The TV Player Report a Beta Report Into Online TV Viewing

The TV Player Report A beta report into online TV viewing

Week ending 18th December 2016

Table of contents

Page

3 Introduction

4 Frequently asked questions

5 Aggregate on-demand and live viewing by TV player

6 Aggregate on-demand and live viewing by broadcaster group

7 Live streaming channels

9 Top 50 on-demand programmes – last week

10 Top 50 live programmes – last week

11 Top 50 on-demand programmes – last 4 weeks

12 Top 10 on-demand programmes by TV player – last week and 4 weeks

16 Top 10 live programmes by TV player – last week

19 Top 50 on-demand programmes by operating system – last week

22 Top 50 live programmes by operating system – last week

25 Top 50 on-demand programmes by operating system – last 4 weeks

28 Reference section

Introduction

In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions.

BARB’s TV Player Report - Page 3

Frequently asked questions

Click on any of the questions below to get an explanation.

What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work?

BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 18th December 2016

Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,061,703,216 142,340,486 478,152,118 441,210,612 All TV players Live streaming 309,389,747 38,056,873 132,676,425 138,656,449 On-demand 752,313,469 104,283,613 345,475,693 302,554,163 All 4 Live streaming 12,212,692 665,962 4,349,872 7,196,859 On-demand 88,268,808 7,982,495 38,187,086 42,099,227 BBC iPlayer Live streaming 125,368,214 9,272,714 38,342,829 77,752,671 (incl iPlayer Kids) On-demand 495,614,646 70,788,866 211,781,274 213,044,506 ITV Hub Live streaming 31,986,218 5,588,029 15,492,413 10,905,775 and STV Player On-demand 69,395,475 12,729,053 30,318,491 26,347,931 My5 On-demand 3,701,812 - 3,701,812 -

S4C Live Streaming 32,029 - - 32,029

Sky Go* Live Streaming 139,790,594 22,530,168 74,491,311 42,769,115 On-demand 91,710,079 12,128,826 59,790,951 19,790,302 UKTV Play On-demand 3,622,649 654,372 1,696,079 1,272,198

* The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 18th December 2016

LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,061,703,216 752,313,469 309,389,747 164,988,743 44,230,939 91,710,079 139,790,594 495,614,646 125,368,214 BBC 621,256,892 495,924,817 125,332,075 - - 310,171 - 495,614,646 125,332,075 Sky 142,393,138 57,000,825 85,392,313 - - 57,000,825 85,392,313 - - ITV 119,008,627 75,492,688 43,515,939 69,395,475 A, I, W 31,986,218 A, I, W 6,097,213 11,529,721 - - Channel 4 109,992,556 90,643,554 19,349,002 88,268,808 A, I, W 12,212,692 A, I, W 2,374,746 7,136,310 - - Viacom 14,616,162 9,095,874 5,520,288 - - 9,095,874 5,520,288 - - UKTV 12,076,186 5,475,331 6,600,855 3,622,649 A, I, W - 1,852,682 6,600,855 - - Fox 9,502,997 4,005,464 5,497,533 - - 4,005,464 5,497,533 - - Channel 5 8,581,464 4,774,530 3,806,934 3,701,812 I - 1,072,718 3,806,934 - - Discovery 6,703,295 1,246,662 5,456,633 - - 1,246,662 5,456,633 - - Disney 6,403,872 5,890,448 513,423 - - 5,890,448 513,423 - - NBC Universal 4,576,194 1,060,610 3,515,585 - - 1,060,610 3,515,585 - - AETN 3,916,018 403,128 3,512,890 - - 403,128 3,512,890 - - Turner 1,493,120 1,021,251 471,870 - - 1,021,251 471,870 - - Star India 836,239 - 836,239 - - - 836,239 - - Vice UK TV Ltd 73,300 73,300 - - - 73,300 - - - S4C 68,169 - 68,169 - 32,029 W - - - 36,140 UTV Entertainment 153 153 - - - 153 - - - Television Not Attributable 204,834 204,834 - - - 204,834 - - -

Note: All totals are rounded to the nearest whole minute.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 18th December 2016

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go BBC1 85,376,667 - 85,376,667 - Sky Sports 1 37,125,232 - - 37,125,232 ITV 27,057,070 20,342,769 - 6,714,301 BBC2 17,381,521 - 17,381,521 - Sky Sports 2 16,522,515 - - 16,522,515 BBC News 24 14,121,989 - 14,121,989 - Sky Sports 3 7,572,007 - - 7,572,007 Channel 4 7,422,496 4,420,750 - 3,001,746 E4 6,129,181 4,060,898 - 2,068,282 ITV2 6,086,909 3,655,115 - 2,431,793 Sky Sports News HQ 5,683,442 - - 5,683,442 ITVbe 4,738,173 4,102,943 - 635,230 FOX 4,443,687 - - 4,443,687 Film4 3,238,624 2,068,247 - 1,170,377 Comedy Central 3,164,969 - - 3,164,969 Sky News 3,049,019 - - 3,049,019 Cbeebies 3,014,198 - 3,014,198 - ITV3 2,935,115 2,392,291 - 542,824 BBC4 2,869,858 - 2,869,858 - Eurosport UK 2,742,307 - - 2,742,307 Sky 1 2,329,191 - - 2,329,191 Channel 5 2,283,902 - - 2,283,902 ITV4 2,197,633 1,368,496 - 829,137 More4 1,943,431 1,047,526 - 895,905 Universal 1,850,747 - - 1,850,747 CBBC 1,776,369 - 1,776,369 - MTV 1,753,215 - - 1,753,215 CI 1,718,148 - - 1,718,148 Dave 1,684,748 - - 1,684,748 Gold 1,676,119 - - 1,676,119 Sky Sports Mix 1,548,560 - - 1,548,560 Sky Living 1,465,926 - - 1,465,926 Sky Sports 4 1,323,509 - - 1,323,509 Sky Cinema Sci-Fi/Horror 1,301,235 - - 1,301,235 Discovery 1,204,186 - - 1,204,186 Watch 1,036,036 - - 1,036,036 Sky Sports 5 921,830 - - 921,830 Syfy 904,581 - - 904,581 History 873,180 - - 873,180 5 USA 873,071 - - 873,071 Sky Atlantic 838,007 - - 838,007 Star Plus 836,239 - - 836,239 Good Food 816,560 - - 816,560 Sky Cinema Action 810,816 - - 810,816 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 7 Live streaming channels Week ending 18th December 2016

Total viewing time (minutes)

Total Own apps BBC iPlayer Sky Go Lifetime 789,879 - - 789,879 TLC 763,120 - - 763,120 E! Entertainment 760,256 - - 760,256 Sky Cinema Drama & Romance 748,821 - - 748,821 National Geographic 691,103 - - 691,103 Alibi 677,516 - - 677,516 5* 649,960 - - 649,960 4 Seven 615,271 615,271 - - Sky Cinema Comedy 599,093 - - 599,093 Sky Cinema Showcase 532,296 - - 532,296 BBC Parliament 531,857 - 531,857 - Sky Cinema Greats 512,780 - - 512,780 Sky Cinema Disney 507,468 - - 507,468 Sky Cinema Crime 443,656 - - 443,656 Sky Cinema Family 423,019 - - 423,019 Eden 394,189 - - 394,189 National Geographic Wild 362,742 - - 362,742 Animal Planet 340,031 - - 340,031 ITV Encore 333,865 - - 333,865 Sky Cinema Select 327,976 - - 327,976 Home 315,688 - - 315,688 Discovery Turbo 286,790 - - 286,790 Nick Jr. 286,446 - - 286,446 Sky Cinema Premier 268,956 - - 268,956 Disney Junior 267,983 - - 267,983 Sky Sports Formula 1 257,237 - - 257,237 Disney Channel 245,441 - - 245,441 Cartoon Network 216,529 - - 216,529 Sky Arts 1 215,407 - - 215,407 Nickelodeon 209,568 - - 209,568 Boomerang 176,093 - - 176,093 CITV 167,175 124,604 - 42,571 Viceland 131,683 - - 131,683 Quest 120,200 - - 120,200 Nicktoons 106,090 - - 106,090 Cartoonito 79,248 - - 79,248 S4C 68,169 32,029 36,140 - Real Lives 59,575 - - 59,575 BBC Webcast 3,688 - 3,688 -

This is a continuation of the report on page 7.

