Consulting Case-Training

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Consulting Case-Training Wo liegen strategische Risiken für Google? Sollten Supermärkte ein Cashback-System einführen? Das Übungsbuch Würden alle deutschen Pkw auf unser Autobahnnetz passen? zum marktführenden Ratgeber »Bewerbung bei Dies alles sind typische Case-Fragen aus Bewerbungsgesprächen Unternehmensberatungen« von namhaften Unternehmensberatungen. Wie schaffen Sie es, in einer realen Interview-Situation, solche komplexen Probleme in kurzer Zeit anzugehen? Das Insider-Dossier Das Insider-Dossier Das Insider-Dossier Dieses Buch bietet 30 interaktive Interview Cases • mit zahlreichen Zwischenfragen zum Trainieren von analytischen, Consulting Case-Training strukturierenden und quantitativen Fähigkeiten • mit speziellen Cases zum Üben zu zweit oder in der Gruppe 30 Übungscases für die Bewerbung in • mit Einblicken in branchenspezifi sche Case-Knackpunkte der Unternehmensberatung • mit verschiedenen Aufgabenstellungen wie Strategie, Market Sizing, Competitive Response, Market Entry und Kreativität • mit Insider-Tipps und Kommentaren zur Optimierung der Case-Lösung Geschrieben von Recruiting-erfahrenen Unternehmensberatern, die bei Firmen wie Accenture, BCG, Booz & Co., McKinsey, Oliver Wyman oder Roland Berger gearbeitet haben. ISBN 978-3-940345-44-8 € 39,90 © 2011 squeaker.net GmbH 2., überarbeitete Aufl age Consulting Case-Training Genau genommen ist McKinsey ein richtiges Allerweltsunternehmen. Büros in über 50 Ländern und 15.000 Mitarbeiter aus 100 Nationen – Sie können überall mit uns arbeiten. Und auch überall für uns. Building Global Leaders karriere.mckinsey.de MMCK_Flaggen2011_160x230_Buchpublikation_39LCK_Flaggen2011_160x230_Buchpublikation_39L 1 330.03.110.03.11 115:315:31 Einladung zum Karriere-Netzwerk squeaker.net Einladung zum Karriere-Netzwerk squeaker.net Ihr Vorteil als Käufer dieses Buches Ihr Vorteil als Käufer dieses Buches Als Käufer dieses Buches laden wir Sie ein, Mitglied im Online-Kar- Alsrierenetz Käuferw erkdieses squea Buchesker.net laden zu w erden.wir Sie A ein,uf der Mitglied Website im finden Online- Sie Karrierenetzwerkzusätzliches Insider- squeaker.netWissen zum zu Buch.werden. Dazu Auf gehören der Website Übungs findenauf- Siegaben zusätzliches aus dem BeInsider-Wissenwerbungsverfahren zum Buch.bei Stiftungen, Dazu gehören Erfahrungs Brain- teaser-Aufgabenberichte über Stiftungen, aus dem HBewerbungsverfahrenochschulen und Unternehmen bei Unternehmens sowie die- beratungen,aktuellen Termine Erfahrungsberichte und Fristen für überdie Be Hochschulen,werbung um ein Unternehmen Stipendium. und Gehälter sowie Termine und Fristen für aktuelle Karriere-Events. Ihr Zugangscode: IDSTIP2011 Ihr Zugangscode: IDCCT2011 Eingeben unter: squeaker.net/einladung Eingeben unter: squeaker.net/einladung Das Insider-Dossier: Consulting Case - Training 30 Übungscases für die Bewerbung in der Unternehmensberatung 2., aktualisierte und überarbeitete Auflage Das Insider-Dossier: Consulting Case - Training 30 Übungscases für die Bewerbung in der Unternehmensberatung Copyright © 2011 squeaker.net GmbH www.squeaker.net www.consulting-insider.com [email protected] Herausgeber Stefan Menden, Jonas Seyfferth Autoren Stefan Menden, Tanja Reineke, Ralph Razisberger u.m. Redaktion Jonas Seyfferth, Jennifer Wroblewsky Buchsatz Andreas Gräber, MoonWorks media Umschlag Ingo Solbach, i-deesign.de, Köln Druck DCM Druck Center Meckenheim GmbH Bestellung Über den Fachbuchhandel oder versand- kostenfrei unter squeaker.net und consulting-insider.com. ISBN 978-3-940345-448 Disclaimer Die dargestellten Cases sind frei erfunden, werden aber in ähnlicher Form im Bewer- bungsprozess bei Unternehmensberatungen zum Einsatz gebracht. Die verwendeten Firmen- und Markennamen sind urheberrechtlich geschützt, ihre Rechte verbleiben bei den jeweiligen Rechteinhabern. Trotz sorgfältiger Recherchen können Verlag und Autoren für die Richtigkeit aller Angaben keine Gewähr übernehmen. Anregungen, Lob oder Kritik für die nächste Auflage bitte über unser Feedback-Formular unter squeaker.net/buchfeedback. Bitte nicht kopieren oder verbreiten Das Buch einschließlich aller seiner Teile ist urheberrechtlich geschützt. Alle Rechte, insbesondere das Recht auf Vervielfältigung, Verbreitung sowie Übersetzung, bleiben dem Verlag vorbehalten. Kein Teil des Werkes darf in irgendeiner Form ohne schriftliche Genehmigung des Verlages gespeichert, kopiert, übersetzt oder verbreitet werden. Kaufen Sie sich Ihr eigenes Exemplar! Nur so können wir dieses Projekt qualitativ weiterentwickeln. Inhalt Die Autoren 4 Einleitung 6 Kapitel 1: Vorbereitung auf das Case Interview 9 Kapitel 2: Übungscases 17 1. Cashback-System in einer Supermarktkette 17 2. Bewertung einer Akquisition im Cash-Logistics-Markt 21 3. Die Kölner Kaffeebar 31 4. Wurstwaren-Produktion 41 