The TV Player Report A beta report into online TV viewing Week ending 18th December 2016 Table of contents Page 3 Introduction 4 Frequently asked questions 5 Aggregate on-demand and live viewing by TV player 6 Aggregate on-demand and live viewing by broadcaster group 7 Live streaming channels 9 Top 50 on-demand programmes – last week 10 Top 50 live programmes – last week 11 Top 50 on-demand programmes – last 4 weeks 12 Top 10 on-demand programmes by TV player – last week and 4 weeks 16 Top 10 live programmes by TV player – last week 19 Top 50 on-demand programmes by operating system – last week 22 Top 50 live programmes by operating system – last week 25 Top 50 on-demand programmes by operating system – last 4 weeks 28 Reference section Introduction In an era of constant change, BARB continues to develop its services in response to fragmenting behaviour patterns. Since our launch in 1981, there has been proliferation of platforms, channels and catch-up services. In recent years, more people have started to watch television and video content distributed through the internet. Project Dovetail is at the heart of our development strategy. Its premise is that BARB’s services need to harness the strengths of two complementary data sources. - BARB’s panel of 5,100 homes provides representative viewing information that delivers programme reach, demographic viewing profiles and measurement of viewers per screen. - Device-based data from web servers provides granular evidence of how online TV is being watched. The TV Player Report is the first stage of Project Dovetail. It is a beta report that is based on the first outputs from BARB working with UK television broadcasters to generate data about all content delivered through the internet. This on-going development delivers a census-level dataset that details how different devices are being used to view online TV. Stage 2 of Project Dovetail will integrate this dataset with the outputs that our customers are used to receiving from BARB. We are in the final stages of tendering the contract for this stage. More news will follow on how we will deliver this. Click here to watch a short video that brings Project Dovetail to life. Alternatively, contact [email protected] with any questions. BARB’s TV Player Report - Page 3 Frequently asked questions Click on any of the questions below to get an explanation. What is this report telling me? What does the terminology mean? Which of these numbers are already covered by the BARB panel? How is online viewing data generated? Are the data generated only from BARB panel homes? What is "Average Programme Streams"? Why is the report being published in beta format? Why are some broadcasters' platforms missing from the report? Does the report cover live streaming and on-demand viewing? What is the difference between measuring live streaming and on-demand viewing? Are you reporting on consumption of advertising? Is viewing to downloads included? What period does the report cover? What are Android, Apple iOS and Website players? What proportion of all online viewing does the report account for? Will the report encompass other operating platforms? Does the TV Player Report include viewing through internet-only content platforms? How does the implementation process work? How does the auditing process work? BARB’s TV Player Report - Page 4 Aggregate viewing by TV player (on-demand and live streaming) Week ending 18th December 2016 Total viewing time (minutes) All platforms Android app Apple iOS app Website player TOTAL 1,061,703,216 142,340,486 478,152,118 441,210,612 All TV players Live streaming 309,389,747 38,056,873 132,676,425 138,656,449 On-demand 752,313,469 104,283,613 345,475,693 302,554,163 All 4 Live streaming 12,212,692 665,962 4,349,872 7,196,859 On-demand 88,268,808 7,982,495 38,187,086 42,099,227 BBC iPlayer Live streaming 125,368,214 9,272,714 38,342,829 77,752,671 (incl iPlayer Kids) On-demand 495,614,646 70,788,866 211,781,274 213,044,506 ITV Hub Live streaming 31,986,218 5,588,029 15,492,413 10,905,775 and STV Player On-demand 69,395,475 12,729,053 30,318,491 26,347,931 My5 On-demand 3,701,812 - 3,701,812 - S4C Live Streaming 32,029 - - 32,029 Sky Go* Live Streaming 139,790,594 22,530,168 74,491,311 42,769,115 On-demand 91,710,079 12,128,826 59,790,951 19,790,302 UKTV Play On-demand 3,622,649 654,372 1,696,079 1,272,198 * The viewing time given for Sky Go includes viewing to other broadcasters. See the Sky Go column on page 6 for the detailed breakdown. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 5 Aggregate viewing by broadcaster group Week ending 18th December 2016 LEGEND: Total viewing time (minutes) A = Android app, I = iOS app, All viewing Own apps Sky Go (A, I, W) BBC iPlayer (A, I, W) W = Website player Total On-demand Live streaming On-demand Live streaming On-demand Live streaming On-demand Live streaming TOTAL 1,061,703,216 752,313,469 309,389,747 164,988,743 44,230,939 91,710,079 139,790,594 495,614,646 125,368,214 BBC 621,256,892 495,924,817 125,332,075 - - 310,171 - 495,614,646 125,332,075 Sky 142,393,138 57,000,825 85,392,313 - - 57,000,825 85,392,313 - - ITV 119,008,627 75,492,688 43,515,939 69,395,475 A, I, W 31,986,218 A, I, W 6,097,213 11,529,721 - - Channel 4 109,992,556 90,643,554 19,349,002 88,268,808 A, I, W 12,212,692 A, I, W 2,374,746 7,136,310 - - Viacom 14,616,162 9,095,874 5,520,288 - - 9,095,874 5,520,288 - - UKTV 12,076,186 5,475,331 6,600,855 3,622,649 A, I, W - 1,852,682 6,600,855 - - Fox 9,502,997 4,005,464 5,497,533 - - 4,005,464 5,497,533 - - Channel 5 8,581,464 4,774,530 3,806,934 3,701,812 I - 1,072,718 3,806,934 - - Discovery 6,703,295 1,246,662 5,456,633 - - 1,246,662 5,456,633 - - Disney 6,403,872 5,890,448 513,423 - - 5,890,448 513,423 - - NBC Universal 4,576,194 1,060,610 3,515,585 - - 1,060,610 3,515,585 - - AETN 3,916,018 403,128 3,512,890 - - 403,128 3,512,890 - - Turner 1,493,120 1,021,251 471,870 - - 1,021,251 471,870 - - Star India 836,239 - 836,239 - - - 836,239 - - Vice UK TV Ltd 73,300 73,300 - - - 73,300 - - - S4C 68,169 - 68,169 - 32,029 W - - - 36,140 UTV Entertainment 153 153 - - - 153 - - - Television Not Attributable 204,834 204,834 - - - 204,834 - - - Note: All totals are rounded to the nearest whole minute. Only viewing time for audited platforms is included. See page 29. BARB’s TV Player Report - Page 6 Live streaming channels Week ending 18th December 2016 Total viewing time (minutes) Total Own apps BBC iPlayer Sky Go BBC1 85,376,667 - 85,376,667 - Sky Sports 1 37,125,232 - - 37,125,232 ITV 27,057,070 20,342,769 - 6,714,301 BBC2 17,381,521 - 17,381,521 - Sky Sports 2 16,522,515 - - 16,522,515 BBC News 24 14,121,989 - 14,121,989 - Sky Sports 3 7,572,007 - - 7,572,007 Channel 4 7,422,496 4,420,750 - 3,001,746 E4 6,129,181 4,060,898 - 2,068,282 ITV2 6,086,909 3,655,115 - 2,431,793 Sky Sports News HQ 5,683,442 - - 5,683,442 ITVbe 4,738,173 4,102,943 - 635,230 FOX 4,443,687 - - 4,443,687 Film4 3,238,624 2,068,247 - 1,170,377 Comedy Central 3,164,969 - - 3,164,969 Sky News 3,049,019 - - 3,049,019 Cbeebies 3,014,198 - 3,014,198 - ITV3 2,935,115 2,392,291 - 542,824 BBC4 2,869,858 - 2,869,858 - Eurosport UK 2,742,307 - - 2,742,307 Sky 1 2,329,191 - - 2,329,191 Channel 5 2,283,902 - - 2,283,902 ITV4 2,197,633 1,368,496 - 829,137 More4 1,943,431 1,047,526 - 895,905 Universal 1,850,747 - - 1,850,747 CBBC 1,776,369 - 1,776,369 - MTV 1,753,215 - - 1,753,215 CI 1,718,148 - - 1,718,148 Dave 1,684,748 - - 1,684,748 Gold 1,676,119 - - 1,676,119 Sky Sports Mix 1,548,560 - - 1,548,560 Sky Living 1,465,926 - - 1,465,926 Sky Sports 4 1,323,509 - - 1,323,509 Sky Cinema Sci-Fi/Horror 1,301,235 - - 1,301,235 Discovery 1,204,186 - - 1,204,186 Watch 1,036,036 - - 1,036,036 Sky Sports 5 921,830 - - 921,830 Syfy 904,581 - - 904,581 History 873,180 - - 873,180 5 USA 873,071 - - 873,071 Sky Atlantic 838,007 - - 838,007 Star Plus 836,239 - - 836,239 Good Food 816,560 - - 816,560 Sky Cinema Action 810,816 - - 810,816 Only viewing time for audited platforms is included.