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 8 Top 50 on-demand programmes Week ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Apprentice S12E12 BBC A, I, W 339,831 29 Citizen Khan S5E6 BBC A, I, W 73,947 2 Planet Earth Ii: Cities BBC A, I, W 310,580 30 First Dates S5E21 ALL 4 A, I, W 73,889 3 Eastenders S1E5401 BBC A, I, W 276,365 31 Six Wives With Lucy Worsley S1E2 BBC A, I, W 73,859 4 Eastenders S1E5400 BBC A, I, W 252,778 32 Coronation Street S57E9054 ITV A, I, W 71,400 5 Eastenders S1E5402 BBC A, I, W 237,477 33 Eastenders 09/12/2016 BBC A, I, W 67,334 6 Eastenders S1E5403 BBC A, I, W 221,668 34 Coronation Street S57E9059 ITV A, I, W 64,415 7 The Apprentice S12E11 BBC A, I, W 182,845 35 Rillington Place S1E2 BBC A, I, W 64,174 8 Made In Chelsea S12E10 ALL 4 A, I, W 176,103 36 Planet Earth Ii S1E5 BBC A, I, W 64,157 9 Have I Got News For You S52E10 BBC A, I, W 156,067 37 Coronation Street S57E9058 ITV A, I, W 63,054 10 Rillington Place S1E3 BBC A, I, W 153,876 38 The Boy In The Dress: BBC A, I, W 62,743 11 Muslims Like Us S1E1 BBC A, I, W 145,856 39 My Mother And Other Strangers S1E5 BBC A, I, W 62,246 12 Who Do You Think You Are? S13E4 BBC A, I, W 120,201 40 The Apprentice: You're Fired S12E11 BBC A, I, W 60,408 Drugs Map Of Britain: Newcastle: Super-Strength 41 Rillington Place S1E1 BBC A, I, W 58,869 13 BBC A, I, W 118,885 Ecstasy 42 The Apprentice: Honest Subtitles Series 12 Interviews BBC A, I, W 56,874 14 Millie Inbetween S3E4 BBC A, I, W 114,799 43 Two Doors Down S2E4 BBC A, I, W 55,922 15 Hank Zipzer S1E4 BBC A, I, W 100,855 44 Humans S2E7 ALL 4 A, I, W 53,910 16 Muslims Like Us S1E2 BBC A, I, W 93,291 45 Casualty Series 31 Bah Humbug BBC A, I, W 53,633 17 Masterchef: The Professionals S9E16 BBC A, I, W 93,019 46 Emmerdale (Series 45) 2016 Episode 7693 ITV A, I, W 51,879 18 The Apprentice S12E10 BBC A, I, W 90,533 47 Six Wives With Lucy Worsley S1E1 BBC A, I, W 51,879 19 Mock The Week S15E13 BBC A, I, W 87,138 48 Emmerdale (Series 45) 2016 Episode 7694 ITV A, I, W 50,208 20 Strictly Come Dancing S14E27 BBC A, I, W 86,104 49 Emmerdale (Series 45) 2016 Episode 7692 ITV A, I, W 49,419 21 Masterchef: The Professionals S9E17 BBC A, I, W 81,957 50 Walliams & Friend Series 1 Sheridan Smith BBC A, I, W 49,309 22 Holby City S19E10 BBC A, I, W 81,848 Movies & Megastars: Jennifer Lawrence & Chris Pratt: 23 BBC A, I, W 80,370 Playground Insults 24 Coronation Street S57E9055 ITV A, I, W 79,012 25 The Graham Norton Show S20E11 BBC A, I, W 76,846 26 Masterchef: The Professionals S9E18 BBC A, I, W 76,729 27 Coronation Street S57E9056 ITV A, I, W 75,006 28 Coronation Street S57E9057 ITV A, I, W 74,102

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 9 Top 50 live programmes Week ending 18th December 2016

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 The Apprentice: The Final 2016-12-18 21:08:24 BBC1/BBC 68,664 26 Weather 2016-12-17 22:12:35 BBC1/BBC 17,678 Sky Sports 27 Match Of The Day 2016-12-18 07:39:58 BBC1/BBC 17,524 2 Live Pl: Man City V Arsenal 2016-12-18 15:29:21 65,430 1/Sky 28 BBC News 2016-12-17 21:56:20 BBC1/BBC 17,453 3 The Apprentice 2016-12-15 21:00:22 BBC1/BBC 64,251 29 Have I Got News For You 2016-12-16 21:00:42 BBC1/BBC 17,302 4 The Apprentice: You're Hired 2016-12-18 22:08:39 BBC1/BBC 52,926 The Only Way Is Essex (Christmas Special 2016-12-18 30 ITVbe/ITV 17,297 5 Match Of The Day 2016-12-17 22:26:07 BBC1/BBC 51,667 22:03:08 6 Strictly Come Dancing: The Final 2016-12-17 18:39:55 BBC1/BBC 37,981 31 The Andrew Marr Show 2016-12-18 09:00:17 BBC1/BBC 17,104 7 Ten O'clock News 2016-12-15 22:00:00 BBC1/BBC 37,430 32 BBC London News 2016-12-14 22:31:39 BBC1/BBC 16,049 8 Match Of The Day 2016-12-14 22:47:30 BBC1/BBC 36,436 33 Ten O'clock News 2016-12-13 22:00:00 BBC1/BBC 15,764 Sky Sports 34 BBC London News 2016-12-18 23:31:57 BBC1/BBC 15,141 9 Live Pl: Crystal Palace V Chelsea 2016-12-17 11:30:03 31,823 1/Sky Sky Sports 35 Gillette Soccer Saturday 2016-12-17 15:00:00 14,821 10 Eastenders 2016-12-12 20:00:29 BBC1/BBC 26,470 1/Sky 11 Michael Mcintyre's Big Show 2016-12-17 20:56:06 BBC1/BBC 24,569 36 The Graham Norton Show 2016-12-16 22:38:04 BBC1/BBC 14,724 BBC Sports Personality Of The Year 2016-12-18 37 The Apprentice - You're Fired! 2016-12-15 22:02:34 BBC2/BBC 14,346 12 BBC1/BBC 24,329 18:39:00 38 Coronation Street 2016-12-12 19:31:46 ITV/ITV 14,287 13 BBC London News 2016-12-15 22:32:08 BBC1/BBC 23,810 39 Geordie Shore 2016-12-13 22:00:03 MTV/Sky 14,253 14 Weather 2016-12-14 22:42:41 BBC1/BBC 22,691 40 Holby City 2016-12-13 20:00:32 BBC1/BBC 14,170 Live Pl: Bournemouth V Southampton 2016-12-18 Sky Sports 15 22,242 41 Weather 2016-12-18 23:36:57 BBC1/BBC 14,016 12:30:15 1/Sky 42 Masterchef: The Professionals 2016-12-13 20:01:43 BBC2/BBC 13,944 16 BBC News 2016-12-18 23:08:25 BBC1/BBC 21,582 43 Who Do You Think You Are? 2016-12-15 20:01:26 BBC1/BBC 13,718 17 Weather 2016-12-15 22:43:08 BBC1/BBC 21,136 44 Made In Chelsea 2016-12-12 21:00:05 E4/ALL 4 13,522 18 Eastenders 2016-12-13 19:29:27 BBC1/BBC 20,802 45 Coronation Street 2016-12-12 20:30:27 ITV/ITV 13,222 19 The Nfl Show 2016-12-17 23:47:22 BBC1/BBC 20,476 46 Masterchef: The Professionals 2016-12-15 20:00:18 BBC2/BBC 13,148 20 Eastenders 2016-12-15 19:29:10 BBC1/BBC 19,885 47 Masterchef: The Professionals 2016-12-14 19:59:31 BBC2/BBC 13,118 21 BBC News 2016-12-13 19:57:48 BBC1/BBC 19,709 48 Film 2016 2016-12-15 00:27:58 BBC1/BBC 12,348 22 BBC News 2016-12-15 19:58:45 BBC1/BBC 19,278 49 Ten O'clock News 2016-12-14 22:00:00 BBC1/BBC 12,237 23 Eastenders 2016-12-16 20:00:56 BBC1/BBC 18,520 50 BBC London News 2016-12-13 22:31:39 BBC1/BBC 11,938 The National Lottery - Saturday Draws 2016-12-17 24 BBC1/BBC 18,412 22:16:03 25 Rillington Place 2016-12-13 21:00:43 BBC1/BBC 17,921

Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

BARB’s TV Player Report Page 10 Top 50 on-demand programmes 4 weeks ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Planet Earth Ii S1E4 BBC A, I, W 542,119 31 Planet Earth Ii: Mountains BBC A, I, W 228,686 2 Planet Earth Ii: Jungles BBC A, I, W 526,857 32 Eastenders S1E5403 BBC A, I, W 221,668 3 The Apprentice S12E8 BBC A, I, W 484,094 33 Made In Chelsea S12E9 ALL 4 A, I, W 217,588 4 The Apprentice S12E9 BBC A, I, W 481,105 34 The Dumping Ground S4E19 BBC A, I, W 214,715 5 The Missing S2E7 BBC A, I, W 435,587 35 Brainwashing Stacey S1E1 BBC A, I, W 210,425 6 The Apprentice S12E10 BBC A, I, W 423,757 36 Have I Got News For You S52E7 BBC A, I, W 208,230 7 Planet Earth Ii S1E5 BBC A, I, W 415,103 37 Have I Got News For You Series 52 Episode 9 BBC A, I, W 204,335 8 The Missing S2E8 BBC A, I, W 361,999 38 Rillington Place S1E2 BBC A, I, W 196,054 9 Planet Earth Ii: Cities BBC A, I, W 361,114 39 Planet Earth Ii: Islands BBC A, I, W 195,689 10 The Apprentice S12E12 BBC A, I, W 339,831 40 Have I Got News For You S52E8 BBC A, I, W 192,205 11 Eastenders S1E5395 BBC A, I, W 333,059 41 The Apprentice S12E11 BBC A, I, W 182,845 12 Rillington Place S1E1 BBC A, I, W 323,950 42 The Dumping Ground S4E20 BBC A, I, W 180,101 13 Eastenders S1E5391 BBC A, I, W 319,104 43 Made In Chelsea S12E10 ALL 4 A, I, W 176,103 14 Eastenders S1E5393 BBC A, I, W 316,004 44 I'm A Celebrity... Get Me Out Of Here! S16E0013 ITV A, I, W 174,142 15 Eastenders S1E5389 BBC A, I, W 307,729 45 Grindr Killer BBC A, I, W 172,166 16 Eastenders S1E5394 BBC A, I, W 295,537 46 The Graham Norton Show S20E9 BBC A, I, W 168,108 17 Eastenders S1E5390 BBC A, I, W 292,296 47 I'm A Celebrity... Get Me Out Of Here! S16E0011 ITV A, I, W 165,678 18 Eastenders S1E5397 BBC A, I, W 291,925 48 Millie Inbetween S3E1 BBC A, I, W 165,118 19 Eastenders 09/12/2016 BBC A, I, W 286,781 49 The Next Step S4E18 BBC A, I, W 164,333 20 Eastenders S1E5388 BBC A, I, W 284,433 50 The Next Step S4E17 BBC A, I, W 161,969 21 Eastenders S1E5398 BBC A, I, W 283,943 22 Eastenders S1E5392 BBC A, I, W 280,086 23 Eastenders S1E5396 BBC A, I, W 280,069 24 Eastenders S1E5401 BBC A, I, W 276,365 25 Walliams & Friend S1E1 BBC A, I, W 253,851 26 Eastenders S1E5400 BBC A, I, W 252,778 27 Who Do You Think You Are? S13E1 BBC A, I, W 250,744 28 Made In Chelsea S12E7 ALL 4 A, I, W 247,510 29 Made In Chelsea S12E8 ALL 4 A, I, W 241,578 30 Eastenders S1E5402 BBC A, I, W 237,477 Only viewing time for audited platforms is included. See page 29. A = Android app, I = iOS app, W = Website player

Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 11 Top 10 on-demand programmes by TV player Week and 4 weeks ending 18th December 2016 All 4 Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 Made In Chelsea S12E10 176,103 Made In Chelsea S12E7 247,510 2 First Dates S5E21 73,889 Made In Chelsea S12E8 241,578 3 Humans S2E7 53,910 Made In Chelsea S12E9 217,588 4 Hollyoaks S25E247 49,091 Made In Chelsea S12E10 176,103 5 Hollyoaks S25E248 47,358 First Dates S5E18 110,822 6 Hollyoaks S25E249 45,593 First Dates S7E16 108,991 7 The Big Bang Theory S10E9 43,102 Humans S2E4 94,130 8 Hollyoaks S25E250 41,827 First Dates S5E20 93,743 9 Hollyoaks S25E251 35,457 Humans S2E5 88,927 The Secret Life Of 4, 5 And 6 Year Olds 10 Gogglebox S8E12 29,828 76,518 Episode 1

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programm Streams e Streams 1 The Apprentice S12E12 339,831 Planet Earth Ii S1E4 542,119 2 Planet Earth Ii: Cities 310,580 Planet Earth Ii: Jungles 526,857 3 Eastenders S1E5401 276,365 The Apprentice S12E8 484,094 4 Eastenders S1E5400 252,778 The Apprentice S12E9 481,105 5 Eastenders S1E5402 237,477 The Missing S2E7 435,587 6 Eastenders S1E5403 221,668 The Apprentice S12E10 423,757 7 The Apprentice S12E11 182,845 Planet Earth Ii S1E5 415,103 8 Have I Got News For You S52E10 156,067 The Missing S2E8 361,999 9 Rillington Place S1E3 153,876 Planet Earth Ii: Cities 361,114 10 Muslims Like Us S1E1 145,856 The Apprentice S12E12 339,831

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 12 Top 10 on-demand programmes by TV player Week and 4 weeks ending 18th December 2016 ITV Hub Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street S57E9055 79,012 I'm A Celebrity... Get Me Out Of Here! S16E0013 174,142 2 Coronation Street S57E9056 75,006 I'm A Celebrity... Get Me Out Of Here! S16E0011 165,678 3 Coronation Street S57E9057 74,102 I'm A Celebrity... Get Me Out Of Here! S16E0012 161,696 4 Coronation Street S57E9054 71,400 I'm A Celebrity... Get Me Out Of Here! S16E0009 157,831 5 Coronation Street S57E9059 64,415 I'm A Celebrity... Get Me Out Of Here! S16E0010 155,897 6 Coronation Street S57E9058 63,054 I'm A Celebrity... Get Me Out Of Here! S16E0007 151,785 7 Emmerdale (Series 45) 2016 Episode 7693 51,879 I'm A Celebrity... Get Me Out Of Here! S16E0008 151,731 8 Emmerdale (Series 45) 2016 Episode 7694 50,208 I'm A Celebrity... Get Me Out Of Here! S16E0020 135,899 9 Emmerdale (Series 45) 2016 Episode 7692 49,419 I'm A Celebrity... Get Me Out Of Here! S16E0017 130,494 10 Emmerdale (Series 45) 2016 Episode 7696 47,496 I'm A Celebrity... Get Me Out Of Here! S16E0015 130,380

My5 Platforms included: iOS app

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Xmas Excess: Parents Splash The Cash 3,711 Neighbours Episode 7510 9,046 2 All New Traffic Cops Episode 5 1,617 Neighbours Episode 7509 7,845 3 Cinderella Christmas 1,440 Neighbours Episode 7508 7,541 The Trafford Centre: Countdown To Christ 4 1,383 Neighbours Episode 7506 7,524 Episode 1 5 Dance Moms Episode 20 1,353 Neighbours Episode 7501 7,523 6 Castle Episode 15 1,351 Neighbours Episode 7504 7,522 7 Benefits By The Sea: Jaywick Episode 7 1,337 Home And Away Episode 6535 7,506 8 GPS: Behind Closed Doors Episode 12 1,042 Neighbours Episode 7505 7,494 9 Ben Fogle New Lives In The Wild Episode 8 946 Neighbours Episode 7502 7,490 10 Tour De Celeb Episode 3 929 Neighbours Episode 7503 7,432

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 13 Top 10 on-demand programmes by TV player Week and 4 weeks ending 18th December 2016 Sky Go Platforms included: Android app, iOS app, Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Geordie Shore S13E8 (Viacom) 45,952 Geordie Shore S13E5 (Viacom) 64,629 2 The Walking Dead S7E8 (Fox) 33,260 Geordie Shore S13E6 (Viacom) 62,591 3 The Affair S3E4 (Sky) 14,215 Westworld S1E8 (Sky) 58,191 4 Grey's Anatomy S13E7 (Sky) 11,092 Geordie Shore S13E7 (Viacom) 55,614 5 The Flash S3E8 (Sky) 11,015 Westworld S1E9 (Sky) 54,534 6 Everton V Arsenal (Sky) 10,829 Westworld S1E10 (Sky) 48,451 7 Middlesbrough V Liverpool (Sky) 10,432 The Walking Dead S7E5 (Fox) 47,303 8 Crystal Palace V Man Utd (Sky) 9,890 Geordie Shore S13E8 (Viacom) 45,952 9 Aj V Molina: As It Happened (Sky) 9,890 The Walking Dead S7E6 (Fox) 43,323 10 Frozen: Magic Of The... S1E1 (Disney) 9,587 The Walking Dead S7E7 (Fox) 42,708

STV Player Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Coronation Street S57E9055 3,194 In Plain Sight - Episode 1 8,342 2 Coronation Street S57E9054 2,699 I'm A Celebrity... Get Me Out Of Here! S16E0013 6,767 3 In Plain Sight - Episode 2 2,662 I'm A Celebrity... Get Me Out Of Here! S16E0011 6,599 4 In Plain Sight - Episode 1 2,629 I'm A Celebrity... Get Me Out Of Here! S16E0010 6,506 5 Coronation Street S57E9056 2,515 I'm A Celebrity... Get Me Out Of Here! S16E0008 6,483 6 Emmerdale (Series 46) 2017 Episode 7693 2,388 I'm A Celebrity... Get Me Out Of Here! S16E0009 6,421 7 Emmerdale (Series 46) 2017 Episode 7692 2,341 I'm A Celebrity... Get Me Out Of Here! S16E0012 6,387 8 In Plain Sight - Episode 0002 2,153 I'm A Celebrity... Get Me Out Of Here! S16E0007 5,845 9 Emmerdale (Series 46) 2017 Episode 7694 2,106 I'm A Celebrity... Get Me Out Of Here! S16E0020 5,475 10 Coronation Street S57E9057 1,585 I'm A Celebrity... Get Me Out Of Here! S16E0017 5,112

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 14 Top 10 on-demand programmes by TV player Week and 4 weeks ending 18th December 2016 UKTV Play Platforms included: Website player

Average Average Rank Last week Programme Last 4 weeks Programme Streams Streams 1 Dave Gorman: Modern Life Is Goodish S4E6 5,007 Dave Gorman: Modern Life Is Goodish S4E3 9,513 2 Dave Gorman: Modern Life Is Goodish S4E5 1,942 Dave Gorman: Modern Life Is Goodish S4E4 8,425 3 The Bill S21E302 1,386 Dave Gorman: Modern Life Is Goodish S4E5 7,125 4 The Bill S21E303 1,196 Dave Gorman: Modern Life Is Goodish S4E2 5,174 5 The Bill S21E304 1,156 Dave Gorman: Modern Life Is Goodish S4E6 5,007 6 Dave Gorman: Modern Life Is Goodish S4E4 1,068 Dave Gorman: Modern Life Is Goodish S4E1 3,368 7 The Bill S21E306 957 Taskmaster S3E5 2,953 8 After Hitler S1E1 922 Taskmaster S3E4 2,593 9 Dave Gorman: Modern Life Is Goodish S4E3 919 True Supernatural S1E1 2,439 10 After Hitler S1E2 876 Taskmaster S3E3 2,404

