www.ssoar.info Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase Buschow, Christopher Veröffentlichungsversion / Published Version Zeitschriftenartikel / journal article Empfohlene Zitierung / Suggested Citation: Buschow, C. (2020). Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase. Media and Communication, 8(2), 51-61. https://doi.org/10.17645/mac.v8i2.2677 Nutzungsbedingungen: Terms of use: Dieser Text wird unter einer CC BY Lizenz (Namensnennung) zur This document is made available under a CC BY Licence Verfügung gestellt. Nähere Auskünfte zu den CC-Lizenzen finden (Attribution). For more Information see: Sie hier: https://creativecommons.org/licenses/by/4.0 https://creativecommons.org/licenses/by/4.0/deed.de Media and Communication (ISSN: 2183–2439) 2020, Volume 8, Issue 2, Pages 51–61 DOI: 10.17645/mac.v8i2.2677 Article Why Do Digital Native News Media Fail? An Investigation of Failure in the Early Start-Up Phase Christopher Buschow Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, 99423 Weimar, Germany; E-Mail:
[email protected] Submitted: 4 December 2019 | Accepted: 20 February 2020 | Published: 16 April 2020 Abstract Digital native news media have great potential for improving journalism. Theoretically, they can be the sites where new products, novel revenue streams and alternative ways of organizing digital journalism are discovered, tested, and advanced. In practice, however, the situation appears to be more complicated. Besides the normal pressures facing new businesses, entrepreneurs in digital news are faced with specific challenges. Against the background of general and journalism spe- cific entrepreneurship literature, and in light of a practice–theoretical approach, this qualitative case study research on 15 German digital native news media outlets empirically investigates what barriers curb their innovative capacity in the early start-up phase.