SYRIZA's Electoral Rise in Greece
Tsakatika, M. (2016) SYRIZA’S electoral rise in Greece: protest, trust and the art of political manipulation. South European Society and Politics, (doi:10.1080/13608746.2016.1239671) This is the author’s final accepted version. There may be differences between this version and the published version. You are advised to consult the publisher’s version if you wish to cite from it. http://eprints.gla.ac.uk/128645/ Deposited on: 20 September 2016 Enlighten – Research publications by members of the University of Glasgow http://eprints.gla.ac.uk33640 SYRIZA’s electoral rise in Greece: protest, trust and the art of political manipulation Abstract Between 2010 and 2015, a period of significant political change in Greece, the Coalition of the Radical Left (SYRIZA), a minor party, achieved and consolidated major party status. This article explores the role of political strategy in SYRIZA’s electoral success. It argues that contrary to accepted wisdom, targeting a ‘niche’ constituency or protesting against the establishment will not suffice for a minor party to make an electoral breakthrough. SYRIZA’s case demonstrates that unless a minor party is ready to claim that it is willing and able to take on government responsibility, electoral advancement will not be forthcoming. The success of SYRIZA’s strategy can be attributed to favourable electoral demand factors and apt heresthetic manipulation of issue dimensions. Keywords: SYRIZA, Tsipras, Memorandum, minor parties, radical left, Greek party system, heresthetics Word count: 11,947 From a party lifespan perspective (Pedersen 1982), over the course of the last half century a swathe of minor parties have managed to cross both the threshold of representation and that of relevance, meaning that they have become parties with an established presence in legislative politics as well as parties with coalition potential or ‘blackmail’ potential if in opposition (Sartori 1976).
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