GUNAHUMAS Jurnal Kehumasan ISSN – 2655-1551

THE ACTION OF FOOTBALL SUPPORTERS IN SUSTAINING SPORTS STADIUM (Case Study The #JagaGBK Campaign By Jakmania of Persija )

Faridhian Anshari, Apriliyanti Pratiwi, & Retor A.W. Kaligis Faculty of Communication, Pancasila University Jln Srengsengsawah, Jagakarsa, Jakarta Selatan 12640 Email: [email protected]

ABSTRACT The sports stadium is an important element in organizing a football match. From a number of negative cases related to the behavior of football supporters in , the story of the destruction of stadium facilities by the supporter is quite often become the headline in various media. One of the major events that occurred was the destruction of the Gelora Bung Karno National Stadium (GBK) facilities in the 2018 Presidential Cup final by some individuals who were thought to be supporters of the club. The biggest problem is, the stadium facilities are still in trial after renovation and will be prepared for the 2018 ASIAN Games. Encouraged by the guilty pleasure, Jakmania as Persija Jakarta's Supporters took an independent initiative by raising the #JagaGBK movement without any interference with the club's managerial. The purpose of this campaign is to maintain the surrounding environment and sports facilities inside the GBK stadium. This grassroots movement involves all Jakmania who are estimated around 45,000 people from 66 Regional Coordinators. The purpose of this study is to understand the use of campaign techniques carried out by Jakmania in performing the #JagaGBK campaign. This study used a qualitative approach with data collection techniques through in-depth interviews with three resource persons: the main chairperson of Jakmania, the Jakmania board of trustees, and the Head of branch Jakmania East Jakarta. This research resulted in findings related to strategies in assembling member participation, similarity goal associations, efforts to unite (integrative), giving rewards, delivering messages, gaining empathy, and giving coercion to members who are not involved in running #JagaGBK campaigns. This research is expected to find a formulation that can be an inspiration for other campaigns which held by the football supporters, especially regarding environmental preservation and the sports facilities.

Keywords: Supporters, Football, Campaign #JagaGBK, Jakmania, and Persija Jakarta. 154 Volume 1, Nomor 2, Edisi Desember tahun 2018

1. RESEARCH BACKGROUND with the provincial government, bobotoh Some people in Indonesia create a mass media, which is the radio believe that football supporters are a very to grab the public attention every time, disturbing community. There are a lot of not only once in a week like the special reasons why the imaging of football events. The radio called Boboth FM, supporters are so bad in the public’s located in Persib ’s office, in the point of view. In the ’90s, some football center of the city. The content of the supporters from Persebaya radio is all about Persib’s daily and football club, called Bonek (Bandol update pieces of information, also Nekat) became the enemy of the public. showing the good side of the football It is very disturbing when Persebaya is supporters activity. By broadcasting and having a football match, the Bonek will announcing the supporters' good activity come to the city without anything, they like helping the public clean the just came with the train without paying environment or playing a role in city any tickets and eat in many restaurants cleaning program, bobotoh try to show without paying the debts. Some people their good impression to the public are afraid of their behavior. Bonek is just (Anshari, Fauzia & Fungky, 2016). one from many communities of football From many research and supporters in Indonesia. Not all the literature, Bobotoh supporters are having the same shows the best activity to impress the characteristics as Bonek, but some public, that already has a bad stigma that people already having bad images on the Indonesian football supporters always football supporters behavior. make everything chaos. Another Nowadays, football supporters program that coming from Bonotoh’s are trying to impress the public with idea is making many online media that many good things. In Bandung, the exposes the football supporters community of football supporters from activities. The oldest online media that Persib Bandung club, called bobotoh are shows the Bobotoh activities and having a lot of agenda with the public. wrapped by many football information First, they created a “nonton bareng” which has a lot of criticism news for event, which is showing the football Persib, is simamaung.com. This online match together with the public as not one media has a good reputation in of the community. This events makes a Bandung’s people and has a lot of good impression and have great attention viewers and readers, which can make a from the public, especially from the good agenda setting for the public’s government. Using experiential mindset. Simamung.com became the marketing for grabbing the public as the pioneer for online media, that created by person from outside the community, the the supporters, organized by supporters, “nonton bareng” event become one of and also sharing all the information for the regular events in Bandung when the supporters and public as the person Persib football clubs playing during the from the outside community (Anshari, Indonesia first league (Fauzi & Anshari, Fauzia & Fungky, 2016). 2016). Not far away from Bandung, still Another creation from the inside the Java island, Slemania as PSS supporters for grabbing the public Sleman’s football supporters also having attention, still coming from Bobotoh as a unique way of making a good Persib football supporters. Collaborate impression for the Yogyakarta's public. The Action Of Football Supporters In Sustaining Sports Stadium 155

