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Aloha-Reedville Washington County ALOHA-REEDVILLE WASHINGTON COUNTY BASELINE REPORT SUMMARY September 2011 Michael Riley & Crystal Bolyard Riley Research Associates Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 2 TABLE OF CONTENTS Executive Overview: Resident Perceptions & Priorities................................................... 1 Executive Overview: Community Involvement ................................................................ 2 Executive Overview: Communication & Transportation................................................... 3 Introduction ..................................................................................................................... 4 Methodology.................................................................................................................... 4 Results ............................................................................................................................ 5 Demographics ............................................................................................................... 27 APPENDIX: Questionnaire Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 1 EXECUTIVE OVERVIEW: RESIDENT PERCEPTIONS & PRIORITIES Residents view the Aloha-Reedville area as a region conveniently located to other places (27%), with housing they can afford (24%), established and pleasant neighborhoods (22%), and a rural, non-urban feel (21%). Many also praised the sense of community (18%) and the good schools (17%). Residents were read a list of issues and were asked whether they viewed that issue as “very important,” “somewhat important,” “or not important at all.” Public safety and a vibrant economy/local jobs were considered the two most important issues, followed by education opportunities and housing they can afford. Percentage of residents rating each issue “very important” (in descending order): www.co.washington.or.us/alohare edville Executive Overview Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 2 EXECUTIVE OVERVIEW: COMMUNITY INVOLVEMENT Aloha-Reedville residents tend to be engaged in many of the civic activities mentioned, namely voting, reading informational mailers, and reading media stories or county plans. Just 6% said they had not participated in any of these activities. Civic Activities % Participated Voting in recent elections 79 Reading informational mailers from the County, others 77 Reading media stories or County plans 65 Reading letters to the editor 48 Contacting County agencies 46 Checking the County website for information 41 Attending public meetings 29 Community Participation Organization membership (CPO) 13 Sending a letter to the editor 11 None of these 6 Aloha-Reedville residents are also engaged in many community activities mentioned, namely, talking with neighbors and using social networks. Just 4% said they had not participated in any of these activities. Community Activities % Participated Talking with neighbors 91 Social networks, such as Facebook or Twitter 53 Volunteering with local non-profit organizations 46 Volunteering at local schools (including PTOs) 43 Participating in youth sports or activities 40 Volunteering with local religious organizations 36 Other Aloha community events 27 Participating in an adult sports league 16 Volunteering for local government commissions or 9 committees Involvement with the Aloha Business Association 4 None of these 4 When asked which activities they thought could have the most impact in terms of shaping plans for their area, many mentioned attending public meetings, volunteering at schools, voting, and talking with neighbors. It is worth noting that www.co.washington.or.us/alohare edville Executive Overview Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 3 many consider schools as one of the best avenues for engaging in community planning. Residents currently feel Washington County listens, and that their thoughts have a moderate impact on Washington County’s decisions. County Impact Great Some Not Not Don’t extent extent much at all know Washington County listens to residents 9% 44% 26% 9% 13% Resident ideas impact on Washington County plans 4 35 31 21 8 EXECUTIVE OVERVIEW: COMMUNICATION & TRANSPORTATION Aloha-Reedville residents had many ideas about what would be considered Aloha- Reedville’s central location, with the largest proportion answering 185th and TV Highway, followed by Aloha High School. However, about one-quarter of residents were unsure. Residents often rely on newspapers (42%), television (39%), and the Internet (34%) to gather information about local area news, plans, and activities. The most mentioned newspaper is The Oregonian The local television stations (KGW, KPTV, KOIN, and KATU) were mentioned by nearly the same proportion of respondents Popular websites include Google and Oregonlive.com Many radio stations were mentioned, with Oregon Public Broadcast (OPB) the most-mentioned Schools were the most commonly mentioned community organizations, followed by churches and libraries The vast majority of residents use a personal vehicle to get around (90%). The majority also uses some other form of transportation, including public transit options, and walking or bicycling. Residents had many ideas of ways to make transit easier or more efficient, namely closer bus stops, better pedestrian access (such as sidewalks and lighting), and more frequent bus service. Many, however, do not currently use any public transit options (29%). www.co.washington.or.us/alohare edville Executive Overview Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 4 INTRODUCTION The Aloha-Reedville region is a largely unincorporated area within Washington County. As part of a larger public involvement effort for the Aloha-Reedville area, Riley Research Associates (RRA) was asked to provide a statistically valid survey of Aloha-Reedville area residents. The initial survey serves as a baseline of resident perceptions, opinions, and current levels of engagement and involvement. A benchmark survey to assess trends and changes in resident perception and involvement after one year is planned for late in Phase 3 (fall of 2013). The primary goals of the baseline survey were to: Better understand the Aloha-Reedville area’s needs from residents’ perspectives Assess current levels of satisfaction with aspects of the area Assess current levels of community involvement Gather a demographic profile Create a baseline assessment of community members Utilize the baseline to assess changes and trends after the community involvement effort METHODOLOGY Riley Research Associates worked with key team members from JLA Public Involvement and Washington County to develop a baseline questionnaire. Key team members on development included Eryn Deeming Kehe with JLA Public Involvement; and Mike Dahlstrom, Traci Shirley, and Kimberly Armstrong with Washington County. RRA conducted interviews with 394 Aloha-Reedville area residents, ages 16 and older. Care was taken to create a profile of survey respondents that is comparable to the 2010 or most current census demographics of the Aloha CDP (Census Designated Place). The landline contact list was enhanced with cell phone numbers.1 Demographics including age, gender, and ethnicity were closely monitored to ensure a comparable sample. Additionally, RRA maintained a Spanish-language interviewer on staff throughout data collection to conduct interviews with Hispanic residents. (Please see demographics on page 24 for a complete profile). The sample of 394 produces a margin of error of +/- 4.9%, at a 95% level of confidence. The survey was conducted from August 15th to August 29, 2011, between the hours of 1 Cell phone numbers were included in the contact list. However, due to the lack of cell phone towers in the Aloha-Reedville region, relatively few such numbers could be geographically targeted. www.co.washington.or.us/alohareedville Results Aloha-Reedville Study & Livable Community Plan Baseline Report Summary September 2011 Page 5 4:30 and 8:30pm, for maximum response rates. At least three attempts were made for a phone number before considering it unusable. Following is a question-by-question summary of results, with highlights for statistically significant demographic differences, where applicable. Due to rounding and/or multiple response questions, not all responses add up to 100%. Miscellaneous and verbatim responses are included in the body of the report, and the questionnaire appears in the appendix. Cross tabulations are in a separate document. RESULTS Q1. When it comes to maintaining or improving the quality of life in the Aloha Reedville area, what would you say are your top two or three issues? (Unaided) The verbatims were grouped by like-responses and categorized by topic. The most commonly-mentioned topics include: Most Commonly-mentioned Verbatim Topics % Roads / Lighting 28 Traffic 28 Crime / Police / Safety 25 Schools 14 Sidewalks 13 Aesthetics / Sanitation 11 Economy 9 Housing / Taxes 9 Besides the easily quantifiable measures, and in order to get a sense of the somewhat intangible responses to this question, RRA took the verbatim responses to the question, then edited for clarity, and categorized the responses into like-terms. We focused on responses that received at least 10 mentions. This edited list of verbatim responses was then applied to the "Wordle.net" application, which
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