12xL 125g £11.00 • S A E V V E A S • COD S S • • % A A E E V V V V E E A 10A • • S S GOUJONS WILD HIRAMASA HIRAME SUZUKI FARMED WILD WILD SAKU BLOCK STRIP - HALIBUT BACK STRIP OVEN BAKE 1 block 240g £28.80 1 pack 80g £9.30 1 pack 80g £11.10 c12c12 1000g1000g£31.10 £26.40£9.20 1 block 360g £43.20 1 pack 140g £16.40 1 pack 140g £19.50 c36c36 3000g440g£85.80 £36.00£75.90 See our website for a wider range of sizes www.thefishsociety.co.uk 13 PRAWNS LOBSTER 14 TEMPURA LOBSTER PRAWNS FARMED MEAT WILD Perfect for dipping Try making lobster rolls OVEN BAKE RAW CANADIAN CANADIAN 1xc30 L 500g300g £28.40£13.20 1 sachet 150g £18.40 1xc90 XL 1500g550g £52.00£36.30 1 pot 320g £36.80 WILD KING LOBSTER PRAWNS THERMIDOR KIT WILD TAILS c14 350g £10.90 c42 1050g £29.70 SERVES 4 WHOLE 1 kit 1340g £55.50 c12 500g £26.60 2 kits 2680g £100.00 c24 1000g £44.40 NATIVE KING PRAWNS LOBSTER WILD FARMED Ready to BBQ ON SKEWERS RAW, FRESHLY FROZEN x4 320g £11.00 1xM 480g £24.00 x10 800g £25.50 1xL 560g £28.00 See our website for a wider range of sizes www.thefishsociety.co.uk 15 SQUID AND OCTOPUS FINEST ROES AND LIVERS 16 Perfect for taramasalata SQUID COD ROE WILD WILD SMOKED 1xM 320g £14.90 1xXL 460g £21.50 FRESHLY FROZEN 1xM 520g £20.30 BABY SQUID 1xXL 980g £38.20 c15 400g £8.80 c60 1600g £32.40 COD LIVER WILD SQUID TUBES c5 700g £12.90 c15 2100g £35.70 A top seller! S • S • A E A E V V V V COOKED E E A A • • S S % S • % S • A A E E V V V 1 tin 115g £2.60 E V E 10A • S 10A • S 4 tins 460g £9.60 UNI - SEA URCHIN ROE WILD SQUID OCTOPUS OCTOPUS Limited stock for WILD WILD WILD 2019..
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