Instead of having some special events, Persija Jakarta as the football they created a new media that can be clubs is indirectly related to Jakmania’s heard from everywhere without having a impression. To change the impression location issue. Slemania created a from the bad into a good one, Persija as streaming radio, called Elja Radio. the football club also create a special Taken from the name of Elang Jawa as event that shows Jakmania can become a the symbol from PSS Sleman Football good inspiration for the public. By Club, Elja becomes the one and only showing all the activities that relate with media that represents the supporter's Jakmania in their official website and activity. The unique way to impress the social media, Persija is helping the public is, Elja Radio is announcing in all Jakmania to create a good reputation “angkringan” or public’s space. With the which can lead to the club’s reputation power of the internet, Elja Radio also is too. This cyber public relations activity heard in the same public’s area like helps the image building of Jakmania in campuses, restaurants until traditional the public and somehow can produce a markets. The great advantages of good impression for the Persija Jakarta streaming radio than a conventional and the Jakmania (Putra & Anshari, radio is, streaming radio also can show 2017). some picture and videos on the website. When Persija Jakarta are trying Instead, just listening to the activities, the so hard to create a good image and public also can see all the good activities reputation for their supporters, some new conducted by Slemania (Linnarta & case happens and changes everything. Anshari, 2015). All the cyber public relations effort’s are As the oldest club in Indonesia, destroyed by Jakmania behavior in and settled in the capital city of the President Cup 2018. The story began country, Persija Jakarta as the football with the decision of using Gelora Bung club also having bad issues with the Karno (GBK) stadium as the venue for behavior of their football supporters. Bad the final match. The problems are, first images become a strong relationship stadium Gelora Bung Karno are the when the public thinks about Jakmania located in Jakarta and almost 20 years as football supporters. Many bad cases become the home base stadium of Persija about supporters behavior in Indonesia Jakarta. This fact, headed to the amount football history, includes Jakmania as of Jakmania’s desire to see live their one of the driving force for some bad football clubs inside the stadium. activities in football. For some people, Another problems that become Jakmania always has a legendary and the second question, is Gelora Bung bad relation with Bobotoh Persib Karno stadium are just finished from a Bandung. When these two communities renovation for the main venue in Asian of football supporters met, some bad Games 2018, that held in Jakarta and things will lead to chaos. If the chaos Palembang, Indonesia. The stadium’s happens and becomes headlines, the condition is in a trail position, so the public always relates the bad cases with organizing committee announced that all supporter’s behavior. In this case, the facilities inside the football stadium everything that happens about football are new and in trial position. This bad cases in Jakarta, the public always announcement is trying to say that all blaming Jakmania as the supporters. football supporters from both sides are willing to take care of the facilities in the 156 Volume 1, Nomor 2, Edisi Desember tahun 2018

stadium, and not trying to make bad destruction. The fast effect of the vandalism firecrackers. Meanwhile, if there is a activity is the threat of PSSI to move the jakmania who fights and acts arbitrarily, Persija home venue to the Pakansari the coordinator of the Jakmania Stadium, Cibinong, Bogor in navigating Supporter himself who will punish the the remaining next Indonesian League guilty person is by removing him from season. In addition, the biggest threat is membership of Jakmania. These action the ban on Persija Jakarta using the proves that all Jakmania, from the leader Gelora Bung Karno stadium forever, until the new followers are very serious where the stadium which is known as planning and activating these movement. GBK is indeed a stadium that is actually The big expectation of the in the cage of the Indonesian national #SaveGBK campaign is the good culture football team. Fear of threats from the of Jakmania when watching Persija government in this case the Indonesian Jakarta’s football matches, especially in League authorities and PSSI gave rise to Gelora Bung Karno stadium. Fearing the a movement from below, the Jakmania transfer of the homebase to the Pakansari organization, with the name "Jaga stadium, Cibinong, made all Jakmania