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. Page 15 Top 10 live programmes by TV player Week ending 18th December 2016 All 4 Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Made In Chelsea 2016-12-12 21:00:05 E4/ALL 4 13,522

2 First Dates 2016-12-12 21:59:21 Channel 4/ALL 4 4,989

3 Gogglebox 2016-12-16 21:00:38 Channel 4/ALL 4 3,239

4 Hollyoaks 2016-12-12 18:59:21 E4/ALL 4 3,226

5 Hollyoaks 2016-12-13 18:59:09 E4/ALL 4 3,032

6 Humans 2016-12-18 21:00:33 Channel 4/ALL 4 3,016

7 Hollyoaks 2016-12-14 18:59:22 E4/ALL 4 2,954

8 Hollyoaks 2016-12-15 19:00:16 E4/ALL 4 2,823

9 Hollyoaks 2016-12-12 18:30:12 Channel 4/ALL 4 2,579

10 Hollyoaks 2016-12-16 18:59:34 E4/ALL 4 2,455

BBC iPlayer (includes iPlayer Kids) Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 The Apprentice: The Final 2016-12-18 21:08:24 BBC1/BBC 68,664

2 The Apprentice 2016-12-15 21:00:22 BBC1/BBC 64,251

3 The Apprentice: You're Hired 2016-12-18 22:08:39 BBC1/BBC 52,926

4 Match Of The Day 2016-12-17 22:26:07 BBC1/BBC 51,667

5 Strictly Come Dancing: The Final 2016-12-17 18:39:55 BBC1/BBC 37,981

6 Ten O'clock News 2016-12-15 22:00:00 BBC1/BBC 37,430

7 Match Of The Day 2016-12-14 22:47:30 BBC1/BBC 36,436

8 Eastenders 2016-12-12 20:00:29 BBC1/BBC 26,470

9 Michael Mcintyre's Big Show 2016-12-17 20:56:06 BBC1/BBC 24,569

10 BBC Sports Personality Of The Year 2016-12-18 18:39:00 BBC1/BBC 24,329

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 16 Top 10 live programmes by TV player Week ending 18th December 2016 ITV Hub Platforms included: Android app, iOS app, Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 The Only Way Is Essex (Christmas Special 2016-12-18 22:03:08 ITVbe/ITV 17,297

2 Coronation Street 2016-12-12 19:31:46 ITV/ITV 14,287

3 Coronation Street 2016-12-12 20:30:27 ITV/ITV 13,222

4 Coronation Street 2016-12-14 19:31:43 ITV/ITV 11,309

5 Coronation Street 2016-12-16 19:31:42 ITV/ITV 9,699

6 Emmerdale 2016-12-12 19:00:24 ITV/ITV 9,570

7 Coronation Street 2016-12-15 20:32:06 ITV/ITV 9,077

8 Emmerdale 2016-12-14 19:00:44 ITV/ITV 8,335

9 Emmerdale 2016-12-15 19:00:24 ITV/ITV 8,278

10 Emmerdale 2016-12-13 18:59:00 ITV/ITV 8,096

S4C Platforms included: Website player

Channel and Average Rank Programme Name Platform Programme Streams 1 Y Gwyll 2016-12-18 21:00:23 S4C/S4C 39

2 Sgorio 2016-12-17 17:00:03 S4C/S4C 22

3 Rownd A Rownd 2016-12-13 19:30:25 S4C/S4C 22

4 Rownd A Rownd 2016-12-15 19:31:23 S4C/S4C 19

5 Prynhawn Da 2016-12-16 14:01:45 S4C/S4C 17

6 Pobol Y Cwm 2016-12-13 19:59:19 S4C/S4C 16

7 Babi Del 2016-12-13 20:26:26 S4C/S4C 15

8 Pobol Y Cwm 2016-12-12 20:00:12 S4C/S4C 15

9 Cyw 2016-12-13 08:56:25 S4C/S4C 14

10 Y Tywydd 2016-12-12 21:27:00 S4C/S4C 14

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 17 Top 10 live programmes by TV player Week ending 18th December 2016 Sky Go Platforms included: Android app, iOS app

Channel and Average Rank Programme Name Platform Programme Streams 1 Live Pl: Man City V Arsenal 2016-12-18 15:29:21 Sky Sports 1/Sky 65,430

2 Live Pl: Crystal Palace V Chelsea 2016-12-17 11:30:03 Sky Sports 1/Sky 31,823

3 Live Pl: Bournemouth V Southampton 2016-12-18 12:30:15 Sky Sports 1/Sky 22,242

4 Gillette Soccer Saturday 2016-12-17 15:00:00 Sky Sports 1/Sky 14,821

5 Geordie Shore 2016-12-13 22:00:03 MTV/Sky 14,253

6 Gillette Soccer Special 2016-12-14 19:30:00 Sky Sports 2/Sky 11,154

7 Live Efl: Norwich V Aston Villa 2016-12-13 19:30:00 Sky Sports 1/Sky 9,916

8 Live Efl: Wigan V Newcastle 2016-12-14 19:28:00 Sky Sports 1/Sky 9,879

9 The Walking Dead S7, Ep8 2016-12-12 21:00:37 FOX/Sky 8,686

10 Live Test Cricket: Ind V Eng 2016-12-17 06:00:00 Sky Sports 2/Sky 7,891

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Excludes viewing of broadcaster’s content through third-party apps such as Sky Go. Page 18 Top 50 on-demand programmes (Android players) Week ending 18th December 2016

TV Avg Programme TV Avg Programme Programme Programme Player Streams Player Streams 1 Eastenders S1E5401 BBC 45,742 31 Coronation Street S57E9054 ITV 9,434 2 Eastenders S1E5400 BBC 41,709 32 My Mother And Other Strangers S1E5 BBC 9,430 3 Eastenders S1E5402 BBC 39,925 33 Go Jetters S1E40 BBC 9,307 4 Eastenders S1E5403 BBC 38,018 34 Emmerdale (Series 45) 2016 Episode 7693 ITV 8,948 5 The Apprentice S12E12 BBC 32,647 35 Rillington Place S1E2 BBC 8,895 6 Planet Earth Ii: Cities BBC 23,208 36 Bing: Hippity Hoppity BBC 8,869 7 Rillington Place S1E3 BBC 23,078 37 Masterchef: The Professionals S9E17 BBC 8,761 8 Millie Inbetween S3E4 BBC 21,232 38 Masterchef: The Professionals S9E18 BBC 8,605 9 Muslims Like Us S1E1 BBC 19,773 39 Casualty Series 31 Bah Humbug BBC 8,537 10 The Apprentice S12E11 BBC 18,481 40 Coronation Street S57E9058 ITV 8,504 11 Hank Zipzer S1E4 BBC 18,470 41 Coronation Street S57E9059 ITV 8,493 12 Have I Got News For You S52E10 BBC 16,845 42 Emmerdale (Series 45) 2016 Episode 7694 ITV 8,472 13 Who Do You Think You Are? S13E4 BBC 15,867 43 Bing: Come On Charlie BBC 8,258 Drugs Map Of Britain: Newcastle: Super-Strength 44 Rillington Place S1E1 BBC 8,242 14 BBC 14,918 Ecstasy 45 Emmerdale (Series 45) 2016 Episode 7692 ITV 8,134 15 Citizen Khan S5E6 BBC 14,792 46 The Apprentice S12E10 BBC 8,121 16 Holby City S19E10 BBC 13,456 47 Class Dismissed S2E6 BBC 8,014 17 Muslims Like Us S1E2 BBC 13,301 48 Citizen Khan Series 5 Alia's University BBC 7,918 18 The Boy In The Dress: BBC 12,288 49 Bing: Looking After Flop BBC 7,755 19 Mock The Week S15E13 BBC 10,940 50 The Graham Norton Show S20E11 BBC 7,718 20 Eastenders 09/12/2016 BBC 10,538 21 Six Wives With Lucy Worsley S1E2 BBC 10,479 22 Masterchef: The Professionals S9E16 BBC 10,329 23 Coronation Street S57E9055 ITV 10,321 24 Coronation Street S57E9057 ITV 10,170 25 Coronation Street S57E9056 ITV 10,136 26 Bing: Music BBC 10,076 27 Topsy And Tim: Topsy And Tim's Christmas Eve BBC 10,057 28 Made In Chelsea S12E10 ALL 4 9,803 29 Strictly Come Dancing S14E27 BBC 9,661 30 Two Doors Down S2E4 BBC 9,629

