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September & October Newsletter FRANK B.FUHRER WHOLESALE COMPANY SEPTEMBER & OCTOBER SEPTEMBER & OCTOBER NEWSLETTER SEPTEMBER 02, 2019 COORS LIGHT IS TRICK OR TREATING TO BENEFIT ST. JUDE INSIDE THIS ISSUE: Coors Light is trick-or-treating for a cause this Halloween. COORS/DIAGEO/ 1 BOSTON DIVISION Every sale generates a donation to St. Jude. They’ll drive awareness EVERYDAY PACKAG- ES through jack-o’-lantern decals, POS and a new aluminum cup – the pumpkin’s nose turns blue when it’s cold. COORS/DIAGEO/ 4 BOSTON DIVISION SEASONAL OFFER- INGS YUENGLING / 6 IMPORT/SPECIALTY EVERDAY PACKAGES YUENGLING / 8 IMPORT/SPECIALTY DIVISION SEASON- AL OFFERINGS ANHEUSER - B U S C H 13 DIVISION EVERY- DAY PACKAGES ANHEUSER - B U S C H 14 DIVISION SEASON- AL OFFERINGS BREWERY NEWS 19 COORS LIGHT BECOMES FIRST - EVER OFFICIAL BEER SPONSOR OF ESPN'S 'COLLEGE GAMEDAY' SPECIAL POINTS As part of its effort to reach more younger legal-age drinkers, Coors Light today said it will be the first-ever OF INTEREST: official beer sponsor of ESPN's "College GameDay Built by the Home Depot." • Coors Light is Trick or The brand, which recently launched a new marketing campaign called "Made to Chill," will have rights to Treating to Benefit St. Jude use the program’s marks and to display brand logos during portions of the widely watched pre-game • Perfect for the season show, which airs live from different college campuses and towns every Saturday morning during products the football season. • 2019/2020 Season As part of the sponsorship, the brand will be featured in a segment called “Coors Light Saturday Labatt/Pens Packaging Selections,” in which the show's hosts make their picks for the day. Coors Light’s football-focused television ads, which carry the tagline “The Official Beer of Saturday Morning,” will air during the telecast • Samuel Adams and throughout the day across live games on ESPN networks as well as ABC . OctoberFest is back By sponsoring a program that has overwhelming recognition among college sports fans, Coors Light also • When Demand Exceeds should find retailers’ doors easier to open, particularly in host cities, Reis says. That will allow the beer Supply additional opportunities throughout the week to host events in bars and weekend stock-ups in retail stores. COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES SEPTEMBER & OCTOBER NEWSLETTER Page 2 TRULY PINEAPPLE HARD SELTZER Previously available only in the Tropical Variety pack, Truly Pineapple is now available in a stand-alone package! Truly Pineapple has a bright, tropical aroma, with hints of fresh squeezed pineapple juice and mandarin, for a clean, refreshing finish. ABV 5% Packages: 12oz and 24oz Cans Available: Now and year round Nutritionals: 5% Alc./Vol., 100 calories, 1g sugars, 2g carbs, Gluten Free Pricing: Line priced with Truly Hard Seltzer 6pks TRULY WILD BERRY & P INEAPPLE 24OZ CANS “New Year Round package “ Product Offerings: Wild Berry 24 oz Pineapple 24 oz Wild Berry is Truly’s #1 style Pineapple is driving huge growth in Truly Tropical Mix Pack – now the #5 SKU ANGRY ORCHARD SPRITZ ROSE Angry Orchard Spritz Rosé is a vibrant, bubbly hard cider that gets its color from rare red-fleshed apples from France. Spritz Rosé combines the bright taste of apples with just a hint of sweetness. This lighter, lower ABV, lower calorie, effervescent hard cider is a great way to recruit hard seltzer and wine drinkers into the cider segment! ABV 4% Package: 12oz Slim Can Available: October 2019 Year Round COORS/DIAGEO/BOSTON DIVISION EVERYDAY PACKAGES SEPTEMBER & OCTOBER NEWSLETTER Page 3 BROWN BOMBER MOCHA H A R D L A T T E Dangerously Delicious– Craft Brew-Hard Coffee Enjoy Brown Bomber Hard Latte – a great tasting ready-to-drink coffee with malt liquor that’s the perfect companion for any occasion! Brown Bomber Premium Hard Coffee Beverages are made with 100% Arabica Coffee, premium malt, and delicious flavor. Coffee isn’t just a morning thing, and you don’t need to wait until happy hour to enjoy an adult beverage. At 5% alcohol by volume, Brown Bomber Hard Latte is yours to enjoy any time of day – morning, afternoon, or evening. Bring along and share with friends at home, parties, tailgating, grilling out, or enjoying a campfire. Sit back, relax and enjoy any social occasion with Brown Bomber Hard Latte. Package:11.2oz Slim Can Available: Late September 2019 year round LIONSHEAD BELGIAN WH I T E This ale has a revitalizing citrus presence due to the addition of sweet and bitter orange peels. The balancing hop character is exclusively Czech Saaz, true to the origin of this style. A hint of coriander spice can be found not only in the nose, but also in the beer’s finish. ABV 5% Package: 12oz Can, Bottle and draft Available: year round COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS SAM ADAMS KOSMIC SOU R Who’s got the funk? We got the funk. This beer is blended