6.1 Telling Public Radio's Story The purpose of this section is to give you an opportunity to tell us and your community about the activities you have engaged in to address community needs by outlining key services provided, and the local value and impact of those services. Please report on activities that occurred in Fiscal Year 2012-13. Responses may be shared with Congress or the public. Grantees are required to post a copy of this report (Section 6 only) to their website no later than ten (10) days after the submission of the report to CPB. CPB recommends placing the report in an "About" or similar section on your website. 1. Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged. Classical music is alive not only in the homes of an average of 15,000 member households and 200,000 weekly listeners via All Classical Portland’s terrestrial radio frequencies and internet streams, but also on stage in myriad large and small venues throughout the community. As we move forward in our 31st year of broadcasting, keeping classical music relevant to all ages is a key goal, along with actively working with other arts non-profits to support maintenance and help grow their audiences. These are the areas that serve as evidence of our ongoing work in this area: • All Oregon Symphony pre-concert conversations are archived on our website. On-air hosts engage with conductors, principals and guest performers prior to each classical concert to give insight to audiences. Jim Fullan, Oregon Symphony Vice President for Communications, Marketing and Sales, says it best: All Classical Portland has proven itself one of the leading proponents of classical music and cultural activities in the region. Their leadership and effort not only cultivate a growing audience for classical music but also afford the Oregon Symphony all-important access to that audience. In addition to the active organizational partnership that thrives between our two organizations, key on-air personalities have become knowledgeable and affable hosts at our pre-concert conversations. In short, this relationship continues to grow stronger every year and we can’t thank the station or its funders enough. • Our free online community events calendar continues to assist organizations whose budgets do not allow for underwriting. This calendar is open to all and viewed by hundreds weekly. • The introduction of our new mobile app (available on iOS, Android & Kindle platforms) allows listeners to take our music with them, 24/7. • Online music searches are now easier, thanks to our completely rebuilt Now Playing and Playlist Calendar. • Our request program airs weekly, giving listeners a chance to have a say in programming. • Our annual Countdown to the New Year allows listeners to vote for their favorites, and hear them played back on Dec. 31. • Our locally produced programs, Played in Oregon, Club Mod, The Score and Northwest Previews, welcome a variety of musicians and other non-profits into the studios to highlight upcoming events, play concerts in their entirety, and give exposure and opportunities to young musicians in the Pacific Northwest. • Each year we co-present four chamber concerts with musicians of the local Portland ensemble 45th Parallel. Ticket costs are lower and venues are intimate, allowing an up close and personal experience with some of the most exciting musicians of the Pacific Northwest. The four-year project continues to grow and thrive. • We continue to give unpaid support to other arts organizations, not just on-air, but via our website and in our weekly e-newsletter. These services result in higher ticket sales and better community recognition. • Our intern program introduces college students and recent graduates to the behind-the- scenes work that goes into creating non-profit radio. During this reporting period, we trained a Linfield College student and a University of Oregon graduate for most of one year. Both interns worked on basic production skills, answered general questions from listeners, assisted with national distribution of The Score, assisted with administrative tasks and charted ratings for the underwriting team, and participated in fundraisers and community events. 2. Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area. During this reporting period, we made strategic new partnerships with non-profits outside and inside the classical music realm, including: Art in the Pearl, Astoria Scandinavian Midsummer Festival, Walters Cultural Arts Center, OHSU Doernbecker Children’s Hospital, Portland Community College Adult Education, Business for Culture in the Arts, Oregon Cultural Trust, International School, Habitat for Humanity, Oregon Association of Talented and Gifted and NW Film Center, Yaquina Arts Walk, Yachats Music Festival and Astoria Music Festival, to name a few. Although the relationship between these non-profits begins as an underwriting arrangement and because many of these emerging organizations are cash poor, we treat each individually, offering non-profit rates, free access to our online events calendar, trades, and ticket giveaways in order to stretch limited budgets. Below is feedback from MetroArts Inc. and KZME Radio, stating positive outcomes from our collaboration during this reporting period: --We are so thankful that All Classical Portland has broadcast our yearly Young Artists Debut Concerto Concert for three years. Our work with the station is always cooperative, supportive and flexible. Their communications department and on air announcers are open to suggestion and extremely genuine in their support of our non profit's mission of acquiring new audience member. All Classical Portland is now a vital part of the success and draw for our young artists program in Portland and neighboring areas. --Niel DePonte, Founder, President, and Artistic Director, MetroArts Inc. --Continued operation of KQAC HD2, a collaboration with MetroEast Community Media (KZME. 107.1FM). KZME provides a much needed platform for local talent and engages music lovers, artists and the music community by celebrating the region’s creative young culture. Dennise Kowalczyk, Director of Organizational Advancement, says it best: KZME is all about supporting the arts and teaching the community to use media, namely radio. Without the use of the All Classical HD2channel, our small startup station would not exist. Additionally, due to ever-rising equipment costs, pooling technical resources is an added value for KZME. 3. What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served. Realizing that our mission includes stewardship to our partners in the community, we teamed up with individual non-profits to address needs in the realm of monetary shortfalls, increased awareness, and connecting communities. Below is direct feedback from several of these organizations, stating positive outcomes from our joint efforts. --All Classical Portland has been an outstanding partner. We are extremely happy and proud of our relationship with such an amazing organization. Our personal relationship began when I was appointed Executive Director of the Vancouver Symphony Orchestra (U.S.A.) several years ago. At that time, the VSO was in the midst of a massive financial crisis, forcing the orchestra to face the reality of closing its doors and going out of business. The entire All Classical organization was supportive in their efforts to help save the orchestra. At that difficult time, All Classical CEO Jack Allen and Director of Communications Mary Evjen were able to put together a generous collaborative package, which ultimately played an important role in our eventual success. We are grateful for their support and friendship, and look forward to working together for years to come. --Igor Shakhman, VSO Executive Director --Since 2009, All Classical Portland has continuously been an invaluable community partner to 45th Parallel, assisting our young organization with operations and publicity, and launching us to a level of statewide prominence we could not otherwise have achieved. Specific areas include: handling of online ticket sales, staffing ticket sales at our concerts, making on-air personalities available for on-stage introductions, sharing contact information of ticket buyers and, perhaps most importantly, giving significant on-air underwriting which has grown our audience base very quickly. The spirit, generosity and enthusiasm with which all the aforementioned was given is particularly noteworthy. All Classical has in essence been