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Building a Human Rights Campaign – the Essentials David Kornhauser the Protection of Human Rights Is an Incredibly Important and Yet All Too Often Challenging Task

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Building a Human Rights Campaign – the Essentials David Kornhauser the Protection of Human Rights Is an Incredibly Important and Yet All Too Often Challenging Task Fall 08 Summer 2014 Building a Human Rights Campaign – The Essentials David Kornhauser The protection of human rights is an incredibly important and yet all too often challenging task. To most average people, the prospect of creating a campaign to protect the inalienable rights to which everyone is entitled is a seemingly impossible task. This paper analyzes the success of a giant in the Human Rights industry, Jack Healey, and provides the reader with advice on things to keep in mind when beginning their own initiative. Human Rights Action Center Building a Human Rights Campaign – The Essentials Introduction ................................................................................................................ 2 Jack Healey: A Leader in the Promotion of Human Rights ............................................ 2 Lessons from an Incredible Personality ........................................................................................................... 3 Steps to Success: Advice from a Veteran Campaigner .................................................. 5 Step 1 – Get to know your cause ......................................................................................................................... 5 Step 2 – Decide who should hear your message and how to do it ........................................................ 7 Step 3 – Organization, Planning and Flexibility ......................................................................................... 11 Step 4 - Simplicity ................................................................................................................................................... 12 Step 5 – Utilize the power of media ................................................................................................................ 13 Reviewing and Assessing the Human Rights Now! Tour .............................................. 14 What was the purpose of the Human Rights Now! World Tour? ........................................................ 15 Territoriality and Communication: An Issue throughout the tour .................................................... 15 Flexibility: An essential skill ............................................................................................................................... 17 Conclusion ................................................................................................................. 18 1 David Kornhauser Introduction A successful humanitarian campaign can send a message to millions of people and empower them to stand up for their rights. Creating a human rights campaign can be a daunting challenge. For this reason, it is likely that many good ideas for human rights initiatives are set aside and labeled unachievable. Prior to beginning an internship with Jack Healey, former Director of Amnesty International and the successful leader of many human rights campaigns, I was occasionally guilty of such doubts. After many discussions with Mr. Healey about his past successes and current projects, it became clear to me that with a thorough understanding of the key elements, the situation requirements, and the past achievements and failures in successful campaigns, one can greatly increase the likelihood of success. Jack Healey: A Leader in the Promotion of Human Rights Jack Healey began working in the field of human rights following his break from the Catholic priesthood. He witnessed the strength and passion of significant personalities in the African-American Civil Rights Movement, such as Reverend Martin Luther King Jr. and comedian Dick Gregory. Jack was inspired to organize and lead numerous non-violent marches for civil rights, and he coordinated Dick Gregory’s run across the USA to raise awareness about world hunger. He also led Peace Corps operations in Lesotho during the turmoil of apartheid in South Africa. Ultimately, this led him to the position for which he is best known. As Executive Director of Amnesty International USA (AIUSA), Jack was the driving force behind 2 Building a Human Rights Campaign – The Essentials the incredibly successful international concert tours, A Conspiracy of Hope and Human Rights Now! among others. Following his retirement from AIUSA, Jack Healey created the Human Rights Action Center to continue promoting human rights around the world. Even with a much smaller budget and workforce, Healey continues to lead the human rights movement with his efforts in projects, such as the US Campaign for Burma, and many others (Jack Healey, personal communication, June 2014). Jack continues to be an example of success in the often- difficult field of human rights advocacy and activism. Merely listing some of Healey’s many success does not adequately describe the type of person that is likely to achieve success in human rights campaigning. When asked how he built up the nerve to recruit superstars for his campaigns, Jack simply attributes it to his own passion and commitment to his cause (personal communication, June 2014). As Sting said in an interview regarding Healey, he was “this little guy speaking with such authority and passion, honesty, and it ceased to be an abstract concept.” (Rick Garson, video interview, Sting Interview on Jack Healey) To the observer it is clear that Jack has a manner of speaking that commands attention and respect, inspiring others to empathize with those people whose rights he seeks to protect. Lessons from an Incredible Personality The average person might read this description of him and assume that Jack Healey is a loud, imposing personality. While Healey may be powerful in his own way, his success in winning over the hearts and minds of superstars like Bono, Bruce Springsteen, Jim Carey and so many more, lies in his dedication and 3 David Kornhauser determination. There are a couple key lessons that one can learn from Jack’s personal qualities that aid in his success. First, having a cause that you are passionate and well informed about is key to winning others to your side. Meeting with celebrities would prove useless without passion and understanding of the situation. Sting describes how Jack won him over, explaining that “it became very real, he met these people. He’d met relatives, he’d met survivors of this process [torture] and was just totally galvanized by the need to just stamp it out in human history.” (Rick Garson, video interview, Sting Interview on Jack Healey) Without his understanding and belief in the cause, it seems unlikely that Healey would have inspired so many to join him. A second important quality is the determination and bravery to say what you want without flinching. When asked how he was able to convince celebrities to assist in his campaigns, often at significant personal cost, Healey describes how on multiple occasions he simply told them what he needed from them. This is illustrated in a conversation he had with Mohammed Ali immediately before a boxing match. Healey’s goal was to have Ali join Dick Gregory in his cross USA run to fight world hunger. When asked by Ali, “So basically you’re asking me to do this run for free, and I’m guessing that you want me to pay for everything myself?” Jack simply responded “yes”, and Ali agreed (personal communication, June 2014). Healey explains that celebrities are just regular people who appreciate and respond well when others have the courage to speak to them without a hidden agenda. Above are examples of the types of qualities that have enabled Jack Healey to achieve his success throughout his career. As is the case with all campaigns, all 4 Building a Human Rights Campaign – The Essentials people are different and may require the activist to have other personal traits to be successful. While the qualities listed may prove more helpful to some and less to others, they are useful to consider when approaching a human rights campaign and should be modified on a case-by-case basis. Steps to Success: Advice from a Veteran Campaigner While there is no singular route to creating a successful campaign, when asked, Jack Healey provided a few key points to keep in mind (personal communication, June 2014). Step 1 – Get to know your cause Before contemplating ways to raise money for a campaign, take time to consider what the problems are, and how your efforts can best help. It is important to recognize that there are certain circumstances in which raising awareness and public sympathy is more effective than raising money. Start as you would with an essay: research everything that you can find on your cause. Ask yourself who the key individuals/groups are, and what other related issues are involved. Develop an understanding of the history of the region; while many current conflicts and human rights violations may seem only relevant in the present day, the root of a problem may lie in historical prejudices and disagreements. Additionally, never assume that your initial point of view is the only correct position to take. It is important to research all sides of any situation and try to understand and empathize with all parties. In many cases this will help a 5 David Kornhauser campaigner understand not only the problems, but also the desires of the offending group and how they may be addressed. In some cases, this approach may lead to abandoning the project because involvement in the chosen cause may put yourself and others in danger. If possible, after researching the cause, make contact with people actually living in the area. It may be helpful to first get in touch with an organization
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