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 19 Top 50 on-demand programmes (iOS players) Week ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5401 BBC 132,642 30 The Graham Norton Show S20E11 BBC 31,619 2 The Apprentice S12E12 BBC 127,624 31 Coronation Street S57E9059 ITV 31,575 3 Eastenders S1E5400 BBC 120,091 32 Masterchef: The Professionals S9E18 BBC 30,943 4 Eastenders S1E5402 BBC 113,887 33 Geordie Shore S13E8 (Viacom) Sky 30,739 5 Eastenders S1E5403 BBC 108,885 34 Coronation Street S57E9058 ITV 30,429 6 Planet Earth Ii: Cities BBC 75,434 35 Eastenders 09/12/2016 BBC 30,257 7 The Apprentice S12E11 BBC 74,742 36 My Mother And Other Strangers S1E5 BBC 28,845 8 Made In Chelsea S12E10 ALL 4 74,382 37 Two Doors Down S2E4 BBC 28,554 9 Millie Inbetween S3E4 BBC 65,280 38 Hollyoaks S25E247 ALL 4 27,724 10 Rillington Place S1E3 BBC 64,417 39 First Dates S5E21 ALL 4 27,491 11 Muslims Like Us S1E1 BBC 57,045 40 Go Jetters S1E40 BBC 27,120 12 Who Do You Think You Are? S13E4 BBC 56,884 41 Casualty Series 31 Bah Humbug BBC 26,687 13 Hank Zipzer S1E4 BBC 55,057 42 Hollyoaks S25E248 ALL 4 26,686 14 Have I Got News For You S52E10 BBC 54,859 43 Rillington Place S1E2 BBC 26,420 Drugs Map Of Britain: Newcastle: Super-Strength 44 Emmerdale (Series 45) 2016 Episode 7693 ITV 26,106 15 BBC 45,499 Ecstasy 45 Hollyoaks S25E249 ALL 4 25,818 16 Holby City S19E10 BBC 41,009 46 Emmerdale (Series 45) 2016 Episode 7694 ITV 25,264 17 Coronation Street S57E9055 ITV 37,841 47 Emmerdale (Series 45) 2016 Episode 7692 ITV 24,549 18 Masterchef: The Professionals S9E16 BBC 37,158 48 Rillington Place S1E1 BBC 24,117 19 Strictly Come Dancing S14E27 BBC 36,223 49 Hollyoaks S25E250 ALL 4 23,924 20 Coronation Street S57E9056 ITV 36,110 50 Emmerdale (Series 45) 2016 Episode 7696 ITV 23,705 21 The Boy In The Dress BBC 36,094 22 Citizen Khan S5E6 BBC 35,971 23 Coronation Street S57E9057 ITV 35,902 24 Muslims Like Us S1E2 BBC 35,764 25 Mock The Week S15E13 BBC 33,833 26 Coronation Street S57E9054 ITV 33,658 27 Six Wives With Lucy Worsley S1E2 BBC 33,058 28 The Apprentice S12E10 BBC 32,476 29 Masterchef: The Professionals S9E17 BBC 32,385

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 20 Top 50 on-demand programmes (Website players) Week ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Planet Earth Ii: Cities BBC 211,936 29 Humans S2E7 ALL 4 29,808 2 The Apprentice S12E12 BBC 179,559 30 Rillington Place S1E2 BBC 28,857 3 Eastenders S1E5401 BBC 97,980 31 Coronation Street S57E9056 ITV 28,759 4 Made In Chelsea S12E10 ALL 4 91,918 32 Coronation Street S57E9054 ITV 28,307 5 Eastenders S1E5400 BBC 90,977 33 Millie Inbetween S3E4 BBC 28,285 6 The Apprentice S12E11 BBC 89,622 34 Coronation Street S57E9057 ITV 28,029 7 Have I Got News For You S52E10 BBC 84,362 35 Holby City S19E10 BBC 27,381 8 Eastenders S1E5402 BBC 83,664 36 Hank Zipzer S1E4 BBC 27,326 9 Eastenders S1E5403 BBC 74,764 37 Eastenders 09/12/2016 BBC 26,538 Movies & Megastars: Jennifer Lawrence & Chris Pratt: 38 Rillington Place S1E1 BBC 26,508 10 BBC 69,041 Playground Insults 39 The Apprentice: Honest Subtitles Series 12 Interviews BBC 25,841 11 Muslims Like Us S1E1 BBC 69,037 40 Planet Earth Ii: Jungles BBC 25,288 12 Rillington Place S1E3 BBC 66,380 41 Have I Got News For You Series 52 Episode 9 BBC 24,695 Drugs Map Of Britain: Newcastle: Super-Strength 13 BBC 58,467 42 Coronation Street S57E9059 ITV 24,346 Ecstasy 43 Coronation Street S57E9058 ITV 24,120 14 The Apprentice S12E10 BBC 49,935 44 My Mother And Other Strangers S1E5 BBC 23,970 15 Who Do You Think You Are? S13E4 BBC 47,449 45 The Apprentice S12E13 BBC 23,520 16 Masterchef: The Professionals S9E16 BBC 45,531 46 Citizen Khan S5E6 BBC 23,182 17 Muslims Like Us S1E2 BBC 44,225 47 Planet Earth Ii: Mountains BBC 23,003 18 Planet Earth Ii S1E5 BBC 43,589 48 Live At The Apollo S12E6 BBC 22,717 19 First Dates S5E21 ALL 4 42,982 49 QI S14E8 BBC 22,605 20 Mock The Week S15E13 BBC 42,364 50 Modus S1E6 BBC 22,441 21 Masterchef: The Professionals S9E17 BBC 40,810 22 Strictly Come Dancing S14E27 BBC 40,220 23 The Graham Norton Show S20E11 BBC 37,509 24 Masterchef: The Professionals S9E18 BBC 37,180 25 Coronation Street S57E9055 ITV 30,850 26 Planet Earth Ii S1E4 BBC 30,640 27 Six Wives With Lucy Worsley S1E2 BBC 30,322 28 The Apprentice: You're Fired S12E11 BBC 30,286

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 21 Top 50 live programmes (Android players) Week ending 18th December 2016

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 Live Pl: Man City V Arsenal 2016-12-18 15:29:21 Sky Sports 1/Sky 9,163 27 Emmerdale 2016-12-14 19:00:44 ITV/ITV 1,852 2 The Apprentice 2016-12-15 21:00:22 BBC1/BBC 4,920 28 Emmerdale 2016-12-15 19:00:24 ITV/ITV 1,851 3 Match Of The Day 2016-12-17 22:26:07 BBC1/BBC 4,648 29 Coronation Street 2016-12-15 20:32:06 ITV/ITV 1,830 4 The Apprentice: The Final 2016-12-18 21:08:24 BBC1/BBC 4,620 30 Emmerdale 2016-12-15 20:00:38 ITV/ITV 1,798 Live Pl: Crystal Palace V Chelsea 2016-12-17 31 Emmerdale 2016-12-13 18:59:00 ITV/ITV 1,708 Sky Sports 1/Sky 4,525 5 11:30:03 32 The Nfl Show 2016-12-17 23:47:22 BBC1/BBC 1,648 6 Match Of The Day 2016-12-14 22:47:30 BBC1/BBC 3,977 33 Rillington Place 2016-12-13 21:00:43 BBC1/BBC 1,647 7 The Apprentice: You're Hired 2016-12-18 22:08:39 BBC1/BBC 3,194 34 Live Efl: Wigan V Newcastle 2016-12-14 19:28:00 Sky Sports 1/Sky 1,632 Live Pl: Bournemouth V Southampton 2016-12-18 35 Live Efl: Norwich V Aston Villa 2016-12-13 19:30:00 Sky Sports 1/Sky 1,627 Sky Sports 1/Sky 3,030 8 12:30:15 36 Match Of The Day 2016-12-18 07:39:58 BBC1/BBC 1,618 9 Eastenders 2016-12-12 20:00:29 BBC1/BBC 2,933 37 Coronation Street 2016-12-16 20:30:48 ITV/ITV 1,580 Strictly Come Dancing: The Final 2016-12-17 BBC1/BBC 2,695 38 Michael Mcintyre's Big Show 2016-12-17 20:56:06 BBC1/BBC 1,565 10 18:39:55 39 Emmerdale 2016-12-16 19:00:24 ITV/ITV 1,551 11 Coronation Street 2016-12-12 19:31:46 ITV/ITV 2,681 40 Have I Got News For You 2016-12-16 21:00:42 BBC1/BBC 1,421 12 Coronation Street 2016-12-12 20:30:27 ITV/ITV 2,531 Live World Darts Championships 2016-12-18 Sky Sports 3/Sky 1,376 13 BBC News 2016-12-15 19:58:45 BBC1/BBC 2,310 41 19:00:00 14 Eastenders 2016-12-13 19:29:27 BBC1/BBC 2,274 42 Holby City 2016-12-13 20:00:32 BBC1/BBC 1,374 15 Eastenders 2016-12-15 19:29:10 BBC1/BBC 2,273 43 The Andrew Marr Show 2016-12-18 09:00:17 BBC1/BBC 1,352 16 BBC News 2016-12-13 19:57:48 BBC1/BBC 2,264 The National Lottery - Saturday Draws 2016-12-17 BBC1/BBC 1,325 17 Coronation Street 2016-12-14 19:31:43 ITV/ITV 2,238 44 22:16:03 18 Ten O'clock News 2016-12-15 22:00:00 BBC1/BBC 2,216 Live Efl: Norwich V Huddersfield 2016-12-16 Sky Sports 1/Sky 1,274 19 Eastenders 2016-12-16 20:00:56 BBC1/BBC 2,193 45 19:00:00 The Only Way Is Essex (Christmas Special 2016-12- 46 Live Test Cricket: Ind V Eng 2016-12-17 06:00:00 Sky Sports 2/Sky 1,273 ITVbe/ITV 2,171 20 18 22:03:08 Live World Darts Championships 2016-12-15 Sky Sports 3/Sky 1,269 21 Gillette Soccer Saturday 2016-12-17 15:00:00 Sky Sports 1/Sky 2,164 47 19:00:00 22 Gillette Soccer Special 2016-12-14 19:30:00 Sky Sports 2/Sky 2,133 48 BBC London News 2016-12-15 22:32:08 BBC1/BBC 1,265 23 Emmerdale 2016-12-12 19:00:24 ITV/ITV 2,021 49 BBC London News 2016-12-14 22:31:39 BBC1/BBC 1,200 BBC Sports Personality Of The Year 2016-12-18 50 Live Efl: Qpr V Aston Villa 2016-12-18 11:45:15 Sky Sports 2/Sky 1,192 BBC1/BBC 1,983 24 18:39:00 25 Coronation Street 2016-12-16 19:31:42 ITV/ITV 1,979 26 Weather 2016-12-14 22:42:41 BBC1/BBC 1,889 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 22 Top 50 live programmes (iOS players) Week ending 18th December 2016