GBK". support the #SaveGBK campaign The movement itself aims to movement. Another unique fact is, this make Jakmania aware of to be more campaign are all came from the careful in using all the sport facilities grassroots, without any interference supporting Persija when they supporting from the Persija club management. Persija at the Bung Karno Stadium. The Therefore, the researcher was interested #JagaGBK movement has only begun in examining the extent to which the since the beginning of March 2018, and participatory campaign of the public has appeared in the real world and relations campaign effectively changed cyberspace. Through the internet the attitudes and behavior of Jakmania approach that is connected to social members, who expected the good image media, the #JagaGBK movement has of Jakmania. This study was designed to spread in various social networks, such examine the movement of the Public as Facebook, Twitter and Instagram, Relations campaign "Save Bung Karno which must be included by every (#SaveGBK)" on the participation of the Jakmania member every time they Jakmania community, elaborated into supports Persija Jakarta as their lovely the research question: how is the football clubs. implementation of campaign public In addition, based on the relations strategies that created by observation of the research team, the Jakamania as Persija Jakarta’s supporter movement of #JagaGBK was also on #Save GBK" movement as the action echoed in all actions when Jakmania in sustaining sports facilities? watched the match directly. Through the support coordinator, all Jakmania who will watch inside the stadium are 2. LITERATURE REVIEW required to comply with all regulations, 1. Public Relations Campaign for such as being prohibited from carrying Moving the Football Supporters. sharp objects and various forms of Public relations is a method of communication techniques. Public communication that includes various relations is an activity to foster and The Action Of Football Supporters In Sustaining Sports Stadium 157 maintain a pleasant attitude for an a series of organized communication organization on a party with the public activities with the aim of creating an on the other. The task of Public Relations impact on targets on an ongoing basis in in an organization, among others, a certain period. Public relations includes these two main activities: campaigns provide understanding and Building relationships for internal motivate the community towards a public. This activities explain that public particular activity and are planned so that is part of the company or organization a positive image is achieved. Ruslan also itself. Public Relations must be able to added, there are several campaign identify or recognize things that give rise techniques used in public relations to negative images in the community, activities: before the policy is carried out by the a. Participation: namely the organization. technique of including The second main activities is (participation) the audience that building out relations for external public. provokes the same interest or Which this acivities explain that Public attention into a campaign activity relations need to striving for the growth with the aim of fostering mutual of a positive attitude and public image of understanding, respect, the company it represents, and it can cooperation and tolerance. come from the community as the b. Association: this techique external public (Ruslan, 2012). Based on presents the contents of the Cutlip's explanation of the activities or campaign relating to an event or tasks of Public Relations, the researcher object that is being talked about understands that Public Relations so that it can attract people's activities are two-way namely inward attention and response. communication (internal public) and c. Integrative: this technique efforts outgoing communication (external to unite a communicator to his public), namely society. In this study, the audience communicatively by Jakmania as a community is an internal saying the words: "we, us, or all public, so the public relations efforts is to for you, and so on" which means change the behavior of Jakmania that the communicator is towards the good will provide a positive conveyed not for the sake of image for the publics (Elvinaro, 2010). himself or his company, but for Moreover, campaign become one the common good. of the key to moving the public relations d. Reward (pay off technique): this efforts to the public. Campaign is a form technique is intended to of communication that is usually carried influence the communicant with out by an institution or organization to a pay off or promise something introduce an organization's program or with a "gift lure". activity as an effort to provide e. Arrangement of the Ice Statue: confidence with the intention of this technique is an effort to changing the mindset of the audience, convey the message in the motivating or persuading and achieving campaign so that it can be seen, certain goals. The public relations read, heard, and felt like campaign, according to Ruslan (2008), is arranging blocks of ice that are formed in such a way that it isf. Obtaining Empathy: this technique puts itself interesting. in the position of communicant, join to feel and care about the situation and 158 Volume 1, Nomor 2, Edisi Desember tahun 2018