5. Autobahnnetz 48 6. Golden Gate Bridge (McKinsey & Company) 52 7. Risiken für Google 57 8. Das Studenten-Café 68 9. Süßigkeiten-Fabrikant 76 10. Interprinty Personalproblem 83 11. Rechtsverkehr in England 94 12. Ein Fitnessstudio in Nöten 101 13. Innenstadtmaut in Berlin 111 14. Gesundheitszentrum Mediplus 117 15. Das New Yorker Verkehrsproblem 124 16. Standortentscheidung: Flagship Store am Flughafen 132 17. Geschäftsmodell im Web 2.0: Ranking-Plattform 141 18. Firma Metzger & Flottweil: Strategic Cost Management 151 19. Investition in konvergente Mobilfunk- und Festnetz- / DSL-Produkte 157 20. Working Capital-Optimierung 167 21. MVNO als lukrative Geschäftsfelderweiterung 175 22. Neue Vertriebsstrategie für einen Hersteller von Telefonanlagen 185 23. Produkteinführung in der Pharmabranche 198 24. Kassenausfall im Weihnachtsgeschäft 208 25. Videotaxi Frankfurt 215 26. Wachstumsstrategien in gesättigten Märkten 222 27. M&A in der Automobilzuliefererbranche 230 Kapitel 3: Cases zum Training zu zweit 241 28. Restrukturierung eines Automobilzulieferers (Roland Berger) 242 29. Taxibetrieb in einer Großstadt 250 30. Effekte eines Rabattes 254 3 Die Autoren Die Herausgeber Stefan Menden ist Gründer von squeaker.net, Herausgeber der erfolg- reichen »Insider-Dossier«-Reihe und Autor des marktführenden Einleitung Buches zur Vorbereitung auf das Case Interview, das »Insider- Dossier: Bewerbung bei Unternehmensberatungen«. Er war drei Jahre Berater und Mitglied im Kernteam Recruiting bei Oliver Wyman General Management Consulting. Hier hat er Beratungserfahrung u.a. in den Branchen Handel, Telekommunikation, Automobilindustrie sowie Private Equity gesammelt. Darüber hinaus hat Stefan Menden bei einem Venture-Capital-Unternehmen in London gearbeitet. Jonas Seyfferth arbeitet als Berater bei Booz & Company und ist seit vielen Jahren Mit-Herausgeber der squeaker.net »Insider-Dossier«- Reihe. Er ist Absolvent der Universität zu Köln und des CEMS Master’s in International Management Programms. Die Autoren Tanja Reineke war Senior Associate und Mitglied des Recruiting Teams bei DiamondCluster International (heute Oliver Wyman General Management Consulting). Heute berät sie als selbstständige Unter- nehmensberaterin multinationale Telekommunikationskonzerne zu ihrer Marketing- und Pricing-Strategie. Neben ihrem langjährigen Recruiting-Engagement in der Unternehmensberatung blickt sie zudem auf praktische Erfahrung als Bereichsleiterin (HR sowie Mar- keting-Positionen) in der Industrie zurück. Ralph Razisberger kommt auf insgesamt 12 Jahre Berufserfahrung in der Managementberatung. Er war Partner bei Mercer Management Consulting (heute Oliver Wyman General Management Consulting) und Manager bei DiamondCluster International und Accenture. Heute ist er Gründer und Geschäftsführer der Managementberatung C4V Consulting for Ventures. In dieser Funktion berät er sowohl inter- nationale Großkonzerne der Telekommunikationsindustrie als auch Start-Ups und Gründer in strategischen Fragestellungen. Das Recru- iting neuer Mitarbeiter gehört seit über 9 Jahren zu seinen Aufgaben neben der Projekttätigkeit. Weitere Case-Autoren Per Breuer ist Partner und Head of Global Human Resources bei Roland Berger Strategy Consultants. Er hat an der Universität Hamburg Betriebswirtschaftslehre und an der London School of Economics International Management studiert. Seit 1998 arbeitet er für Roland 4 Berger und hat sich als Berater mit zahlreichen Projekten zu Verän- derungsprozessen in Dienstleistungsorganisationen, Aus-, Fort- und Weiterbildung, den Folgen des demographischen Wandels, Verein- barkeit von Familie und Beruf sowie dem Arbeitsmarkt beschäftigt. Einleitung Dr. Thomas Fritz verantwortet seit 2008 als Director of Recruiting die Mitarbeitergewinnung für das deutsche Büro der Unterneh- mensberatung McKinsey & Company. Vom Standort Köln aus steuert der 34-Jährige sämtliche Recruiting-Aktivitäten und entwickelt das deutsche und österreichische Recruiting weiter. Nach seinem Studium der Wirtschaftswissenschaften an der Universität zu Köln begann Thomas Fritz 2001 seine Karriere bei McKinsey und arbeitete dort bis 2003 zunächst als Fellow. Anschließend promovierte er an der Universität Witten / Herdecke und kehrte 2005 zu McKinsey zurück, um als Projektleiter vor allem Klienten aus der Logistikbranche und der Konsumgüterindustrie strategisch zu beraten. Martin Holzhacker hat Arbeitserfahrung als Strategieberater bei Siemens Communications, Oliver Wyman und Deloitte Consulting. Zurzeit pro- moviert er am Institut für Management und Controlling der WHU. Nora-Marleen Müller-Alten arbeitet als Associate bei The Boston Consulting Group und hat Arbeitserfahrung bei Horváth & Partners Management Consultants. Victor Heinrich ist Student an der WHU - Otto Beisheim School of Management
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