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Australia-Volume-4-Video-Ezy.Pdf business methods. Video Ezy has also simplified ordering with its own dedicated warehouse, where orders ru·e filled from one location, saving on freight and allowing customer special orders to be delivered to stores. With over 12,000 titles in stock, stores reap the rewards of this immediately. RECENT DEVELOPMEN'IS Video Ezy's new Windows-based point-of-sale Ezy does iL system, 'Ezy Retail', is the most advanced and ,.,..- powetful POS software system in the world. It has been des ig ned specifically for the home BRAND VALUES entettainment market, and to Video Ezy's speci­ Video Ezy is now developing significant points As a brand, Video Ezy needs little introduction to fications and offerings. It allows information to be of difference in the mru·ketplace for franchisees with the majority of Australians. Its aim has always been centrally created and pushed down the line to the the recent 'Ezy Exclusive' releases. Award winning to understand cleru·Iy what the home entertainment stores, both as real time and locally stored data. It titles such as 'Dinotopia', winner of the 2003 award customer wants, and deliver it better than anyone THE MARKET industry to provide rental provides comprehensive reporting capabilities, for best special feature DVD, and TV serials such else. The brand's populru·ity shows how successful The home entertainment market has followed many movies to the public. In its 21st inventory management and collection abilities, as 'Will and Grace' and 'King Pin' will provide that has been. paths over the past decades, most significantly from year it ts the largest giving Video Ezy one of the most comprehensive diversity of titles. The company has also Video Ezy strives to present more than the Video (VHS) tape to Digital Video Disc (DVD) entettainment rentailer I retailer databases in retail history. secured an exclusive arrangement w ith generic movie offer with quality technology. in Australia, with over 540 The implementation of the Ezy Retail system has Hallmru·k, who will supply a range of titles in-store presentation and simple Video Ezy has continued to adapt to this stores nationwide. allowed Video Ezy to create a retail-first CRM exclusively to Video Ezy. language, which encourages changing marketplace in order to meet the demands From a humble beginning of (customer relationship management) system, Video Ezy is constantly converting stores positive consumer interaction with of its members' rental and retail habits, and accepted one local Sydney store in offering the latest marketing technology and to the Video Ezy brand, and scouting for the environment they visit, and the this challenge early in the DVD revolution. Hurstville, Mr. Robert individual communications to the customer. further conversions is under way. This offer with which they ru·e presented. DVDs have been in the Australian marketplace Maidment, Video Ezy ' s Video Ezy can now customise offers, information, seru·ch is not about the number of stores, This allows each customer to since 1997 and DVD players are in nearly 60 per Executive Chairman, soon had and rewru·ds at each customer transaction via the but the quality of people and the position enjoy entertainment any way they cent of households, with sales increasing by 80 per a vision to grow the business personalised 'Passport to Entertainment'. This in the community. want it - rent it now, buy it new, or cent in the 2003 calendar year. Consumers are and provide customers with allows stores to tailor offers to consumer spending buy it ex-rental. seeking prutners to satisfy their renting and buying "what they want, when they and visit habits. Video Ezy believes that the key to PROMOTION Video Ezy likes to inspire and needs and with the VHS mru·ket expected to dry up want it", founding Video Ezy's the company' s future success lies in this new CRM Video Ezy is known and valued for empower customers with choice and within four yeru·s, Video Ezy is well-placed to take brand essence, "Maximum system. innovative marketing campaigns and information, and has built a team which on this rental and retail role. Video Ezy stores' enjoyment, made Ezy". At the beginning of 2004, the company is first-mover advantage in the home embodies the brand values. Team ordering ratios in metro markets are now 70 per Video Ezy's move into Asia engaged in launching an e-commerce portal. Initially entettainment industry. One of the best members make a store visit a personal cent DVD and 30 per cent VHS. This is in sharp has unlocked further growth this wi II cater to the retail needs of the market, and known campaigns is the Movie experience with their knowledge of contrast to eru·Iy 2003, but it reflects the DVD retail opportunities in the region and position Video Ezy as a strong retail player in the Guru·antee conceived in 1992 when