conditions. In the practice of public spectators, supporters, followers, and relations this is usually called social fans. responsibility and human relations. If people traced deeper, g. Coercion: this technique is a campaign with Giulianotti (2006) describes the five elements of stress, giving rise to a sense characters very specifically. Spectators of concern if not subject to certain are more described as a group of people threats. who watch a match either directly in the In this study, campaign techniques for stadium or through television, the participation, association, integrative, spectator itself is more often described as reward, ice sculpture arrangement, and a neutral person who watches football as empathy were considered relevant entertainment, so it does not have enough to study the campaign movement excessive tedensias on a particular team. #JagaGBK, while coercion campaign Meanwhile, supporters are described as techniques were not used because as a more specific than spectators. Supporters participatory movement there was no are defined as spectators who provide such technique. support for a football club that is competing. The word "support" itself is 2. Football Audiences in the Form of depicted more sharply that is Supporters, Spectators, Followers, sympathetic in nature which leads to a and Fans. momentary interest. Many people, simply will see the The next type, followers are four forms of supporters, spectators, described as having deeper ties from followers, and fans as the same form. supporters. Followers are defined as Munro in his literature: Sports Fan people who watch and support a football Culture and Brand Community (2006), club because they follow others. Many tried to perfect the findings that had been factors that try to be explored deeper raised by Richard Giulianotti regarding than this definition. Factors that often the definition and differences in the types arise because of the start of excessive of football supporters. Munro managed interest from just watching to be to define the type of football audience following, but leading to a deeper sense using a knife of socialogy and cultural of being part of the fans of a football identity to become a supporter of club. The next type who is a fan, is football. Thus, the football audience described as the highest level because which was then widely known by various they likes a football club. They are a names, succeeded in being divided into group of people who have a strong four different types of characters: emotional bond with one of the clubs. Fans themselves can be formed because of a hereditary culture that is nurtured in a person's inner circle or it can also be starts from someone's level is still a spectator and supporter.

The feeling that arises in a fan is an Figure 1. The breakdown of types of football emotional bond because they loves the audiences, expressed by Giulianotti (2006) and Munro (2006). club very much. While fans who grow in greater numbers can be categorized as The Action Of Football Supporters In Sustaining Sports Stadium 159

fanship, which has a definition as an affiliate where there are many emotional meanings and values that originate from historical backround of the action from group membership. Fanship itself is Jakmania as the supporter and the news more in the form of a group of people which Jakmania was written as the guilty who enjoy football and devote their side of the chaos things in Gelora Bung attention to thinking, speaking, and Karno stadium during Presdent Cup being oriented to one football club that final. The search activity will be done by they like (Syahputra, 2016). The browsing related keywords and keywords Jacobson tried to express were searching from many archive centers. excitement and inner attachments that Using in-depth interview as the were only shared by a group of football main methodology technique in club fans. collecting data. Interviews will be In Indonesia itself, this sense of conducted to significant parties such as attachment arises, more because of the the leader of Jakmania, the ex leader of attachment that is influenced by the mass Jakmania, and the head of branch of media. Social media followers in Jakmania in order to provide the Indonesia are more accurately narratives of the archive which is categorized as fan characters than important for further discussion. In this characters as supporters. Departing from study, the researchers tried to explain on the definition stated by Munro (2006), the basis of the results of the findings of supporters are more direct supporters in existence the campaign techinque by the field during the competition, while Jakmania. The approach that used in this Jakmania characters are more suited to study is a qualitative approach to the the character of supporters who love the types of descriptive research (Neumann, club without no doubts and need to 2014) to explain the application of the watch the match it directly in the field, concept, and lead to the strategy that can and always keep up with the club's adapt with other supporters in Indoneisa. development. Anothe main characters This research will include data in that show the power of supporters is the form of explanations of the resource supporters will alwats follow the leader’s persons. The data can be derived from argument. In