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams Sky Sports 26 Rillington Place 2016-12-13 21:00:43 BBC1/BBC 6,278 Live Pl: Man City V Arsenal 2016-12-18 15:29:21 31,414 1 1/Sky 27 The Graham Norton Show 2016-12-16 22:38:04 BBC1/BBC 6,252 2 The Apprentice: The Final 2016-12-18 21:08:24 BBC1/BBC 22,528 28 The Andrew Marr Show 2016-12-18 09:00:17 BBC1/BBC 5,916 3 The Apprentice 2016-12-15 21:00:22 BBC1/BBC 22,503 29 BBC London News 2016-12-15 22:32:08 BBC1/BBC 5,784 4 The Apprentice: You're Hired 2016-12-18 22:08:39 BBC1/BBC 16,192 30 BBC News 2016-12-18 23:08:25 BBC1/BBC 5,656 Sky Sports Live Pl: Crystal Palace V Chelsea 2016-12-17 11:30:03 15,865 31 Match Of The Day 2016-12-18 07:39:58 BBC1/BBC 5,493 5 1/Sky 32 Coronation Street 2016-12-14 19:31:43 ITV/ITV 5,477 6 Match Of The Day 2016-12-17 22:26:07 BBC1/BBC 14,780 33 Have I Got News For You 2016-12-16 21:00:42 BBC1/BBC 5,367 7 Match Of The Day 2016-12-14 22:47:30 BBC1/BBC 13,035 34 The Nfl Show 2016-12-17 23:47:22 BBC1/BBC 5,215 8 Strictly Come Dancing: The Final 2016-12-17 18:39:55 BBC1/BBC 12,322 Sky Sports Live Efl: Norwich V Aston Villa 2016-12-13 19:30:00 5,140 9 Eastenders 2016-12-12 20:00:29 BBC1/BBC 10,979 35 1/Sky The Only Way Is Essex (Christmas Special 2016-12-18 36 Weather 2016-12-15 22:43:08 BBC1/BBC 5,119 ITVbe/ITV 10,713 10 22:03:08 37 Breakfast 2016-12-13 06:00:00 BBC1/BBC 5,098 Live Pl: Bournemouth V Southampton 2016-12-18 Sky Sports 10,673 38 Holby City 2016-12-13 20:00:32 BBC1/BBC 5,075 11 12:30:15 1/Sky 39 Breakfast 2016-12-12 06:00:00 BBC1/BBC 5,008 12 BBC Sports Personality Of The Year 2016-12-18 18:39:00 BBC1/BBC 9,960 40 BBC London News 2016-12-14 22:31:39 BBC1/BBC 4,993 13 Ten O'clock News 2016-12-15 22:00:00 BBC1/BBC 9,906 Sky Sports Live Efl: Wigan V Newcastle 2016-12-14 19:28:00 4,934 14 Geordie Shore 2016-12-13 22:00:03 MTV/Sky 9,567 41 1/Sky 15 Eastenders 2016-12-13 19:29:27 BBC1/BBC 8,765 42 Breakfast 2016-12-14 06:00:00 BBC1/BBC 4,925 16 Eastenders 2016-12-15 19:29:10 BBC1/BBC 8,091 43 Breakfast 2016-12-15 06:00:00 BBC1/BBC 4,913 17 BBC News 2016-12-13 19:57:48 BBC1/BBC 7,799 Sky Sports Live Test Cricket: Ind V Eng 2016-12-17 06:00:00 4,872 18 Eastenders 2016-12-16 20:00:56 BBC1/BBC 7,429 44 2/Sky 19 Michael Mcintyre's Big Show 2016-12-17 20:56:06 BBC1/BBC 7,297 45 Masterchef: The Professionals 2016-12-13 20:01:43 BBC2/BBC 4,821 20 BBC News 2016-12-15 19:58:45 BBC1/BBC 7,209 46 The Apprentice - You're Fired! 2016-12-15 22:02:34 BBC2/BBC 4,820 21 Weather 2016-12-14 22:42:41 BBC1/BBC 7,176 47 BBC News 2016-12-17 21:56:20 BBC1/BBC 4,812 Sky Sports 48 Ten O'clock News 2016-12-13 22:00:00 BBC1/BBC 4,784 Gillette Soccer Special 2016-12-14 19:30:00 7,090 22 2/Sky 49 Weather 2016-12-17 22:12:35 BBC1/BBC 4,668 Sky Sports Gillette Soccer Saturday 2016-12-17 15:00:00 7,029 50 Who Do You Think You Are? 2016-12-15 20:01:26 BBC1/BBC 4,663 23 1/Sky 24 Coronation Street 2016-12-12 19:31:46 ITV/ITV 6,903

25 Coronation Street 2016-12-12 20:30:27 ITV/ITV 6,426

Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 23 Top 50 live programmes (Website players) Week ending 18th December 2016