product, their down-to-eruth attitude, their mru·ket figures of2003. in March 1999, Video Ezy online mru·ket. In time, Video Ezy plans to test a the video industry was statting to love of movies, their dedication to Video Ezy acknowledges that Australians are opened its first Asia Pacific store in Bangkok, innovative of the video rental outlets and launched revolutionary online rental model which will build and players lacked any real customers, <md their distinct local flavour. now, more than ever before, "cocooning" growing to 85 stores currently trading in Thailand. an enterprising franchisee pursuit to ensure the point of diffe­ Video Ezy will pursue innovative and themselves at home. This trend presents a unique Conversions and openings are also occurring in future of its resourceful approach to business. With rence. Through its relation­ 'Ezy' offers as it continuously reassesses opportunity to connect with consumers on a Singapore with II stores, Malaysia with 13 stores the aim of becoming prut of the community, Video ships with distributors, Video consumer needs, and will adopt new technologies personal level, as they custonuse their experiences and the 123rd store now open in Indonesia. Ezy employed a local and knowledgeable team­ Ezy could choose the as the member base develops. The long-term plan to capitali se on their in-home e ntertainment Opportunities are currently being developed in member base to provide not just an entettainment biggest title of the month, is to become an increasingly dynamic force in the systems. Dubai, Taiwan, and Fiji. outlet, but an operation where entettainment passion and stock never-before-seen home entettainment mru·ket and provide maximum Whilst Video Ezy has grown to be one of the rang true. numbers, a nd offer the enjoyment- by making it EZY. HISTORY best brand names in Australian home entettainment, Video Ezy's philosophy is simple: provide a Movie Guarantee to Video Ezy was established in 1983 after identifying team-member knowledge and customer service customers: "get it first time comprehensive, innovative and dynamic home THINGS YOU DIDN'T KNOW ABOUT a gap in the Australian entertainment remain among its key success factors, along with or get it free". entertainment option, having regard for quality, VIDEOEZY the number of physical outlets convenience, responsibility and value for money. The Video Ezy brand re­ compared to most Along with exceptional customer service and launched in October 2003, traditional retail community integration, this has allowed Video Ezy and introduced a likeable 0 Video Ezy is l 00 per cent Australian outlets. Hence, to build the largest and most successful home character called "Marty". owned. retail IS now entettainment organisation in this region. This new face of Video Ezy, 0 Each week Video Ezy communicates another oppor- along with the new 'Ezy does with over I nLillion customers. tunity Video Ezy can THE PRODUCT it' tag, aletts customers to the 0 In the busiest hour on an average nurture. It can be Video Ezy' s core business is in the rental mru·ket, local and friendly aspects of Saturday, Video Ezy stores serve competitively placed but retail offers a wondetful growth opportunity the franchise organisation, approximately I 00,000 Australians. to win mru·ket shru·e, and the 540 franchisees are making a real impact. and reaffmns the objective of 0 Research suggests that members Iru·gely due to the fact Video Ezy has the competitive edge, being able to delivering the best home choose Video Ezy stores for their that rental stores stay offer the customer an 'enjoy it any way you want it' entertainment package in friendly atmosphere ru1d relaxed open later than advantage: rent it now, buy it now, or buy it later as Australia. environment. traditional retail outlets a quality guru·anteed previously-viewed disc. The introduction of 0 The 'asterisk' on the Video Ezy logo is and there is a natural As testament to this commitment to retail, Video 'Marty' is a major shift in actually the spool from inside a VHS association between Ezy was recently awru·ded '2003 DVD Retailer of Video Ezy's marketing tape. rental patterns and the the Year', at the celebrated Australian Video direction and serves as an 0 Video Ezy is the lru·gest independent purchase of home Industry's AVI awards. identifier in the cluttered magazine printer in Australia, averaging entertainment software. In the pursuit of a competitive retail strategy, entertainment market. 460,000 copies every month. 0 Video Ezy has over 5000 team members With this in mind, Video Ezy has been keen not to neglect the rental fiElE Video Ezy positioned side of their business, and plans to grow both the *W( working in over 540 stores across Australia. itself as the most rental and retail channels via strategically creative j.J ydors 1t 128 129 business methods.
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