this case, when the leeader the interviews, field notes, photographs, of Jakmania announce the #JagaBBK videotape, personal documents, notes or campaign, automatically all the memos, and other official documents. supporters will follow what the leaders Researchers conduct interviews with 3 says. resources which consists of; Ferry Indra Syarief as leader or the chairman of 3. METHODOLOGY Jakmania that play an important role in every movement of the community. In This study will use a variety of addition, researchers also interviewed data collection methods: document Larico Ranggamone as the ex chairman readings, in-depth interview. The of Jakmania which explains the details reading of the document in the form of about their steps and the history of using archive is conducted by collecting data Gelora Bung Karno stadium, and the such as news, research, polemic, memoir interview also include Novirman as or other records as the main artefacts. Head of Branch Jakmania East Jakarta, The archives that will be collected are especially on Utan Kayu branch as the some kind of records related to the branch with the most number of 160 Volume 1, Nomor 2, Edisi Desember tahun 2018

Jakmania members . In addition to using document with all kinds from official the data the results of the interviews, website as well as social media, like the researchers also use study examining the content on Jakmania’s official accounts at @Infokomjakmania Instagram appeals to safeguard the GBK stadium so and Facebook accounts. that it is not damaged and cared for GBK to continue to be used by Persija during the 2018 Indonesian League round. Various posters and banners on all sides 4. RESULT AND DISCUSSION of the stadium supported Jakmania's This campaign started from an awareness of the stadium facilities. incident that happened a year ago, when The campaign of #JagaGBK the Indonesian President's Cup match on has a purpose for the supporter to February 17th. The match involved sustaining the stadium of Gelora Bung Persija Jakarta against the club Karno and the facilities inside the United. Even though the victory was stadium. Jakmania as the supporter of achieved, the Persija Jakmania Persija Jakarta football clubs is doing supporters raised a riot over the this campaign based on two big reasons. destruction of several Gelora Bung First, they are afraid and worried about Karno stadium facilities, which were the the punishment from the Indonesia national stadiums and where the final Football Federation (PSSI) that said match was held. Some of the facilities Jakmania are banned to support and that were damaged were the audience watch all the Persija Jakarta’s football seats until the entrance gate was forcibly match during the Indonesian League. traversed (liputan6.com). The incident The next reason is PSSI as the federation was very unfortunate because the and the biggest stakeholder of stadium had just been renovated at the Indonesian football also give a warning beginning of the year, precisely January to Persija Jakarta as the football club that 14, 2018. So that some facilities cannot play their football match inside damaged by the supporter were still very the Gelora Bing Karno Stadium until the new and were being prepared for the end of the season. Those statements give Asian Games event. a big reaction to the Jakmania. They feel One of the impacts of the guilty and they also afraid that they destruction of the GBK stadium facilities cannot support Persija when they are was the threat of eliminating the use of playing the football match because the the Gelora Bung Karno (GBK) stadium locations of the home base stadium are as the main stadium to be used by Persija far from Jakarta as the city of Persija and during the 2018 Indonesian League Jakmania. round. Threats from various parties, like the Indonesia football fedeartion (PSSI) The third reasons as the last caused its own anxiety and domino reason from Jakmania, because they effects among club officials to Jakmania want to give a positive image to the supporters. The effect that emerged on public, which shows Jakmania is a good the surface was the raising of the supporter community. By sustaining and #JagaGBK campaign, which created and keep the GBK stadium from bad action, echoed by the chairman of Jakmania and Jakmania will show to the public that disseminated through all social media Jakmania also has a good side, not only and direct appeals to all Jakmania from the bad sides that always written inside various areas. The #JagaGBK campaign the news. But, by interviewing the ex- The Action Of Football Supporters In Sustaining Sports Stadium 161