Avg Avg Channel and Channel and Programme Programme Programme Programme Platform Platform Streams Streams 1 The Apprentice: The Final 2016-12-18 21:08:24 BBC1/BBC 41,514 28 Eastenders 2016-12-13 19:29:27 BBC1/BBC 9,763 2 The Apprentice 2016-12-15 21:00:22 BBC1/BBC 36,827 29 BBC News 2016-12-15 19:58:45 BBC1/BBC 9,758 3 The Apprentice: You're Hired 2016-12-18 22:08:39 BBC1/BBC 33,539 30 BBC News 2016-12-13 19:57:48 BBC1/BBC 9,645 4 Match Of The Day 2016-12-17 22:26:07 BBC1/BBC 32,238 31 Weather 2016-12-18 23:36:57 BBC1/BBC 9,620 5 Ten O'clock News 2016-12-15 22:00:00 BBC1/BBC 25,307 32 Eastenders 2016-12-15 19:29:10 BBC1/BBC 9,520 Sky Sports 33 Eastenders 2016-12-16 20:00:56 BBC1/BBC 8,897 Live Pl: Man City V Arsenal 2016-12-18 15:29:21 24,852 6 1/Sky 34 Made In Chelsea 2016-12-12 21:00:05 E4/ALL 4 8,699 7 Strictly Come Dancing: The Final 2016-12-17 18:39:55 BBC1/BBC 22,963 Live Pl: Bournemouth V Southampton 2016-12-18 Sky Sports 8,539 8 Match Of The Day 2016-12-14 22:47:30 BBC1/BBC 19,423 35 12:30:15 1/Sky 9 BBC London News 2016-12-15 22:32:08 BBC1/BBC 16,760 36 The Apprentice - You're Fired! 2016-12-15 22:02:34 BBC2/BBC 8,433 10 Michael Mcintyre's Big Show 2016-12-17 20:56:06 BBC1/BBC 15,705 37 Masterchef: The Professionals 2016-12-13 20:01:43 BBC2/BBC 8,190 11 Weather 2016-12-15 22:43:08 BBC1/BBC 14,902 38 Masterchef: The Professionals 2016-12-15 20:00:18 BBC2/BBC 8,059 12 BBC News 2016-12-18 23:08:25 BBC1/BBC 14,733 BBC Sports Personality Of The Year: The 2016-12-15 BBC1/BBC 7,992 13 Weather 2016-12-14 22:42:41 BBC1/BBC 13,625 39 22:46:55 14 The Nfl Show 2016-12-17 23:47:22 BBC1/BBC 13,612 40 Who Do You Think You Are? 2016-12-15 20:01:26 BBC1/BBC 7,895 15 Eastenders 2016-12-12 20:00:29 BBC1/BBC 12,557 41 Masterchef: The Professionals 2016-12-14 19:59:31 BBC2/BBC 7,761 The National Lottery - Saturday Draws 2016-12-17 42 Holby City 2016-12-13 20:00:32 BBC1/BBC 7,720 BBC1/BBC 12,543 16 22:16:03 43 BBC London News 2016-12-13 22:31:39 BBC1/BBC 7,717 BBC Sports Personality Of The Year 2016-12-18 44 Ten O'clock News 2016-12-14 22:00:00 BBC1/BBC 7,475 BBC1/BBC 12,385 17 18:39:00 45 The Graham Norton Show 2016-12-16 22:38:04 BBC1/BBC 7,286 18 Weather 2016-12-17 22:12:35 BBC1/BBC 11,827 46 Walliams And Friend 2016-12-16 21:30:30 BBC1/BBC 7,229 19 BBC News 2016-12-17 21:56:20 BBC1/BBC 11,531 47 Film 2016 2016-12-15 00:27:58 BBC1/BBC 6,998 Sky Sports 48 Weather 2016-12-13 22:42:39 BBC1/BBC 6,726 Live Pl: Crystal Palace V Chelsea 2016-12-17 11:30:03 11,432 20 1/Sky 49 Citizen Khan 2016-12-16 20:31:48 BBC1/BBC 6,724 21 Have I Got News For You 2016-12-16 21:00:42 BBC1/BBC 10,513 50 Citizen Khan 2016-12-12 00:09:37 BBC1/BBC 6,593 22 Match Of The Day 2016-12-18 07:39:58 BBC1/BBC 10,412 23 BBC London News 2016-12-18 23:31:57 BBC1/BBC 10,381 24 Rillington Place 2016-12-13 21:00:43 BBC1/BBC 9,996 25 Ten O'clock News 2016-12-13 22:00:00 BBC1/BBC 9,919 26 BBC London News 2016-12-14 22:31:39 BBC1/BBC 9,855 27 The Andrew Marr Show 2016-12-18 09:00:17 BBC1/BBC 9,835 Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report Page 24 Top 50 on-demand programmes (Android players) 4 weeks ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Eastenders S1E5395 BBC 55,172 31 Millie Inbetween S3E1 BBC 29,962 2 Eastenders S1E5393 BBC 53,760 32 Millie Inbetween S3E2 BBC 29,357 3 Eastenders S1E5391 BBC 52,990 33 Citizen Khan S5E3 BBC 28,223 4 Eastenders S1E5389 BBC 50,201 34 Cbeebies Preview: The Nutcracker BBC 28,187 5 Eastenders S1E5394 BBC 48,445 35 The Next Step S4E18 BBC 28,048 6 The Missing S2E7 BBC 48,053 36 Rillington Place S1E2 BBC 28,008 7 Eastenders S1E5397 BBC 47,753 37 Topsy And Tim Series 3 All Change! BBC 27,495 8 Eastenders S1E5390 BBC 47,617 38 Planet Earth Ii: Cities BBC 26,554 9 Eastenders 09/12/2016 BBC 47,474 39 The Next Step S4E17 BBC 26,549 10 Eastenders S1E5398 BBC 46,727 40 Two Doors Down S2E1 BBC 26,283 11 Eastenders S1E5388 BBC 46,459 41 The Next Step S4E20 BBC 25,545 12 Eastenders S1E5392 BBC 46,432 42 Casualty S31E14 BBC 25,151 13 Eastenders S1E5396 BBC 46,332 43 Sex, Drugs & Murder: Life In The Red Light Zone S1E3 BBC 24,496 14 Rillington Place S1E1 BBC 45,913 44 Millie Inbetween S3E3 BBC 24,481 15 Eastenders S1E5401 BBC 45,742 45 Citizen Khan S5E4 BBC 24,238 16 The Apprentice S12E9 BBC 45,141 46 Casualty S31E13 BBC 23,784 17 The Apprentice S12E8 BBC 44,160 47 Have I Got News For You S52E7 BBC 23,627 18 Planet Earth Ii S1E4 BBC 42,388 48 Walliams & Friend S1E2 BBC 23,566 19 Eastenders S1E5400 BBC 41,709 49 Casualty Series 31 Bah Humbug BBC 23,549 20 The Missing S2E8 BBC 41,211 50 Citizen Khan Series 5 Alia's University BBC 23,456 21 Eastenders S1E5402 BBC 39,925 22 Planet Earth Ii: Jungles BBC 39,487 23 The Apprentice S12E10 BBC 39,103 24 Eastenders S1E5403 BBC 38,018 25 The Dumping Ground S4E19 BBC 36,643 26 Walliams & Friend S1E1 BBC 35,968 27 Who Do You Think You Are? S13E1 BBC 34,210 28 The Apprentice S12E12 BBC 32,647 29 Planet Earth Ii S1E5 BBC 31,707 30 The Dumping Ground S4E20 BBC 30,855

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 25 Top 50 on-demand programmes (iOS players) 4 weeks ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 The Missing S2E7 BBC 183,000 31 Planet Earth Ii S1E5 BBC 100,242 2 The Apprentice S12E9 BBC 179,178 32 Made In Chelsea S12E8 ALL 4 97,911 3 The Apprentice S12E8 BBC 177,120 33 Millie Inbetween S3E1 BBC 91,925 4 Eastenders S1E5395 BBC 157,192 34 Made In Chelsea S12E9 ALL 4 89,917 5 The Apprentice S12E10 BBC 155,600 35 Planet Earth Ii: Cities BBC 87,609 6 The Missing S2E8 BBC 152,516 36 Millie Inbetween S3E2 BBC 87,575 7 Eastenders S1E5391 BBC 149,311 37 The Next Step S4E18 BBC 87,452 8 Eastenders S1E5393 BBC 147,586 38 The Next Step S4E17 BBC 86,311 9 Eastenders S1E5389 BBC 141,978 39 Brainwashing Stacey S1E1 BBC 85,194 10 Eastenders S1E5394 BBC 138,843 40 Cbeebies Preview: The Nutcracker BBC 82,761 11 Eastenders S1E5397 BBC 137,131 41 Rillington Place S1E2 BBC 80,607 12 Eastenders S1E5390 BBC 136,617 42 The Next Step S4E20 BBC 78,929 13 Eastenders 09/12/2016 BBC 136,410 43 Casualty S31E14 BBC 77,527 14 Eastenders S1E5398 BBC 134,893 44 Two Doors Down S2E1 BBC 76,220 15 Eastenders S1E5401 BBC 132,642 45 Millie Inbetween S3E3 BBC 74,828 16 Planet Earth Ii S1E4 BBC 132,636 46 The Apprentice S12E11 BBC 74,742 17 Rillington Place S1E1 BBC 131,412 47 Made In Chelsea S12E10 ALL 4 74,382 18 Eastenders S1E5396 BBC 131,392 48 Have I Got News For You S52E7 BBC 74,224 19 Eastenders S1E5388 BBC 131,113 49 Casualty S31E13 BBC 74,041 20 Eastenders S1E5392 BBC 130,913 50 Casualty Series 31 Bah Humbug BBC 73,699 21 The Apprentice S12E12 BBC 127,624 22 Planet Earth Ii: Jungles BBC 125,103 23 Eastenders S1E5400 BBC 120,091 24 The Dumping Ground S4E19 BBC 118,743 25 Walliams & Friend S1E1 BBC 116,896 26 Eastenders S1E5402 BBC 113,887 27 Eastenders S1E5403 BBC 108,885 28 Who Do You Think You Are? S13E1 BBC 105,171 29 Made In Chelsea S12E7 ALL 4 100,924 30 The Dumping Ground S4E20 BBC 100,359

Only viewing time for audited platforms is included. See page 29. Excludes live streaming and viewing of broadcaster’s content through third-party apps such as Sky Go. BARB’s TV Player Report Page 26 Top 50 on-demand programmes (Website players) 4 weeks ending 18th December 2016

Avg Avg Programme TV Player Programme Programme TV Player Programme Streams Streams 1 Planet Earth Ii S1E4 BBC 367,094 31 Brainwashing Stacey S1E1 BBC 102,340 2 Planet Earth Ii: Jungles BBC 362,266 32 Eastenders S1E5398 BBC 102,322 3 Planet Earth Ii S1E5 BBC 283,152 33 Have I Got News For You S52E8 BBC 101,655 4 The Apprentice S12E8 BBC 262,813 34 Walliams & Friend S1E1 BBC 100,986 5 The Apprentice S12E9 BBC 256,785 35 Eastenders S1E5401 BBC 97,980 6 Planet Earth Ii: Cities BBC 246,951 36 Made In Chelsea S12E10 ALL 4 91,918 7 The Apprentice S12E10 BBC 229,052 37 Eastenders S1E5400 BBC 90,977 8 The Missing S2E7 BBC 204,533 38 The Apprentice S12E11 BBC 89,622 9 The Apprentice S12E12 BBC 179,559 39 The Graham Norton Show S20E9 BBC 88,331 10 The Missing S2E8 BBC 168,270 40 I'm A Celebrity... Get Me Out Of Here! S16E0013 ITV 88,222 11 Planet Earth Ii: Mountains BBC 152,663 41 Rillington Place S1E2 BBC 87,437 12 Rillington Place S1E1 BBC 146,624 42 I'm A Celebrity... Get Me Out Of Here! S16E0011 ITV 86,741 13 Made In Chelsea S12E7 ALL 4 133,236 43 Have I Got News For You S52E10 BBC 84,362 14 Made In Chelsea S12E8 ALL 4 130,473 44 Eastenders S1E5402 BBC 83,664 15 Planet Earth Ii: Islands BBC 124,892 45 I'm A Celebrity... Get Me Out Of Here! S16E0009 ITV 83,654 16 Eastenders S1E5395 BBC 120,694 46 I'm A Celebrity... Get Me Out Of Here! S16E0012 ITV 83,512 17 Eastenders S1E5391 BBC 116,801 47 I'm A Celebrity... Get Me Out Of Here! S16E0010 ITV 81,820 18 Made In Chelsea S12E9 ALL 4 116,026 48 Grindr Killer BBC 79,723 19 Eastenders S1E5389 BBC 115,549 49 The Missing Series 2 Saint John BBC 79,110 20 Eastenders S1E5393 BBC 114,656 50 I'm A Celebrity... Get Me Out Of Here! S16E0007 ITV 79,009 21 Who Do You Think You Are? S13E1 BBC 111,362 22 Have I Got News For You S52E7 BBC 110,378 23 Have I Got News For You Series 52 Episode 9 BBC 109,133 24 Eastenders S1E5394 BBC 108,248 25 Eastenders S1E5390 BBC 108,060 26 Eastenders S1E5397 BBC 107,040 27 Eastenders S1E5388 BBC 106,859 28 Eastenders 09/12/2016 BBC 102,896 29 Eastenders S1E5392 BBC 102,740 30 Eastenders S1E5396 BBC 102,344

