YES! i am the CHANGE 101-Hour National Filmmaking Challenge 2014

YES! i am the CHANGE (YIAC) is a nationwide film project that aims to inspire, engage and empower youth to participate in India’s social transformation, through the impactful medium of films. The 101-Hour National Filmmaking Challenge, where filmmakers and amateurs make short films of up to 5 minutes duration on various social issues is the flagship event of the program.

Aim: • Engage with 5 lakh youth pan-India • Mobilise participation of 50,000 youth for filmmaking challenge

Salient Features: • Last date of registration: August 7, 2014 o Participants register online as a team (max. 7 members per team) o Two categories for participation- Professional and Amateur • Filmmaking Challenge : August 15 to 19 o Participants receive the topic at 6 a.m. on August 15 , Independence Day. They have a challenge to make a short film in 101 hours o Topics are based on Social Causes, Everyday Heroes and Random Acts of Kindness • The film is submitted online by 11 am, on August 19 • 7- member Jury to select the winners: o Guneet Monga (Producer of The Lunch Box and the Gangs of Wasseypur) o Kailash Surendranath (Veteran Ad filmmaker) o Nina Lath (Managing Director, National Film Development Corporation) o Shoojit Sircar (Director of Vicky Donor and Madras Cafe) o Vikramaditya Motwane (Director of Udaan and Producer of Queen) o Pritish Nandy (Poet, Journalist and Film Producer) o Dr. Nagesh Rao (President and Director, MICA) • Online donation platform for participants to use their film to raise funds for a Not-for- Profit (NGO) of their choice: September 1 to October 2, 2014

• Awards ceremony on October 10 to felicitate the best filmmakers

• Total grant of Rs 25 lakhs to be given to the winners. Each winning team receives Rs 2 lakh to make a film on a social cause

• Film Festival in Mumbai (October 11 & 12) followed by mini film festivals pan-India (Delhi, Ahmedabad, Kolkata, Chennai, Bangalore and Hyderabad) to showcase the best films and spread awareness about social issues

Other Events: • YIAC 2014 to be extended to all 29 States and 7 Union territories • Awareness workshops in 1000 colleges pan-India by 560 YES BANK branches through YES COMMUNITY 1

• Inspirational sessions in 40 important media schools and prestigious institutes including, FTII, MICA, SRFTI etc by YES FOUNDATION team. Aim is to motivate the students and alumni to participate in the initiative and use media for social change

• YES! i am the CHANGE Panel Discussion Series: YES FOUNDATION will conduct a series of panel discussions, highlighting the role and importance of media in generating awareness, creating engagement and driving social change

Activity Details Panel Topic: Media as an Accelerator for Social Transformation Discussion in Location : Nehru Centre, Mumbai Mumbai Panelists: July 15, 2014 1. Shabana Azmi (Veteran Actor) 2. Guneet Monga (Director of Lunch Box and Gangs of Wasseypur) 3. Vikramaditya Motwane (Producer of Queen, Director of Lootera) 4. Bharat Patel (Member, Governing Council, YES FOUNDATION and Ex- Chairman, Proctor & Gamble) 5. Namita Vikas (Member, Governing Council, YES FOUNDATION, Chief Sustainability Officer, YES BANK)

Moderator : Shubha Srinivasan (Head, CSR Knowledge Centre, Tata Institute of Social Sciences)

Panel Topic: Media as an Accelerator for Women’s Empowerment Discussion in Location : India Habitat Centre Delhi July 25, 2014 Panelists: 1. Guneet Monga (Director of Lunch Box, Gangs of Wasseypur) 2. Dr Rebecca Reichmann Tavares (UN Women's Representative for India) 3. Gayatri Yadav (Executive Vice President Marketing & Communications, Star TV India. Ltd) 4. Senior Resident Editor, HT Media 5. Sonali Khan (Vice President and India Country Director, Breakthrough) 6. Prerana Langa (CEO, YES FOUNDATION)

Moderator : Manjira Khurana (Country Head, Advocacy and Communications, Helpage)

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Overall schedule of activities:

Activities Jun Jul Aug Sep Oct Nov Registration opens

YES COMMUNITY events Panel Discussion in Mumbai: Jul 15

Mumbai and Delhi Delhi: Jul 25

Registration closes Aug 7

101- hour Film Aug 15-19 Making Challenge Submission of film Aug 19 entries

Jury Evaluation Online fundraising Sep 1- Oct 2 campaign Awards Event in Oct 10 Mumbai Oct 11 Mumbai Film Festival & 12 Mini Film Festivals

Supporters: • Media Trust, UK’s leading communications charity will showcase the top films across UK through The Community Channel • Media/Mass Communication institutes : o MICA o Film & Television Institute of India, Pune o AJK Mass Communication Research Centre of Jamia Millia Islamia, Delhi • NGOs : o HelpAge India o GiveIndia o CARE • Media Organisations/Associations: o Film & Television Producer’s Guild o International Advertising Association (India Chapter) o Press Club Mumbai o Citizen Journalist, CNN-IBN

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