leader of Jakmania, Larico Ranggamone, GBK as the stadium always clean and the researcher know that the noble can be established for their children as reasons from the campaign is to make the the future of Jakmania of Persija. From smoke in the stadium. CCTV is there, so the interview, the interviewer you will be found out if there is damage. told us that this campaign actually Now almost all the stadium seats are already exist three years ago in 2016. But "one man one seat", that's a request from the problems are, Jakmania did not the government. The British had believe the effect of his campaign can succeeded in eroding hooliganism in that help them in the future. way, no more stands stood.” (Interview “…at that time, GBK was ordered by the with Ferry Indra Syarief on 28th October top officials of the State, that GBK 2018). should not be damaged. This is our only As the leader of Jakmania, Fery stadium, Jakmania has been driven here Indra Syarief directly ask and give an and there. The peak is after the fasting instruction to all branches (regional month of 2016 when it was expelled by administrations) of Jakmania to perform Jakmania, it is not permissible to play and carry out this campaign. The first again at GBK for reasons of punishment. action is coming from the message that After that, there is a renovation. Asked to spread from all official account of be guarded so that nothing happened. I Instagram, as the regular and as the made #JagaGBK until it is all crowded, social media that ha the most followers use the hashtag #JagaGBK.” (Interview from Jakmania. As the leader, he insists with Larico Ranggamone on 20th give an instruction to all Jakmania to October 2018). blow up the campaign of #jagaGBK on their own Instagram. Ferry command From the statement above, we asks that the content of this campaign can see that Jakmania believe that one need to share and written on social media day if they cannot sustain the GBK and every time Jakmania come to Gelora keep the stadium clean and worthy, they Bung Karno. The example can be seen in will become the biggest section that feels this picture: the worst impact from the punishment that given from PSSI as the federation. So, from that moment, Jakamania declared the campaign of #SaveGBK and the name of campaign changes in 2018 become #JagaGBK. Like the statements from Fery Indra Syarief, this campaign is spread in social media, especially in all Instagram and Facebook accounts, and also spread and command to all branches of supporter groups to do Figure 2. Example from Jakmania that and react with this campaign. participate in spreading the #jagaGBK “.. as I said earlier, I briefed the regional campaign, From his own Instagram account. Source: administrations and using the social Instagram.com/#jagaGBK media’s gain. We want to watch, we tell the rules of GBK. We know the police Because of the orders from the will set the security like this, children center and their own self-awareness, the should not sit on chairs, no one should followers of Jakmania also spreading 162 Volume 1, Nomor 2, Edisi Desember tahun 2018 this campaign from the original sources a lot of creative content on their own (from the official account of Jakmania: accounts that tell the same message and @infokomjakmania) and trying to make same meaning about the campaign. Another thing that gives some means that the message of this campaign intention is, the command from the also needs to be spread to all the member leader that they are also doing this inside the branches. The fastest way to campaign in real life, not only just spread the message is by giving the spreading it on social media. Jakmania instruction on every weekly meeting that wants to give positive images by doing held out by every branch. From the the action of cleaning up the stadium interview with one of the head branches after the football match and sustaining of Jakmania, especially from Utan Kayu the stadium facilities before and after the branch in East Jakarta, Novirman gives game. some explanations about how this The command from the center or message spread and done, like the the leader, always written and shown on instructions from the center. the Jakmania official Instagram accounts, that known as “…the point is that I always spread the InfokomJakmania. The message also message that coming from the center, if containing the campaign, and always that is a positive value for all Jakmania disenchant the followers to doing the and Persija, I will say that for my own same action. This picture becomes the members in the WA group or weekly prove that Jakmania also starts spreading meeting. I will inform to share in their the campaign from their own social own social media, like Instagram or media, not just asking the followers to Facebook, and they will automatically make their own content. share everything. For example, don't be racist, or the campaign of Jaga GBK. I believe Jakmania must be a barometer for the supporters in Indonesia.” (Interview with Nurvirman on 2nd November 2018). By doing the instruction from the leader, all branches will share the message and the campaign. But, the problem is coming from the followers Figure 3. The example of Jakmania’s official who do not run the campaign and want to account that also written and spreading the campaign from social media. Source: Instagram make their own action that deviate from accounts of @infokomJakmania. the leader instruction. In groups and organizations communication, this kind However, the campaign of of action always happen and sometimes #JagaGBK become the highlights action are very hard to be erased. Based on this that must be implemented by all case study, the researcher also asking the Jakmania. This campaign becomes the punishment and action for the rebel important content that needs to spread followers that do not want to follow the and implemented by all Jakmania every instruction from their leader in the time they want or watching the football branch central. match in Gelora Bung Karno Stadium. “…usually first, we will track down As the order that comes from the leader which member is it and coming from to all the head Jakmania branches, it which branches. After that, we will The Action Of Football Supporters In Sustaining Sports Stadium 163

