ANNUAL REPORT 2018/2019 ANNUAL REPORT 2018/2019 Ii Design and Layout: Artworks | 1 KWAZULU-NATALKWAZULU-NATAL TOURISM TOURISM AUTHORITY AUTHORITY
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ANNUAL REPORT 2018/2019 ANNUAL REPORT 2018/2019 II Design and layout: Artworks | www.artworks.co.za 1 KWAZULU-NATALKWAZULU-NATAL TOURISM TOURISM AUTHORITY AUTHORITY Contents Part A: General Information Public Entity’s General Information .........................................................................................................2 List of Acronyms/Abbreviations ................................................................................................................3 MEC’s Foreword ...............................................................................................................................................4 Chairperson’s Statement ..............................................................................................................................6 Acting CEO’s Overview .................................................................................................................................8 Statement of Responsibility for the Year Ended 31 March 2019 ................................................. 14 Strategic Overview ...................................................................................................................................... 16 Legislative and Other Mandates ........................................................................................................... 18 Organisational Structure ........................................................................................................................... 20 Board of Directors ................................................................................................................................ 20 Executive Management ..................................................................................................................... 23 Organisational Structure as at 31 March 2019 ........................................................................... 24 Part B: Performance Information Auditor’s Report on Performance Information ................................................................................. 26 Situational Analysis ..................................................................................................................................... 27 Programme 1: Chief Executive Officer’s Office .................................................................................. 32 Programme 2: Tourism Information Services..................................................................................... 34 Programme 3: Tourism Development .................................................................................................. 36 Programme 4: Marketing .......................................................................................................................... 39 Programme 5: Durban KwaZulu-Natal Convention Bureau ......................................................... 48 Programme 6: Public Relations and Communications ................................................................... 50 Programme 7: Corporate Services ......................................................................................................... 54 Part C: Governance Introduction .................................................................................................................................................. 58 Report of the Audit and Risk Committee ............................................................................................ 66 Part D: Human Resource Management Human Resources Report ......................................................................................................................... 69 Part E: Annual Financial Statements for the Year Ended 31 March 2019 ......................................................................................................... 75 II ANNUAL REPORT 2018/2019 ANNUAL REPORT 2018/2019 1 1 PART A: GENERAL INFORMATION Public Entity’s General Information Registered Name: KwaZulu-Natal Tourism Authority Registration Number (if applicable): N/A Physical Address: Ithala Trade Centre, 2nd Floor, 29 Canal Quay Road, Point Waterfront Postal Address: PO Box 2516 Durban 4000 Telephone Number: 031 366 7500 Email Address: [email protected] Website Address: www.zulu.org.za External Auditors: Auditor-General South Africa Bankers: First National Bank Manager: Board Secretariat: Pinky Radebe KWAZULU-NATALKWAZULU-NATAL TOURISM TOURISM AUTHORITY AUTHORITY List of Acronyms/Abbreviations APTA Association for Promotion of Tourism B-BEE Broad-Based Black Economic Empowerment BRICS Brazil, Russia, India, China and South Africa CoGTA Department of Co-operative Governance and Traditional Affairs DEDTEA Department of Economic Development, Tourism and Environmental Affairs DM District Municipality DKZN Durban KwaZulu-Natal Convention Bureau DMO Destination Marketing Bureau EIA Environmental Impact Assessment ETEYA Emerging Entrepreneur of the Year Award FEDHASA Federated Hospitality Association of South Africa GDP Gross Domestic Product GGP Gross Geographic Product GRAP Generally Accepted Accounting Practice GSA General Sales Agency ICCA International Congress and Convention Association ICT Information Communication Technology JMA Joint Marketing Agreement KSIA King Shaka International Airport KZN KwaZulu-Natal LSM Living Standards Measure NDT National Department of Tourism NEF National Empowerment Fund NTSS National Tourism Sector Strategy SA South Africa SAA South African Airways SACCI Southern African Association for the Conference Industry SADC Southern African Development Community SAPOA South African Property Owners’ Association SAT South African Tourism SMME Small, Medium and Micro-Enterprises TGCSA Tourism Grading Council for South Africa TEA Tourism Economic Account TEP Tourism Enterprise Partnerships TIKZN Trade & Investment KwaZulu-Natal TKZN Tourism KwaZulu-Natal TSA Tourism Satellite Account TTRA Travel and Tourism Research Association UNWTO United Nations World Tourism Organisation WTTC World Travel and Tourism Council ANNUAL REPORT 2018/2019 3 KWAZULU-NATAL TOURISM AUTHORITY MEC’s Nomusa Foreword Dube-Ncube (MPL) MEC for Economic Development, Tourism & Environmental Affairs Tourism KZN and all our tourism trade partners locally, nationally and internationally have to be congratulated for all their efforts in marketing the province globally. Keeping the KwaZulu- Natal (KZN) tourism flag flying in such a competitive industry – where tourists are spoilt for choice on where to travel around the world – take unending dedication and focus. It has been another busy year for Tourism KZN as the growth strategy – and government’s planned increased organisation continues to aggressively pursue its vision of support for destination marketing in key tourism markets will positioning KZN as Africa’s leading tourism destination. go a long way to achieving this. The organisation has been focusing its attention on greater We in KwaZulu-Natal are doing our best to help the country marketing in its key source international markets, particularly reach that target as we aggressively forge partnerships and in the United Kingdom, Germany, America, France and USA. promote the province as a ‘must see’ destination to our In addition, concerted efforts are being made to substantially domestic and international markets. Some 180 000 people grow visitor numbers from China, India and the rest of the earn a living from tourism and as tourism partners have to African continent, all of which have enormous potential for keep up the momentum to sustain existing jobs while creating our region. new ones. Government remains committed to creating an enabling environment to encourage tourism growth, Among the highlights of the year under review was the including marketing the destination globally. We equally rely launch at the end of October 2018 of the long-awaited British on our tourism trade partners to fulfil our marketing promise Airways direct route from London’s Heathrow Airport to of an exceptional Zulu Kingdom experience by maintaining Durban’s King Shaka International Airport. high levels of service provision to tourists for not only repeat The route is three times a week, but with reports reflecting visits but also to be our brand ambassadors through word-of- that it is proving popular and is boosting the number of mouth marketing. international passengers flying into KSIA, we are hopeful that it will become a daily service in the not-so-distant On the tourism development front, TKZN is contributing to future. The marketing campaign to promote the route and the upgrading of the Nelson Mandela Capture Site at Howick the destination in the UK market has also reaped excellent following a R12,5-million contribution from the National rewards, with arrivals to KZN from the UK on an upward trend Department of Tourism and work will be completed within that can only grow. the 2019/2020 financial year. In his State of the Nation address, President Cyril Ramaphosa The Capture Site, which welcomes thousands of visitors noted that the country’s tourism industry currently sustains every month, is fast becoming one of the country’s ‘must see’ 700 000 direct jobs and that it was performing better than tourist attractions. It is also helping to boost local businesses other growth sectors. He added that there was no reason why as countless visitors stop-over in the area after visiting the this figure could not double in size. Capture Site. The South African government is hoping to add another five I am happy to report that there is