with funky Belgian beer called Kosmic Mother Funk, an ale with spontaneous fermentation that’s been aged for two years in Hungarian oak foeders. Wild yeasts in the barrels contribute a unique, fruity and tart character. ABV 4.6% Packages: 12oz Bottles and Draft Available as a seasonal overlay Fall 2019 COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS SEPTEMBER & OCTOBER NEWSLETTER Page 4 SWEETWATER FRESH STI C K Y N U G S After 4 months of tilling and hoeing, Farmer MacDanknugs was cockeyed with anticipation, ready to reap his reward of Fresh Sticky Nugs. Firing us his supercharged John Beere, ol’ MacDank blazed straight down to plow some primo Strata, Denali, and Mosaic, harvesting the funkiest hop buds to cap off this succulent unfiltered 8% DIPA. Our farmer drifted into a happy haze from the aromas of grapefruit, passionfruit, and orange, daydreaming of the juicy brew to come. ABV: 8% Package: 16oz Can and draft Available: October 2019 Seasonal The 420 Strain is back in black with a chocolaty stout and head-turning aroma. Our unholy trinity of hops, strain-specific terpenes and natural hemp-type flavors complement a roasty malt backbone, resulting in a dreamy medley of mouth-watering flavors: Tropical fruit on the inhale, coffee on the exhale, gooey chocolate all the way through. ABV: 6.4% Package: 12oz Bottle and draft Available: October 2019 Seasonal SWEETWATER 420 STASH BOX A 420 variety pack, 3 cans of each; Chocolope Stout, G13 IPA, Sweetwater 420 Mango Kush Wheat Ale Available: Now for limited time COORS/DIAGEO/BOSTON DIVISION SEASONAL OFFERINGS SEPTEMBER & OCTOBER NEWSLETTER Page 5 GUINNESS GILROY LION CANS COMING IN OCTO B E R 'This fall, Guinness will introduce limited - edition packaging featuring the famous Gilroy Lion. These special cans and bottles, which celebrate the ad campaigns of the 1930s and 50s, will drive sales and delight customers. Available: September 2019 for a limited time' SHINER COLD FRONT VA R I E T Y This limited-edition variety pack is here just in time for the cold winter months. Included in the mix are: Shiner Frost, a pale golden lager with hints of malt and a crisp, dry finish. Dark Cherry, a smooth, dark lager brewed with Morello cherries Candied Pecan Porter, a slightly sweet, full-bodied porter with a rich pecan aroma. Available: Seasonal September 2019 LIONSHEADS DOUBLE IPA (DIPA) Introducing Lionshead DIPA, a true hop lover’s delight! This brew was artfully created by combining the finest malts with a heavy addition of 5 hops, featuring Mosaic and Galaxy. ABV 8.9% Package: 12oz bottle and draft Available: Limited Release YUENGLING /IMPORT/SPECIALTY EVERDAY PACKAGES SEPTEMBER & OCTOBER NEWSLETTER Page 6 We’re athletes who love beer. Sufferfest Beer Co. is a woman-founded, certified B corporation which crafts beer for those who aspire to live healthy, active lifestyles. They are the category creators of what the industry dubs “Functional Beer.” Their consciously crafted beers all feature something special, with reduced calories, carbs and gluten. Inspired by strong women, athletes and adventurers, Sufferfest beers are purpose-brewed for those who go the extra mile, and those who aspire to celebrate those finish line moments. They are the pioneer of purpose-brewed craft light beer made with exotic ingredients that add flavor complexity. Their flagship beer, Repeat, is a 95-cal, 5 carb Kolsch with added bee pollen. Other ground breaking, finish lines beers in- clude a 135-cal, coffee and coconut water stout, and a refreshing 175-cal pale ale with sea salt and black currant. SUFFERFEST REPEAT Sufferfest’s flagship, Repeat, is a Kölsch-style beer made with bee pollen. At only 95 calories and 5 grams of carbs, this beer boasts full flavor and body. With added bee pollen for an additional layer of aroma and complexity, Repeat is here to celebrate work, life, balance. ABV: 3.5% Packages: 12 oz. cans and draught Availability: Year-round, in September SUFFERFEST MIXED PAC K Sufferfest’s 6-pack can variety includes: Repeat, a Kölsch-style beer made with bee pollen Head Start, a stout brewed with Equator coffee & coconut water FKT, a pale ale brewed with salt and black currant Availability: Year-round, beginning in September YUENGLING /IMPORT/SPECIALTY EVERDAY PACKAGES SEPTEMBER & OCTOBER NEWSLETTER Page 7 SIERRA NEVADA PALE A L E 6 - P A C K C A N S Now available in 6-pack cans, Pale Ale is bold and complex, with pine and citrus notes from the whole-cone Cascade hops. This iconic pale ale was first brewed in 1980 and introduced a generation to the glory of hops. ABV: 7.2% Availability: year-round in September SIERRA NEVADA TORPED O EXTRA IPA 6 - P A C K C A N S Now available in 6-pack cans, Torpedo Extra IPA was the first beer to use Sierra’s “Hop Torpedo,” a revolutionary dry hopping device that controls how much hop aroma is imparted into beer, without adding additional bitterness.
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