punish the member, by giving him or her hardest punishment is banned from the to the center of Jakmania meeting that membership as Jakmania forever.” leads directly with Bung Ferry. The (Interview with Nurvirman on 2nd violates, I don't hesitate. Sometimes my November 2018). actions are too hard, but that's a lesson for all.” (Interview with Ferry Indra Discarded and banned from Syarief on 28th October 2018). becoming a member of Jakamania forever, become the hardest punishment The action off forbid their that can be imagined from the followers. membership as a supporter, are a Became Jakmania, as the supporter of nightmare for some supporters. The Persija Jakarta always become their reason they become a supporter because dream, because the identity that shown they want to have an identity as a football and the value that shared from the place supporter. The identity that leads them to where they come from. Being a some and new persona of characteristic. Jakmania is their identity for their daily Become a football supporter can give a life. Do not care what they’re doing for a lot of advantages for them. They can living is, but become Jakmania always watch the football match, live inside the giving them another power to survive stadium and they can gather together and be proud of their action. That is why with many people that shared the same they as the followers and supporters will delight of football and life. So, if the always follow what their leaders say and punishment is forbidden their so it with their biggest power. membership, it is the most effective way As the leader of Jakmania, Ferry to reach the member's attention to Indra Syarief also believe that all participating in the campaign. Jakmania in Indonesia will always follow his command and instruction 5. CONCLUSION AND related to the policy of Jakmania as the RECOMMENDATION supporter of Persija Jakarta. Ferry also share the volume of Jakmania members By analyzing the concept of around Indonesia, and he believes that all campaign technique, we can see that members are join become Jakmania Jakmania as the football supporters in because they loved Persija and will do Indonesia will do anything based on anything for their football clubs. what their leader ask and command. From the concept of participating, all the “…we are official members, there are Jakmania members are required to data in the map, also computerized, and participate in the campaign. They are there are 45 thousand members in 2018. required to share the #JagaGBK Those who have KTA (car of members). campaign on their own social media KTA is valid for only 3 years, so they account, and also required to do the have to renew again. That's how I control action of sustaining the stadium, every my members. 45 thousand members with time they come to watch Persija match 66 regional offices. So when the on Gelora Bung Karno stadium. chairman said something, spread to the The association technique regional office, the regional coordinator presents the contents of #JagaGBK to the sub-regional office, the sub- campaign relating to an event that is regional office to the members was very being talked about so that it can attract fast. And the effect is that if someone people's attention and response. Every 164 Volume 1, Nomor 2, Edisi Desember tahun 2018 time before and after Persija Jakarta ready to help the organizing match played their match in Gelora Bung committee, to vocalize the action of Karno, all members of Jakmania need to sustaining the stadium. The the interview data, which this action of action includes to sit on one chair, and do the campaign will lead to main reasons not throw some trash on the stadium. and all the Jakmania will do everything After the game, all members that on duty like sharing some campaign content on need to clean up the stadium and make it their social media and do the real action as clean as before the match game. on the stadium, just because they loved The other technique includes their football clubs very much. Integrative, which means efforts to unite The next technique of campaign a communication to the audience by that used by Jakmania is obtaining saying some words, which means that empathy. These methods are using them the communicator is doing the action for in the position of members, to feel and the groups' name, and for the common care about the situation and conditions. good. In the field, every time Jakmania Inside the message that spread by the sustaining the stadium of Gelora Bung leader of Jakmania, the message contains Karno, they will do the action on behalf some statement that all members the name of Jakmania. All branches are Jakmania need to be afraid if the taken turns to clean up and sustaining the Federation of Indonesian football is stadium, and all the members are doing giving some punishment. The the stadium because the goals of this punishment will lead to the policy of action that include the existence of Persija Jakarta and their match in Gelora Persija Jakarta as one of the Indonesian Bung Karno. The message that contains League members. empathy is the fear of