Terminology

BARB’s customers are used to working with data that represents the viewing habits of people. The TV Player Report focuses instead on devices. The core metric for determining the popularity of a programme is Average Programme Streams, which represents the average number of devices that played the programme across its duration. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although Average Programme Streams is a measure of device usage rather than a measure of how many people are viewing. We also use the following terminology in the TV Player Report. - Total Viewing Time The total number of minutes that devices have received content (this enables a headline comparison of the volume of delivery through each TV player). - Android Viewing to content that is made available through TV player apps that can be downloaded on tablets and smartphones running the Android operating system. - Apple iOS Viewing to content that is made available through TV player apps that can be downloaded on Apple tablets, smartphones and other handheld devices. - Website player Viewing to content that is made available by broadcasters through their own website (accessible through browsers on multiple devices and operating systems).

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BARB’s TV Player Report Page 28 Reference section

Generating online viewing data

UK television broadcasters are implementing software measurement code within their TV player apps. This software code has been developed by Kantar Media and generates analytics tags each time a device requests content from a TV player. This allows BARB to record the total number of times content is watched and how long each viewing session is. The TV Player Report only includes data for platforms that have successfully completed a number of steps that are necessary for them to be live and reporting. The table below shows current implementation status by TV player. An explanatory note details whether the reported data includes on-demand and/or live streaming for TV players that are live.

Android app Apple iOS app Website player

All 4 OD & Live OD & Live OD & Live BBC iPlayer OD & Live OD & Live OD & Live ITV Player OD & Live OD & Live OD & Live My5 On-demand only S4C Clic Live only

Sky Go OD & Live OD & Live OD & Live STV Player On-demand only On-demand only

UKTV Play On-demand only On-demand only On-demand only

Measurement live & reporting

Measurement being audited/tested

Software code not yet implemented by broadcaster

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BARB’s TV Player Report Page 29 Reference section

Capturing on-demand viewing and live streaming

The delivery of on-demand content and live streaming are separate technical processes within a TV player. Each of these requires distinct coding and auditing. Some TV players make both types of content available, while others only offer one. The intention is to report both forms of content across all TV players in due course. TV players serve on-demand content in such a way that content IDs can be applied to individual programmes. This allows precise reporting of Average Programme Streams. The process of identifying viewing to live channel streams is different. - The software measurement code deployed by BARB can establish when a TV player is being used to watch a live channel stream. It also identifies which channel is being watched live. - To establish which programmes were streamed live requires a process that matches the timestamp of the viewing session with the programme logs for the channel that was tuned to. This is equivalent to a process that BARB has used for many years to attribute our panel members’ viewing to the right programme. BARB is developing the solution to report Average Programme Streams for content that is watched live. We will report the level of live streaming to individual programmes once this is in place. Live streaming is included on page 5 within the viewing time for the TV player that is used by the viewer.

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BARB’s TV Player Report Page 30 Reference section

What is this report telling me? The TV Player Report is the first joint-industry, audited measure of viewing to online TV in the UK. It reports on the consumption of online TV content in TV players controlled by the broadcasters. Data from all users of these players, not just a panel, go into the report. We are also reporting on gross live consumption via online. Which of these numbers are already covered by the BARB panel? Currently BARB only reports online TV viewing when PCs, tablets or smartphones are being cast or projected onto a panel member's TV screen. As such some of the viewing reported in the TV Player Report is currently included in the viewing estimates provided from the BARB panel. Are the data generated only from BARB panel homes? The viewing levels are generated from across the whole population, not just from our nationally representative panel of homes. This census-level approach provides great certainty in overall viewing levels. The viewing data in this report do not represent the number of people that are watching. Instead, the figures are based on device usage. What is "Average Programme Streams"? “Average programme streams” is an industry-agreed metric that indicates the popularity of an online TV programme. It's the total viewing time of a programme on a TV Player by all devices in the reported period, divided by the full length of the programme. It is analogous to the average audience measure that our customers often use to report programme audiences. Each of these metrics conveys the popularity of a programme, although average programme streams is a measure of device usage rather than a measure of how many people are viewing. The average programme streams metric has been ratified by JICWEBS, the industry body responsible for the development of standards in measuring online media performance. Why is the report being published in beta format? We are continuing to make developments that will turn the TV Player Report into an increasingly comprehensive picture of online TV viewing. BARB, with the research agency Kantar, is working with broadcasters to implement the analytics tag into more and more TV player platforms. This has to be done platform by platform. The report will include each platform as soon as its tagging implementation has been independently audited.

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BARB’s TV Player Report Page 31 Reference section

The second area of ongoing development is identifying which programmes are being watched live. The analytics tag can determine when someone has chosen to use a TV player to watch a channel live, although it can't access content IDs that identify which particular programme was on at the time. We therefore report live programmes by matching the timestamp of the viewing session to the programme logs for the channel being viewed. The next intended development is to report an aggregate figure for a programme whether viewed live or on-demand; this requires live programmes to have the same content identifiers as on-demand ones. Why are some platforms missing from the report? Each broadcaster has to schedule the development work in alongside other software development priorities. This means that they are adding platforms over time, and therefore that the report will provide an increasingly comprehensive picture of online TV viewing as time goes on. A number of implementations are currently being audited, which is the final stage of preparation prior to reporting. The table on page 28 shows current progress. BARB will publish data from TV players that have passed an independent audit by ABC. This gives us added reassurance that the analytics are performing as expected and the numbers make sense. Does the report cover live streaming and on-demand viewing? Yes, it is designed to report online minutes for both types of viewing, although the following needs to be considered when reading the report. Firstly, the specific content watched is already identified for on-demand viewing through a system of content IDs. We are able to report which programmes were viewed live by integrating BARB’s comprehensive, as-run programme data logs. Consequently, we can report average programme streams for both live and on-demand viewing. The next step we are working on is to present unified figures; this will be possible when broadcasters make content IDs available in the as-run programme logs. Secondly, some TV players are still developing the ability to deliver data on live streaming. The delivery of on-demand content and live streaming are often separate technical processes within a TV player. Each of these requires distinct coding, implementation and auditing. Are you reporting on consumption of advertising? We are developing this and will report it in due course. Serving and identifying ads on the internet is more complex than programme content, with multiple suppliers and technologies involved. Is viewing to downloads included? Yes, offline viewing of downloaded content can be captured for broadcasters that have enabled this feature in their TV players. When this feature is enabled, the data for offline viewing of downloaded content are retrieved the next time a device goes online.

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BARB’s TV Player Report Page 32 Reference section

What period does the report cover? The report is published on a Wednesday and covers the calendar week that ended ten days previously. It also includes rolling cumulative information for the last four weeks. It is published on the home page of the BARB website (www.barb.co.uk). What are Android, Apple iOS and Website players? These are internet platforms on which broadcasters have developed TV players. The Android figures reflect usage of TV player apps developed for this operating system that is used on a range of tablets and smartphones, while the Apple iOS data cover viewing that takes place on TV player apps developed for use on iPhones, iPads and iPod Touches. Website players are found on broadcaster websites which can be accessed through a variety of browsers on multiple devices and operating systems. What proportion of all online viewing does the report account for? There is no accepted currency that covers all forms of online TV and video. That said, broadcasters' own data suggest that as much as 80% of online TV viewing is covered by Android apps, Apple iOS apps and Website players. Will the report encompass other operating platforms? Yes, we are continuously working to make measurement available for other online distribution platforms, starting with games consoles and Smart TVs. Does the TV Player Report include viewing through internet-only content platforms? The methodology is designed to be inclusive for content distributed through online TV players. BARB has no intention to restrict inclusion in the report to its current channel subscribers. How does the implementation process work? Kantar provides the software code for the analytics tags to broadcasters in an SDK (Software Development Kit). The broadcaster's app development teams implement this code within each of their TV player apps. Having done this, the broadcaster works with Kantar on a series of acceptance tests to ensure that data are being generated in line with BARB's expectations.

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BARB’s TV Player Report Page 33 Reference section

How does the auditing process work? Once the broadcaster and Kantar are satisfied that the software code (SDK) has been implemented properly, the player is ready for audit. During the designated audit period, ABC watches content on appropriate devices and checks that what's reported by the broadcaster aligns with what it expects. It also seeks reassurance that there is no robotic traffic going into the reports, and that the overall numbers claimed for the period can be substantiated by the data supplied. All of this aims to prove that the figures reported make sense and reflect genuine human activity. Once ABC is satisfied with all its tests, the audit is passed and the player goes live for reporting. Once a player is live, random audits are scheduled during the year to ensure that we can still have confidence in the system. A new audit will be commissioned if a broadcaster makes a major update to a player, such that it's effectively a new piece of technology.

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BARB’s TV Player Report Page 34