Jakmania that However, the exception of this cannot support Persija Jakarta direct on campaign is Jakmania as the supporter the stadium again, or the hardest part is are not using the payoff technique or supporting Persija but in another stadium giving a reward to the member. The that represents Jakarta, aside from command that comes from the leader in Gelora Bung Karno. The support will the center, are automatically held by all lead to extra effort and money, which the members that integrated by the sometimes are not easy to be searched. branches. All the members are doing this This last technique of coercion is campaign because they are Jakmania, also used by Jakmania when they have and that is their identity. They believe campaign the #JagaGBK action. They that this campaign will lead to an action are giving some punishment to the that can help Persija Jakarta and will give members that not doing the action or a positive impact on their images or obey the action inside the stadium. The reputation as football supporters. leader believes that the campaign is good Insist of giving a reward to the for Jakmania’s reputation and good for members that participating on the the future of support activities. By giving campaign, Jakmania’s members believe some hard punishment, like banned from that this action is the best way to spread the members forever, the leader believes from the punishment of prohibition on that Jakmania will follow the instruction using Gelora Bung Karno as their home and the campaign whenever or wherever base stadium. On the ice statue they are. technique, they will arrange this action By seeing the implementation of for many goals. Like we have seen from all the campaign technique, the The Action Of Football Supporters In Sustaining Sports Stadium 165 researcher can form a formula that can be perform all the technique, except the used with another group of football payoff or rewarding technique. Giving supporters. The supporters need to some reward will not help the action or campaign be spread, because the Giulianotti, R. (2006). Football: A members are doing the action just for Sociology of the Game. some gift or presents. But, by giving CambridgeUK: Polity Press. some obtaining empathy to the members, Linnarta, F.L & Anshari, F. (2016). the researcher believes that it is a good Streaming Radio As An way to make self-awareness from the Alternative Supporter Collector; members. Giving some message that can Case Study Elja Radio as Slemania raise their identity and become proud as Radio. Proceeding of International a supporter, are the best way to catch conference on Social Politics Vol their intention. The last thing that also 3. University of Muhammadiyah needs to be applied by the supporter’s Yogyakarta, Indonesia. campaign is the punishment that can Munro, C.E.S. (2006). Sports Fan make all the members afraid if they are Culture & Brand Community; an not following the orders. The best and Ethnographic Case Study of the hardest punishment is banned their Vancouver Canucks Boster Clubs. membership as a supporter of their lives. University of British Columbia : That is a very hard punishment because Faculty of Graduated Studies.. for some members, become a supporter USA is their life and their identity. Neuman, W. L. (2014). Social Research Methods: Qualitative and 6. REFERENCES Quantitative Approaches (7th edition). USA: Pearson Education Anshari, F, Fauzia, S, & Fungky, Y. Limited. (2016). Tren Supporter Bersuara Putra, M.A.S & Anshari, F. (2017). Melalui Media. Meraba Eksistensi Cyber Public Relations Dalam Media Kreasi Bobotoh Persib Klub Sepakbola di Indonesia; Bandung. Prosiding The Power of Studi Pada Persija Jakarta. Communication; Komunikasi, Coverage: Journal of Strategic Media, dan Dinamika Sosial. Communication; Universitas Asosiasi Pendidikan Tinggi Ilmu Pancasila. Vol 8, No 1, September Komunikasi. 2017. ISSN: 2087-3352. Fauzi, R & Anshari, F. (2017). Analisis Ruslan, R. (2012). Manajemen Public Experiental Marketing dalam Relations & Media Komunikasi. Stasiun Radio Berformat Jakarta: Raja Grafindo Persada. Olahraga; Studi Pada Program Off Syahputra, I. (2016). Pemuja Sepakbola, Air Nonton Bareng Radio 96.4 Kuasa Media Atas Budaya. Jakarta Bobotoh FM Bandung. Jurnal :Gramedia Pustaka Utama. Komunikasi dan Media (Commed); Universitas Putera Another Reference: Batam. Vol 1, No 2, Febuari 2017. “Final Piala Presiden (2018). Puluhan ISSN: 2527-8673. Supporter Pesija diamankan Elvinaro, S.S. (2010). Dasar-dasar Polisi. Public Relations. Bandung: https://www.liputan6.com/bola/re Remaja Rosdakarya. ad/3295799/final-piala-presiden- 2018-puluhan-suporter-persija- 166 Volume 1, Nomor 2, Edisi Desember tahun 2018

diamankan-polisi. Publish date 17 Instagram content of @InfokomJakarta February 2019. Access date 2 as the official accounts of February 2019. Jakmania. Publish date of contents 26 February 2018. Access date 10 March 2019. Instagram content of @fajrifake as one of the Jakmania members. Publish date 1st March 2018. Access date 10 March 2019. Interview results of Ferry Indra Syarief. Interview date on 28 October 2018. Access date 20 February 2019. Interview results of Larico Ranggamone. Interview date on 20 October 2018. Access date 20 February 2019. Interview results of Nurvirman. Interview date on 2nd November 2018. Access date 20 February 2019.